Online celebrity’s product problems teach you how to identify the "pit" in marketing.

  □ Our reporter Zhou Xiaopeng

  Online celebrity products have become a unique phenomenon in residents’ life, from scenic spots and amusement parks that are wildly spread in friends circle to cosmetics and delicacies mentioned in various topics, to restaurants and stores that are crowded and lined up forever offline. People are dazzled by various online celebrities, online explosions and popular products.

  According to the 2018 Insight Report on Economic Development in online celebrity, China jointly released by iResearch and Sina Weibo, as of May 2018, the total number of fans in online celebrity, China has reached 588 million, and the economic scale of online celebrity will exceed 2 trillion yuan.

  However, with the deepening of online celebrity products in life, a lot of problems about these products, such as exaggerated publicity, uneven quality, trademark infringement and volume fraud, have also emerged, and the "pit" in the "online celebrity economy" has begun to be hard to prevent.

  Online celebrity store, likui jy and Gui Li are difficult to distinguish.

  Since the first half of 2017, Xicha has set off a wave of beverage shops in online celebrity, which has become the object of many young people’s pursuit. In the first half of this year, a drink shop named "Xishe Xicha" in Beijing claimed to have spent a lot of money to buy the formula from "Xicha" and jointly operated with Xicha, which attracted many consumers.

  The fact, however, is that online celebrity’s drink shops have encountered shanzhai. Hi tea quickly voiced that the above-mentioned stores did not have any form of cooperation with them. This situation is not uncommon. For example, after Master Bao, a pastry shop in Wuhan, became popular on the Internet, stores such as Master Jin Dian Bao, Master Jing Bao and Master Supreme Bao blossomed everywhere in Beijing. Because the cottage shops are imitating the signs and products of "Zun Zun", even the names are very close, which is difficult for ordinary consumers to distinguish.

  One of the reasons for the popularity of Master Bao’s pastry shop is that there are always tens of meters of "long queues" in front of it, and the enthusiasm of fans is amazing. Some media have gone deep into QQ groups, forums and WeChat groups to find out that there are "foremen" who post filling tasks online and organize a large number of part-time workers to queue up as "trustees" on the spot.

  After the media exposed that this online celebrity store paid people to queue up to create a hot sales scene, the headquarters of this "Master Bao" online celebrity store also responded quickly and apologized, saying that the behavior of one store did not represent the whole brand. However, Beijing Bao Caisheng Catering Company then directly bombarded the "Master Bao" who hired people to queue up as a cottage infringement shop, and both parties went to court for this, and related cases are under further investigation.

  In another online celebrity drink shop in Beijing, a media reporter "undercover" in the store and was shocked to find the fresh juice that became popular on the Internet. According to the report, the clerk in the drink shop directly squeezed the juice in the tea bag with his hands, and even the clerk himself said it was "disgusting"; The fruit was thrown into the juicer without cleaning, and the operator never wore gloves; There are fresh and attractive fruits on the counter, but the mango … …

  Confirm whether trendy products are harmful first.

  Nowadays, as long as the word "online celebrity" is added, and it is fueled by the Internet, people’s enthusiasm for consumption can often be ignited. However, some online celebrity products really can’t stand scrutiny, with high prices and amazing sales, but there are security risks, and even some products are "three noes".

  In some city bars, luminous drinks are popular. These luminous drinks are packed in cups of various shapes and flash every three or four seconds. Merchants have also given many unique names to the drinks. In fact, it is the ice in the drink that glows, and there are small light bulbs in the ice.

  According to the investigation by the reporter of Legal Daily, all the luminous ice cubes are made of button cell, which will not cause electric shock due to the low power. However, because the price of this lamp is relatively low, it is likely that the plastic material of the shell is of poor quality, and some toxic substances may be produced after being soaked in corrosive liquid for a long time. In the market, many of these online celebrity products do not have the qualified marks of quality supervision departments.

  The recently popular "smoking ice cream" also has certain security risks. Food-grade liquid nitrogen refrigeration is added to this online celebrity food. Liquid nitrogen which is atomized quickly is generally safe, but some children may suffer oral injuries after eating it.

  For these trendy online celebrity products, experts advise consumers to be optimistic about the composition of the products, identify whether the products have qualified instructions and safety labels, see clearly the ingredients such as raw materials of food and drinks, and consider the safety factor when eating. If online celebrity products belong to "three noes" products, they must not be bought and eaten.

  In addition, some online celebrity products boast various functions, such as "Bigu Meal" in online celebrity, which advocates "detoxification and weight loss", but in fact, it often leads to serious energy intake deficiency, which may lead to muscle decomposition, basal metabolism decline, multiple organ damage, and even increase the risk of cardiovascular disease. Don’t believe these fabricated online celebrity statements.

  The routines behind online celebrity marketing should be clearly understood.

  Or a "functional artifact" that can lose weight, sunscreen and whiten; Or it is an "honorary winner" who has won some domestic and international awards and has been endorsed by various authoritative organizations for its quality; Or a "grandiose product" … … Online celebrity products with these unique "temperament" often require consumers to be vigilant.

  In addition to some online celebrity stores hiring people to queue up to create illusion, there are many routines for online celebrity products. Online celebrity products usually show a lot of praise and experiential promotion on the Internet, and offline stores are often in short supply and business is booming, but in fact they are usually routine.

  A online celebrity store promoter revealed that most consumer evaluations can be faked, and this fake business has formed a considerable scale. There is a clear charging standard for the evaluation of consumption experience on various e-commerce platforms. Generally, the evaluation of "full number of people" is only a few yuan, but the evaluation of consumption evaluation, detailed experience and great appeal will receive each 120 yuan at the highest.

  Some media joined the group that acted as the "queue head" and found that there was a special person who posted information about the time, place, number of people and hourly wage of hiring people to queue up. Generally, a person hired 100 people to 150 yuan within 3 hours.

  Some online celebrity products have many honor "platforms", but these honors are usually unreliable. It has been exposed by the media that the honor of online celebrity Mazibao brand, the so-called "3.15 Anti-counterfeiting and Fidelity Honor Mark" and "Anti-counterfeiting and Fidelity Consumer Alliance Unit", has not been authorized, and its business model has not been certified at all. It is purely a fictional honor and self-promotion.

  In addition, there are a large number of protagonists who advertise "get rich quickly", often lacking names and surnames, and there is no way to search. Online celebrity products under this marketing model are simply nonsense, and even some of them have violated the law. Consumers must spend rationally and distinguish between authenticity and falsehood.

Li Bai’s buying wine is both a poem and a math problem: a 92-year-old teacher published a book that made people fall in love with math.

  361 cylinders

  How many ships are you divided into?

  No more than one ship

  There is no room for a ship without a cylinder.

  Wine is the source of Li Bai’s poetic prosperity, and later generations used the mathematical poem "Li Bai Drunk" to describe Li Bai’s heroic spirit of drinking and writing poems. The full text of the poem is: Li Bai walks down the street, carries a pot to buy wine, doubles it when he meets a shop, drinks a bucket when he sees flowers, meets shops and flowers three times, and drinks all the wine in the pot. How many buckets is there in the pot? Can you work out this problem? Teng Yaoyun, a 92-year-old math teacher, used backward calculation, and the answer was 7/8 (7/8).

  Is math really boring? In order to refute this idea, Teng Yaoyun began to write a book when he was in his 80s. It took more than five years, and more than 400,000 words of "Mathematical Beauty and Mathematical Thinking Method" was finally published before the Teachers’ Day this year.

  In order to make more people love mathematics, she wrote books in her 80 s.

  Teng Yaoyun, who graduated from the Mathematics Department of National Women’s Teachers College in 1949, has been teaching mathematics for 36 years, but found that many people are afraid of difficulties in mathematics. Teng Yaoyun’s son, Zhao Yousheng, a professor at the School of Public Administration of Chongqing University, told the chongqing morning post reporter: "My mother told us that many people find mathematics difficult, but it is actually beautiful. The reason why my mother wrote this book is mainly to make the study and teaching of mathematics no longer boring, to help students find beauty in mathematics, to cultivate their interest in learning in the feeling of beauty, to master the thinking method of learning mathematics in interest, and to turn the headache mathematics into a favorite mathematics. "

  Teng Yaoyun’s "Mathematical Beauty and Mathematical Thinking Method" is just such a book that people no longer feel "horrible" about mathematics. In order to make mathematics more attractive, Teng Yaoyun also asked his wife to join in. Zhao Yousheng said: "My father Zhao Jiayi is an old teacher of Southwest University, and in the book ‘ Mathematics and Poetry ’ In part, there is a palindrome poem by my father, "I have a scene."

  The golden section can be so interesting.

  In Teng Yaoyun’s view, mathematics can explain many problems in the real world. For example, the golden section (0.618) is closely related to the magnetic field, human body structure, architectural monuments and even military affairs on the stage. In "Mathematical Beauty and Mathematical Thinking Method", the old man Teng Yaoyun wrote: During the period of War of Resistance against Japanese Aggression, some theatrical troupes were stationed in Jiangjin, and there would be some lectures. I was most interested in the magnetic field on the stage. The announcer had to announce the curtain in the magnetic field, and the wonderful performances had to be performed in the magnetic field to attract the audience to the maximum extent. In the teacher’s explanation, this magnetic field was the golden section of mathematics of 0.618. "

  For example, in the military, the value of 0.618 is also very useful. "When the rifle was first manufactured, the ratio of the length of the gun body to the handle was very unreasonable, so it was not convenient to aim. In 1918, Alvin, a corporal of the American Expeditionary Force, reformed this rifle, and the ratio of the reformed rifle type to the gun body was just 0.618."

  The mystery in traditional poetry is originally a mathematical answer.

  Professor Zhao Yousheng said that a poem circulated among the people can actually be analyzed by mathematics. This poem is: 361 tanks, which can be divided into several ships at your disposal. No more than one ship is allowed, and no one tank is allowed to be missing. After mathematical analysis, the answer to this poem is 19 ships, each with 19 cylinders. "My mother explained it with the square root of." Zhao Yousheng said. Our reporter Luo Xuemei

Russian media: China’s engine can’t work. 歼 10 still relies on Russian-made engines (Figure)

Special topic: picture channel


Russian-made AL-31FN High Thrust Aeroengine


  According to a recent article on the website of Russian Airport, although China claims that the J -10 is a new generation fighter developed entirely by domestic engineers, it will be inseparable from the powerful power given by Russian-made engines for a long time from its birth to the future.


  At first, China had planned to equip the J -10 with the domestic WP-15 engine, but with the cessation of the development of the latter, China had to start looking for a "foreign heart" for the new machine overseas. As the Russian-made Su -27 and Su -30 equipped by the People’s Liberation Army are equipped with AL-31 series engines and show good performance, China finally chose AL-31F as the standard engine of the J -10.


  However, there are still some differences between the AL-31F equipped with the J -10 and the same type of engine equipped with Russian fighters, so it was named AL-31FN.


  The development of AL-31FN was completed in 2000. During your stay in 2002-2004, the Russian Salute Company delivered a total of 54 AL-31FN engines to China at a unit price of 3 million US dollars. At that time, the two sides also held talks on the establishment of a maintenance factory for this type of engine in China.


  In July 2005, Russian Defense Products Export Corporation signed a contract with China to supply another 100 AL-31FN engines within three years (China has the right to buy another 150 engines before 2010), with a total value of 300 million US dollars. In addition, the two sides are still discussing the possibility of assembling this type of engine in China by Chinese enterprises according to the license.

Israel began to withdraw its troops from Gaza, saying with the Palestinians that it might continue to fight.

Topic: Israeli bombing of Gaza Strip.


Gaza residents walked through the ruins with their sleeping children in their arms.


  Israel began to withdraw its troops from the Gaza, but said it would definitely fight back if it was attacked.


  Both Palestine and Israel threatened to fight again.


  Ma Zhen (Xinhua News Agency for this newspaper)


  Although Israel and the Palestinian Islamic Resistance Movement (Hamas) declared a ceasefire in the Gaza and Israeli soldiers began to withdraw from the Gaza, officials from both sides showed a tough stance on the 19th. Israeli officials said that another rocket attack would lead to another offensive, while Hamas’s spokesman claimed that the Israeli army had caused little damage to Hamas, and Hamas militants were capable of continuing to launch rockets.


  Allegedly to be inObamaEvacuate before taking office


  After the ceasefire was announced, Israeli troops began to withdraw from the Gaza Strip.


  Israeli ground forces in the south, east of Gaza and north of Gaza are gradually retreating. As of noon on the 18th local time, Palestinian militants did not fire rockets at Israel.


  According to the website of Ha ‘aretz, Israeli Prime Minister Ehud Olmert said in a meeting with leaders of several European countries on the 18th that Israel plans to leave the Gaza as soon as possible, but only if the situation is stable.


  Israeli officials, who did not want to be named, said that Israeli troops would leave the Gaza before US President-elect Barack Obama took office on the 20th.


  These officials’ statements were not confirmed by government spokesman Mark Regev. Regev said that as long as the Gaza remains calm, the Israeli army will leave immediately.


  Although the Israeli army has gradually withdrawn from the territory, a large number of troops are still deployed on the Israeli side of the Palestinian-Israeli border area.


  Restart the "targeted removal" operation at any time.


  On the 19th, the Jerusalem Post website quoted a senior defense official as saying that the Israeli military planned to give Hamas a day or two to completely stop rocket attacks from the Gaza. During the ceasefire, the Israeli army will not assassinate Hamas’s senior leaders who have gone out of hiding, but if Israel continues to be attacked by rockets, the Israeli army will resume the "targeted killing" operation.


  The official, who did not want to be named, said that Israel would no longer implement the previous restraint policy, and the Israeli army would respond as long as it was attacked.


  Israeli Foreign Minister tzipi livni made a tough speech on the radio on the 19th, saying that Israel would definitely fight back if it was attacked by rockets again, and would launch a new offensive.


  Preventing Hamas from acquiring weapons again is one of Israeli goals. Israel is making joint efforts with the United States and other countries to prevent Hamas from smuggling weapons from Egypt into Gaza again.


  Israeli Public Security Minister Avi Dichter told Israel Radio that Israel would regard Hamas’s arms smuggling activities as an attack on Israeli territory. "That means that if arms smuggling starts again, Israel will regard it as an attack on Israel."

Geely Xingrui Booming Edition, Another Joint Venture Killer?

The models with the price of 100,000-150,000 have always been just-needed models. Worry-free, durability, good reputation and fuel economy have always been the core requirements of consumers at this price, so those models have always sold well, but mainly cars.

Needless to say, the joint venture, Lavida, Sylphy, Corolla, Lei Ling, Sagitar, the five basic perennial list. There are also several domestic models that sell well, and the first one is definitely BYD Qin PLUS DM-i, which is quickly out of the circle with the advantages of hybrid and green cards. Among the traditional fuel vehicles, there are Geely Xingrui and Changan UNI-V, especially Geely Xingrui. With the 2.0T engine and large space, it has successfully attracted many consumers to pay the bill.

Recently, in order to lower the threshold, Geely Xingrui launched a 1.5TD version with a lower price, of which the price of the whirlwind version directly came to 108,700. So today, let’s take a look at the Geely Xingrui Booming Edition. Is it worth buying after the price is reduced?

What are the highlights of the new car?

In appearance, Xingrui’s whirlwind version is consistent with the 2.0TD model. If you don’t look at the body nameplate, you won’t feel that this is a whirlwind version of 1.5TD.

The front of the new car still adopts the fashionable straight waterfall net, and the patchwork three-dimensional design spreads from the middle to both sides, and with the three-stage daytime running lights, it adds fashion and elegance to the front.

And the redesigned front bumper has a more exquisite shape, which makes the front of the car more tense. The addition of the black logo also gives the Xingrui whirlwind version a sense of movement.

On the side of the car, the lines of the new car are still so simple and slender, and a waistline runs through the whole car, which is very powerful.

In terms of size, the booster version and the 2.0TD version are exactly the same, with a length, width and height of 4785/1869/1469 mm and a wheelbase of 2800 mm. Therefore, the spatial performance of Xingrui’s whirlwind version is definitely better than that of the same price model, because you can only buy Sylphy Classic and LaVida cutting-edge joint venture cars with the same price.

Therefore, Xingrui’s whirlwind version is really a dimension reduction blow in front of them, and it is completely emboldened to say that it is the price of A-class cars and the space of B-class cars.

The rear shape of the whirlwind version is still calm and atmospheric, and the taillights are penetrated by a chrome-plated decorative strip, which is very distinctive. And the turn signal also has the function of running water, which is very recognizable after lighting.

However, in appearance, the whirlwind version has its own unique color, which is officially called "mining cyan". It has to be said that this color is very textured from a distance and is really a perfect match with Xingrui.

In the interior, the difference between the booster version and other models is also very small. The LCD instrument and the 12.3-inch central control screen are still there, and the resolution of the central control screen is 1920x720px. At the same time, the configuration of the car is also very rich, integrating entertainment, navigation, voice, Bluetooth and 360-degree panoramic images and other rich application functions.

In addition, the steering wheel and seat of the booster version are wrapped in leather, which is worthy of praise. The interior of the new car is mainly black, but it is not all black. In the center console, the panel decoration, door panel and seat stitching are all treated with bright yellow contrast, which adds a lot of sense of movement and fashion.

However, the biggest highlight of the new car is its powertrain. The turbo version adopts the power combination of 1.5TD+7-speed wet dual-clutch gearbox, with a maximum horsepower of 181 horsepower and a maximum torque of 290 Nm. Compared with the 2.0TD model, the maximum horsepower is only 9 less, and the maximum torque is only 10 Nm less.

Is the new car worth buying?

The largest whirlwind version uses a 1.5TD engine, but the gap with the 2.0TD model is very small in terms of data and actual experience. Although 9 horsepower and 10 Nm are missing, the price is 17,000 yuan cheaper.

And in terms of configuration, such as openable panoramic sunroof, front and rear parking radar, 540-degree transparent chassis, tire pressure monitoring, automatic parking, Gaode map, keyless start+keyless entry, Bluetooth key, remote start, automatic headlights, multi-function rearview mirror, Geely Galaxy OS smart car, 4G car networking, Wi-Fi hotspot, OTA upgrade, electronic gear handle, multi-function steering wheel, leather steering wheel and seat, main

Therefore, the Xingrui Boom Edition has indeed achieved a high match, and it is a completely different experience to compare the joint venture car with the same price.

Moreover, the configuration like the 540-degree transparent chassis doesn’t even have the 2.0TD luxury model of 125,700 yuan, so it can be seen that Geely is "eccentric" to the perfunctory version.

On the whole, the launch of the soaring version of Xingrui really lowered the entry threshold of Xingrui, but the gap between the power and the 2.0TD model is not obvious. More importantly, the configuration is similar to that of the 2.0TD model, and it has indeed achieved the entry and high allocation. Therefore, the whirlwind version has been launched, and it has become the most cost-effective configuration in Xingrui models at present, and there is no one.

So with the same guide price budget, will you buy a joint venture car or a 108,700 Geely Xingrui soaring version?

Fuzhou BMW i4 price reduction information, the highest profit of 124,900! limited in number

[car home Fuzhou Preferential Promotion Channel] Recently, we learned from BMW officials that as a representative of luxury electric vehicles, a large-scale price reduction promotion activity is being launched in Fuzhou, with the highest preferential amount reaching 124,900 yuan and the lowest starting price reduced to 320,000 yuan. If you are interested in this luxury electric car, you may wish to seize the opportunity and click "Check the car price" in the quotation form to strive for higher discounts.

福州地区宝马i4降价信息,最高让利12.49万!数量有限

BMW i4 is impressive with its unique design. The front face adopts a closed kidney-shaped air intake grille, which highlights its identity as a new energy vehicle and has high recognition. The body lines are smooth, showing a sporty style as a whole, which shows the luxury and dynamism of BMW brand. The BMW i4 is not only amazing in appearance, but also has excellent performance and driving experience.

福州地区宝马i4降价信息,最高让利12.49万!数量有限

The body size of BMW i4 is 4785*1852*1455mm and the wheelbase is 2856mm. Its sideways lines are smooth, with a front tread of 1601mm and a rear tread of 1630mm, creating a steady posture. Equipped with 18-inch rims, the front tyre size is 245/45 R18, and the rear tyre size is 255/45 R18, showing a dynamic and exquisite rim style.

福州地区宝马i4降价信息,最高让利12.49万!数量有限

The interior style of BMW i4 adopts a simple and scientific design, with a central control screen size of 14.9 inches, which integrates multimedia system, navigation, telephone, air conditioning and other functions, and supports voice recognition control system. The steering wheel is made of leather and has the function of manual adjustment up and down and back and forth. The front seat provides heating function and supports various adjustment modes, including front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). In addition, the front and rear rows are equipped with USB and Type-C interfaces for convenient charging and data transmission, and the front row is also equipped with wireless charging function of mobile phones. The seat material provides the choice of imitation leather, genuine leather and leather /Alcantara mix and match, ensuring comfort and luxury.

福州地区宝马i4降价信息,最高让利12.49万!数量有限

BMW i4 is equipped with a powerful motor with a maximum power of 210 kW and a maximum torque of 400 Nm, which provides excellent power performance and driving experience for drivers.

The owner of car home said that the configuration parameters of Series I’s 3, 5 and X3 are almost the same, but the shell is different, but for the sake of personality, he willfully spent more than 100,000 yuan to buy the I4. As an imported model, he doesn’t have to worry about the need to deduct the bid after buying it, and the design of "big nostrils" makes people see that it is extraordinary at a glance. When many people see him driving this car, they will guess that the price is around 600,000, which makes him feel a little embarrassed.

Haval Big Dog 2.0T 4WD Chinese Pastoral Dog is on the market, priced at 155,900

International online car channel news: January 11th, the beginning of the new year, Haval brand night in the garden city of Xiamen lead tide opened. "3/4 scale car" new category SUV Haval big dog family added fierce general, 2.0T four-wheel drive Chinese pastoral dog version officially launched, priced at 155,900 yuan, heavy explosion field, tide wild attack. Electric sound hi explosion light and shadow cool, Haval big dog and thunderbolt locomotive uninhibited encounter, Haval "wild". Big dog launched "fierce pet seven gift", the minimum down payment of 0 yuan can be successfully "claimed", so that every "big dog fan" who is playing with the tide can move forward without fear.

Car Channel [Information] Haval Big Dog 2.0T 4WD Edition Chinese Pastoral Dog is on the market, priced at 155,900

Harvard Dog

It’s not a good idea.Haval Big Dog sells more than 10,000 yuan a month, which is the success of the category and the product that caters to the value needs of users’ products

Since the launch of the Haval Big Dog 1.5T model on September 25 last year, the sales volume has always been on the fast lane of "Internet celebrity explosion". In the past December, in the third month of the launch of Haval Big Dog, the sales volume exceeded 10,000, an increase of 19% compared with November. In just 97 days of listing, more than 28,000 vehicles have been sold, becoming the "dark horse of the year" in the SUV market. In order to meet the personalized experience of more young users who are brave enough to stand on the trend, Haval Big Dog launched the 2.0T four-wheel drive "Chinese Pastoral Dog" version.

Car Channel [Information] Haval Big Dog 2.0T 4WD Edition Chinese Pastoral Dog is on the market, priced at 155,900

December sales

Haval Big Dog has evolved from a user brand to a fan brand, gaining insight into the interests of users in the circle, and giving you what you love. Li Jialong, the head of the tide creation, customized the big dog theme song "Big Dog" to burn the scene, and the wild and uninhibited rap style has achieved the pattern and ambition of the new generation of trend ICON; Pi You and Brother Dog have flirted with each other again, deciphering the wild advantage of Haval Big Dog. Haval Dog accompanies you to go into the rivers and lakes alone in the distance. The 2.0T four-wheel drive model continues the trendy power aesthetic and adds new design elements: the grille style not only retains the original layer type, but also adds a canyon-enclosed grille, which brings the wild and majestic charm of the whole vehicle; the addition of Sichuan-style decorative strips and high-brightness black shark fin antennas outlines the wild lines of the original ecology; the five-spoke armor-style wheels are replaced, and the wild is fully advanced.

Car Channel [Information] Haval Big Dog 2.0T 4WD Edition Chinese Pastoral Dog is on the market, priced at 155,900

Harvard Dog

Exclusive trend personality elements are added to make the Haval Big Dog 2.0T four-wheel drive version show a more wild and uninhibited atmosphere; while demonstrating the brave and independent adventurous spirit, it brings a unique identity to the trend elite. The Chinese Pastoral Dog Edition, with its all-round advanced posture, allows the 3/4 scale car category to move forward, and continues to "attack the city" in the SUV market segment.

2.0 GDIT is full of wildness, and the top ten "Chinese hearts" are powerful

The Haval Big Dog 2.0T four-wheel drive version is equipped with the 2.0GDIT engine that won the top ten "Chinese hearts" in 2020. It has a series of industry-leading advantages – up to 38.3% of the industry’s top thermal efficiency, environmental protection emissions that meet the most stringent standards in China, Europe and the United States, 10% weight reduction, and the same-level leading NVH noise control ability. The engine has also been specially tuned for the application scenarios of Haval Big Dog. Under low-speed off-road conditions, 1500~ 4000 rpm can burst out with a powerful torque of 325N · m, "you can easily get out of trouble when you encounter rough roads, and you can also get out of trouble when you cross the ravine." Under the high-speed operating conditions of 6000-6300 rpm, the vehicle can continuously output a maximum power of 155KW, maximizing the advantages of high efficiency and low emissions, allowing users to enjoy ease and confidence every time they get out of trouble at a low speed or overtake at a high speed.

Car Channel [Information] Haval Big Dog 2.0T 4WD Edition Chinese Pastoral Dog is on the market, priced at 155,900

2.0GDIT engine

The only carrier-mounted SUV with two locks within 300,000 2 locks inject "soul" into the dog life

Car Channel [Information] Haval Big Dog 2.0T 4WD Edition Chinese Pastoral Dog is on the market, priced at 155,900

Haval Big Dog 2.0T 4WD Edition

The Haval Big Dog 2.0T 4WD version has the "soul of a high-performance off-road vehicle". One of the locks comes from the central electronically controlled differential lock of the Haldex 4WD system, while the other rear axle electronically controlled mechanical tooth-embedded differential lock can help the vehicle achieve 100% torque transmission between the wheels in the case of a single wheel skidding, making it easy to get out of trouble in complex road conditions. It also makes driving on snow, mud and sand more stable and smooth.

Intelligent four-wheel drive × 6 driving modes, conquer all terrain and ignite passion

With the blessing of intelligent four-wheel drive, the Haval Dog Chinese Pastoral Dog Edition has opened up a path for off-road dreams. The fifth-generation Haldex four-wheel drive system of BorgWarner adopts the same platform technology as the luxury joint venture SUV with more than 300,000 yuan. This intelligent four-wheel drive system allows Haval Dog to realize transient interaction response between systems within 110 milliseconds, and can reach 1200 Nm peak torque within 200 milliseconds, instantly improving vehicle acceleration performance. The torque ratio of the front and rear axles can reach 50:50, so that Haval Dog’s obstacle-crossing ability can be improved again.

Car Channel [Information] Haval Big Dog 2.0T 4WD Edition Chinese Pastoral Dog is on the market, priced at 155,900

Six terrain driving modes

"6" terrain driving modes (standard mode/sports mode/mud mode/sand mode/snow mode/economic mode) further improve off-road adaptability. Haval’s engineers have traveled 126 times through snow-capped mountains, plateaus, and deserts, recorded more than 13,000 working condition data, determined 320 control parameters, and finally made it more perfect and powerful, allowing Haval’s users to indulge and enjoy the passion and fun of conquering all terrain.

Millions of bounties are offered to create a car logo, making the big dog category bigger and bigger

The explosive road of Haval Big Dog has not only attracted the attention of more young people because of its comprehensive leading product strength at the same level, but also because of the marketing concept of "national co-creation". In addition to the launch of the 2.0T four-wheel drive Chinese Pastoral Dog version and the exciting car purchase gift, this conference also officially launched the "Million Reward, Car Logo Co-creation – Haval Big Dog Car Logo Global Co-creation Program". The program joined hands with the domestic industry’s leading designer website Luoke to carry out cross-border cooperation: officially launched the industry’s first car logo co-creation. All users can participate in creative design through the official website of Haval SUV and the special page of Luoke.com, upload works, and publicly vote for ideas that meet the requirements. Winning users can get up to 1 Haval Big Dog Labrador version vehicle (10-year use right). In addition, Haval Big Dog will also present life around the co-creation of the car logo, create a series of peripheral merchandise, generate merchandise with the car logo, and evoke link marketing with merchandise. For Haval Big Dog, the car logo is not just a pattern, but also a communication of life concept.

Car Channel [Information] Haval Big Dog 2.0T 4WD Edition Chinese Pastoral Dog is on the market, priced at 155,900

Harvard Dog

Trendy power aesthetic design, domineering and brave majestic momentum, surging power output, intelligent driving assistance technology, and excellent quality of exquisite manufacturing technology, the arrival of Haval Big Dog 2.0T four-wheel drive Chinese Pastoral Dog Edition has brought a leap in product value and user interests to the 3/4 scale car category, consolidating its "city-level off-road SUV" pioneer status, and also making Chaoplay proposition deeply rooted in the hearts of the people. Whether it is a million-dollar bounty, a national interaction created by the car logo, or a pure and ultimate off-road attitude, Haval Big Dog 2.0T four-wheel drive Chinese Pastoral Dog Edition has come to a new realm of "people, cars, and life". (Image source: Haval Auto)

Ning Hao supervised the production of "Tropical Past" on 6.18, starring Peng Yuyan and Zhang Aijia

Once Upon a Time in the Tropics.fixed poster

1905 movie network news On May 5, the movieIssued a set poster, officially announced on June 18 nationwide release. The film by the producer, directed, starring,,,, etc.

Wen Shipei, Peng Yuyan 

It is reported that the filmtoldIt happened in the late ’90s.One hot summer night, there was a power outageThe murders hidden in the darkness.The three were involved, their fates changed, and a 20-year entanglement began.

In the poster released by the filmmaker, Peng Yuyan was lying on his back in the water, his eyes were meaningful, and the face was vaguely visible in the broken glass… The mysterious atmosphere was full, making people curious about what kind of "past" the "tropics" had?



asThe movie "Bad Monkey 72 Movie Project","Once Upon a Time in the Tropics" officially started filming as early as 2018. The film was shortlisted for the Shanghai International Film Festival Film Project Venture Investment Unit, and won the "VFF Talent Highlight Award" in the talent project market unit of the 68th Berlin Film Festival. This is also the first Chinese film project to win this honor since the establishment of the unit.


Ning Hao,Wen Shipei


This time, Ning Hao once again supported the new director as a producer. "Once Upon a Time in the Tropics" is also Wen Shipei’s directorial debut. In terms of actors,Peng Yuyan partnered with Zhang Aijia for the first time, while Wang Yanhui and Zhang Yu cooperated with crime-themed films again after the movie "Calm Times", which is full of expectations.


On June 18, the real murderer appeared, and the truth was revealed!


The consumption feast is open! Nearly 80 automobile brands and more than 600 hot-selling models appeared at the 2024 Weifang Lutai International Auto Show.

Qilu Net Lightning News March 22 nd In order to further stimulate the vitality of the spring consumer market, on the morning of March 22nd, 2024 Weifang Lutai International Auto Show opened in Weifang Lutai Convention and Exhibition Center. Nearly 80 automobile brands and more than 600 hot-selling models were unveiled, covering new energy, fuel vehicles, passenger cars and commercial vehicles, which attracted many consumers to buy.

According to reports, at this auto show, fuel vehicles and new energy vehicles appeared on the same stage. Among them, there are more than 30 new energy brands. In order to attract consumers to buy, exhibitors have launched car purchase preferential activities such as direct cash drop, car purchase subsidy and consumption spree. In addition, there are colorful stage performances, model catwalks and other activities on the scene, and the scene is very hot. The Audi A3 prototype in the movie "Flying Life 2" was also displayed on the spot.

This auto show will last until March 24th. The auto show not only creates a platform for brand promotion, market expansion and industry exchange for exhibitors, but also brings many benefits to consumers. The exhibition further stimulated the consumption of the automobile market and injected new vitality into the development of Weifang automobile industry.

Dragon Boat Festival: Inheritance of Ankang Festival in Ruicao Dialect

    Dragon Boat Festival is the most important traditional festival in summer. There are many nicknames for the Dragon Boat Festival, with different names in different places, such as Duanyang Festival, May Festival, Summer Festival, Noon Festival, Heavy Noon Day, Ai ‘er Festival and Daughter’s Day. It can be seen that the Dragon Boat Festival has a long history and rich connotations.

  In recent years, there have been many new customs in traditional festivals. For example, how to "send blessings" on the Dragon Boat Festival has aroused widespread discussion. "Dragon Boat Festival is healthy" or "Dragon Boat Festival is happy", people are arguing, tracing back to the origin of festivals and exploring contemporary values.

  Pick herbs to get rid of diseases.

  Use fragrance to ward off evil spirits

  Mid-afternoon, near the summer solstice, the days are extremely long, close to the peak of the sun in the "sky" in a year. "The day is long, Yin and Yang contend, and life and death are divided" (Book of Rites, Moon Order). At this time, the yang is at its peak, the yin will rise, and everything will grow vigorously. People’s greatest feeling is that the heat is unbearable. The ancients called this kind of physical feeling "evil", and thought that there was yin and evil gas invading the body in hot summer, or it was called poisonous gas and evil gas. The most effective way to fight against evil gas was to create "medicinal gas".

  Collecting herbs on the Dragon Boat Festival, also known as "storing herbs", and "storing herbs on this day to get rid of poisonous gases" (Xia Xiaozheng), tells the truth that the ancients took everything from the law and resisted the change of nature with medicinal gas. As the saying goes, "before the Dragon Boat Festival, it was all grass, and it became medicine at the Dragon Boat Festival". Mid-afternoon is not only suitable for picking herbs, but also the most suitable for pharmaceutical production, which "can not stop smelling for a long time" ("Guang Ji He Zhu Yao"). During the Ming and Qing Dynasties, it was very common to collect herbs and medicines during the Dragon Boat Festival, and it was important to collect herbs at noon, such as "collecting herbs for medicine at noon" and "storing herbs for poison at noon".

  Herbs are picked to eliminate all diseases, and wormwood and calamus are the most common. "Home has three years of moxa, and a doctor doesn’t need to come." It can be seen that wormwood is widely used. Acorus calamus, as an aquatic herb, is also very popular because of its pungent and warm taste, heat-clearing and dampness-removing.

  The folk use of herbs varies from place to place. The "Dragon Boat Festival Scenery" in Suzhou is dominated by hollyhock, pomegranate, cattail leaf, mugwort leaf and Liuhua (Qing Jia Lu). Songyang’s "Dragon Boat Tea" is mainly composed of Litsea cubeba, Acorus gramineus, Ficus microcarpa, Lonicera japonica Thunb., Angelica sinensis and Salvia miltiorrhiza Bunge. There are also other herbs, usually "one family and one party", and there is no fixed formula. It is mostly prepared according to personal physique and temperament habits, and a "fragrant" and "comfortable" Dragon Boat Tea is prepared according to certain experience and skills. There is a tradition of drinking Dragon Boat Festival tea in Yueqing, Zhejiang, Huaibei, Anhui, Ninghua, northern Fujian and Yongzhou, Hunan. Wenzhou also fried salt and herbs together to make "Dragon Boat Festival Salt", which is also called "Five Salts of Noon Salt and Tea". Zongzi wrapped in mugwort leaves and reed leaves is a kind of medicine tonic. Besides eating and drinking, medicated bath has the same effect. Qu Yuan’s "Nine Songs in the Cloud" talks about "bathing in orchid soup and nourishing fragrance", which means bathing in herbs. Therefore, the Dragon Boat Festival is also called "bathing in orchid festival" ("Notes on the Years of Jingchu"), and "Miscellaneous Notes on the Years of Jingchu" records that "the people in the capital of the Northern Song Dynasty used peaches and willows, and the soup was bathed, all of which were the legacy of bathing in orchid." In the Qing Dynasty, Ji Sheng at the age of Emperor Jing also recorded the tradition of bathing with Pu Ai on Duanyang Day in Beijing in the old days.Nowadays, many places still keep the custom of washing hair and bathing during the Dragon Boat Festival. In Hunan, there is a saying that "bathing in the Dragon Boat Festival will keep you healthy for one year". Hainan people call bathing in the sea water during the Dragon Boat Festival "washing dragon water", and Taiwan Province, a treasure island, takes water at noon during the Dragon Boat Festival and puts it in wormwood and citronella, which is called "clean water" to scrub the body smoothly. Wearing sachets and hanging mugwort leaves on the Dragon Boat Festival is to use herbs as a kind of ballast and seek good luck and ward off evil spirits with the help of the "fragrance" emitted by plants.

  Collecting herbs during the Dragon Boat Festival and the ancient tradition of catching toads at noon. "Huainanzi" contains "drum to build soldiers, live to the end of May." In the eyes of the Han people, the May toad has a mysterious power, but its use as medicine in later generations may be related to the myth that Chang ‘e swallowed the elixir and turned into a toad in the moon (Ling Xian by Zhang Heng). The process of catching toads at the Dragon Boat Festival in Beijing was recorded in the Ming Dynasty’s A Brief Introduction to the Scenery of the Imperial Capital. "On the fifth day of the year, Chinese attendants came to catch frogs with officials from the Imperial Hospital." "Officials from the Imperial Hospital advocated that they went to Nanhaizi to catch frogs and get toad venom. Its method: the needle jujube leaves stab the toad’s eyebrows and the pulp shoots on the leaves to cover people’s eyes and not hurt them. " Venenum Bufonis can be used as medicine to treat dermatosis, detoxify and reduce swelling. In the Qing Dynasty, the court specially made "Venenum Bufonis Ingot" and other summer medicines, and every year during the Dragon Boat Festival, the place was rewarded. The people have won this law, catching toads as medicine, and gradually there are folk proverbs such as "the toad can’t hide from the fifth of May". Some snake-producing areas in the south also pay attention to eating snakes during the Dragon Boat Festival to treat rheumatism and skin diseases. Before and after the Dragon Boat Festival, the number of snakes and insects increased, and people decorated the "five poisons" on various sachets. The most common one was a green toad-shaped sachet. Besides toads, snakes, centipedes, scorpions and geckos were decorated in five colors to fight poison with poison and repel pests.

  In southern China, Guangxi, Yunnan, Sichuan, Hunan and other places also have the custom of "rushing to the drug market" during the Dragon Boat Festival. In the north, the Yaowang Temple Fair, which begins on April 28th of the lunar calendar, usually lasts until the fifth day of May. In addition to free clinic, there are also customs such as offering sachets and zongzi. The Yaowang Temple Fair in Anguo, Hebei Province also has the largest Chinese herbal medicine market in the north. Before and after the Dragon Boat Festival, both the north and the south were shrouded in the atmosphere of seeking medical advice and taking a full breath of all kinds of medicines.

  It can be seen that the concept of Dragon Boat Festival medicine custom is the simplest philosophy of life formed by China people who conform to the weather and coexist with natural plants and animals. Mr. Zhou Xing, a folklorist, summed up this concept with "cosmic medicine" and thought that many material forms of Dragon Boat Festival medicine contained abstract power, which reflected the cosmological thought that China people followed Yin and Yang, and the weather was fine when they were old. This thought has deeply influenced the East Asian Han cultural circle. Today, Japan, South Korea, North Korea and Viet Nam all have the concept and practice of Dragon Boat Festival medicine customs, among which, both China’s traditional thought origin and localized diverse forms together constitute the Dragon Boat Festival cultural circle with the concept of medicine customs as its essence and the pursuit of contemporary well-being.

  A festival of communication

  Emotional encounter

  Dragon Boat Festival, as a traditional festival, has a new festival connotation in memory of Qu Yuan since the Southern and Northern Dynasties. Based on the tradition of boat racing in the southern summer solstice and offering sacrifices to the water god, the ancients combined the boat racing with the commemoration of Qu Yuan, just as the southern Liang Dynasty recorded in The Chronicle of the Age of Jingchu, "According to the fifth day of May, it was customary to vote for Qu Yuan as Miluo Day, hurting his death place, so he ordered a boat to save him." Since then, the race has become one of the core festivals of the Dragon Boat Festival. In recent years, some scholars have verified that the bird boat race is earlier than the dragon boat race. Wu Jun, a Liang native in the Southern Dynasties, said in the book "The Harmony of Continuation" that "Qu Yuan threw Miluo water on May 5, and the Chu people mourned it. So far, he has put rice in a bamboo tube to sacrifice it". Although the tradition of the ancients eating zongzi (corn millet) on the Dragon Boat Festival has long been mentioned in the local customs of the Western Jin Dynasty, the integration of the theme of commemorating Qu Yuan has further enriched the cultural connotation of zongzi. In the legend of the Dragon Boat Festival, Jiezitui, Wu Zixu, Cao E, Zhang Daoling, etc. have also become the objects of commemoration in various places because of their special personalities and noble virtues. Therefore, the Dragon Boat Festival always inherits the festival connotation of remembering the sages and pursuing the distance with caution.

  After the Tang and Song Dynasties, the Dragon Boat Festival, together with the Spring Festival, Shangsi, Mid-Autumn Festival, Chongyang and La Ri, became an important festival in ancient people’s lives. Liu Yuxi, a poet in the Tang Dynasty, vividly described the dragon boat race in Yuanjiang, Hunan Province. In addition to the magnificent scene of colorful boats competing to fly, he also noticed the onlookers: "At this time, customs are as heavy as madness. Looking at the beauty of the river. The colorful flags are caught on the shore to illuminate the dumpling room, and the socks and Ling Bo are playing in the water. " The people’s true temperament is stirring in the surging crowd. By the time of Song Taizong, the race had become a water-playing activity, and the time was no longer limited to the Dragon Boat Festival, but it was held from February to March every year. The venue of the palace race was mainly in Jinming Pool. At this time, "the levee was like a wall, and the joy moved Jingchu every year." The art of "Jinming Pool Bidding Map" reproduces the scene of the official race, and this trend has continued to the West Lake race in the Southern Song Dynasty. The court loves to race, and this fashion has also led to the race being carried out on a large scale throughout the country. In the Ming and Qing Dynasties, Zhuzhi Ci also often described the lively festival of the Dragon Boat Festival. "I also bought a canoe from the river, and my children went to the rudder building one after another. Seeing the scenery is always risky, and the waves are like rain. "

  Dragon Boat Festival celebration is indispensable for human relations and family ties. "Every family in the city closed their doors, and there was a lot of laughter." "Wanjia Cup celebrates Zhongtian, and Pu Jian often hangs with Ai Hu." "The dog barking in front of the door is very concerned, knowing that it is a neighboring aunt coming to worship." Relatives and friends get together, make merry with wine, and there is peace in the noise. "Sisters both go hand in hand, and the north city travels to the west city." "Who’s a good daughter in the city, and the north makeup is quite appropriate. The strange lang rushed out of the city and refused to take Nong to watch the water play. " Sisters are deeply in love, men and women love each other, and the bustling streets are more fragrant than zongzi. A ballad in Tongling, Anhui Province truly reveals the feelings of Lang in the Dragon Boat Festival celebration: "In May, Lang pinched Sister Ai’s head, and we drank a cup of realgar wine, holding two halves of Xiantao, and my sister came to Lang’s half, and I ate the fairy." Dragon Boat Festival is a festival of communication and emotional meeting.

  In the fast-paced modern society, the Dragon Boat Festival holiday allows us to temporarily put off our work, go to nature wholeheartedly, return to relatives and friends, enjoy beautiful countryside leisurely, visit the great rivers and mountains of the motherland, immerse ourselves in diverse scenes and consume holiday goods instantly. The simplest blessing between relatives and friends is followed by love.

  Although "Dragon Boat Festival is healthy" has no basis in history, it is consistent with the long-standing custom of "storing medicine and removing poison" in Dragon Boat Festival. The saying "Dragon Boat Festival is healthy" reflects the continuation of the traditional concept of medicine and customs and the concept of defending life, and reflects the contemporary China people’s pursuit of harmonious coexistence and conformity with the time sequence.

  (Author: Wang Wenchao, Department of Philosophy and Culture Teaching and Research Department of Party School of Beijing Municipal Committee of the Communist Party of China; Zhang Fenghao, a graduate student majoring in philosophy at the Party School of Beijing Municipal Committee of the Communist Party of China)