Since the Anbang incident, Chengdu Rural Commercial Bank Co., Ltd. (hereinafter referred to as "Chengdu Rural Commercial Bank"), the largest shareholder, has been paid close attention to by the market.

　　Earlier, it was reported that Chengdu Xingcheng Investment Group (hereinafter referred to as "Xingcheng Investment") would replace Anbang Insurance Group Co., Ltd. (hereinafter referred to as "Anbang Insurance") in Chengdu Rural Commercial Bank, but there was no official response.

　　On March 11th, the news was finally verified. In the afternoon, the announcement issued by Chengdu Agricultural Bank in official website showed that Xingcheng Investment intends to accept 3.5 billion shares of the bank held by Anbang Insurance, a shareholder of the bank, accounting for 35% of the shares.

　　In a Letter of Commitment for Major Shareholders of Chengdu Rural Commercial Bank Co., Ltd. dated January 9, 2020, Xingcheng Investment also confirmed the above-mentioned equity transfer, but disclosed the specific capital contribution.

　　According to the equity transfer project of Chengdu Rural Commercial Bank on December 30, 2019, the price of 3.5 billion shares transferred this time is about 16.5 billion yuan.

　　According to official website, Chengdu Rural Commercial Bank, this bank is a joint-stock commercial bank reformed from the former Chengdu Rural Credit Cooperative. It was listed for business on January 15th, 2010, and completed capital increase and share expansion in 2011, with a registered capital of 10 billion yuan. The Bank has 649 institutions at all levels, including 1 business department of the Head Office, 8 branches, 173 sub-branches and 467 branch offices. All 39 zhongcheng village banks initiated in Shandong, Jiangsu, Fujian, Hebei, Sichuan, Yunnan and Xinjiang have been opened.

　　According to the audit report of PricewaterhouseCoopers Zhongtian Certified Public Accountants, as of the end of October last year, the bank had total assets of 544.56 billion yuan, total liabilities of 493.978 billion yuan, operating income of 10.6 billion yuan and net profit of 6.285 billion yuan.

　　21st century business herald reporter looked up Qixinbao and found that the shares of Chengdu Rural Commercial Bank were scattered. Except Anbang Insurance, only Chengdu Jiaozi Financial Holding Group Co., Ltd. held more than 5% of the shares. After the completion of the equity transfer, Xingcheng Investment will undoubtedly become the largest shareholder of Chengdu Rural Commercial Bank.

　　It is worth noting that Xingcheng Investment is 100% owned by Chengdu SASAC and belongs to a state-owned enterprise with strong financial resources.

　　According to public information, Xingcheng Investment was established in 2009 with a registered capital of 5.525 billion yuan. By the end of September 2019, the company’s total assets were about 198.2 billion yuan and its net assets were about 81.1 billion yuan.

　　Two-year "shrinking table" 160 billion

　　On December 30th, Beijing Financial Assets Exchange put up the equity transfer project of Chengdu Rural Commercial Bank. The proposed equity transfer project of Chengdu Rural Commercial Bank is divided into two parts. One is the 3.5 billion shares held by Anbang Insurance Group, and the listing price is about 16.508 billion yuan. Second, Anbang Insurance Group took over about 2.050 billion shares entrusted by Shanghai No.1 Intermediate People’s Court, with a listing price of about 9.669 billion yuan, with a total transfer of about 5.550 billion shares and a transfer price of 26.177 billion yuan.

　　Chengdu Rural Commercial Bank was established on December 31, 2009 with a registered capital of 10 billion yuan. According to the special purpose audit report of PricewaterhouseCoopers, at the end of September 2019, the total assets of Chengdu Rural Commercial Bank were about 549.993 billion yuan and the net assets were 43.265 billion yuan; In the third quarter of 2019, Chengdu Rural Commercial Bank had an operating income of 9.076 billion yuan and a net profit of 3.987 billion yuan.

　　Based on this calculation, the transfer price per share of Chengdu Rural Commercial Bank is 4.72 yuan, which is about 9% higher than the net capital premium of the bank at the end of September this year.

　　Anbang cleared Chengdu Rural Commercial Bank for 16.5 billion yuan, which had been listed once before, but the transferee was delayed. In December 2018, Anbang Insurance Group listed and transferred its 35% stake in Chengdu Rural Commercial Bank at a transfer price of 16.8 billion yuan. According to the net assets of Chengdu Rural Commercial Bank at the end of September 2018 of 4.16 yuan per share, the transfer premium at that time was 1.15 times.

　　At that time, an insider of a local bank in Sichuan said that the receiver of Chengdu Rural Commercial Bank may be state-owned assets in Sichuan Province, but the problem of taking over the largest asset of Anbang is the source of funds.

　　Chengdu Rural Commercial Bank was once Anbang’s most important financial asset. By the end of 2016, the total assets of Anbang Life Insurance were 1.45 trillion yuan, while the total assets of Chengdu Rural Commercial Bank were 673.149 billion yuan, accounting for 46%.

　　Looking back on the history of Anbang’s shareholding in Chengdu Rural Commercial Bank, in December 2009, the CBRC approved the opening of Chengdu Rural Commercial Bank. In September 2011, Anbang Insurance spent 5 billion yuan to acquire 35% of the bank’s equity and obtained a controlling position. The registered capital of Chengdu Rural Commercial Bank increased to 10 billion yuan.

　　Judging from the information disclosed in the listing transfer, Chengdu Rural Commercial Bank has been "shrinking its table".

　　The bank has not disclosed the financial report after the 2018 annual report. From the end of 2013 to the end of 2017, the total assets of Chengdu Rural Commercial Bank increased significantly from 429.316 billion yuan to 705.562 billion yuan, an increase of 1.64 times in four years. By the end of September 2019, the total assets of Chengdu Rural Commercial Bank had decreased to 549.993 billion yuan. By October, it had dropped to 544.56 billion yuan. That is, in the past two years, the asset scale of Chengdu Rural Commercial Bank has decreased by more than 160 billion yuan.

　　21st century business herald 21 Asset Management+

　　Xin Jizhao, editor of this issue

　　Edit wechat: xinjz21

This article first appeared on WeChat WeChat official account: 21 Asset Management+. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

Recently, the Peking University Greater Bay Area Alumni New Year Forum was held in Guangzhou with the theme of "Longteng China bravely stands on the forefront". This is the first time that the Guangdong Peking University Alumni Association has held a New Year Forum for Greater Bay Area alumni. The forum focused on the outlook of macro-economy and policies and the coping strategies of enterprises. Wang Bo, vice president of Peking University, pointed out in his speech that Peking University students should have strong confidence in national development, and at the same time, they should respect tradition and strive for innovation.

Wang Bo, Vice President of Peking University

　　In the keynote session, Hai Wen, former vice president of Peking University and founding dean of HSBC Business School, pointed out that we are facing new challenges represented by "pursuing quality of life, promoting industrial upgrading and improving international relations". Only by relying on the thinking of "demand drives economy, market determines industry and national social responsibility" can we stimulate new strategies needed for social development and progress. In his view, relying on private enterprises, innovating merger and development to enhance the scale effect, and emphasizing the equivalence of rules in international relations are all optional strategic items.

Hai Wen, former vice president of Peking University and founding dean of HSBC Business School.

　　Zhang Hui, vice president of Peking University University of Economics, shared the achievements of the Belt and Road Initiative in the past ten years, and thought that the trade links between participating countries and regions had changed from intensive to balanced, so as to share development opportunities collectively, showing a fairer feature.

Zhang Hui, Vice President of Peking University University of Economics

　　Based on the investigation and analysis of macro data, Color, doctoral supervisor of Guanghua School of Management, Peking University, and deputy director of Institute of Policy and Economics, expounded her views on China and the global economy in 2024, holding that residents’ consumption will be disturbed by confidence, income and wealth, and they are still in a weak repair path, effectively increasing the income of low-income groups, so as to realize a virtuous circle of mutual promotion of consumption and investment and help ensure the economic growth rate within a reasonable range. "In the long run, promoting scientific and technological innovation is the fundamental way to solve problems. It is necessary to conduct large-scale investment and financing in industries such as new energy, artificial intelligence, big data, big health, and big country industry, and increase investment in basic scientific research. "

Color, deputy director, Institute of Policy Economics, Guanghua School of Management, Peking University

　　Yao Yang, Dean of the National Development Research Institute of Peking University, Director of China Economic Research Center and Executive Dean of South-South Cooperation and Development College, discussed new ideas for judging China’s economic trend from the policy perspective of the Central Economic Work Conference. He believes that China’s economy has great growth potential in the long run. Corrective measures such as reducing economic dependence on real estate and debt will improve the economic, social and political health of China, but there is no denying the short-term impact on the economy. He predicted that stabilizing real estate will remain one of the key economic tasks in 2024, and how to strike a balance between growth and adjustment will be the key point of the policy.

Yao Yang, Dean of National Development Research Institute of Peking University, Director of China Center for Economic Research and Executive Dean of South-South Cooperation and Development College.

　　In the round-table forum, representatives of professors and scholars in Peking University and alumni entrepreneurs had a heated discussion on the theme of "private economy development under Greater Bay Area’s national strategy".

　　Ying Huajiang, president of Beiming Software Company, You Liefeng, founder of Huangguang Education Group, Sun Huaiqing, chairman and president of Marubi Biotechnology Company, and Cao Zhiwei, co-founder of New City Investment Holding Group, respectively, analyzed how they viewed the influence of internal and external environment on the operation of private enterprises from their respective industries. Sun Huaiqing believes that "the old boat ticket can’t get on the new boat", and it is possible to get new growth by giving up the old thinking; You Liefeng got the inspiration of enterprise management from farmers’ cultivation — — It is a simple and common truth to "do not complain about others and actively plan and manage". Zhang Ying, deputy dean of Guanghua School of Management of Peking University and director of the Management Case Study Center, responded that it is the first step to "abandon the thinking of carving a boat and seeking a sword, and don’t always think about returning to 2018 and 2019". Wang Pengfei, president of peking university hsbc school of business, pointed out that the change of tax rate has little to do with economic growth, but high uncertainty will lead to low growth, and easing uncertainty through policies, broadening consumption scenarios and improving the level of service industry will all contribute to economic growth.

　　The event was directed by the Alumni Association of Peking University in Guangdong Province and co-sponsored by the Guangdong Alumni Association, HSBC Business School Branch, School of Economics Branch, Guanghua School of Management Branch and National Development Research Institute Branch. Nearly 1,000 Peking University alumni, alumni associations of brother colleges and representatives of cooperative units attended.

1905 movie network news An inspirational youth film starring LULU and Daxun Wei and directed by Huang Yan and Ma Lin will be released on November 11th. Today, the film released a set of supporting posters, exposing the powerful supporting cast. Not only actresses S.Ireine, Xu Yue, Qi Xi and Ling Tu, but also Ye Daying, Li Chengpeng, Fan Linfeng and Miao Yao joined us across the border, and there was even a guest appearance of Han Tongsheng, an old opera player.

The film revolves around the topic of "losing weight". The cute fat girl played by LULU and the handsome warm man played by Daxun Wei meet by chance and struggle together when they are in trouble, thus staging a warm and inspirational story.

　

New and old actors help out "Subtractive Life" and sincerely poke people’s hearts.

Among the supporting posters exposed this time, not only Qi Xi, a literary actress who starred in plays and movies, gave a special performance, but also Han Tongsheng, a national first-class actor who can be called "father’s professional household", played LULU’s father in the film and staged a sincere and touching fathers and daughters. At the same time, the new generation of actresses, S.Ireine and Xu Yue, made people shine. In addition, the film also has a guest appearance of acting actress Ling Tu, with director Ye Daying, host Miao Yao, writer Li Chengpeng and model Fan Linfeng joining in surprise gift.

The roles in the film, from the landlord, the front desk of the gym to the students in the gourmet kitchen, have such a strong lineup, which is enough to show the director’s rigorous attitude in actor selection and strict control over the quality of the film, which makes people feel full of sincerity. At the same time, the warm words presented in the poster, such as "Only by breaking the hard shell can you discover your true self" and "Whatever you want, whether it’s work or love, you should fight for yourself, and then face the ending frankly", are just like the temperament of the whole film, which is warm and inspiring. After the poster was released, netizens expressed their great expectation. Some netizens lamented: "I hope this film is a good medicine for the lost mind."

　

Director Huang Yan’s debut creates a warm and inspirational story to show the joy and sorrow of young people.

"Subtractive Life" stars LULU and Daxun Wei, respectively playing a cute fat girl who tried to lose weight but failed repeatedly, and a handsome warm man who failed to pursue his dreams. The lead singer of escape plan, Mao Chuan, made a cross-border appearance for the first time, playing a musical genius who was forced to make a living and became a chef. The three met by chance and staged a story of warm-hearted and inspirational struggle.

As the director and screenwriter Huang Yan’s debut, she focuses on the living situation of modern young people, digs deep into their inner feelings, and carefully creates humorous and interesting dialogues to convey her life feelings about struggle. Huang Yan expressed the hope that in this impetuous era, young people can gain some comfort and guidance from movies, and "want to give young people some values or solutions that they can refer to when facing life difficulties", which will bring them moving and thinking. The film will be released nationwide on November 11th.

The richness of the configuration is closely linked to the cost performance of a car, and many people have mentioned it. As for the outstanding performance of the car, please read it together.

First of all, from the appearance, the front face of Feng Landa presents a fashionable and dynamic design style, which is very recognizable. Coupled with the elegant headlights, the overall look is young. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4485MM*1825MM*1620MM, and the car body looks very cool with large-sized thick-walled tires, which is eye-catching. In the rear part, the rear looks simple, and the taillights give people a very clean and refreshing feeling. Together with the unique exhaust pipe, the whole looks very calm.

Sitting in the car, the interior of Fenglanda looks very domineering and the visual effect is very good. The car looks very good outside the steering wheel, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, and the palm fit is very high. Take a look at the central control, which is decorated with a 10.25-inch central control screen, which makes the interior style impressive and looks simple and fashionable. The dashboard and seats are equally eye-catching, and the dashboard design is remarkable and full of technology. The car adopts leather-like seats, which are wide and thick, further improving the comfort of drivers and passengers.

The car is equipped with car networking, driving mode selection, remote control key, UWB digital key, rear wiper, interior atmosphere light and other configurations, and the configuration performance is quite good, bringing drivers and passengers a comfortable car experience.

Summary of the full text: The Fenglanda introduced today is not only eye-catching in space, but also the configuration has reached the mainstream level, and there is nothing to be picky about driving experience and space experience.

On [car home Chengdu Preferential Promotion Channel], we are pleased to announce that preferential activities are under way! As a highly regarded model, the price reduction of BMW i5 is very attractive. At present, the BMW i5 model in Chengdu enjoys a maximum discount of 65,000, and the starting price is only 374,900. If you are interested in this model, now is a good time to buy a car. Please click "Check the car price" in the quotation form, strive for higher discount and seize this rare opportunity!

The BMW i5 is a car with a luxurious appearance. Its front face design is very unique, and it adopts the BMW family-style kidney-shaped air intake grille, showing a strong sporty atmosphere. The body lines are smooth and the overall style is fashionable. The exterior design of BMW i5 is full of strength and dynamic feeling, showing BMW’s consistent sports style. At the same time, it also incorporates modern technology elements, such as LED headlights and intelligent induction systems, making the driving experience more intelligent and comfortable. Generally speaking, the design of BMW i5 is full of sense of science and technology without losing the sense of movement. It is a very attractive luxury car.

BMW i5 is a medium-sized and large-sized vehicle with a body size of 5175*1900*1520 and a wheelbase of 3105mm, with a front tread of 1621mm and a rear tread of 1658 mm.. The body lines are smooth, and the whole body presents a dynamic and steady style. Tyre size is 245/45 R19, the former tyre size is the same as the latter tyre size, and the rim is designed in multiple frames, which is fashionable and atmospheric. The side lines of the car are simple and smooth, and the roof lines are tilted backwards, which highlights the sense of movement of the whole car. At the same time, the side of the car body is also equipped with multiple aerodynamic designs, which improves the driving stability of the vehicle. Generally speaking, the side design of BMW i5 is both aesthetic and practical, providing passengers with a comfortable ride experience and satisfying the driver’s pursuit of driving pleasure.

The interior design of BMW i5 is full of sense of technology and luxury. The car is equipped with a 14.9-inch central control screen, which supports the voice recognition control of multimedia system, navigation, telephone and air conditioning. The steering wheel is made of leather material, and its position can be adjusted up and down and back and forth electrically. The front row and the back row are equipped with two Type-C interfaces and two USB interfaces, and there is also a wireless charging function of the mobile phone. The seat is made of imitation leather, and the front and rear adjustment, backrest adjustment, height adjustment and lumbar support adjustment can be carried out for the main and co-pilot seats. The driver’s seat is also equipped with electric seat memory function. Generally speaking, the interior configuration of BMW i5 is very rich, which provides a comfortable and convenient experience for drivers and passengers.

BMW i5 is an electric vehicle with excellent performance, with a maximum power of 210 kW and a maximum torque of 410 N m.. This model is equipped with an advanced electric power system, which provides a strong power output and allows drivers to enjoy a smooth driving experience. Its efficient electric drive system can not only provide excellent acceleration performance, but also ensure a long cruising range. The excellent performance of BMW i5 is not only impressive, but also one of the models of electric vehicles.

In the evaluation of the owner of car home, he mentioned the exterior design of the BMW i5, saying that he likes the heavy feeling and sporty feeling of the front of the car very much. The exterior design of BMW i5 has always attracted much attention. It adopts a highly recognizable family-style design, and the front of the car is full and powerful, making people recognize its brand identity at a glance. At the same time, it also incorporates the latest design elements to make the whole model look more fashionable and dynamic. Therefore, car home car owner @ Xi ‘an Cheyou 5718’ s evaluation of the appearance of BMW i5 is very pertinent. In addition, BMW i5 also has rich configuration and excellent driving performance, which makes car owners love it. I believe that in the future, BMW i5 will continue to maintain its excellent performance and bring better driving experience to car owners.

[Autohome Ningbo Promotion Channel] Recently, the Ningbo market has ushered in an unprecedented price reduction promotion. This promotion can reach up to 28,000 yuan, which brings the minimum starting price of eπ 008 down to 188,600 yuan. If you want to buy eπ 008 and enjoy this offer, you may wish to click "Chatti Car Price" in the quotation form to get a higher discount.

The exterior design of the eπ 008 combines modernity and futurism, and the overall style is more youthful and sporty. The front face adopts a closed air intake grille to highlight the characteristics of electric vehicles, and at the same time, it is matched with a sharp headlight group to show a strong visual impact. The body lines are smooth, and the side waist line extends from the front to the rear of the car, showing a dynamic posture. The rear part adopts a simple design, with through taillights, which enhances the technological sense of the whole vehicle.

eπ008车身尺寸为5002*1972*1732毫米，轴距达到3025毫米，前轮距和后轮距均为1650毫米，展现出大气稳重的车身姿态。侧面线条流畅而动感，搭配265/45 R21规格的轮胎，进一步增强了车辆的运动感。轮圈采用独特的设计风格，为整车增添了更多的视觉吸引力。

eπ008的内饰风格时尚且富有科技感，以驾驶员为中心的设计理念，搭配皮质方向盘，方向盘支持手动上下及前后调节，为驾驶员提供最佳的驾驶姿态。中控台上，15.6英寸的高清触控屏幕非常显眼，集成了多媒体系统、导航、电话和空调控制等功能，支持语音识别控制，带来便捷的操作体验。此外，车内还配备了USB和Type-C接口，满足不同设备的充电需求，前排还设置了无线充电板，方便驾驶员和乘客的手机充电。座椅方面，主副驾驶座椅均采用仿皮材质，具备前后调节、靠背调节、高低调节（2向）和腰部支撑（4向）功能，前排座椅还具备加热、通风功能，并且驾驶位座椅配备有头枕扬声器，提升了驾驶体验。此外，车辆还配备了电动座椅记忆功能，驾驶位和副驾驶位都可以记忆和调用不同的座椅位置，为驾驶员提供个性化的驾驶环境。第二排座椅也支持前后调节、靠背调节和腿托调节，确保后排乘客的舒适度，而后排座椅则支持比例放倒，增加了储物空间的灵活性。

eπ008搭载了一台高性能发动机，最大功率达到200kW，最大扭矩达到340N·m，为车辆提供了强劲的动力输出。

汽车之家车主对eπ008的外观设计赞不绝口，他认为向阳金外漆沉稳而高级，具有独特的内涵。同时，他提到了黑色漆面的选择，认为黑色虽然也很吸引人，但考虑到不耐脏的问题，最终选择了向阳金，而且购买时还享受了1500元的优惠，性价比极高。

　　With the increasing application of generative artificial intelligence in work, study, entertainment and other scenes, in 2024, AI tools also showed a blowout state. Technology giants, unicorn rookies, and AI startups compete in the same field. While competing for products, the huge increase in scale has also washed out a new track in the marketing industry-AI tool marketing. Yu Shijun, general manager of 360 commercialization industry, pointed out that "with the arrival of the application period of AI tool industry, the AI tool industry officially entered the brand occupation period".

　　At this stage, how AI tools can achieve brand destruction through global marketing, and how to take root in "scenes" to create a benign and sustainable growth closed loop has become a problem that "AI brand" needs to explore and solve together with the marketing platform. On December 5, Yu Shijun, general manager of 360 commercialization industry, was invited to attend.2024 Jianshi Annual Private Forum -AI Sub-forum, bringing the theme sharing of "Brand Out of Circle and Global Growth: Marketing Breakthrough of AI Tools".

　　The following are dry goods.

　　From "Cognition" to "Use"

　　AI tool brand occupancy period is coming in an all-round way.

　　The popularity of AI today is largely due to the improvement of closeness with users.

　　In the exploration period, AI technology focuses more on computing power, algorithms, models and data. For users, it stays at the conceptual level and is cognitive but difficult to feel; Entering the development period, the generative AI tool arouses users’ interest, and people begin to accept, learn and use it, and tap the value it can bring to themselves; With the continuous subdivision of AI tool capabilities, users’ usage habits have been further developed, and AI has become an essential tool for users in their work, study and life, and its compactness has been improved again.

　　Accordingly, the style of play at the marketing level has also changed. At the beginning, the mobile information flow accounted for a large proportion, which played a key role in the formation of AI cognition for users of the whole network. However, at that time, the investment in cognitive education was the main one, and there was no brand awareness, so the cost performance was low.

　　During the development period, AI tools heavily overweight the mobile content platform, taking "planting grass" as the main means to enhance users’ interest and quickly innovate. In fact, it was the investment of AI tools at this stage that triggered a huge discussion. The extreme desire for user growth triggered a large-scale investment campaign of domestic AI, which triggered a surge in customer acquisition costs. In the short term, the product usage data and brand exposure results are gratifying, but is it still effective in terms of user retention and paid conversion?

　　The answer is also obvious,For the AI tool industry, the mobile terminal with the peak traffic dividend is not a "strategic highland" if it wants to continuously gain user growth. When the user enters the "use stage" from the "cognitive stage", the AI tool enters the brand occupation period, and the user’s core use scenario is where the value is.

　　The use of scene alignment and conversion links is short.

　　The PC side has become a rich mine of AI tool marketing value.

　　The value of PC is back in the spotlight today, largely due to the explosion of AI big model, which makes traffic gather again on the PC side.

　　First of all, as an information deep processing terminal, PC has becomeHigh user enthusiasm and high value incrementThe best adaptation scenario for type application. AI tools take the lead in "productivity" scenarios such as work efficiency and content creation, and are highly adapted to PC-side scenes such as work and study, so that traffic can be reunited on PC-side and become a "user portal" in the AI ? ? era. With the further development of AI tools, the vertical field that meets the deeper needs of C-end users will also become the next main battlefield of AI applications, and PC will also create greater value at this stage with its ability to handle complex tasks and multi-task collaboration.

　　In addition, compared with "planting grass" marketing, the PC side is fromSearch to useThe link is also simpler and more efficient. At present, under the condition that the usage habits and preferences of AI tools are not fixed, users still actively search for their own AI tool products on the PC side at high frequency, which has huge marketing growth space.

　　In fact, domestic head AI manufacturers also have a clear awareness of this. According to 360 data, in Q3, the domestic AI tool products were put on the PC side, which increased by 417% year-on-year. Among them, PC search accounted for as high as 85%. In 2024, H2 was higher than H1, and the average daily consumption of AI industry increased by 159%.

　　In addition, the gathering of high-value people in the workplace on the PC side not only has a high demand for AI tools, high frequency and depth of use, but also has a higher willingness and ability to pay for AI tools with the goal of improving work efficiency, and the deep transformation indicators such as customer acquisition, retention and payment for AI tools will play a key role.

　　As the first media of PC, 360 gathers hundreds of millions of mainstream users in the whole network, and the PC side has a monthly life of 530 million, ranking in the forefront of the industry. For more than ten years, we have been deeply cultivating the PC side and built a perfect PC marketing ecology to take into account the user experience and intelligent marketing of commercial realization, and help all walks of life to reduce costs and increase efficiency. In the face of the new topic of AI tool marketing, 360 Smart Business responded quickly, took root in the scene, and took the lead in laying out the whole link of AI tool marketing to create a closed loop of industry marketing.

　　Let the value benchmark the brand and integrate the demand into the scene.

　　360 "plus BUFF" for AI tool marketing

　　Users are more professional and smart, and the cost of application replacement is high-AI tools have entered the third stage of marketing, and "how to make users use and get used to innovative applications" has become the core problem to be solved in marketing. The value index created by innovative applications for C-end users is related to its value increment and replacement cost compared with traditional applications. The higher the value increment and the lower the replacement cost, the greater the probability of being used by users.

　　In fact, the terminal is not the decisive factor in whether the AI tool is selected. On the mobile side, the lightweight AI tool suitable for entertainment scenes still has its display space. In the productivity scene and vertical field, the current situation that domestic AI tool manufacturers are neck and neck has not been broken, but in the PC scene, AI tool marketing can be truly realized.Search on demand, download and install, and use directly.The application replacement cost is lower, which has become an important prerequisite for the marketing of AI tools on the PC side.

　　Therefore, 360 Smart Business believes that the marketing of AI tools on the PC side is not simply "selling" products, but should be passed.Implanting AI products in the user’s necessary scene path reduces the replacement cost of applications and improves the marketing conversion efficiency of AI tools.

　　For example, when users search for the function word "PPT", their real intention may be to make, edit and beautify PPT. By identifying and matching users’ real intention needs, 360 Smart Business will give priority to PPT generation AI tools-based on their search behavior, providing them with better work efficiency choices. Implanting AI tool products in such a suitable scene is equivalent to "adding BUFF" to the user’s search behavior, so that the user’s needs can be met more than expected, and at the same time, AI tools can reach the target users more accurately and achieve efficient conversion.

　　Based on the in-depth insight into industry marketing, 360 Smart Commerce integrates all-platform marketing resources, and after many rounds and multiple vertical categories of marketing, it precipitates the AI tool marketing methodology-native scene BUFF zero sense Marketing (hereinafter referred to as "BUFF Marketing").

　　The word BUFF is well known as "effect gain" in game scenes. BUFF marketing proposed by 360 Smart Business can be understood as:

　　B(Brand Insight) brand diagnosis:Firstly, the brand marketing competitiveness is quantified from the dimensions of market environment, brand performance, competitive brands and market segment demand, and the product marketing direction is anchored with the key words of "digging, grabbing, breaking out and expanding" in combination with the different marketing life cycles of products, such as "cognition, growth, maturity and iteration".

　　For example, the mature AI tool brand takes "sudden" as the marketing direction, and the marketing focus is to "break through" the growth bottleneck and unlock the new amount with the help of multi-creative forms, gameplay and operation empowerment.

　　U(User-Locked) user lock: With the product matrix covering PC, mobile and IOT, 360 products realize the full scene wisdom for users. Daily average of tens of billions of user requests, build a large database covering the whole marketing link. It can help AI tools to dig deep into user needs and accurately target the target population.

　　F(Funnel Optimization) funnel optimizationProducts are only the results of users’ search, and upgrading and improving efficiency to meet users’ search needs is the "BUFF" for marketing. Based on the request of hundreds of millions of users, 360 Smart Business accurately matches the multi-platform resources with the real intention needs of users, and makes real-time adjustment of the launching strategy, integration of superior product resources, optimization of search keywords and creativity in different levels for PC task scenarios, vertical office scenarios and accurate efficiency improvement scenarios. Strive to implant AI tools in the only path and original scene where users use AI tools, and reach potential people, intentional people and core people step by step. From the shallow to the deep, through the implantation of the original scene of "zero sense", the cost of application replacement is reduced, the initiative of users’ subjective choice is stimulated, the marketing effect is gradually improved, and the marketing transformation is promoted.

　　F(Feedback Loop) feedback rewind: Check the key indicators such as brand exposure, market penetration, keyword coverage, brand attention and user growth, and optimize the marketing strategy for the AI tool brand in a customized and targeted manner to further improve the conversion efficiency and stimulate marketing growth.

　　Based on brand diagnosis, user lock-in, funnel optimization and feedback resumption, "BUFF Marketing" builds a PC marketing closed loop in the third stage of AI tool marketing, and creates a sustainable growth model for the new marketing track.

　　Taking a language AI tool as an example, the brand diagnosis shows that the brand has completed the grass planting stage and entered the user competition period. On the delivery side, CPC was mainly used in the initial stage to test the delivery level and transformation effect; Enter the effect optimization period, increase the quick delivery mode, and evaluate the docking ability and risk of oCPX; In the incremental period, the docking of oCPX is completed, and the delivery effect is further guaranteed, and the steady increment is realized by continuously combining CPC and fast delivery mode. Parallel realization of funnel optimization by multiple delivery methods ——360 Smart Commerce helps the brand to achieve rapid start-up and achieve re-launch assessment indicators. During the delivery period, the customer acquisition cost of the product is stable and far lower than that of the mobile terminal at the same time.

　　Through the brand diagnosis of a network disk-like AI tool, it is found that users still need a large number of files to be efficiently retrieved and processed in the network disk, and the AI search, AI assistant and other functions of the tool can just meet the full-link processing needs of users for retrieval, creation, editing, storage and sharing. 360 Smart Business targets high-potential people such as smart office and efficient office, as well as target people such as brand people and competing products, helping to accurately harvest traffic. On the delivery side, brand advertisements are searched to enhance brand exposure, and at the same time, vertical functional words such as writing, resume and PPT are covered to reach more potential target groups. Based on 360 search and 360 software housekeeper and other super-large user portals, 360 Smart Business optimized the client download link for the brand, effectively improving the user’s stickiness, continuously and stably obtaining customers, and gradually increasing the scale of launch.

　　"History will not repeat, but it will rhyme", Yu Shijun pointed out that every technological revolution will bring new opportunities. The outbreak of AI big model technology has once again stimulated the ecological vitality of the PC. As a marketing platform, on the one hand, 360 smart business grasps the context of the times, quickly deploys the AI upgrade of the whole marketing link, and helps partners from all walks of life to activate new growth momentum in the AI ? ? era. On the other hand, with powerful products and technologies, conforming to the trend of the times and innovating marketing strategies, 360 Smart Commerce will "feed back" while accepting and applying new technologies, which will fully help the marketing growth of AI tools and the whole AI industry.

　　Xinhua News Agency, Washington, October 18th (international observation) Biden stepped on the "embarrassing road" in the Middle East.

　　Xinhua News Agency reporter Deng Xianlai

　　US President Biden arrived in Israel on the 18th for a visit. On the eve of the visit, a hospital in Gaza was attacked by air, killing hundreds of people. Palestine pointed its finger at Israel, which denied it. Jordan announced in the early hours of the 18th that it would cancel the meeting of the leaders of Palestine, Jordan, Egypt and the United States scheduled to be held in Amman that day.

　　Analysts pointed out that Biden’s visit has both internal and external purposes. Internally, he hopes to boost the election for next year’s general election through this visit, while externally, he will show his support for Israel and balance relations with Arab countries. However, the attack on Gaza City Hospital and the subsequent cancellation of the meeting by Arab leaders put Biden in an awkward position.

　　A terrible attack

　　Pakistani security officials told Xinhua that a large number of displaced people were temporarily living in the attacked hospital, and a strong explosion could be heard at the scene, which also triggered a fire. Palestinian President Abbas announced on the same day that he would mourn for the hospital victims and the Palestinians killed in the current conflict for three days throughout Pakistan.

　　On October 18th, in the West Bank city of Nablus, people took to the streets to protest the attack on Gaza Hospital. Xinhua News Agency (photo by Nidal Ashtaye)

　　The attack on Gaza City Hospital triggered strong condemnation from Palestinians and neighboring countries. Palestinian Prime Minister Ashtiyah issued a statement saying that the "massacre" in Gaza City Hospital was a terrible crime of "genocide"; Lebanese Prime Minister Mikati and Speaker of Parliament Berry condemned the "Israeli attack on Gaza City Hospital"; King Abdullah II of Jordan strongly condemned the "Israeli air strikes on Gaza City Hospital" and warned that the current Palestinian-Israeli conflict has entered a dangerous stage; The Turkish Foreign Ministry also issued a statement saying that Turkey was very angry at "the Israeli attack on the hospital in Gaza City, which killed hundreds of Palestinians".

　　The IDF responded that armed groups in the Gaza fired several rockets at Israel that night, among which the rocket fired by the Palestinian Islamic Jihad (Jehad) was wrong and hit the hospital, and it should be responsible for this matter.

　　According to the statement of the World Health Organization, the attacked hospital was one of 20 hospitals in the northern part of the Gaza Strip that were evacuated by the Israeli military. WHO calls on Israel to revoke the evacuation order, abide by international humanitarian law and protect the safety of medical institutions. The United Nations High Commissioner for Human Rights, Tü rk, described the attack as "terrible" and called it "totally unacceptable". The violence and killings must stop immediately, and the international community must make every effort to end this situation.

　　Randa Slim, a senior researcher and director of conflict resolution at the Middle East Institute of American think tank, said that after the attack on the hospital, "the situation will be very bad".

　　An awkward visit

　　Biden issued a statement after the incident, saying that he was angry and deeply saddened by the explosion in Gaza City Hospital. The BBC reported that Biden faced an embarrassing situation with the cancellation of the meeting between the leaders of Jordan, Egypt and Palestine.

　　Abbas said in a speech that the Israeli government has crossed "all red lines". Jordanian Foreign Minister Assafadi said that the new meeting time of the Quartet will depend on when the countries concerned agree to end the "war and massacre against Palestinians".

　　On October 16th, in Khan Younis, the southern city of Gaza, people walked past the ruins of buildings damaged by Israeli air strikes. Xinhua News Agency (photo by Rizek Abdul Jawad)

　　CNN said that Biden faced a dilemma in the new round of Palestinian-Israeli conflict, both to express anger and to avoid the escalation of the conflict. Biden tried to achieve his goal by meeting with Arab leaders, and balanced the relationship with Arab partners while supporting Israel. However, the meeting was cancelled at the last minute, which meant that Biden faced new diplomatic problems.

　　Charles Lister, a senior researcher at the Middle East Institute, said that the timing and expected results of Biden’s visit to Israel were extremely bad. Daniel Curtze, the former US ambassador to Israel, pointed out that the attack on Gaza City Hospital left Biden in an unwilling situation.

　　Bad Middle East policy

　　Jonathan Panikov, a scholar of the Atlantic Council of the United States, said that the lack of a real strategy in the Palestinian-Israeli issue will pose a long-term risk.

　　Over the years, the United States has frequently provoked conflicts in the Middle East, and even launched wars to directly promote regime change, which has led to repeated wars in many countries in the Middle East, mired in conflicts and security dilemmas. Hafsha Halava, a scholar at the Middle East Institute, bluntly said that the image of the United States in the Middle East could not be saved, and that "Americans are immoral in this region".

　　However, with next year’s US election approaching, American politicians still regard the Middle East issue as a bargaining chip in the face of a serious humanitarian crisis. As Jon altman, a Middle East expert at the Center for Strategic and International Studies in the United States, said, Biden’s status as a politician determines the significance of this visit. For him, this is an extension of the campaign.

　　On October 16th, in Khan Younis, a city in the south of Gaza, people rescued the wounded in the ruins of buildings after the Israeli attack. Xinhua News Agency (photo by Yasser Kudi)

　　The US Newsweek website article pointed out that the Palestinian-Israeli conflict forced the White House to face the potential prospect of regional war, which may consume the government’s energy for weeks or months. This is the worst diplomatic crisis for Biden when he is stepping up his campaign.

　　Analysts pointed out that in recent years, the issue of Israel has become more and more popular in American partisan politics, and the Republican Party has repeatedly attacked the Democratic Party for "not supporting Israel enough". Biden hopes to take this visit to highlight his consistent commitment to Israel, so as to consolidate or win the votes of Jewish and Christian evangelicals in China.

　　To Biden’s embarrassment, the Democratic Party did not fully support his "pro-Israel" stance. Many progressive lawmakers criticized "civilian casualties caused by Israeli air strikes" and called on the conflicting parties to cease fire immediately and provide humanitarian assistance to the Gaza. In addition, polls show that Democrats’ sympathy for Palestine is on the rise in recent years, so it is still unknown to what extent Biden can get political points through this visit. (Participating in reporters: Liu Pinran, Liu Weijian)

Source: Grain and Oil Market News Zhang Jiangbo

　　The prices of peripheral soybean oil and palm oil continued to fall, and the cotton oil market was negative. Coupled with the sluggish demand, the spot of cotton oil continued to decline. At present, the price of cotton oil in some areas is around 5980 yuan/ton in Hebei, 5830 yuan/ton in Shandong, 5900 yuan/ton in Henan, 5650 ~ 5920 yuan/ton in Shanxi and Shaanxi, and 4870 yuan/ton in southern Xinjiang.

　　The mainstream price of first-class soybean oil in domestic port areas is 6250 ~ 6400 yuan/ton, which is 20 ~ 120 yuan/ton lower than last week. At present, the price difference is 420 ~ 570 yuan/ton compared with cotton oil in Shandong. The price of 24-degree palm oil is 5550 ~ 5680 yuan/ton, which is 20 ~ 80 yuan/ton lower than last week, and the price difference with the third-grade cotton oil is not big.

　　The ex-factory price of domestic fourth-grade vegetable oil in the middle and lower reaches of the Yangtze River is stable at 8,000 ~ 8,200 yuan/ton, down by 100 ~ 150 yuan/ton compared with last week, and the price of fourth-grade vegetable oil pressed by imported rapeseed in coastal areas is 6,150 ~ 6,200 yuan/ton, down by 100 yuan/ton compared with last week. The decline of bulk oils continues, dragging down the cotton oil market.

　　Up to now, the total domestic commercial stock of soybean oil has reached 1,279,700 tons, an increase of 1.37% compared with 1,262,350 tons in the same period last week, and an increase of 316,100 tons or 32.8% compared with the same period last year. The total inventory of palm oil in ports nationwide reached 1.089 million tons, and the national reserve of vegetable oil also reached 5 million tons. The overall supply of oil exceeds demand, and the buyer’s confidence in the market outlook is still not optimistic, and the wait-and-see mood is increasing.

　　Therefore, under the background of negative market fundamentals, cotton oil is weak and difficult to change, or it will continue to follow the steady decline of oil and fat. However, with the high cost of cottonseed, there is little room for cotton oil to continue to fall. Since late July to mid-August is the key filling period for soybean growth in the United States, the market expects weather speculation. If the US market picks up in August, the cotton oil market may be expected to pick up moderately.

　　Cotton meal: the advantage of cost performance is no longer obvious.

　　The oil price difference between soybean meal and cotton has narrowed, and the price drop of rapeseed meal has also been negative for cotton meal, and the spot price has continued to decline. At present, the price of cottonseed meal in some areas is around 3070 yuan/ton for 40% protein in Hebei, 3010 yuan/ton for 40% protein in Shandong, 2980 yuan/ton for 40% protein in Henan, 3070-3200 yuan/ton for 40% protein in Shanxi and Shaanxi, and 2820 yuan/ton for 42% protein in southern Xinjiang.

　　Since the beginning of this week, the spot soybean meal has fallen with the market.

　　There is a small rebound in some areas, but the rebound strength is still limited. At present, the spot price of soybean meal is still at a low level of 3500 ~ 3580 yuan/ton, and the price difference with 40% protein cottonseed meal is around 600 yuan/ton, which is far lower than the average level of 1000 yuan/ton, and the price difference with 46% protein cottonseed meal is only 100 yuan/ton, so the cost performance disadvantage is still obvious, which leads some feed factories to modify the formula one after another and reduce the consumption of cottonseed meal.

　　As of July 23rd, the ex-factory quotation of rapeseed meal in the middle and lower reaches of the Yangtze River was concentrated at 2,980-3,100 yuan/ton, and the contracted pre-sale price of rapeseed meal squeezed by imported rapeseed from coastal factories was 2,900-3,100 yuan/ton, which was 30-3 100 yuan/ton lower than last week. The spot price of rapeseed meal also continued to decline, and the market wait-and-see mood increased, which led to the decline of cotton meal price this week.

　　In addition, the recent strong winds and heavy rains in the south have brought certain threats to the domestic aquaculture industry, with slow shipment of cottonseed meal and increased inventory. Therefore, on the whole, it is expected that short-term cottonseed meal will continue to decline due to weak demand, but the expected US soybean speculation in August and the low domestic cottonseed meal output will bring some support to cottonseed meal. The market outlook pays attention to the guidance of soybean meal price trend to the market.

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　　　Huawei mobile phone, as a domestic mobile phone manufacturer giant, has a wide range of mobile phone series under its brand, which is often confused by many people What are the differences between each series of Huawei mobile phones? ? Let me introduce you here.

　　What are the differences between Huawei mobile phone series?

　　Huawei brand

　　1. P series

　　Huawei P series, focusing on fashion and photography, is positioned high-end, and is mostly a flagship phone for young consumers, such as Huawei P10, Huawei P10 Plus, Huawei P9/P8/P7, etc.

　　The latest Huawei P10/P10 Plus is equipped with a third-generation Leica dual camera, which performs well in photography. In addition, the appearance design is very good, and it is obvious that it focuses on fashion and photography.

　　2. Mate series

　　Huawei Mate series mobile phones focus on business flagship, positioning high-end, mostly for high-end business people. Such as Huawei Mate9, Huawei Mate9 Plus, Huawei Mate8, etc.

　　3. Nova series

　　Huawei Nova series of mobile phones is a series launched in the 2016 New Year, targeting the mid-range mainstream, focusing on the offline market, similar to the OPPO/vivo strategy, focusing on young consumer groups who focus on appearance and photography.

　　At present, Huawei nova series models mainly include: Huawei nova, Huawei nova Youth Edition two models, endorsed by Guan Xiaotong.

　　4. Enjoy the series

　　Huawei Enjoy series, which is also a relatively new series of Huawei brand, is positioned at the mid-to-low end and focuses on the thousand-yuan machine market.

　　At present, the representative models: Huawei Enjoy 6s, Huawei Enjoy 6/5, etc.

　　5. G series/Maimang series

　　Huawei G series/Maimang series mobile phones are the main operators, which are equivalent to operator customized machines. They are suitable for purchase in combination with some operator preferential packages. Ordinary users can buy them directly, and the cost performance will be relatively low. Therefore, I will not introduce too much here. It can be regarded as a non-mainstream series.

　　6. D series/Y series

　　Huawei D series and Y series mobile phones have been discontinued, and there are related products in the early days. In recent years, there are no new products. They belong to the discontinued series, which will not be introduced here.

　　2. Honor brand (an independent sub-brand of Huawei mobile phones)

　　Honor series brand, focusing on Internet sales, is currently divided into three series.

　　1. V series

　　The Honor V series locates the Honor flagship machine, focusing on photography and high value, and some models have added VR support, such as Honor V9, Honor V8, etc. The packaging box can be made of VR glasses, and it is equipped with dual cameras, which also has a good performance in photography. The double-sided glass body design is also a good selling point.

　　2. Honor series

　　The Honor series focuses on fashion, and is currently mostly mainstream flagship machines, such as the Honor 8 and the Honor 7.

　　3. Note series

　　Honor Note series models, focusing on large screens, such as Honor Note 8, are suitable for large-screen audio and video entertainment users.

　　4. Play series

　　Honor Play series mobile phones focus on the thousand-yuan market, positioning entry, such as Honor Play 6X, Honor Play 6/5X, and so on.

　　That’s what I’m talking about. What are the differences between each series of Huawei mobile phones? I hope it is helpful to you.