Smart electric vehicles enter the value war in the second half, who can become a dark horse? | New Vision

Produced by Phoenix Net Technology "New Vision"

If 2023 is a year of fierce fighting for smart cars, then this year’s smart electric vehicle market may usher in a turning point in competition.

In 2023, dozens of car companies at home and abroad, such as BYD and Tesla, started a new wave of price cuts. Under the unprecedented price war, last year, China sold 9.45 million new energy vehicles, up 37.6% year-on-year, and 30.05 million vehicles, up 11.9% year-on-year, a record high. The penetration rate of new energy vehicles was 31.4%.

According to the market rules, as the industry enters a mature stage, the rate of penetration increase will slow down, the competition in the industry will intensify, and the backward production capacity will undoubtedly be gradually cleared. The only question is, when the competition enters the second half, how can the car company "roll" the opponent in the fierce knockout?

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At the 2024 China committee of 100 Forum on Electric Vehicles, Gu Huinan, the manager of Haobo brand, pointed out that there are "machines" in the current market competition volume, and the forward-looking technology represented by EV (electrification) and ICV (intelligent networking) technology will be the key to break the game in the second half. From Mr. Gu’s speech, we may be able to understand the future of the new energy market.

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In the second half, car companies will compete for the right to speak technology around EV+ICV.

Under the price war, the new energy passenger car market in China in 2023 is full of mud and sand, no matter luxury brands, mainstream joint venture car companies or new forces, all of them are spared. Some forward-looking car companies are beginning to realize that a simple price war can no longer achieve a long-term competitive advantage in the future smart electric car market in China, and the price system of China automobile market needs to be rebuilt urgently.

"Now the high-end new energy is still in its infancy, and then it will enter the development period. We must not only fight price wars, but also fight value wars, including energy, autonomous driving and solid-state batteries, and new disruptive business models may be born. " Gu Huinan, the manager of Haobo brand, believes that "the current domestic smart electric vehicle industry is entering a critical turning point. To stand out from the competition, the key point is not the price involution, but the breakthrough in quality, technological change and transcendence."

Indeed, in the low-end automobile market, because of the basic and universality of products or services, price often becomes the key factor for consumers to choose, so the price of vehicles determines the pricing power to a great extent. However, in the high-end market, consumers will value service, experience and unique technological innovation. In other words, users are more willing to pay for high-end technologies such as 800V fast charging and high-end smart driving. And grabbing the right to speak in EV (electrification) and ICV (intelligent networking) technologies are the two cores of this battle.

Gu Huinan believes that the high-end field of new energy automobile brands is "organic in volume". And how to break the existing situation, he gave Hao Platinum’s answer on behalf of one of the few enterprises in China that is self-researched by "EV (pure electricity) +ICV (intelligent network connection)". In terms of EV, Haobo has a series of cutting-edge scientific and technological achievements, such as Haobo digital chassis, Haobo quark electric drive that can achieve "palm-sized motor is comparable to V8 engine" and Haobo magazine battery 2.0 that can’t catch fire after shooting. It is reported that Haobo will break through the key technologies of all-solid-state batteries, take the lead in releasing the industry’s first all-solid-state battery with high safety and large capacity, and strive to achieve mass production in 2026.

In terms of ICV, Haobo took the lead in obtaining the license for L3 self-driving road test in the first batch, and it is also the only L3 manufacturer that can check the video of the road test. Haobo L3′ s eight redundant system safety standards can achieve the highest safety guarantee in the industry, and the cumulative road test mileage is 10 times higher than the national standard. L4 autonomous driving technology will also be mass-produced in 2025.

Obviously, Haobo has firmly grasped the dominant position in grabbing the "EV (pure electricity) +ICV (intelligent networking) technology discourse right".

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"Industry+Capital" Two-wheel Drive

With an advanced, independent, stable and controllable industrial chain as a strong backing, plus advantages in technology and service, Haobo is regarded as an important "high-end potential stock" by the industry and capital.

At present, Haobo has signed strategic cooperation agreements with Iflytek and Ganfeng Lithium Industry through capital drive, and has accelerated its pace in the industry, and has successively established two intelligent manufacturing factories, and the third factory and the Thai factory are being completed and put into operation. In 2022, the company invested 10.9 billion yuan to build the Yinpai Battery Smart Eco-factory and put it into operation, which marked Haobo’s completion of the core puzzle of energy ecology.

On March 19th, at the NVIDIA GTC conference, NVIDIA announced an important cooperation with Haobo: jointly mass-producing L4 intelligent driving cars with 2000TOPS computing power. This news undoubtedly threw a bombshell into the scientific and technological circles and the capital market. The share prices of NVIDIA and GAC both rose sharply, and NVIDIA chose Haobo as a partner, which undoubtedly affirmed its technical strength and market prospects. It can be predicted that with the deepening cooperation between NVIDIA and Haobo, there will be an arms race in the field of autonomous driving in China, and Haobo will get a higher P/E ratio in the capital market.

Driven by the new round of scientific and technological revolution, the electric vehicle industry is undergoing profound changes. Price war is no longer the main theme, and value war has become the new focus of competition. Haobo brand successfully realized the transformation from price war to value war by mastering the core technology of "EV+ICV" and six major competitiveness, showing its forward-looking vision and innovative ability in the era of "electrification+intelligent networking". Looking forward to the future, in the second half competition of "electrification+intelligence", Haobo will undoubtedly become an important force leading the industry reform, and its performance is worth looking forward to.

Using mobile phones on the plane will not be a dream for CAAC: the conditions are basically ripe

  【Global Network Science and Technology Comprehensive ReportIn recent years, in order to meet the needs of the vast number of passengers, the Civil Aviation Administration of China, according to the national conditions of China, after a series of work, such as technical testing and regulations revision, believes that the conditions for the use of portable electronic equipment (PED) on board aircraft are basically mature.

  Last night, the Civil Aviation Administration of China released the "Guide to the Use and Evaluation of Portable Electronic Equipment (PED)" (hereinafter referred to as the "Guide"). According to the Guide, according to the national conditions of China, after a series of work such as technical testing and regulation revision, it is considered that the conditions for the use of PED on the open machine are basically mature.

  According to the Civil Aviation Administration’s Guide, portable electronic equipment (hereinafter referred to as PED) refers to portable electronic equipment that uses electricity as energy and can be held by hand. For example: notebook computers, tablet computers, e-books, mobile phones, video players and electronic game machines.

  The guide points out that the certificate holder can determine the open use of portable electronic equipment according to paragraph (b) and (5) of Article 121.573 "Prohibition and restriction of portable electronic equipment" in CCAR-121, "Portable electronic equipment that the certificate holder thinks will not affect the navigation and communication system of the aircraft when used". If necessary, the certificate holder shall verify the use of specific portable electronic equipment and decide whether to open it for use.

  Regarding the process of open use, Qi Qi, a civil aviation expert, said in an interview with the media that the process is mainly for airlines to apply, and then the Civil Aviation Administration will review the application made by airlines, and if it passes, it will issue a certificate for airlines.

  According to the Guide, the certificate holder should establish the corresponding usage specifications before opening the PED on the aircraft operated by him, including the following contents: 1. Clarify the available PED types; 2. Clear available/disabled flight phases; 3. Define the storage, custody and emergency disposal requirements of PED; 4. Define the available/disabled mode; 5. Clear the way and content of notifying passengers.

  It is worth noting that the Guide clarifies that during the flight, when the captain discovers that there is electronic interference and suspects that the interference comes from portable electronic devices used by the crew on board, the captain and the authorized personnel of the captain should ask him to turn off these portable electronic devices; If the circumstances are serious, it shall be handed over to the public security organ on the ground for legal disposal after the plane lands, and report to the bureau afterwards.

What should I do if I don’t understand freestyle skiing? Please accept this "literacy" guide.

In the early morning of December 5th, Beijing time, in the 2021/22 FISHEF World Cup freestyle skiing and snowboarding (Big Air) in Stembot, USA, Gu Ailing, an 18-year-old from China, completed the Double Cork 1440-degree (two-week somersault+twist), becoming the first woman in the world to complete this movement, making history and winning the freestyle skiing platform project.
In the snowboarding platform event, 17-year-old China teenager Su Yiming (who once played "Little Embolden" in the play "Taking the Tiger Mountain Outward") performed well. He won the championship with a total score of 155.265 for the first time in the World Cup finals, becoming the first China athlete to win the snowboarding platform event.
Gu Ailing at the award ceremony Xinhua News Agency This is not the first time freestyle skiing has entered the public eye.In the past two years, Gu Ailing has gradually emerged in the audience’s sight in China, and has won many championships in freestyle skiing U-shaped venue skills and slope obstacle skills in Lausanne Winter Youth Olympic Games and X Games Extreme Games in the United States. In addition, at the 2006 Winter Olympics in Turin, Han Xiaopeng won the first gold medal of China men’s athletes in this event. Li Nina, Xu Mengtao and other female athletes also competed for gold and silver in major events such as the World Championships and the Olympic Games, creating great achievements.
However, compared with traditional ice and snow events such as short track speed skating and figure skating, the public’s understanding of freestyle skiing is still less.
In fact, China has always been a traditional strong team in freestyle skiing aerial skills, and it will be one of the most anticipated hot events to win gold at the Beijing Winter Olympics in two months.
Gu Ailing was in the big platform competition in the United States. Vision china diagramFreestyle Skiing,Is a young sport, its history can be traced back to the early 20th century. At that time, Norway, Austria and other ski countries had a group of thrill-seeking enthusiasts who tried to jump and spin on heavy skis.The real rise of freestyle skiing was in the United States in the 1960s. At that time, with the social movement, the trend of pursuing freedom was widely spread among young people. The progress of science and technology and the emergence of new materials also gradually enhanced the maneuverability and flexibility of snowboarding, and playing all kinds of "fancy" became a trend in the snow field.
In 1992, freestyle skiing officially became one of the events in the Albertville Winter Olympics, but only snow skills were available at that time. In the history of vision china, the first freestyle skiing competition was held in 1966 in New Hampshire, USA. In 1979, freestyle skiing was officially recognized as a separate event by the International Skiing Federation (FIS). In the 1990s, it began to enter the Winter Olympics. In recent Winter Olympics, freestyle skiing has become an official event.At the Beijing Winter Olympics, freestyle skiing will be divided into six events, including snow skills, aerial skills, slope obstacle skills, obstacle pursuit, U-shaped field skills and big platform, and 13 gold medals will be born.Except for Gu Ailing’s gold medal-winning platform project, which was held in Shougang Snow Platform in Beijing, other projects were held in Genting Ski Park in Chongli District, Zhangjiakou City.
Shougang ski platform is the first permanent platform in the world, and it is also the first competition venue combined with industrial heritage in the history of Winter Olympics. The inspiration of modeling design comes from the "flying" image of Dunhuang. The steel structure design of the platform also reserves the possibility of coping with the changes in demand of different events in the future. It is worth mentioning that freestyle skiing refers specifically to snowboarding, which is different from snowboarding, which also includes four events, such as slope obstacle skills, obstacle pursuit, U-shaped field skills and big platform, but there are no snow skills and aerial skills.
U-shaped venue of Genting Ski Park official website map of Genting Ski ResortSnow skill (Mogul)Our competition venues are generally built on steep slopes, which are composed of steep slope lines composed of many snow mounds. This kind of snow mound terrain is also called "cat jumping" skiing or "sliding mushroom" in China, which originated from a natural terrain formed by many skiers after natural snowfall. The snow skill track of the competition is made up of manual accumulation and rest. There are two jumping points in the track, and the players need to complete two jumps in the process of downhill along the snow Bao Dao.
Snow skill competition venues are generally built on steep slopes, which are composed of steep slope lines composed of many snow mounds. Vision china diagramAerial skill (aerial)In the event, the athletes jump through the steep jumping platform, and they need to complete various somersaults and turns before landing. In 1928, Carlton of the United States became the first athlete in the world to complete the snow somersault on a snowboard. The scoring of aerial skills is mainly concentrated in three parts: take-off, aerial action and landing. The score of a trial jump is the quality of completion multiplied by the difficulty coefficient of action. Aerial skill is also an early event in China’s ice and snow sports, with strong strength. In history, Guo Dandan, the first ski world champion in China, and famous athletes such as Han Xiaopeng and Li Nina were born.
In aerial skill competitions, players usually do somersaults for 2-3 weeks. Vision china diagram
Han Xiaopeng won the men’s freestyle skiing aerial skill in the 2006 Winter Olympics in Turin. Vision china diagramSlopestyleIt is a fashionable and interesting project, which became an official project at the 2014 Winter Olympics in Sochi. In the slope obstacle skill competition, the contestants need to complete the fancy movements continuously on a series of fixed props, which is what skiers commonly call "playing in the park". Props include all kinds of irons, such as long straight bars and curved bars, as well as boxes and sloping platforms of different sizes.
In 2021, Gu Ailing won the women’s slope obstacle skill final in freestyle skiing world championships. Vision china diagramU-shaped field skill (Half Pipe)The so-called "U-pool" glides down from the inclined semi-cylindrical slope and takes off with the help of the pool walls on both sides, showing aerial movements such as jumping, turning and grasping the board. In a slide, the contestants usually do 5-6 movements, and the referee will score according to the flying height, difficulty, fluency and aesthetics of the movements.
Vision china map of U-shaped venue skill competitionSki CrossIt is the only racing event in freestyle skiing, and it is also a very ornamental and unpredictable event. The contestants set off in groups of four, and passed through a series of complicated and changeable terrain such as "washboard", continuous curve, wave path and platform jumping, and competed for who would reach the finish line first. The top two in each group entered the next round, and the last two were eliminated. In order to seize the leading position and the best sliding route, there will inevitably be physical contact between players, but if you deliberately interfere with other athletes, it will be a foul and will be disqualified.
The competition among the athletes in the obstacle chase competition is fierce and enjoyable. Vision china diagram
On November 27th, 2021, Zhangjiakou, Hebei Province, 21/22 International Snow Federation freestyle skiing obstacle chasing the World Cup. Vision china Tugu Ailing’s freestyle skiing that won the World Cup this time.Big AirIt is a new event in the 2022 Beijing Winter Olympics. Compared with freestyle skiing aerial skills, the aerial action of the big platform pays more attention to creativity and freedom, and athletes often perform difficult performances such as grabbing boards in the air and falling backwards, and the horizontal flight distance will be longer.
The continuous pictures of a big platform jump are superimposed, and players often leap tens of meters horizontally. The freestyle skiing events mentioned above are all carried out in artificially trimmed venues. It also has a twin brother-“Freeride”,Usually refers to the free skiing in the pure natural high Shan Ye snow environment, also known as "Big Shan Ye Snow".Leave the crowded snowy road, enter the vast world where few people come, gallop down from the top of the mountain, enjoy the extreme pleasure of surfing in the powder snow, and draw a wonderful arc in the white world. Snow in Shan Ye is the ultimate pursuit of many skiers.
The World Wild Snow Tour (FWT) starts from the top of the steep mountain. FWT official website diagramBig Shan Ye SnowThere is also its own exclusive competition-FWT (Freeride World Tour) World Wild Snow Tour. From January to March every year, sub-races are held in wild snow resorts around the world, such as the Canadian Rockies, the European Alps, and the Japanese White Horse. The track is a natural snowy hillside.Players need to bypass all kinds of obstacles, such as trees and rocks, leap from the cliff and descend tens of meters, and be creative in the high Shan Ye snow, freely choose the sliding route, and challenge the difficulty limit of terrain and air movements. The referee will judge and score the players through route selection, gliding posture skills, air movements, fluency and other factors. In order to avoid possible avalanche risks, players must also carry three-piece avalanche rescue sets (signal transceiver, probe, snow shovel), avalanche airbag backpacks and other safety equipment. Only the top few wild snow players are eligible to participate in the competition, which can be called the "ceiling" of the wild snow competition.
(This article is from The Paper, please download the "The Paper" APP for more original information)
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After giving birth to the baby, I finally have a world of two people! The new photo of Ming Xi He Youjun is so sweet.

On the evening of December 27th, He Youjun took a sweet photo with Ming Xi, posting: Time for Alone! It seems to be "abandoning" the baby to enjoy the world of two people, which verifies the sentence: parents are true love, and the baby is an accident!

In the picture, Ming Xi is wearing light make-up, her face is ruddy, her lips are full, and she looks good. She pulls the neckline, while He Youjun squints and leans against Ming Xi’s head. They snuggle together, which is very sweet!

This should be the first time for two people to enjoy their own world after they got married. They got married too hastily. From He Youjun to Ming Xi to give birth, it seems that in an instant, after having a baby, their lives are more complicated. They are both parents for the first time, and there are many new things to learn. Naturally, they are busier than before, so there is no time for them to get along alone. Many couples have little time to date alone after having children, let alone love. Life is very monotonous, but He Youjun is still very emotional. It’s thoughtful of Ming Xi to give Ming Xi a surprise of dating alone just two months after giving birth to a baby.

Ming Xi can be said to be a great contributor to the family. He gave birth to a son, known as the "eldest son", which won glory for the family. He Youjun proudly said that his son’s name was He Guangshen, because the third word was taken by his father himself, and Ming Xi lived a life like a "lady" from then on, which is no ordinary tycoon.

Ming Xi just gave birth, which happened to coincide with He Youjun’s father’s birthday, and took her son to celebrate his grandfather’s birthday. Such a good opportunity has strengthened her position in any family.

Ming Xi’s relationship with her mother-in-law after marriage is also quite good. Netizens have met Ming Xi, He Youjun and He Youjun’s mothers for dinner many times. Ming Xi and her mother-in-law are talking and laughing, and their relationship is harmonious. Ming Xi is also a smart girl, as can be seen from her sitting position. In front of her mother-in-law, she can’t show her love at all. Taking care of her mother-in-law is the key point.

He Youjun obviously dotes on his son and obeys his wife Ming Xi in every way, so he can be called a "good husband". Ming Xi out of the month, go downstairs to buy things, He Youjun is never leaving. After buying things, He Youjun is carrying them, while Ming Xi is swaggering ahead, so the family status is clear at a glance.

Although He Youjun became a father, he still had a lot of work, and he was often recognized by netizens recently. At my sister’s senior party, He Youjun appeared, but she was faced with handsome guys and beautiful women and didn’t bring Ming Xi to attend.

It is reported that He Youjun is also the president of the Macau E-sports Association, and he also came to the scene to watch the game during the day, wearing a white T-shirt, which is refreshing and handsome. It’s just that there are boys around, and there is no shadow of Ming Xi. It seems that Ming Xi has not integrated into He Youjun’s life.

Seeing He Youjun wandering around, netizens are also worried about whether he is with his wife and children. This is true. Just when netizens questioned him, he quickly posted a photo of the two of them to break all kinds of rumors. It seems that He Youjun, who works during the day, obediently goes home to accompany his wife at night, and is more sensible than the netizens imagined.

On the whole, He Youjun is a qualified husband. On the one hand, it gave Ming Xi enough sense of security, declaring that "Xiao Ming is his favorite woman", on the other hand, it gave Ming Xi enough patience and consideration, and hoped that they could last a long time.

The moldy concert will enter the China cinema, but the popular netizens have quarreled: Is the concert movie still a movie?

Which movie ended the "Want to See" index of "Twinkle, Twinkle, Twinkle, Bright Stars" which won many days on major platforms?

It turned out to be the concert video Taylor Swift, a singer nicknamed "moldy" by China fans, "Taylor Swift’s Time Tour Concert". In the minds of some fans, it is not even a movie.

On December 15, the film released a trailer and was scheduled for December 31. As soon as the news came out, people’s popularity soared on the major ticketing platforms, far ahead: according to the data from Lighthouse Professional Edition, as of 19: 25 last night, the number of "wanting to see" surged by nearly 70,000 in one day, followed by "Twinkle, Twinkle, Bright Stars" and "If You Are the One 3" released one day earlier, with less than 3,000 new data yesterday. In Douban’s weekly word-of-mouth list updated yesterday, the film jumped 10 places to occupy the top spot.

After the publication of the "Battle Report" of Lighthouse Professional Edition, the data is still rising.

The high popularity of this new film, however, has a completely different impression in the industry and the audience. Some people think that "concert movies" expand the boundaries of movies and the service scope of cinemas, and it is normal to expect new elements such as musicals and sports competitions to enter this field in the future; Others think that such a "movie" can neither highlight the atmosphere of the concert nor the narrative of the movie. "Will anyone pay the bill besides fans?"

Concert replacement?

On Douban, the introduction of the film is: "The film records the charming stage of Taylor Swift’s world tour in 2023, including many classic tracks in Taylor’s music career, and at the same time restores the grand scene of the tour, creating an audio-visual feast of’ Thai burning, Thai value and Thai stick’ from a film perspective."

However, before the file was finalized, a platform introduced the film more bluntly: "In order to satisfy the fans who can’t get tickets, the full video of Taylor Swift Times Tour Concert will land in the cinema."

In the eyes of some fans, the former is nothing more than adding some flowery rhetoric of public relations articles. In essence, as the latter said, the content of the film is a concert video that may have undergone lens switching, picture editing and sound collection.

Taylor Swift performed at the award ceremony (Source: Xinhua News Agency)

"At present, the concerts of the most popular singers in China can only sit on the’ top of the mountain’ for thousands of dollars, and the line of sight may be blocked by speakers, columns or front-row audiences, and they can only see the idol style through the big screen." In Taylor Swift’s "Iron Powder" Ms. Fei’s view, "Isn’t it worthwhile to spend a movie ticket to see a top concert with the best location and the most exquisite composition?"

Qin Xiao, a citizen who has chased many concerts this year, bluntly said that live performances such as concerts are "the art of regret". "I only bought tickets for the top floor of a concert. People on the stage couldn’t see the appearance at all, but they could fully appreciate the beauty of lighting and dancing from a nearly overlooking perspective. The transformation of the choreography formation on the spot was amazing. These are invisible when sitting in the infield. " In his view, the concert recorded by film can achieve the best of both worlds and lead the audience to explore the backstage. "Isn’t this a good innovation?"

However, for some fans and fans, such innovation touches the foundation of the two performance methods. "To enjoy beautiful pictures and perfect singing, just go home and play HD MV. Why go to the scene?" Mr. Wei, a citizen who likes to chase concerts and various live performances, believes that the charm of live performances lies in the "live". "The live performances of singers and actors are often imperfect, but such imperfections can touch people’s hearts." When Mr. Wei was at school, he watched Faye Wong’s concert in Hongkou Stadium. It rained heavily all the time that day. "While the light rail rumbled, Faye Wong slipped in the heavy rain. I have a vivid memory of the past 20 years, and I won’t have such a strong emotional resonance without being in it. "

"Whether it is a documentary or a feature film, any type of film has a narrative basis." Hu Xiao, a veteran movie fan, introduced that from the award-winning movie Bohemian Rhapsody to the classic movie Bodyguard, the concert scenes were talked about by fans, but the core was the story, "Without narrative support, can a pure concert support the big screen?" Some people in charge of the cinema admit that even if the sound effect is no problem, it is difficult for the cinema to restore the beautiful effect of the concert at present. "The stage lighting is three-dimensional, and it is flat on the big screen."

Special offer for fans?

As one of the most influential singers in Europe and America, Taylor Swift, born in December 1989, has hundreds of millions of fans on overseas social media. Her popularity in China can’t be underestimated. In 2020, her album Folklore sold 200,000 copies on QQ music on the first day of its release.

Ms. Fei said that most of her fans are young people who "grew up with her and were encouraged by her infection". The audience analysis of this film from the professional edition of Lighthouse shows that the audience under 30 years old occupies an absolute majority: the most of them are 20-24 years old, accounting for 43.7%; Followed by teenagers, accounting for about 23.7%, while the audience aged 25-29 accounted for 21.5%. The audience who "want to see" is highly coincident with the age of fans.

"This kind of viewing atmosphere may be unprecedented." The film was released in North America in October this year. Liu Jieyu, who is studying in the United States, and her friends went to watch it. "Everyone is clapping along, which is more like watching a concert than watching a movie." Douban has an IP address on the Internet, and netizens in Canada also commented that "everyone is singing along with each song, and everyone applauds after each song" and "rounding is equal to watching the tour scene". Ms. Fei said that she would buy tickets to invite relatives and friends to see them. "After all, movie tickets are much more affordable than concert tickets. I hope more people can feel this charm."

This film got a high score of 9.4 on Douban, and this year’s ordinary film and television drama reached this level with Long Season. However, in Hu Xiao’s view, although the douban scores are the same, the quality may not be the same. "There are only more than 5,000 people scoring this movie, and most of them are fans. "The Long Season" has 880,000 ratings, and the actors are not taking the’ flow’ route, which will be closer to the feelings of ordinary audiences. " In the eyes of some viewers, if fans are too strong, they are often exclusive, and some ordinary viewers may "instinctively refuse."

The release is just around the corner, and Shanghai cinema managers have different views on it. "How many fans does Taylor Swift have?" Ms. Wang, the person in charge of a cinema, said that she still held a wait-and-see attitude towards the domestic box office of the film. "Some cinemas opened the pre-sale in advance, and then judged it after seeing how it sold."

In 2011, "Mayday" promoted the 3D concert movie "Chasing Dreams 3DNA" (Source: Xinhua News Agency)

Ms. Wang’s worry is not unreasonable. Recently, Mayday, a Taiwan Province regional orchestra that caused lip-synching controversy, has shown many films in mainland China, which can be traced back to 2011′ s "Chasing Dreams 3DNA", which is based on Mayday concert and interspersed with three short stories. However, the box office results of these films are not particularly eye-catching. The best performance is "Mayday Life Unlimited Company" in 2019, which won a box office of 50.208 million yuan.

"Whether Taylor Swift’s popularity in China is higher than that in May is a question mark." Ms. Wang bluntly said that concert movies are special for fans. "People who like them may watch them 10 times, and the box office depends on the singer’s popularity. If Jay Chou’s concert movies are shown in China, the box office should be good. "

"There are many moldy fans, and the box office should not be bad." Zhang Dong, the head of another cinema, knows Taylor Swift better than Ms. Wang. In his view, presenting a concert directly in the form of a movie in a domestic cinema has a certain freshness for the audience. Zhang Dong is preparing for the "Snowfield" of "Twinkle, Twinkle, Twinkle, Stars" recently. In his view, today’s young people will buy tickets for a "snow" and will try to watch a concert in the cinema.

There will be operas and movies?

Taylor Swift: Time Tour Concert was released in North America in October this year, and the box office was in full swing. The data shows that the film earned $45 million on the first day of its release in North America, breaking the box office record of "The Clown" in North America for four consecutive years. At present, the global box office of the film has reached $249 million.

Taylor Swift is not the first singer to put a concert on the big screen. Madonna, Justin Bieber and other singers have also put concerts on the big screen before. Beyonce: The Renaissance, by another singer, was also released on December 1st. At present, the box office is about 36.12 million dollars.

In October, 2009, Michael Jackson, a generation of pop king who died in June of that year, was introduced to China, earning 48.3 million yuan. The film temporarily ranked first in the global box office of concert films with a box office of 261 million dollars, but this record is likely to be broken by Taylor Swift.

In addition to Mayday, the earliest time that domestic singers put concerts on the screen can be traced back to Leslie Cheung’s Passion Concert in 2000. In addition, Cui Jian has released Beyond that Day, Wang Leehom has Firepower Full, and even the pianist Lang Lang has a Passion Sonata. However, compared with Taylor Swift’s box office myth, the box office of these films is generally not high.

According to industry sources, Taylor Swift didn’t talk about cooperation with the traditional film production company. Her company directly cooperated with AMC, Regal and Cinemark, the three major cinemas in North America. Well-known director Christopher Nolan once commented on this matter, "Taylor Swift is about to show his strength to the film company".

What enlightenment does an atypical film bring to domestic practitioners because of its high global box office?

Although Ms. Wang is not optimistic about the box office of this film, she agrees with this arrangement and attempt. "The film schedule is very good on December 31, which will attract some viewers who want to spend the New Year in the cinema."

Liu Jieyu introduced that the movie’s viewing experience is completely different from that of traditional movies. "You don’t have to sit in your seat according to the rules, and you don’t have to keep quiet. You can bring light sticks, wear surrounding clothes and AIDS and get together at the same time." In Zhang Dong’s view, more concert films will enter the market in the future. "In recent years, stage plays and concerts have made breakthroughs, and they have moved their performance venues from the Grand Theatre to the cinema. Concert movies are expected to have investment returns, and investment value will attract more capital into this field. "

In the face of market changes, cinemas that used to show movies and sell popcorn are also seeking innovation and change. On November 19th, the League of Legends Global Finals was held. Many Wanda Studios in Shanghai held synchronized cinema watching activities. Tickets and movie tickets were almost the same price. In addition to feeling the atmosphere of e-sports events on the big screen and cheering for the China team, you can also receive customized support packages for the silver crown watching games. According to the system ticket sales, except for one suburban cinema, all the other cinemas sold out early, and some cinemas added several extra performances.

Fans dressed in role costumes and holding hands to help "Slam Dunk Master" at the special screening event of Shanghai Studios.

During the release of this year’s animated film "Slam Dunk", many fans dressed themselves as characters, and many cinemas also launched "support fields" for a single character. Fans turned into fans in the cinema to cheer for the movie characters. In recent years, SHO, Shanghai Studios, has launched "special field" movies for seeing you, hugging you through the cold winter and slam dunk, aiming at the special needs of the audience.

China Film Co., Ltd. Beijing Film Distribution Branch Deputy Manager Ma Wei said that in addition to screening new films, it may try to introduce more content such as drama, musical, concert and opera stage documentary into the screening venue in the future. With the blessing of high-definition technology, stage works may be presented in a more all-round way without dead ends, which also brings a different appreciation experience from the theater.

With the "Taylor Swift Times Tour Concert" finalized, a person in charge of the cinema revealed to reporters that he had received calls from moldy fans last night, "The cinema in the future will be more yuan and more interesting."

Editor-in-Chief: Shi Chenlu

Author: Jane Gong Bo Zhong Han

Source: Xinhua News Agency (data picture)

A hundred years’ experience of football in China 143

Chapter 143: Robert Evergrande’s successful employment in his hometown and Su Meng, the boss, hit it off at once.

Su Meng was a little frustrated after Su Cheng Evergrande failed to invite Heinz Barton. One day, she drove into her hometown Robert while drinking on the road.

"You are blind and drink while walking." Su Meng is so angry.

After a while, I watched my hometown Robert fall down, but I was still concerned and asked him if he was okay.

"I’m fine." Robert in his hometown replied in English.

"Why are you drinking while walking? I think you must have something on your mind." Su Meng didn’t know what Rob was good at in his hometown. When he saw that he was a foreigner, he also asked in English.

"There are some troubles. I wanted to travel to China to relax myself, but I found that a person is still boring."

"That’s true. Traveling alone is really boring."

"I’m sorry, lady, I bumped into you while I was drinking. Fortunately, you drove slowly, otherwise I would die in a foreign country, haha."

"You’re so humorous. I’m glad you’re all right. Get in the car. I really want to talk to you."

"Well, I see that you are also a real person. Find a place and I will invite you to dinner."

"Let me treat you, you know? Sioux City is my hometown. How can you invite me in my hometown? I should invite you. "

"Then I’m welcome. My name is Robert from my hometown. Nice to meet you."

"My name is Su Meng."

As soon as they sat down in a restaurant, the observant China fans recognized Su Meng and his native Robert and asked them to sign their names and take a photo.

"So you are the famous Brazilian native Robert."

"So you are the owner of a famous football club."

The two praised each other and both admired each other.

"I know, you’re a world-class handsome man, so how can you fall …" Su Meng was unbelievable and hard to ask, but he wanted to know why.

Robert knew what Su Meng meant, and told Su Meng the whole story of his falling out with the Brazilian Football Association.

"So that’s it." After listening to Robert’s story in his hometown, Su Meng was so surprised that he burst out laughing.

"Ms. Su, what happened to me was so terrible. You laughed at me when you said you hit it off with me?"

"Mr. Robert, you misunderstood. I just want to say that this is really a blessing, haha." Su Meng said and smiled again, and then her topic.

"I mean, you are my Bole, my noble, you know? Our club is looking for a new coach, and recently negotiations with German famous coaches Heinz Barton and Van Ba Siteng failed. "

"I see, you mean you want me to be the head coach of your club?"

"Mr. Robert is really a smart man, that’s what he means. If you make a name for yourself in our club, you won’t worry about finding a next home."

"I can think about it. To be honest, the two guys you mentioned just now made me miserable, haha!" Hometown Robert said jokingly.

"I have to thank these two guys, otherwise how could I meet such an excellent coach in my hometown?"

After that, both of them burst out laughing. After that, Su Meng arranged a place for Robert in his hometown, and took him to visit Suzhou City and Suzhou Evergrande Club, and signed a contract with him. From February 2015 to November 2017, the goal was to achieve the Grand Slam in China and win the AFC Champions League in three seasons.

Robert from his hometown told Su Meng that he and she hit it off at once. Now she has helped himself and offered a very high salary. At the press conference when the new coach took office, he said in front of everyone on the scene that he would definitely lead the team to complete the task. If he failed to complete the task, he could do it for free.

After signing the contract with Suzhou Evergrande, Robert in his hometown was in a good mood and thought to himself: It seems that he has come to China this time.