Geely Galaxy L7 is on the market and plans to open 700 stores by the end of the year
With the launch of Geely Galaxy L7, Geely Galaxy’s exclusive retail system is also fully new. On June 5, the "Opening Ceremony of Geely Galaxy Hundred Stores" was held at Geely Galaxy Xi’an Guoli Experience Center. With this as a prelude, 225 Geely Galaxy exclusive stores across the country opened simultaneously, with "a new channel ecology, a new service standard, and a new user experience", making user satisfaction the standard of Geely Galaxy.
Geely Galaxy’s exclusive retail system gives full play to the advantages of the compound franchise authorization system, and adopts the innovative practice of "digital exhibition hall + standardized experience" to bring users a more textured, warm and belonging car purchase and car experience. It is expected that within this year, Geely Galaxy will achieve the channel scale of 650-700 exclusive stores nationwide, of which the first 225 stores have been authorized and completed, and will come to users at "Galaxy Speed".
Constructing a New Channel Ecology for Composite Franchise Authorization
It’s not a good idea.Let more stores come to users
Geely Galaxy adopts a new channel ecosystem of compound franchise authorization, and the first batch of stores are mainly located in cities with a capacity of 150% in China’s new energy market.
In terms of agency distribution system, Geely Galaxy and partners jointly build user centers (4S stores), experience centers (city exhibition halls), display spaces (supermarket stores), and fully empower dealers in talent management, service standards, and digital operations to create a more transparent car purchase environment for users and a more efficient and convenient car purchase experience.
At the same time, Geely Galaxy will set up a number of brand centers (4S stores, Hangzhou, Shanghai, Shenzhen, Guangzhou, etc.) in first- and second-tier cities. These Geely Galaxy brand centers located in the city CBD are not only a display platform for users to fully understand Geely Galaxy, but also a demonstration center for Geely Galaxy’s user experience and service standards, a talent training center, and a multi-activity center for users. Play a role as a model and benchmark, and continue to empower other channel networks at all levels.
Every Geely Galaxy store is a "third living space" that brings together trendy technology and fun of life. The new stores are fully close to the core business district and life circle of the user’s living radius, and the car purchase experience is more transparent and the service standard is more uniform. Users no longer need to go out of the city to see and buy cars, and they can not only drive the new car home after eating and shopping, but also bring friends to the store to take a break.
It’s not a good idea.New service standards inject soul into user experience
It’s not a good idea.Start with user request, loyal to user satisfaction
Start with user requests, loyal to user satisfaction. At the same time as channel innovation, Geely Galaxy has created a new service standard around users.
In terms of store management, Geely Galaxy has developed a unified and rigorous service management system, and has comprehensively improved service standards through regular training and assessment, service quality evaluation, and in-store counseling.
At the talent level, Geely Galaxy has also formulated expert development plans such as test drive experts, experience experts, and delivery experts to provide corresponding professional services for users at different stages of car purchase in the store. At the same time, 100% full-staff advanced training is used in store talent training to form high-standard service quality from the source of talents, eliminate the chaos of "unprofessional and poor attitude", so that every user can enjoy the car purchase and car experience at home.
In addition to that, with the strong institutional support of Geely Automobile Group, Geely Galaxy has abundant service reserve resources to ensure that the needs of every Geely Galaxy user are fully met.
It’s not a good idea.Create a more transparent new car buying experience
It’s not a good idea.Digitally empowered
Geely Galaxy firmly believes that the user experience is the core competitiveness of the future new energy market. Based on the digital empowerment of the Star Smart Computing Center, Geely Galaxy has created a new user experience of "more transparent scenes, more exciting experiences, and more assured car purchases" with the concept of "refreshing the tradition".
At the daily operation level, considering the pain points of high communication cost and asymmetric information in the traditional 4S model, Geely Galaxy specially created a "digital exhibition hall" to connect the full link of user car purchase by digital means, and realize the double improvement of service efficiency and user experience. Users can skip the annoying bargaining link and place an order directly through the online payment platform to visually track the status of the vehicle anytime, anywhere.
Digital services are even more detailed. For example, when users book a test drive through the Geely Galaxy APP, they can even choose what beverage they want to drink on the day of the test drive and enjoy it directly at the store!
At present, the first model of Geely Galaxy series, Geely Galaxy L7, has been fully launched in major exclusive stores across the country, achieving "delivery on the market".
"A new generation of super intelligent electric hybrid SUV" Geely Galaxy L7, with Aegis battery safety system, a new generation of Raytheon electric hybrid 8848 power system, Zhiai cockpit and other leapfrog configurations, allowing consumers to spend hundreds of thousands of yuan, will be able to enjoy 300,000-level "real fragrance" enjoyment, open travel "will not be" new energy era!
It is understood that in addition to the Geely Galaxy L7, this year the Geely Galaxy series will also launch new models including the intelligent electric hybrid car L6 and the pure electric model E8, which will continue to bring high-value travel experiences to users.
Geely Galaxy will reshape industry standards with a new generation of high-value products and services, accelerate the promotion of Geely Automobile Group’s marketing services, and continue to meet consumers’ yearning for high-end travel.