1905 movie network news The sci-fi action adventure masterpiece recently released the clip of "First Meeting Autobots", and the male owner Noah accidentally broke into the world of Autobots, and a series of adventures began. Cool racing, hardcore fighting, high-energy team fighting, and unimaginable deformation feast bring the audience the ultimate audio-visual shock. The film is being shown, and it has won the Japanese crown for six consecutive days.

In the film, Noah, the male host, got into the super run of phantom deformation by coincidence, but suddenly received the call of Optimus Prime, so the sports car started automatically and staged a thrilling race. Just after escaping from danger, Noah, who was in shock, witnessed the amazing spectacle again. First, the phantom was cool and deformed, and he came to his hometown to be his brother. When the brain was down, Optimus Prime, Bumblebee and Alcey also assembled and dispatched, which opened his eyes. The shock of Noah’s first encounter with the autobots reminds people of the famous scene in which Sam, the Chinese male owner, witnessed the collective deformation of the autobots for the first time, which can be described as full of feelings. Since this unexpected meeting, their fates have been closely linked and they have embarked on a bloody adventure to protect justice.

The story line of "Transformers: The Rise of the Super Warriors" continues. Autobots have been dormant on the earth for many years and have been looking for opportunities to return to Cybertron. It is not difficult to see from the clip that Optimus Prime at this time does not trust human beings, and even has hostility. However, after fighting hand in hand with the Big Mac and human beings, Optimus Prime gradually realized the importance of uniting all forces. In the end, he chose to protect the earth, which was very moving. Compared with the previous work, the presentation of Optimus Prime’s arc is undoubtedly more delicate. The group pet, which is loved by the audience, acts as a bumblebee. In order to protect Optimus Prime, it is cruel to be stabbed through the body by natural disasters. However, in the ultimate war, the critical moment of the resurrected bumblebee was like a magic soldier descending from heaven, which successfully reversed the war situation and made many viewers addicted to it. In addition, as one of the few female transformers on the big screen, Alcey is not only resolute, rational and loyal, but also has super combat power. She is an indispensable partner of Optimus Prime, and her fierce fighting style is numerous.

Transformers: The Rise of Super Warriors has gained numerous praises for its portrayal of the Autobots camp and their relationship with human beings. "Beijing Youth Daily" thinks: "There may be temporary differences between autobots and human beings, but justice and responsibility will always unite both sides and sacrifice their lives. This is the fearless armor shared by human beings and Optimus Prime." Well-known film critics said strangely: "Based on the relationship of mutual trust, mutual support, equality and mutual benefit, we have a better understanding of why autobots believe in human beings and associate with them." CCTV6 "China Film Report" praised: "The classic big bumblebee Optimus Prime has appeared in the movie, especially the ending of bumblebee is so cool and super-loving!"

Transformers: The Rise of the Super Warrior is directed by, starring, Peter Claver Cullen, Ron Pullman, Peter Dinraki, etc., and is now being shown!

　　□ Rule of Law Daily reporter Sun Tianjiao

　　□ rule of law daily intern Chen Lier

　　Not long ago, the dispute between Shen Nanqiao, a novelist, and Jiuyuexi over plagiarism aroused social concern. Shen Nanqiao posted on the social platform that in Jiuyuexi’s novel "A City Waiting for You", the character setting, personality and experience of the "fake brother and sister" are similar to those in his work "I’m only afraid that I love you", and a "palette" (a table comparing the plagiarized text with the original text) is listed. Jiuyuexi quickly counterattacked, listing "counter-offer" (refutation of "palette"), saying that there was no plagiarism, and "legal weapons are welcome to properly protect rights".

　　In recent years, the word "melting stalk" has been frequently packaged with plagiarism, which has been called "more covert plagiarism" by many online novel writers and readers. There is no official definition of "melting stalk", which is usually considered that the other party has not copied the original text word for word, but the core plot of the story development is very similar to the character setting.

　　In an interview with the reporter of the Rule of Law Daily, many experts believe that "melting stalks" is not completely equivalent to plagiarism in the sense of copyright law, but there is a great possibility of infringing copyright, and some of them are tantamount to "advanced plagiarism". In practice, it is difficult to prove and defend the rights of controversial works. We should be wary of beautifying "melting stalks" as "reference" and "tribute", so that defenders will be discouraged, plagiarists will escape punishment and the creative enthusiasm of the original creators will be dampened.

　　Controversy over stem melting frequently occurs.

　　Whether plagiarism is difficult to judge.

　　At the beginning of this year, Ms. Tian of Changchun City, Jilin Province found that her work published on the online platform was "melted", and the name, cover and theme of the other work were highly similar to the original article. "It can be said that it was directly taken down."

　　What makes Ms. Tian even more shocked is that the people who "melt" her works are her fans and often interact with themselves in the comment area. Ms. Tian then confided in the other party privately. At first, the other party denied the "melting stalk", but admitted it after seeing the comparison of the two works made by Ms. Tian.

　　In the end, the result of the negotiation between the two parties was that the other party publicly apologized to Ms. Tian on the publishing platform and put the apology statement on the top. Seeing the apology statement of the other party, Ms. Tian wanted to further defend her rights, but she felt that the work was "broken" and not simply copied.

　　According to the reporter’s investigation, there are frequent disputes about "melting stalks" in current novels, especially online novels.

　　Previously, the work "Fairy Tale Sequel" by the author of a web platform was accused by netizens of "melting stalks" and many other works, including the design of male and female hosts and the key plot points. In the end, Muque tweeted an apology to the author, Ear Dong Rabbit, saying that she had "borrowed too much" in her description. At present, the online platform shows that "Fairy Tale Sequel" is illegal.

　　The reporter searched on major online platforms with the word "melting stalks" and found that many online writers posted that their works were "melting stalks". For the behavior of "melting stalks", the vast majority of authors scoff. One author with millions of fans once wrote an article bluntly: "There are so many core stalks in a text, which person who writes with real skills is not clear? I resolutely resist the situation of melting stalks and copying stalks. I also sincerely hope that all my readers will resist this kind of behavior. This is the protection of the original author. Otherwise originality will die. "

　　For the behavior of "melting stalks", many readers bluntly said that it was "completely unacceptable". Huang Shushu (pseudonym) of Zhanjiang, Guangdong Province said: "Compared with plagiarism, ‘ Melt stalks ’ Behavior is more unbearable to some extent. Because word-for-word plagiarism can directly prove it, but it is ‘ Melt stalks ’ It is often difficult for authors to prove themselves, and some ‘ Melt stalks ’ Some people still call it ‘ Learn from ’ Or ‘ Coincidence ’ 。”

　　However, some readers said that they don’t mind whether the novel is "melting". Silent (pseudonym), who went to college in Haidian, Beijing, thinks that "melting stalks" is different from plagiarism, and plagiarism is an imitation of "a large area", while "melting stalks" is only a reference for a small part of the plot. "If ‘ Melt stalks ’ Part is not the core of the work, and it will not affect my perception of the novel. "

　　Xu Yaoming, executive vice president of the Network Literature Research Institute of Central South University, said that "melting stalks" is not a legal term, but an online buzzword. It is generally believed that "melting stalks" refers to the act of collecting the creativity of all parties in the process of online literature creation and borrowing other people’s intellectual achievements in the aspects of character setting and story routine. "Melting stalks" is not completely equivalent to plagiarism in the sense of copyright law, but in practice, "melting stalks" does have a great possibility of infringing copyright.

　　Wang Zhengzhi, a partner of Gawain Law Firm and director of all china lawyers association Intellectual Property Committee, told the reporter that from a legal point of view, "melting stalks" and plagiarism cannot be equated. The word "plagiarism" corresponds to the act of "plagiarizing other people’s works" in the context of copyright law, and the plagiarist should bear legal responsibility. The word "melting stem" is not spoken in French illegally, and the boundary is unknown. The object and degree of "melting stem" may affect the legal evaluation of "melting stem" behavior. "Not all ‘ Melt stalks ’ Acts constitute infringement in copyright law. "

　　During the interview, some network writers said that it is precisely because of the above characteristics of "melting stalks" that "there are hardships".

　　Ms. Yuan, an online writer from Gansu, posted on the social platform that her article was "broken by two big brothers for many times", but she knew that if she worked hard to make a "palette", there was a high probability that the other party would not be sanctioned, and it would "attract other plagiarists to step on it". She told reporters that the writers who were "melted", despite their anger, most of them would not defend their rights and spit on social accounts at most. "Because there is no way ‘ Beat to death ’ The other side, the official also has no ‘ Melt stalks ’ A clear definition, too true, may bring trouble to yourself. "

　　According to the reporter’s investigation, when the author or reader puts forward that a work is suspected of "melting stalks", he usually sends out a "palette" between the original work and the plagiarized work, including the specific release time of the work, the specific scene description in the article, the development context of the story, and the personality setting of the characters in the novel, and compares the similarities or even similarities between the two works one by one.

　　However, many times the "palette" is not convincing enough. Ms. Chen, a citizen of Beijing, has been reading online novels for nearly 10 years, and has also witnessed many online novel writers or readers denouncing them in the form of "palette". She said that the problem of "melting stalks" involves the setting of characters, the background of the story, the trend of the plot, etc. It is difficult to present an overview in one or two sentences. "Some authors ‘ Hammer ’ Others, mixed with a lot of their own opinions and emotions, hang people ‘ Melt stalks ’ Examples of the final rollover are also everywhere. "

　　Strict conditions for infringement

　　It is difficult to protect rights by melting stalks

　　Judging from the investigation, the dispute of "melting stalks" often stays in the online battle between the two sides, and most of them go away. Only a few authors choose to protect their rights through law.

　　In March, 2022, network writer Zuzhan issued a document saying that his case of suing another network writer, Jiu Yuexi’s Xiao Nanfeng, for infringing the copyright of his work Hug You Over Time had been filed. This case is also the first one to go to the litigation stage after the establishment of the anti-plagiarism fund initiated by writer Zhuang Yu.

　　According to the official response of the Anti-Plagiarism Fund, most of the elements in Xiao Nanfeng, including the story background, structure and narrative context, come from Hug You Over Time, and even the characters can correspond to each other one by one, but none of the sentences in the two works are completely coincident. "The descriptions and dialogues of the sentences in the closest situation are also slightly different."

　　According to lawyer Yue Shenshan, a member of the Anti-Plagiarism Fund Management Committee, after four months, the Anti-Plagiarism Fund invited experts and college student volunteers to read and compare the two works, and decided to give assistance on the basis of summarizing the reading reports issued by the volunteers who participated in the reading comparison. At present, the case has been heard twice.

　　What is the difficulty of judicial rights protection in the dispute of "melting stalks"?

　　Wang Zhengzhi believes that, on the one hand, novels accused of "melting stalks" are often popular works, and defenders will face great public pressure to resort to legal channels. On the other hand, if we resort to the law, the judicial determination of the infringement of literary works is still unclear, and there are great differences between cases; Even if the case is won, the amount of compensation is often out of proportion to the time and energy invested.

　　In Xu Yaoming’s view, in addition to the high litigation cost, the difficulty in determining the nature of infringement has greatly lengthened the trial cycle of such "advanced plagiarism" cases, and at the same time tested the professional standards of plaintiff lawyers and judges.

　　According to public information, in 2019, the Chaoyang District People’s Court of Beijing made a judgment on the plagiarism case of 12 writers v. Splendid Weiyang. The first instance found that the plagiarism was established, and ordered the defendant Zhou Jing (pen name Qin Jian) to immediately stop the copying, distribution and online communication of the novel Splendid Weiyang from the effective date of the judgment, and compensate the plaintiff for economic losses. There are many places in the novel "Splendid Weiyang" that directly copy the original texts of other novels, and some of the contents are accused of "melting stalks", but the expression is "cleverly" re-created. After the dust settled in this case, many netizens sighed with emotion: "‘ Melt stalks ’ Finally, I have the hope of identifying plagiarism. "

　　Xie Yujia, a judge of the Intellectual Property Court of Chaoyang Court, said that when the specific expression of the originality of the right work and the accused work is substantially similar, the court may consider that the accused work constitutes infringement. First of all, we need to confirm the samples for comparison, that is, the specific expression parts of the right works and the accused works. If the relationship between characters and the setting of specific plots are rich enough, they can be regarded as concrete expressions. "Copyright does not protect ideas. Only when the concrete expressions are substantially similar can it be regarded as copyright infringement."

　　Xie Yujia said that the difficulty in identifying the infringement of "Ronggeng" works lies in the distinction between adaptation and reasonable reference. Adaptation, that is, on the basis of the original work, produces a new deductive work through its own creative activities. Although the author of the adapted work has also paid creative labor, it is an infringement without the permission of the original author. Drawing lessons may refer to the act of simply using the ideas of the right works instead of expressing them, or it may refer to rational use.

　　"Ideological reference does not involve the original achievements of works that infringe rights, and it is usually not considered as copyright infringement. However, whether the specific expression of reference constitutes infringement depends on the proportion of reference content. The consideration of this ratio should not only be considered quantitatively, but also from the perspective of the importance of learning from the content and the originality of expression, that is, the qualitative dimension. The evaluation criteria need to be analyzed in combination with specific cases. " Xie Yujia said.

　　Take relevant cases as guidance.

　　Properly protect original works

　　According to Xu Yaoming, in recent years, the number of cases involving "advanced plagiarism" has increased. In June this year, the Network Literature Research Institute of Central South University and Hubei Copyright Protection Association published "Ten Typical Judicial Cases of Copyright Protection of Online Literature in China in 2022", which included two cases involving novel plagiarism.

　　In the case of copyright infringement between Zhu Ruyue and a publishing company limited, Luo Mou and a publishing media group limited, Zhu Ruyue believed that the first to ninth chapters in The Legend of Hailanzhu were the creation of the novel "Walking Alone in the World", and plagiarized in 17 main plots, 10 general plots and many sentences, so he sued the court. After trial, the court held that judging from the similar main plot, general plot and sentence length of the two works, it is not within reasonable limits to combine the overall expression ratio of the works. Luo and a publishing company were sentenced to stop publishing infringing books, apologize and compensate economic losses (including reasonable expenses for rights protection) of 70,000 yuan.

　　The reporter combed the public information and found that the author accused of "melting stalks" often argued that it did not constitute plagiarism on the grounds that "similar content and plot belong to the public domain material category or customary expression".

　　In this regard, Xie Yujia explained with cases that in literary works, it usually involves the identification of "specific situation", "limited expression" and "public domain material". When considering whether the works and contents formed on the basis of using specific situations, limited expressions and public domain materials are protected by copyright law, we should focus on judging whether the author has added original wisdom expressions to give original meaning to related achievements. If the content of the relevant work is enough to be regarded as a concrete expression, the burden of proof lies with the defendant as to whether it belongs to a specific situation or not.

　　Wang Zhengzhi believes that for the new phenomenon in the field of literary creation, the past methods of infringement judgment are facing many difficulties in application, and the court urgently needs to explore and form appropriate judgment rules and methods to accurately identify the behavior of "melting stalks" in specific circumstances, which can neither make the author unreasonably monopolize the public domain elements, nor make the word "melting stalks" an excuse for plagiarists to evade legal responsibility, and make legal weapons a reliable way for original authors to protect their rights, so that plagiarists dare not use "melting stalks" as an excuse.

　　In Xu Yaoming’s view, the existence of the dispute of "melting stalks" is in the final analysis the existence of plagiarism. Plagiarism in online literature should be tackled from the source, that is, the original platform of online literature should earnestly shoulder the responsibility, strengthen the examination of online novels, and provide a harmonious and healthy atmosphere for writers and readers at the platform level. With the deep application of artificial intelligence, big data and algorithms in the field of copyright protection, it is expected to strengthen source governance through technical means in the future. At the same time, the state and relevant departments should do a good job in legislative norms and guidance, and take measures to ban the bad network authors who have repeatedly involved plagiarism.

　　Yue Shenshan believes that there should be a dividing line between "melting stalks" and plagiarism, and plagiarism can be recognized beyond this line. However, due to the particularity of literary and artistic creation and the lag of law, there is no such clear distinction standard in the field of copyright infringement. The anti-plagiarism special fund also hopes to popularize copyright-related knowledge and advocate public respect for copyright and intellectual copyright by helping and dismantling some typical cases.

　　Xie Yujia told reporters that in recent years, the courts have strictly implemented measures related to intellectual property protection, increased compensation for infringement damages, actively studied and handled new types of cases, and effectively protected the legitimate rights and interests of copyright owners. "Under the new industrial changes and the rapid development of the digital economy, new problems in the field of copyright emerge one after another. We will continue to improve the trial level of copyright disputes through the summary of case adjudication experience. "　

On the way

　　"On the sixty-seventh day of hiking with the dog to Lhasa, as long as you put the leash, you can see its satisfaction and freedom." One person, one dog and one backpack, the whole journey is about 1750 kilometers. Xiao Chen, a 29-year-old Guizhou guy, started from Kangding, Sichuan with his dog "Mi Xiu" and walked to Lhasa, Tibet via National Highway 318. Along the way, I wore grass, chased cattle and sheep, trod on ice and snow, watched the starry sky, ate meat together, and drank water together. On November 24th, two months have passed since the hiking trip of one person and one dog. While hiking, Xiao Chen also photographed this unforgettable experience and posted it on the platform of vibrato, which attracted the attention of netizens.

　　However, netizens also raised doubts while praising: "You are so tired on foot, why are you dragging a dog so tired?" In the face of doubts, Xiao Chen said that the most important thing to take a dog to Lhasa on foot is companionship, and secondly, he is trying to be a self-media, hoping to get attention in this way. Now there are more than 500 kilometers away from the destination, he said, "The dog is not so thin, I lost 20 pounds."

　　One person, one dog and one backpack, they walked to Lhasa.

　　With a special feeling for Tibet, Xiao Chen embarked on his third trip to Tibet, and this time he chose a special way — — Take the dog hiking together. From Kangding, Sichuan, to Lhasa, Tibet, the whole journey is about 1750 kilometers, which takes three months.

　　Mi Xiu is a 4-year-old border dog, and Xiao Chen has a special affection for it, because it is his first dog. Usually busy, spend little time with the dog, and always leave it at home. Xiao Chen feels a little owed. This year, during the break from work, he found that someone had taken a dog hiking, so he wanted to try it himself. After considering safety and other factors, Xiao Chen finally chose to walk from Kangding to Lhasa along National Highway 318. In July this year, he set out with his dog. On the way, his backpack was stolen and his documents were lost, so he had no choice but to return to Guizhou.

　　On September 26th, he brought camping equipment, washing and daily necessities, and carried a backpack weighing 40 kg on his back. Xiao Chen set off again with Mi Xiu. According to the weather, roads, physical strength and other factors, Xiao Chen and his dog walk an average of about 25 kilometers a day, sometimes more than 50 kilometers, and at least 10 kilometers. "When walking on the highway, I will tie the traction rope to Mi Xiu, and when walking on the path and grassland, I will let it run freely."

　　When you are tired, find a place to set up a tent to have a rest. Sometimes you set up a tent at night, sometimes you stay in a hotel, and sometimes you stay in a resident’s home.

　　Shooting videos while walking, hoping to get attention.

　　It’s been two months since the hiking trip of one person and one dog. What are the hard places? "In fact, walking is hard." Xiao Chen sighed, then why choose this way? "Because it has something to do with what I want to do from the media." Xiao Chen admits that, first of all, he took the dog to Lhasa on foot, mainly to accompany the dog; Second, I also filmed this unforgettable experience and posted it on the vibrato platform, hoping to get attention; Third, I want to get attention and discussion in this special way, so as to develop in the media industry and finally make a profit.

　　Why do you want to be from the media? Xiao Chen admits that on the one hand, it is related to the hot market, on the other hand, it is related to his hobbies. I failed to start a business before, and I have been looking for projects, but I haven’t found a suitable one. After taking a break for half a year, I will try my own media and see what the market is like.

　　On the way to hiking, Xiao Chen used his mobile phone and tripod to photograph the dribs and drabs of their hiking, crossing grasslands, crossing river ditches, setting up tents and stepping on ice and snow … … During the day, I edited it during the break and then released it, which also won praises from many netizens.

　　What is the current attention? "It’s very bad." Xiao Chen said bluntly that this may be related to his own operation. After all, he is a beginner and just started to do it, so the effect has not reached expectations. "Leaving memories with dogs is the first, and being self-media is the second." Xiao Chen stressed.

　　Is it hard? "The dog didn’t lose weight, I lost 20 pounds."

　　Chengdu Business Daily-Red Star News reporter saw from Xiao Chen’s Tik Tok account that the latest update was a video about Mi Xiu’s birthday, "Happy birthday, Mi Xiu." There are still a few days away from Linzhi, which coincides with Mi Xiu’s birthday. Xiao Chen took the dog to Linzhi City, found a pet shop to bathe it for beauty, and bought a birthday cake. Mi Xiu ate the cake happily.

　　On the hike, Xiao Chen met many people who cheered for them, took photos with dogs and provided them with materials, but he also met some people who didn’t understand. "Some people will ask, why don’t you walk by car? If you are so tired, why are you dragging a dog so tired?" "In order to shoot Tik Tok, in order to make a fire, why drag a dog?" At this time, Xiao Chen did not explain too much, only said: "In fact, it is not tired, you just don’t understand it. It is in good condition, very adaptable, and worse than me, especially when it is running around the grassland with a traction rope. "

　　Carrying a 40-kg backpack, Xiao Chen walked for two months, more than 500 kilometers away from the destination Lhasa. At a height of 175cm, his weight was reduced from 163 kg to 143 kg, while Mi Xiu kept at about 50 kg. "The dog didn’t lose weight, I lost 20 kg." (Chengdu Business Daily-Red Star Journalist Zhang Zhaoting According to the interviewee)

Officially share your running posture with everyone.
Decomposed all the basic details from lower limbs to upper limbs.
Although there is no rule on how to run in running posture, we must run beautifully, no matter whether we run well or not.
Remember to watch the video before you take a running photo next time [chuckle R]
Correct running posture?
Landing mode of feet
Leg state
Upper limb swing
How to run easily
??????

"I feel lucky to be here. I was a few seconds late to sign up at that time, and I’m afraid the quota will be gone …"

　Last weekend, 50 students went all out to complete the two-day "Devil Training Camp" in the Sports Park of Tihui+Hongguan, Minhang District, which was called "Shanghai Rugby Resort" by many rugby fans. Wang Peihao, a 25-year-old Shanghai boy, was one of them.

After successfully concluding the camp, Xiao Wang said that he was not only lucky, but also more rewarding. "What I learned here will be brought to my friends so that everyone can better participate in the flag football."

This flag football training camp named "Apple Seed Project" actually has a lot to offer-as one of the "stepping stones" for nfl professional football leagues to enter China, it has a history of 19 years. From inviting students to "play" for free at first, it is hard to get a ticket now. It can be said that with the new development opportunities of flag football in China, this "seed" finally reveals new green and is expected to blossom and bear fruit.

Set the alarm clock to grab tickets for "devil training camp"

It is no exaggeration to call it a "devil training camp".

Since its birth in that year, the nfl flag Apple Seed Program has been aimed at cultivating excellent waist flag football coaches and referees nationwide, so even though the training camp last weekend was only "entry-level", both the teaching content and requirements were very strict-from the most basic ball-taking action to the specifications of different positions such as quarterback, center, running forward and receiver; From the detailed explanation of posture, to the tactical arrangement of the game, the norms and rhythm of the referee’s penalty … The two-day training camp, from morning till night, with the record high temperature in Shencheng, can be said to have drained all the energy of the students. "Our clothes have almost never been done!" A student said with a smile.

　 　It’s hard to imagine that such a hard "trial" has been robbed of places. Wang Peihao told reporters, "When I saw the news of the opening of the camp, my first reaction was to judge that the number of places would definitely be’ second light’, so I set the alarm clock one week in advance. As expected, several of my friends were more than 20 seconds late in signing up, so I couldn’t report it!"

　 　It is understood that the training camp has already made four stops in other cities across the country, namely Guangzhou, Hangzhou, Xi ‘an and Chengdu. The registration fee of 2680 yuan, almost all places are "second light". Asked why they signed up, several students said this sentence-"Now the flag football is on the wind!"

What is the "window" of flag football?

　"I am happy to see so many people like flag football!" No one feels more deeply about the "tuyere" in the students’ mouths than Zhou Xiaohua.

　For two days, 43-year-old Zhou Xiaohua dragged his cold body, ran back and demonstrated his movements in the scorching sun, and kept shouting at the top of his voice. In the end, he almost lost his voice.

　As the head coach of the training camp, Lao Zhou is actually the "senior brother" of all the students-NFL China organized and held the "Apple Seed Program" training camp in Beijing, Shanghai and Guangzhou for the first time in 2003, and it was through this that Zhou Xiaohua, who was studying at Shanghai Institute of Physical Education, first came into contact with the waist flag football project. At that time, Zhou Xiaohua was deeply attracted by this sport and began to devote himself to it. Later, nfl China organized junior high school flag football leagues and college students’ flag football leagues in China. He was the "leader" among them, just as Lao Zhou said, "We are the first generation of flag football players in China".

　In Lao Zhou’s view, these students are now in a completely different state of mind from when he participated in the training camp. "We were just curious and interested in that year, and most of the contact with flag football was passive and tentative. But now these students, all with clear goals, are eager to embrace the flag football … "Lao Zhou couldn’t help feeling," The mass base of the flag football now is beyond our imagination. "

　This can be seen from the composition of the participants in the training camp. It is understood that most of the students are in charge of the flag football community. At present, there are a large number of such communities in major cities, gathering a large number of flag football fans. These communities organize group members to participate in offline training and competitions every week. This has formed a stable circle. Even if the sport itself is not mentioned, it is only regarded as a fashionable social activity to gain a sense of belonging, and it is still attractive to young people. However, it is an indisputable fact that qualified coaches are the core of a community, which is also the purpose of these group owners to participate in the training camp. "I hope to convey the correct training methods, rules and competition system to the fans of flag football, otherwise it will be a misunderstanding." A "group master student" said.

In addition, there are some coaches from sports training institutions among the students. Driven by the market, they are also trying to transform, hoping to carry out sports training business with more "money". A student told the author with confidence that the coach resources of waist flag football are in short supply in Shanghai at present. "Many institutions, including some league construction companies, are looking for coaches, but in fact, the number of people with teaching qualifications and teaching ability is very limited."

In addition, there are school teachers and college students-teachers can create interest courses around flag football when they return to school through professional training; College students can form a flag football club.

Where people chase, there is a market. If there is a market, there will be more people chasing it. All this is an intuitive embodiment of the "window".

Take a step ahead and lead the country.

　 　Indeed, the flag football has given people a feeling in the past two years: it has changed from unfamiliar to familiar, too fast. Few people know that nfl China and a group of rugby players have silently nurtured it for nearly 20 years.

　 　This is not difficult to explain: in the increasingly international metropolis, the change of contemporary young people’s life concept and the in-depth implementation of the national strategy of national fitness have provided fertile growth soil for this sport. With the help of social platforms such as Little Red Book, it can gain traffic in a short time and become a new online celebrity movement.

　 　But after all, social platforms can only be used as a pusher, but they can’t be a real grasper of a sport. In the face of the rapid growth of novice players, whether waist flag rugby can grasp the rare historical opportunity depends on whether a series of real problems can be solved-whether there is a stable sports venue, and then a benchmark "rugby resort" is born, making this sport one of the city’s business cards; Whether it is possible to build a brand that is both public-oriented and professional, and finally move towards commercial operation; Whether there are enough qualified coaches and referees to meet the needs of fans from "white" to "specialization" …

　 In Shanghai, the city with the earliest rugby acceptance and the strongest rugby atmosphere in China, a group of professionals and people with lofty ideals have been laid out. They are not only one step ahead of schedule, but also hope to lead the country.

　 It is understood that the nfl flag Apple Seed Program was jointly sponsored by Shanghai Rugby Association and nfl China. They gathered a group of "old wizards" who love rugby and are willing to contribute, and "toured the country" for the purpose of promotion rather than profit, providing the most professional training courses to the public. They also publicize through grounded channels such as new media and communities to expand their influence. It can be said that at present, the training system of waist flag rugby talents in Shanghai has been initially formed.

　 What’s more worth mentioning is that the venue of the "Apple Seed Project" training camp in Shanghai, Tihui+,has reached a long-term cooperation intention with the Shanghai Rugby Association. They hope to make use of their own venue resources and the advantages of a comprehensive service platform to build a "rugby resort" in Shanghai in the future. "From the data of venue reservation, we found that Shanghai residents are very keen on the new sports with multiple attributes such as fitness, leisure, entertainment, social interaction, etc. It is our main goal at this stage to make every effort to build an urban sports center that meets the fitness needs of ordinary people. The strategic layout of cooperation with Shanghai Rugby Association also fits the corporate brand mission of’ healthy life and happy friends’." The relevant person in charge of "Body Exchange+"said.

　 　The author also learned that Hongqiao Town, Minhang District also plans to focus on flag football, gather regional characteristics, guide and support social forces such as sports social organizations, and create brand events that the people love. "Sports Hongqiao" is a business card of the regional party building in Hongqiao Town. Guided by the party building, it actively meets the spiritual needs of enterprises and the masses, gives full play to the innovative advantages of the grassroots party building mechanism, and adopts a brand-new competition mode of "government building, enterprises singing opera and the whole people participating", which has been widely recognized by the citizens in recent years and has produced a wide range of social influence.

　 　The flag-waist rugby has become a candidate event for the 2028 Los Angeles Olympic Games through social media pictures and videos. However, it is undeniable that this sport is still a very minority sport. What he needs most now is a real, healthy and sustainable environment. The rugby people in Shanghai are also going all out on this right road.

Editor-in-Chief: Chen Hua

Author: Yao Qinyi

Positive effects appear and demand continues to be released-

Production and marketing growth of automobile industry exceeded expectations

According to the data of China Association of Automobile Manufacturers, in the first 10 months, China’s automobile production and sales reached 24.016 million and 23.967 million respectively, up by 8% and 9.1% respectively, and the automobile production and sales maintained steady growth. Experts believe that with the continuous emergence of the national steady growth policy effect, coupled with local car subsidies, promotional activities and other measures and the "tail-jumping" effect at the end of the year, the market demand of the automobile industry will continue to grow in the fourth quarter, which is expected to better achieve the annual target.

Create a new high in the same period in history.

Auto shows and promotions in many places in China are being carried out in the near future, new models are continuously released, and the number of passengers entering the store has increased significantly, further stimulating automobile consumption.

According to the data of China Automobile Association, the production and sales of automobiles reached 2.891 million and 2.853 million respectively in October, up by 11.2% and 13.8% respectively year-on-year. After September, the production and sales volume once again hit a new high in the same period of the month.

Chen Shihua, Deputy Secretary-General of China Association of Automobile Manufacturers, said that the automobile market is "golden September, silver and ten", and the automobile sales volume in October was basically the same as that in September, slightly lower than that in the previous month, achieving rapid growth year-on-year. In the first 10 months, the growth rate of automobile production and sales in China increased by 0.7 and 0.9 percentage points compared with the previous September.

This year, China’s automobile market has shown a gradual improvement trend. Cui Dongshu, Secretary-General of the Passenger Car Market Information Association, said that in the first two months, the automobile market was greatly affected by the Spring Festival and the withdrawal of subsidies. From March to May, it was driven by last year’s low base, and it surged year-on-year. From June to October, exports and domestic demand were strong, which promoted high growth. The recovery of commercial vehicles in China automobile market is strong, and the passenger car market continues to improve.

At present, manufacturers and dealers have entered the year-round target sprint stage, and the competition in the auto market has become increasingly fierce. Especially in the fourth quarter, some manufacturers have launched some impulse measures to gradually increase terminal promotion. With the increase of policy guidelines for the automobile industry at the national level, the automobile market is expected to achieve the annual target better.

Chen Shihua pointed out that the monthly law of automobile production and sales has a "tail-jumping" effect at the end of the year, and the base in the last two months of last year was low. From the recent research, this year’s "tail-jumping" will appear again. In the first ten months of this year, automobile sales increased by 9.1% year-on-year. In addition, automobile companies still have to be impulsive in the fourth quarter. It is estimated that the annual growth rate of production and sales will exceed the expectation of 3% at the beginning of the year.

Xu Haidong, deputy chief engineer of China Automobile Association, predicted that from the performance of the automobile market in the previous October, domestic automobile sales this year are expected to exceed 30 million, a record high.

The monthly production and sales of new energy is nearly one million vehicles.

Compared with the automobile market as a whole, the performance of new energy vehicles is more eye-catching.

In October, the production and sales of new energy vehicles were 989,000 and 956,000 respectively, up by 29.2% and 33.5% respectively, with a market share of 33.5%. In the first 10 months, the production and sales of new energy vehicles in China reached 7.352 million and 7.28 million respectively, up by 33.9% and 37.8% respectively, with a market share of 30.4%. The export of new energy vehicles was 995,000, a year-on-year increase of 99.1%.

"In October, the production and sales of new energy vehicles hit a record high, reaching a scale of nearly one million vehicles in a single month, and the market share exceeded 30% for six consecutive months." Chen Shihua said that the cumulative sales volume of new energy vehicles in China during the year has exceeded that of last year, and the market share has also exceeded 30% from 29.8% in September.

From the sales point of view, in the first 10 months, the sales volume of the top ten enterprise groups of new energy vehicles totaled 6.321 million, up 49.6% year-on-year, accounting for 86.8% of the total sales volume of new energy vehicles. Chen Shihua said that in the past few years, the market share of the top ten new energy vehicles was only 50% to 60%, and now it can be compared with fuel vehicles, which proves that the market concentration is constantly improving.

New energy vehicles have gradually become the main force in the auto market. The recently released 2023 Research Report on China Automobile Preservation Rate shows that the sales of new energy vehicles have increased substantially this year, and the market penetration rate has remained high, which has contributed more to the growth of domestic new car sales than fuel vehicles.

Rural market is the future increment of China automobile market. A few days ago, Minister of Commerce Wang Wentao said that it will continue to promote new energy vehicles to the countryside, and the whole chain will promote automobile consumption. According to industry insiders, with the further enrichment of vehicle supply, the improvement of intelligent+fast charging+long battery life experience and the reduction of cost, new energy vehicles will sink to a more competitive price range, which is expected to usher in a second increase in penetration.

Independent brands performed well.

In October, the independent brands of automobiles performed well and their market share further increased. Data show that in October, the sales volume of China brand passenger cars was 1.485 million, up by 25.1% year-on-year, and the market share reached 59.7%, up by 6.6 percentage points.

Chen Shihua said that last year, the market share of China brand passenger cars was 49.5%. Since the beginning of this year, this figure has remained above 50% and steadily increased, even approaching 60% in October.

In the field of new energy vehicles, the advantages of independent brands are more obvious. Except Tesla, the top ten manufacturers in the field of new energy sales are all independent brands. Cui Dongshu said that independent brands have achieved significant growth in the new energy market and export market, and the transformation and upgrading of traditional car companies have performed well, and the brand share of traditional car companies such as BYD, Chery, Changan and Geely has increased significantly.

With the increasing concentration of the domestic market, the domestic market tends to be relatively saturated, enterprises will look more overseas, and automobile exports will grow rapidly year-on-year.

The data shows that in October, China exported 488,000 cars, up 9.8% from the previous month and 44.2% from the same period last year. In the first 10 months, automobile exports reached 3.922 million, up 59.7% year-on-year. Among them, the export of traditional fuel vehicles was 2.927 million, a year-on-year increase of 49.6%; The export of new energy vehicles was 995,000, a year-on-year increase of 99.1%.

Chen Shihua pointed out that this year, domestic listed companies have taken the development of the international market as an important business strategy, not only by direct trade, but also by domestic car companies, including supply chain companies.

The research report released by Everbright Securities shows that the competition in the domestic automobile market is intensifying, and the market expansion demand of independent brands drives the domestic automobile exports to maintain a strong growth trend. Building factories and mergers and acquisitions are effective solutions to expand the scale of overseas production and marketing; Among them, the most localized development or the key factor of overseas layout. (Liu Wei)

Source: Economic Daily