With the overall decline of China’s color TV market, the decline in quantity has become the most frequently mentioned keyword in the first half of the year-recently, GfK Zhongyikang released a report that in the first half of 2022, the retail volume of domestic color TV market was 16.36 million units, down 8.5% year-on-year; Retail sales reached 55.1 billion yuan, down 11.5% year-on-year.

Finding certainty in uncertainty and building stability in instability have almost become the belief of the whole industry. In view of the polarization of the color TV market in the first half of the year, especially the gradual increase of high-end quality products, the advantages of high-end brands represented by Sony have been highlighted, and the industry trend under adversity has been grasped.

As the absolute king of "high-end big screen", Sony TV is also the industry vane, and many TV brands also benchmark their flagship products with Sony TV as a representative of the brand’s high-end jump.

With the image of "Sony of technology" deeply rooted in people’s hearts, consumers voting with their feet is the best proof. In the first wave of pre-sale of 618 this year, Sony won the first place in the pre-sale amount of self-operated flat-panel TVs in JD.COM; In CHNBrand’s China Satisfaction Index in 2021, Sony became the top color TV brand satisfaction index.

In order to let consumers experience the charm of Sony TV at close range, on August 17th, Sony held a new TV experience meeting in its Hangzhou Direct Store. Among them are Sony’s first domestic TV A95K equipped with QD-OLED and Mini LED TV X95EK. These new products are equipped with exclusive XR chips and new smart cameras, which have attracted much attention.

Sony is almost paranoid in the pursuit of audio-visual experience. From this year’s new products, it can also be seen that Sony has improved the localized application design in order to get close to the living habits of Chinese people and create a Sony-style smart living room.

In China’s color TV market, where foreign TV brands have almost disappeared, Sony TV has not only gained a firm foothold, but also gained new vitality under the background that both the consumer and the supplier are facing challenges at the same time. How on earth did this happen?

"In recent years, the whole macro-economy has all kinds of uncertainties. The China market has changed too fast, and the market trend is not determined by a certain sub-industry or a certain manufacturer." At the Hangzhou New TV Experience Meeting, Xie Biao, President of Sony (China) Consumer Electronics Business Headquarters, explained to 36Kr the particularity of the China market and introduced the process of Sony’s leaps and bounds.

Xie Biao joined Sony Corporation at the end of 1991. Since 2013, he has been the president of Sony (China) Consumer Electronics Business Department, responsible for all categories of consumer electronics business in Sony China. To some extent, Xie Biao witnessed and promoted the development of Sony’s consumer electronics products (civilian consumer goods) in China market, and was also one of the main witnesses of the development of China’s household appliances industry, especially the color TV industry.

According to his experience, people’s demand for color TV sets is mainly characterized by "building a new family or upgrading". Among them, building a new family is mainly affected by the demographic dividend and the environment, and the updating iteration is mainly affected by the fixed service life of TV products and technological innovation.

From 2005 to 2010, the whole industry changed from CRT TV to flat-panel TV. Since then, there seems to be no explosive TV technology revolution.Around 2016, China TV industry officially entered the stock stage. The general view in the industry is that in order to promote consumers to quickly iterate over TV at home, it is necessary to gain insight and always grasp their preferences.

"We found that all consumers who decided to change their TVs chose better and bigger TV products with specific needs, such as the rapidly developing OLED market." Xie Biao introduced that Sony TV, as an advocate of "high-end big screen", this strategic deployment can be traced back to 2014, which has been 8 years since.

In 2014, Sony locked in the direction of focusing on high-end and big screen in China TV market. In 2016, Sony took the lead in introducing the 100-inch Z9D series 4K HDR TV.

In 2017, Xie Biao defined the development direction of Sony TV in China market, formally established the macro strategy of "high-end big screen", focused on the high-end big screen market, focused on high-quality people, and passed on the core advantages of Sony TV in four aspects: image quality, sound quality, design and application to the target people.

In the industry, more brands have also seen this trend. Samsung and TCL have successively launched 98-inch large-screen TVs.But in the field of "high-end big screen", Sony is the real wind maker.

Nowadays, industry data verifies the accuracy of the "high-end big screen" strategy. Although the market is relatively saturated, the data of Aowei Cloud Network shows that from January to June 2022, the sales of TV sets of 75 inches and above both online and offline have risen sharply. It can be seen that the trend of users upgrading from small screen to big screen becomes more and more obvious.

Among them, Sony TV has always maintained a high market share in the ultra-large screen TV market over 65 inches, especially 80-89 inches, and the price is more than 8,000 yuan. Behind its remarkable record, it is the victory of its products and China’s market strategy.

There are not a few companies selling big-screen TVs in the industry, and Sony has truly led the trend of high-end big screens in the industry, thanks to its deep cultivation of segmented people.

"In 2016, the total color TV market in China exceeded 50 million units, and the popularization of color TV sets nationwide was basically completed. Once popularization is completed and the quality of life is further improved, the next consumption trend is diversification of demand. Pursuing cost performance is no longer the only consumption concept, and price is not the only influencing factor. " Xie Biao told 36Kr.

With the entry of China market into the post-epidemic era and the rise of residential economy, Sony’s investment in subdividing the track has achieved remarkable results.

During June 18th, Sony X90K and X91K series game TVs attracted much attention. High-frame games presented coherent and smooth pictures and sensitive operation feedback, and the immersive game experience made them the purchase choice of host players.

As we all know, Sony is one of the major game manufacturers in the world and has a deep understanding of the various needs of gamers. Based on this, Sony can better meet the various needs of the game crowd and improve the production and technical level of TV products.

Through Xie Biao’s introduction, Sony is the first brand in China to open a complete product line of game TV.. As early as 2020, before the advent of the next generation of game consoles, there were few game TV competitions in the industry at that time. Sony X9000H series added 4K120 Hz, HDMI2.1 and other functions that were very important to gamers. From the production of game content to the realization of game terminal experience, this fully demonstrates the advantages of Sony’s own ecosystem interconnection. Understand not only products, but also users.

While Sony performed well in the game TV track, Xie Biao did not forget to emphasize that "the core crowd of TV is still film lovers".Therefore, the best audio-visual experience is the cornerstone of the product. In addition to the game track, Sony is also involved in sports events, fitness and other sub-tracks.

In fact, Sony’s long-term insight into China’s domestic market is indispensable for its ability to accurately grasp the subdivided track in China market.

The emphasis on consumers in China is first reflected in Sony’s new BRAVIA camera this year. This camera was put forward by Sony China to the headquarters, and was finally adopted before it was formed, which included Sony China’s insight and understanding of consumers in China.

In addition to the conventional interactive experience, it also has an AI environment sensing adjustment Pro. This exclusive function can adjust the audio-visual effect more intelligently and intelligently according to the distance between people and TV, bringing consumers a more immersive and comfortable viewing and gaming experience. Sony, the king of audio and video, continues to put TV audio and video in the first place. As Xie Biao said, "TV, the most essential thing, is still used for watching and listening."

In addition, according to Xie Biao, the change in the details of Sony TV’s "remote control" is also advocated by Sony China.

"When consumers first reported that Sony’s remote control was inconvenient, we improved it and turned the digital buttons into the simplest’ up and down’ buttons. In fact, from a technical point of view, this is not difficult at all. Based on the continuous feedback from users, this year we optimized the design of the remote control again. "

According to him,Sony China is continuously advancing the localization process with the fastest speed.At the end of 2021, Sony even transferred the product planning department related to China market from Japan to Shanghai, which also showed Sony’s confidence in China market. "We are willing to seriously plan Sony products suitable for local needs for China consumers."

For the "IoT terminal" that is indispensable for intelligence, Sony hopes to build an open ecosystem. On the one hand, through the business advantages and accumulation of Sony Group’s existing "from lens to living room" whole industry chain, it creates Sony’s unique value for users. Because Sony’s products have the same technology in the field of audio and video.

On the other hand, Sony chooses to cooperate with local business partners, such as JD.COM Xiaojia and Tencent Xiaowei, to interconnect with different brands of hardware in a more open manner, which is more convenient for consumers to use. Starting from this year’s products and functions, we can continue to look forward to the follow-up achievements of Sony’s product planning department, which has moved to China.

With the growth of "digital native generation" consumers in China after 1995 and 00, Sony also pays more attention to cooperation with local social software such as Tencent.

In 2016, Sony TV took the lead in cooperating with tencent games. Immediately, the cooperation between Sony and Tencent involved many aspects such as content business and WeChat. Including in 2020, Sony and Tencent jointly developed the "Aurora Calibration Mode" to raise the content level of film and television streaming media to a higher standard and restore the creator’s intention from the sound and picture performance of TV.

In Xie Biao’s introduction, Sony is more willing to meet the social needs of young consumers. "We found that young people in China rely much more on social media than consumers in other countries. Sony also hopes to upgrade its product features based on the social behavior of young people in China. "

In terms of channels, Sony China also adopts different strategies for online and offline.

Because of the unique value of e-commerce, in 2009, Sony has directly cooperated with major e-commerce platforms, and attached great importance to the efficiency, customer coverage and penetration of e-commerce channel supply chain. According to Xie Biao, Sony can do scientific marketing based on various big data technologies, and at the same time feed back the supply chain and product design.

For offline, Sony mainly cares about two aspects: first, build a strong supply chain system to better spread products to major retail terminals; The second is direct contact with consumers through offline retail.

Therefore, Sony has been steadily promoting the construction of offline direct-operated stores for many years. Up to now, it has seven direct-operated "Sony Store" in Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou and other cities, aiming at better communication and interaction with consumers and bringing consumers an excellent experience.

In Xie Biao’s view, the best way for a product to promote well and stand on the market is to let consumers experience the real machine directly. The real machine experience is also one of the most important values of offline channels. This value will not disappear for a long time and cannot be completely replaced online.

"And from the point of view of most consumers, if you want to buy a product of 10,000 yuan or 20,000 yuan, you can’t make a decision just by a photo, you will definitely study this product in depth, which is based on our research and insight into consumers."

For high-end products, it is obvious that after the actual experience, we can fully understand the feelings brought by every detail, which is not experienced through flat pictures and videos. The dual efforts of products and channels give consumers more opportunities to experience the high-end advantages of Sony TV at close range, thus making it easier for users to make decisions.

Looking back, Sony can be seen in every important node of TV development. Since entering China in 1978, more than 40 years have made Sony one of the brands that truly understand the TV market in China and develop healthily.

Based on consumer insight and Sony’s core competitiveness, that is, Sony’s exploration and deep cultivation in the field of TV technology, in recent years, Sony TV has fought its way out of the domestic TV market with innovative technology, whether it is the Z9D series, which was known as the "master of light control" at that time, or the new generation of "QD-OLED TV" series A95K.

"It is not difficult to do TV, and it is difficult to do TV well."In Xie Biao’s view, there are two reasons why Sony can always stay ahead in the industry: one is consumer insight, and the other is to always play its core competitiveness.In the 44 years of domestic development, Sony is one of the few brands whose TV business is still developing healthily and continuously from the beginning to now.

"We have always adhered to sustainable, long-term and healthy development, and we have never blindly followed the price." Xie Wei said.

In his view, after experiencing the stage of rapid development and popularization, the home appliance industry will enter the stage of upgrading diversified demand. At this time, the overall home appliance industry will show a state of decline. Sony, on the other hand, insists on its core competitiveness, restores the real scene, and completes the audio-visual experience.

No matter how the environment changes, Sony is always the "Sony of technology".

It is reported that Sony’s eighth Sony Store direct store in Wuhan will open in the near future, which is also evidence of Sony’s optimistic attitude towards the China market and its investment. Sony always believes that with the effective prevention and control of the epidemic and the orderly recovery of the national economy, the color TV market will also benefit.

According to GfK Zhongyikang’s preliminary forecast, the retail volume of the color TV market in 2023 will be positive year-on-year, with an orderly recovery.

　

　　Make friends with literature and become attached to calligraphy. Rong Baozhai is known as the "home of painters and calligraphers", and has established a profound friendship with the vast number of painters and calligraphers. The famous contemporary painter Mr. Shi Guoliang has a long history with Rong Baozhai. Since 2005, Rong Baozhai has printed Mr. Shi Guoliang’s paintings and calligraphy works through the woodblock watermarking technology, and the woodblock watermarking works of Farmhouse, Chunjiang Water Heating and Bafu Arch have been widely recognized and loved by all walks of life.

　　On the occasion of Rong Baozhai’s 350th birthday, we invited Mr. Shi Guoliang to create "Anaerhan" and take it as an important topic of annual woodblock watermarking, so as to reproduce the original appearance and charm through the traditional technique of woodblock watermarking, in order to cater for the vast number of art lovers. On June 13th, Mr. Shi Guoliang walked into the special live broadcast room of "A Thousand Years of Fine Arts and a Hundred Years of Inheritance" in Rong Baozhai, publicized and promoted two national-level non-legacy techniques of Rong Baozhai woodcut watermarking and mounting and restoration, and gave on-site guidance on the production of his woodcut watermark work Anaerhan. At present, the 350th anniversary edition (handwritten) of the woodblock watermark Anaerhan in Rong Baozhai has been officially published. The works are handwritten and stamped by Mr. Shi Guoliang, with a limited edition of 50 copies, each with a unique number and a collection certificate.

Mr. Shi Guoliang watermarked Analhan for the woodblock.

Hand-written and stamped

　　Brief introduction of the author

　　Shi Guoliang Born in 1956, graduated from the graduate class of Chinese painting department of Central Academy of Fine Arts in 1980. National first-class artist, member of China Artists Association, visiting professor of Central Academy of Fine Arts, visiting professor of Fine Arts Department of Capital Normal University, visiting professor of Fine Arts Department of Central University for Nationalities, and art consultant of CCTV. His work "Engraving Classics" won the 23rd Monte Carlo International Modern Art Grand Prix and the UNESCO Organizing Committee Award, and was awarded an honorary award by the Ministry of Culture of People’s Republic of China (PRC). His painting style is realistic and reflects modern life. He is an important representative of realistic figure painting in China with solid foundation and heavy brushwork.

　　Appreciation of Woodblock Watermark Works

Woodblock Watermark Works Analhan

Rong Baozhai 350th Anniversary Edition (signed by Shi Guoliang)

Size: 82cm×70cm　 　　

Mr. Shi Guoliang directed the production of Analhan in Rong Baozhai Woodblock Watermarking Center.

Woodblock Watermark Works "Farmhouse"

Size: 68cm×68cm

Woodblock Watermark Works "Spring River Plumbing"

Size: 67cm×100cm

Woodblock Watermark Works "Bafu Arch" (signed by Shi Guoliang)

Size: 95cm×25cm

　　Rong Baozhai Woodblock Watermark

　　Rong Baozhai woodblock watermark is developed on the basis of inheriting the traditional woodblock printing technology in China. It is based on the thickness, straightness, dryness, rigidity and softness of the original handwriting, and then carved into several sections, and then printed in turn from shallow to deep. Rong Baozhai Woodblock Watermark strives to restore and reflect the original appearance and charm, and its raw materials such as paper, ink and color are the same as the original, which can be confused, and it is known as the artistic treasure of "the first-class original". In 2006, Rong Baozhai Woodblock Watermarking Technology was listed in the first batch of national intangible cultural heritage list by the State Council.

Sample (Sample), a collection of elements extracted from a population. The same population can extract several samples to form a set, such as 1,000 people from 10,000 Beijing citizens, and there areTwo kinds of extraction methods (without repeated sampling), the set of elements obtained by each extraction method is a sample. In the process of obtaining data, we are often limited to human, material and financial resources, and it is impossible to exhaust all the extraction methods to collect data. Researchers usually get one of so many samples. Therefore, the sample is not unique and uncertain for researchers, but once the data of a sample is collected, its characteristics can be characterized by the collected data. Therefore, the characteristics of the sample are known.

　

A generalized numerical measure that describes the characteristics of a sample is called sample statistics (Statistics), which is some quantities calculated according to the sample data, is a function of the sample. Sample statistics mainly include sample mean., sample standard deviation, sample proportionWait. The number of elements constituting a sample is called sample size or sample size (Sample size), generally usedExpress.

　　The NRS brand was first founded by Mr. Qiu Bingzhen, a Hong Kong businessman. Before the return of Hong Kong, the trade between the mainland and Hong Kong was already quite close. As early as Guangdong tried to attract foreign investment with "three benefits and one supplement", a large number of Hong Kong people went north to set up factories in Shenzhen, Dongguan and other places. It was under the attraction of this policy that Mr. Qiu came to Guangzhou to establish the NRS brand. And set up Weiduoer speaker factory in Guangzhou, which is the predecessor of Guangzhou Yasai Digital Electronics Manufacturing Co., Ltd., and is a supporting OEM manufacturer of several top domestic famous brands, with Shanghai Qiaoxiang Trading Co., Ltd. as its general agent in China. NRS not only has advanced production equipment and computer testing system in the world, but also has first-class engineering and technical personnel and well-trained staff. Its extraordinary performance has won unanimous recognition both inside and outside the industry. It was once rated as one of the top ten brands of stage acoustics in China.

　　　　First, the original patented technology — — Obtain a number of authoritative certifications.

　 　　NRS professional sound engineering has been engaged in the design, construction and sales of professional stage, multifunctional conference hall, ballroom, KTV, studio, gymnasium, monitoring system, campus broadcasting and sound engineering for many years. The design philosophy that NRS has always adhered to is to solve the vibration problem that makes the sound deteriorate and distort. With the rapid development and maturity of digital technology, professional digital signal processing technology is also widely used in professional audio products of NRS, such as digital signal processors with high signal-to-noise ratio, active speaker systems with digital processing technology, all-digital front-end effectors, etc. These world-class products bring users higher performance and more convenient use.

　　　　The innovative design adopted by NRS can ensure smooth air flow, so that the overall sound has lower distortion and wider frequency response. At the same time, NRS has a variety of different series of products, which can provide complete product solutions for large theaters, cinemas, performance venues, stadiums, advanced entertainment venues, professional cinemas, wilderness music broadcasting, conference halls, modern electro-acoustic band performances and other professional sound reinforcement fields.

　　　　In addition, the acoustic structure technology of NRS audio used in the box is exclusively developed. Based on the principle of conciseness, high efficiency, making the best use of everything and choosing the best working mode, NRS audio integrates the unique "full-balanced tuning" technical system, and combines physical shock-guiding mechanics and exquisite processing technology, so that it has obtained many professional authoritative certifications. NRS products have obtained CEE- European electrical equipment certification and CE national safety certification, as well as CCC certification of China Quality Inspection Center, and many products have also obtained national utility model appearance patent certificates.

　　　　Second, the quality of seiko — — Win high praise from customers

　　　　Ingenuity, the box materials and workmanship level of NRS audio are the best even if you look at the world. Because of its own advanced equipment and rich manufacturing experience, NRS audio has rich experience and exquisite technology in box processing. The materials used in the box are generous, and the high-quality texture undoubtedly has irreplaceable elegance. Its resonance characteristics similar to those of musical instruments can make the replayed sound quality more musical.

　　　　Because of the cutting, grinding and splicing of plates and the multi-process processing to make a precise box, each process of NRS audio is controlled by hand to ensure the highest quality. Such a genuine and time-consuming job, if it were a foreign brand, I’m afraid the manufacturing cost would be doubled and the selling price would be tenfold.

　　　　The NRS audio produced by exquisite craftsmanship has made the customers who have bought it full of praise, and praised its mellow and loose sound quality. Not only is the bass unit superior in strength, but the delicate sound quality of the mid-high frequency and the soft and gorgeous gloss also show the sense of extravagance that is unique to a group of expensive equipment.

　　　　Many buyers have said that the NRS professional sound system can be adjusted accurately as soon as it is turned on, which shows an open sound stage. The opening sound properly fills the whole venue, and the middle part shows a clear low frequency. Although it is low-key, it is hard to ignore. The sound of NRS professional sound system is clean and transparent, a little warm, not sharp but calm. This combination not only has a high level of resolution, but also has a stable sound thickness, which is not an unattractive trend.

　　　　NRS professional sound system makes the singer’s singing far-reaching and loose, full of energy, with a touch of tenderness, accurate and steady intonation, and the chorus is calm and powerful. However, when playing the symphony, it looks imposing and the overall scale is very grand.

　　　　NRS professional sound system can express all sounds clearly, without any ambiguity, and can listen to each sound separately, but it sounds very harmonious as a whole. Quiet segments can feel the darkness of the background, but in an instant, it is full of ability, quiet and particularly relaxed and leisurely.

　　　　In addition, Andhadhun’s unique technology has achieved clear, transparent and delicate sound quality, and the triple-band connection is smooth and unobtrusive, so that you can hear more details of the sound and get closer to the real sound.

　　　　At present, the typical cases in which NRS professional audio system is used in China mainly include: karaoke system in private rooms of Dongjiang Hotel in Guangzhou, karaoke system in the studio hall and private rooms of Shanghai World Song and Dance Hall, karaoke system in the studio hall and private rooms of Jiazhou Red Song and Dance City in Chongqing, karaoke system in the private rooms of Jinqiao Bay Hotel in Thailand, karaoke system in the private rooms of Jinshi Hotel in Taipei, karaoke system in Taishan Popular Song and Dance Hall, nightclub in Hong Kong and so on. The reason for such a hot sale lies in the high cost performance of NRS.

　　　　Third, many exhibitions — — Be famous all over the world with strength

　　　　Due to the deep cultivation in the industry for many years, NRS audio has accumulated rich experience while having the advantages of material cost and processing cost, and introduced advanced processing equipment to build a world-class audio manufacturing with a production scale. In addition, the application and understanding of acoustic design and technology are more thorough and profound, and NRS products have performed quite well in many trade fairs.

　　　　Professional audio evaluation experts believe that the balance of NRS audio is ideal, there will be no excessive brightness biased towards high frequency, and there will be no dignified emphasis on low frequency, and the sound quality belongs to a neat and transparent style. Full-frequency analysis is also of high standard, which makes the details and overtones rich, so its sound information is abundant, and the sound quality density is sufficient, that is, in exchange for excellent three-dimensional sense. NRS audio has won unanimous praise from all walks of life at home and abroad in the field of stage audio. It was once rated as one of the top ten domestic stage audio brands of HIFI audio and video.

　　　　From February 22 to February 25, 2017, Guangzhou International Professional Lighting and Audio Exhibition was successfully held in the Exhibition Hall of China Import and Export Fair. NRS included the flagship digital mixing system RIVAGE PM10, PM series digital mixer, TF-RACK digital mixer, KB series active speakers, CIS high-end commercial installation system,Newly launched SWP1 series switchesMany new products, such as the fixed installation version of HS series active monitoring speakers and PX series power amplifiers, appeared on the scene.

　　　　NRS professional audio system pays attention to product quality, strictly abides by relevant operation specifications, and strives to be the lowest in repair rate in the industry. The sales distribution of NRS is not only in China, but also in Hongkong, Korea, Singapore, Vietnam, Malaysia, Laos, South Africa, Canada and other places. Committed to designing, producing and selling high-quality conscience products for consumers who love music and pursue fashion. Many of its products have created sales records in the industry, and all of them have been widely praised by users.

　　　　The product design of NRS professional sound system focuses on the creation of the lifestyle of contemporary Chinese, explores the musical habits and aesthetic orientation that are more suitable for Chinese people, and tries to enrich the modern musical life with the traditional spirit, so as to precipitate the long-standing multicultural fusion of China in our musical life.

　　With the rapid development of information technology, e-commerce has become an important driving factor to enhance the competitiveness of enterprises and promote economic development. As a comprehensive driving force of economic development in the information age, e-commerce is having a positive impact on the economy. It improves or changes the traditional economic mode from the aspects of production, sales and consumption, making the communication channels between economies smoother and information feedback faster, and greatly promoting the transformation and optimization of social and economic growth mode. Based on the data of the third economic census in 2013, combined with the statistical data of e-commerce of Hunan Provincial Department of Commerce, this paper analyzes the overall situation of e-commerce in Hunan Province, and discusses the importance of the influence of internal factors of enterprises on e-commerce in combination with the factors of enterprise informatization and internal operation, with a view to finding ways to promote the development of e-commerce, providing decision-making reference for government statistics and enterprise development, and also providing basic data and theoretical support for enterprises to develop e-commerce.

　　First, the basic situation of e-commerce　

　　Although the development of e-commerce in Hunan Province started late, it has a high starting point and great strides, especially in recent years. In 2012, Changsha was recognized as the first batch of national e-commerce demonstration bases by the Ministry of Commerce.

　　(1) The benefits of e-commerce development are constantly emerging.From 2010 to 2014, the overall macroeconomic environment in Hunan Province was relatively stable, and the e-commerce industry showed a rapid growth trend. The volume of e-commerce transactions rose from 36.942 billion yuan in 2010 to 258.87 billion yuan in 2014, and the growth rate in 2013 and 2014 was over 100%. Among them, the total volume of e-commerce transactions in the province increased by 111% in 2013 and 113.1% in 2014. Among them, online retail sales reached 45.79 billion yuan, up 112% year-on-year.

　

　　In 2013, the province’s e-commerce industry-wide operating income was 21.107 billion yuan, an increase of 259.1% over the previous year, of which the main business income was 20.333 billion yuan, an increase of 257% over the previous year. The operating profit of the whole industry reached 1.719 billion yuan, an increase of 236.9% over the previous year. In 2013, the online retail transaction volume of the e-commerce industry drove the logistics express delivery fee to 1,534.5 million yuan, an increase of 55% over the previous year; The tax payment of e-commerce service enterprises was 1.177 billion yuan, an increase of 562.7% over the previous year; The number of employed people driven by e-commerce services was 696,200, an increase of 327% over the previous year.

　

　　(B) E-commerce behavior industry concentration is high.In terms of enterprise types, in 2013, 4.4% of the enterprises above designated size in the six major industries in the province had e-commerce behaviors (hereinafter referred to as e-commerce enterprises). Among them, e-commerce enterprises in industry, construction, wholesale and retail, key services, accommodation and catering, and real estate accounted for 5.1%, 2.3%, 2.8%, 4.9%, 8.3% and 2.1% respectively. Among e-commerce enterprises, industrial enterprises account for 56.8%, followed by wholesale and retail enterprises 12.6% and key service enterprises 11.7%.

　

　　(3) E-commerce enterprises are regional.In 2013, enterprises above designated size in Hunan Province were mainly distributed in Changsha, Zhuzhou and Yueyang, while e-commerce enterprises were mostly in Changsha, Zhuzhou and Chenzhou. Regionally, 49.5% of e-commerce enterprises are concentrated in Changsha-Zhuzhou-Xiangtan area, among which Changsha ranks first, followed by Zhuzhou, and Chenzhou, located in southern Hunan, ranks third. However, the number of e-commerce enterprises in Xiangxi Autonomous Prefecture, Zhangjiajie and Huaihua, which belong to the great Xiangxi region, is relatively low.

　

　　(D) E-commerce enterprises are mainly small and medium-sized enterprises.E-commerce enterprises are mainly small and medium-sized enterprises, of which medium-sized enterprises account for 43.1% and small enterprises account for 44.5%; Private holding enterprises account for 69.3%, state-owned holding enterprises account for 15.2%, and the business life of enterprises is basically distributed between 5-15 years.

　　(E) E-commerce enterprises are widely used in information technology.E-commerce enterprises use the internet more widely to carry out activities, and the level of information application is obviously higher than that of non-e-commerce enterprises. In 2013, the proportion of e-commerce enterprises accessing and not accessing LAN was 79.2:20.8, while that of non-e-commerce enterprises was 54.6: 45.4; 70.5% of e-commerce enterprises adopt information technology in production management, which is 23.7 percentage points higher than that of non-e-commerce enterprises; 94.1% of e-commerce enterprises have adopted information technology in management, which is 7.6 percentage points higher than that of non-e-commerce enterprises; 53.2% of e-commerce enterprises have independent websites, which is 30.8 percentage points higher than that of non-e-commerce enterprises. All e-commerce enterprises carry out activities on the Internet, and 92.0% of e-commerce enterprises use the Internet for publicity, which is 23.4 percentage points higher than that of non-e-commerce enterprises.

　　Second, research on behavior preference of e-commerce enterprises　

　　Through the exploratory analysis of the data of e-commerce enterprises in 2013, it can be preliminarily concluded that there are differences between e-commerce enterprises and ordinary enterprises in various behaviors within the enterprise. Therefore, it is one of the purposes of this analysis to judge whether the enterprise will develop e-commerce through the internal situation of the enterprise, and then to find out in what aspects it needs to increase investment if the enterprise wants to develop e-commerce. There are 26 variables in five categories: basic information, financial situation, per capita information, information situation and e-commerce situation, from 115 indicators of enterprise financial statements, enterprise basic information table and information summary table. After preprocessing the whole data, 24705 pieces of data are obtained, and data mining is carried out on this basis.

　　(A) Classification analysis of e-commerce enterprises based on AdaBoost algorithm　

　　In view of the fact that 26 variables include 12 qualitative variables, it is not suitable for traditional regression analysis methods. Through model screening, AdaBoost algorithm based on decision tree is selected to choose the behavior preference of e-commerce enterprises.

　

　　AdaBoost algorithm can get multiple classification trees and the importance of each variable. From this, we can see that the first five variables are obviously more important than other variables, namely, the number of websites owned (web.n), the number of information management methods used in production and business activities (manage.n), the number of types of publicity channels used on the Internet (advise. n), the number of activities carried out through the Internet (project.n) and the proportion of information technology professionals (eprof). It shows that the development of e-commerce has great correlation with the number of enterprise websites, the application of Internet and information technology professionals. To develop e-commerce, it is necessary to strengthen website construction and network application and increase information technology talents.

　　(B) Random forest analysis of industry data　

　　A 50-fold cross-validation random forest analysis was conducted on the data of six major industries, namely, industrial enterprises (B), construction enterprises (C), wholesale and retail enterprises (E), key service industries (F), accommodation and catering industries (S) and real estate industries (X).

　

　　According to the random forest data of different industries, the variable importance of different industries is obtained and the heat map is made (Figure 5). It can be seen that in the six major industries, the number of websites (web.n), the number of types of publicity channels using the Internet (advert.n) and the number of activities carried out through the Internet (project.n) are all of significant importance, and the number of computers per capita (epc) is also of great importance. Explain that the difference between e-commerce enterprises and non-e-commerce enterprises in any industry lies in the degree of publicity and operation using the Internet and the degree of enterprise network construction.

　　In industrial enterprises (B), the scale of enterprises is also an important factor to distinguish e-commerce enterprises from non-e-commerce enterprises. For industrial enterprises, their online transactions are mainly large electronic orders, and smaller enterprises may not be able to conduct online transactions. For the construction enterprise (C), its business year and the proportion of informatization professionals (eprof) are relatively important, and the higher the proportion of informatization professionals, the greater the possibility of developing e-commerce.

　　(C) Analysis of the association rules of the internal factors of the enterprise.　

　　Furthermore, the association rule algorithm is used to analyze the relationship between the different values of variables in enterprises and the development of e-commerce, and the behavior preference of e-commerce enterprises is obtained.

　　By analyzing the strong association rules of e-commerce enterprises, it is found that the probability that enterprises with their own independent websites, conducting a large number of business activities through the Internet and using information technology in production management are e-commerce enterprises is 4.05 times that of all enterprises. Eight of the top 10 strong association rules contain itemsets at the same time (having your own independent website and carrying out a lot of business activities through the Internet), so it can be judged that having your own independent website and carrying out a lot of business activities through the Internet is the most possible prerequisite for enterprises to develop e-commerce. By further adjusting the strong association rule, it can be seen that enterprises with local area network and enterprises using information technology in production, operation and management also prefer to develop e-commerce.

　　By changing the setting of antecedents and successors of association rules, that is, comparing the probability of different events with the overall probability in e-commerce enterprises, it can be seen that the probability of more than three online publicity channels in e-commerce enterprises is 3.185 times of the overall situation, and at the same time, e-commerce enterprises tend to carry out a large number of activities through the Internet and generally adopt information management in production and business activities, which are 2.56 times and 2.46 times of that of ordinary enterprises respectively, and the probability of having independent websites in e-commerce enterprises is higher than that of other enterprises.

　　By analyzing the association rules with the least promotion degree, it is found that the probability that an e-commerce enterprise has no independent website is 38.6% lower than that of an ordinary enterprise, the probability that it does not operate and manage through the Internet is 43.5% lower, and the bandwidth is 58.8% lower than the overall situation.

　　Third, the problems in the development of e-commerce　

　　(A) the overall level of e-commerce is low.Compared with developed provinces, there are still obvious gaps in the core technologies and strategic layout of e-commerce in Hunan Province, and the overall development level is low. Logistics information and bank online shopping settlement data show that e-commerce procurement in Hunan province is greater than sales, and the number of enterprises with e-commerce procurement behavior is more than twice that with e-commerce sales behavior. This is because the layout of e-commerce industry is scattered, the industrial chain is incomplete, the degree of agglomeration is not high, and the scale of online sales is small. In addition, supporting industries such as technical services, personnel training, payment, logistics and distribution are lacking, and telecom broadband networks and power infrastructure need to be improved urgently.

　　(B) poor industrial structure of e-commerce enterprises.The industrial structure of e-commerce enterprises in Hunan Province is unbalanced. 56.8% of enterprises with e-commerce behavior are industrial enterprises, and mainly sell e-commerce, while the wholesale and retail industry and key service enterprises account for only 12.6% and 11.7% respectively. Generally speaking, the wholesale and retail industry and key service enterprises have more flexibility and advantages in developing e-commerce than industrial enterprises, but due to the constraints of traditional concepts, the awareness of e-commerce is weak, and the pace of e-commerce is far slower than that of industrial enterprises.

　　(3) The development of e-commerce counties is backward.County economy plays an important role in China, accounting for about 50% of the country’s GDP and 70% of the country’s population. Developing county e-commerce can effectively make up for the relatively backward retail in third-and fourth-tier cities and towns, promote rural employment and entrepreneurship, and promote new urbanization. However, according to the 2013 China County E-commerce Development Index Report released by Ali Research Center, the county e-commerce development index of Hunan Province is 5.98, which is lower than the national county average of 7.45, ranking 21st in the country, ranking the fourth among the six e-commerce development echelons, and among the top 100 e-commerce counties in China, only two cities and counties in Hunan Province have entered, ranking 65th and 91st respectively. Compared with Zhejiang, Jiangsu and other provinces, there is a big gap in the development of county e-commerce in Hunan Province.

　　(D) E-commerce infrastructure needs to be strengthened.Developing e-commerce needs strong infrastructure support. At present, the level of e-commerce infrastructure in Hunan Province is low. In 2013, the number of computers owned by e-commerce enterprises was only 27.2% of the number of enterprises at the end of the period, with less than 0.3 computers per capita; 65.2% of enterprises have only 100Ｍbps bandwidth, only 14.5% have more than 1 G bandwidth, less than 30% have mobile network access, and only half of e-commerce enterprises have independent websites. Most enterprises still engage in e-commerce with the help of third-party platforms or other platforms. In addition, there is a shortage of technical talents in e-commerce. The information technology personnel specialized in e-commerce enterprises account for less than 2% of the total number of employees at the end of the enterprise, and the number of professional and technical personnel in e-commerce enterprises is not significantly greater than that in non-e-commerce enterprises. The lack of professional and technical personnel has seriously affected the development of e-commerce.

　　(E) E-commerce industry statistical monitoring needs to be established.At present, the statistical data of e-commerce are still mainly estimated and calculated, lacking unified caliber and standards, and the scientificity and accuracy need to be strengthened, and the statistical system of e-commerce needs to be established and improved urgently.

　　IV. Countermeasures and Suggestions for Accelerating the Development of E-commerce　

　　In 2014, Hunan Province issued the "Hunan E-commerce Development Plan (2014-2020)", proposing to strive to build Hunan into a regional e-commerce center with strong influence in the country by 2020.

　　(1) Continue to implement and improve e-commerce policies and measures.The provincial party committee and the provincial government attach great importance to the development of e-commerce, making it the first priority in developing modern service industry, and have successively issued a series of policies and measures to encourage the development of mobile Internet industry to promote the development of e-commerce. We should continue to implement these policies and measures, continue to implement the e-commerce demonstration project, improve the identification and management methods of e-commerce demonstration bases and demonstration enterprises, study and introduce supporting policies and measures to support the development of e-commerce, and give greater support in finance, investment and financing, land use, talents and technology to protect the development of e-commerce.

　　(2) Promoting the coordinated development of e-commerce industry structure and regions.E-commerce is developing unevenly in industries and regions. We should devote ourselves to promoting e-commerce in the whole industry, boldly break the traditional concept of production and management, establish e-commerce platforms in advantageous industries such as fireworks, ceramics and construction machinery, and cultivate leading enterprises in various industries. It is necessary to combine the advantages of regional transportation and industry, vigorously develop county e-commerce, adjust measures to local conditions, develop e-commerce platforms for agricultural products production and marketing and agricultural technology application and promotion in large agriculture-related counties, popularize online platform tourism services in counties rich in tourism resources, encourage enterprises to develop e-commerce platforms in industrial and wholesale and retail gathering places, promote the multi-directional circulation of products, funds, technologies and services, and encourage the strengthening of e-commerce application and service platform construction in intelligence-intensive counties.

　　(3) Strengthening the construction of e-commerce information infrastructure.Strengthen information network infrastructure, especially basic communication facilities, fiber-optic broadband network and mobile communication network, radio and television wired network construction, focus on ensuring electricity consumption and network interconnection in e-commerce industrial clusters, and vigorously promote the construction of information and communication infrastructure such as electricity, broadband Internet and mobile communication network in rural areas and remote areas. Encourage enterprises to increase investment in human, material and financial resources for e-commerce, strengthen infrastructure construction such as computers, networks and professionals, and improve the information level of production, operation and management.

　　(4) Strengthen the training of e-commerce professionals.With the goal of cultivating compound e-commerce talents, we will further improve the training and introduction mechanism of e-commerce talents. Integrate social resources, support trade associations to organize professional training, encourage trade associations, e-commerce enterprises to cooperate with universities to establish educational practice and training bases, strengthen theoretical research and talent training of e-commerce, and provide intellectual support for the development of e-commerce.

　　(5) Vigorously develop supporting industries and platforms.Integrate existing logistics information resources in the fields of industry, agriculture, commerce, warehousing and transportation, vigorously develop third-party logistics, and support urban communities to build online shopping express delivery places. Cultivate a number of foreign trade e-commerce service enterprises integrating customs declaration, tax refund, foreign exchange settlement, international logistics, overseas warehousing and other services to provide support services for small and medium-sized foreign trade enterprises. Encourage large catering enterprises, accommodation enterprises and third-party service institutions to establish online ordering and reservation service systems, and improve the service application system of catering and accommodation industries. Further improve electronic payment services, encourage banks to expand electronic banking services and strengthen online payment functions.

　　(six) to speed up the establishment of e-commerce statistical monitoring platform.We will speed up the establishment of an e-commerce statistical system in which government and departmental statistics focus on each other and complement each other, further improve the information-based statistical monitoring and improve the e-commerce statistical monitoring service system. Strengthen the analysis and research of e-commerce database, deeply explore and apply e-commerce value-added services, and promote economic and social development.

　　Although the birthplace of gunpowder, one of China’s four great inventions, is still a mystery, there is no doubt that Laojunshan area in Jiangyou is a veritable "hometown of gunpowder" as the largest industrial site of gunpowder discovered in China at present. A few days ago, the reporter learned from Laojun Mountain Scenic Area in Jiangyou City that the first gunpowder industry museum in China will be opened in October this year in Laojun Mountain in Zhonghua Town, and the history of the ancients collecting and smelting nitrate will be restored in the museum, and the gunpowder museum will also witness the eternal mystery of China’s gunpowder production. It is reported that the Laojunshan Ancient Glauber Site is actively making a lot of preliminary preparations for declaring the world cultural heritage.

　　find

　　More than 20 rich cultural relics in the ancient Xiaodong site

　　In December 2003, some cultural relics experts who planned tourism development for the local area first discovered many caves densely covered on the cliffs of Laojun Mountain, and since then, the ancient cave site of Laojun Mountain has attracted attention. Laojunshan Ancient Nitrate Cave Site is located in six towns and villages in jiangyou city, including Zhong Hua, Xinchun, Yongsheng and Wensheng, with a length of 21 kilometers. More than 20 ancient nitrate caves have been found, and Zhonghua Town is located between Sichuan and Gansu ancient roads, which is said to be the intersection of ancient important Yinping Road and Jinniu Road.

　　Professor Xu Xiangdong, a Beijing cultural relic expert (founder of National Cultural Heritage Administration Museum of Ancient Architecture), took the lead in exploring the ancient nitrate site in Laojun Mountain. According to him, Laojun Mountain is in a dangerous terrain. The local people call it "the nitrate cave" not only the Chaoyang cave, the largest nitrate cave in China, but also the Tianyu cave, the official cave, the rhinoceros cave, the goblin cave, the white cave, the dry cave, the horn cave, the Jiuxian cave and the Yanzi cave, which are several hundred meters deep. Xu Xiangdong and other experts felt "shocked" after entering the Nitrate Cave for inspection. They gave a high evaluation: "Its early time, large scale and high output rank first in the ancient gunpowder raw material sites discovered so far." On-the-spot investigation found that Laojunshan area is also an area rich in gunpowder-related cultural relics, and pottery fragments of Yuan, Ming and Qing dynasties were found in Chaoyang Cave, most of which were living utensils. Smoke and dust accumulated due to salting and lighting, the thickest part is 13.5 cm. Chaoyang cave is about 7.5 kilometers long, and there are stoves, nitrate pools and scraps everywhere. In the adjacent Yanzi Cave and Gaoguan Cave, such relics can also be seen everywhere. Therefore, it is more appropriate to build a gunpowder museum on Laojun Mountain.

　　conceive

　　Visitors can personally experience the process of making nitrate.

　　Rows of neat cooktops, nitrate pits and pools of different sizes … Visitors can even touch the labor tools and daily necessities used by the ancients themselves, and imagine the scene of the ancients cooking nitrate with wooden sticks at the hearth … The reporter saw the scene of the future gunpowder industry museum through three-dimensional animation in the office of Laojunshan Scenic Area. According to the preliminary plan, on the basis of Laojun Mountain Scenic Area, the museum complex will use special stone to imitate the working site of the ancient people making nitrate at that time along the path of climbing the nitrate cave, and the whole planned area will reach 3000 square meters. The gate of the Gunpowder Museum will be designed to look like a cave mouth, and the exhibition directors, widths and heights in the museum will also be simulated with reference to the real cave. The tunnels and working tables will try their best to be original, and relevant knowledge will be hung on the two walls of the tunnels. Stark Chan, general manager of Laojunshan Scenic Area, said: "This will enable tourists to experience industrial activities such as boiling and making nitrate in the nitrate field, and at the same time have a systematic understanding of the development of China’s gunpowder industry."

　　probe the secrets

　　How to smelt nitrate in the nitrate cave?

　　How is the nitrate in the cave formed? How did the ancients find nitrate caves in such dangerous mountains? And collect nitrate in the harsh natural environment of ancient times for the production of gunpowder? The reporter decided to go to the Xiaodong site with the staff of the scenic spot to find out.

　　Because the cave is almost opaque, the staff in the scenic spot have prepared torches in advance. The torches are made of local materials and diesel oil in bamboo tubes. Our destination is Tianyu Cave on Laojun Mountain in Zhong Hua. Along the rugged mountain road, under the leadership of Lao Zeng, a scenic spot worker, we quickly climbed Tianyu Cave. At the mouth of the cave, the reporter felt the temperature plummet. On the stone wall of the cave, Lao Zeng gently dug some white powder with his forefinger. He said, "This is nitrate. From the geological point of view, it is inferred that caves such as rain and rain are naturally formed, and nitrate is’ hidden’ in the soil layer, which was discovered by the ancients and mined. The mined nitrate soil must be soaked in water first, so there are nitrate pools. After the nitrate soil soaked to a certain degree is taken out of the nitrate pool, it is boiled in the boiler on the stove, and the boiled nitrate is crystal. "

　　Under the guidance of Lao Zeng, through the dim light of the torch, the reporter saw several stoves and nitrate pools in several corners of the cave, and obvious traces of smoking could be seen. The diameter of the stove is between 60 cm and 150 cm. Locals say that the hole is about 100 meters long and five or six meters wide. According to this estimate, Tianyu Cave can accommodate dozens or even hundreds of people working at the same time. Go to the end of the cave, you can hear the sound of rushing water. At the top of the cave tens of meters high, clear springs pour down, and there are ditches in the cave. It seems that people already knew how to draw water. All indications show that this place is a production base of advanced technology.

　　Coming out of the cave, Lao Zeng told the reporter: "This cave is not large in scale compared with the other 20 nitrate caves on Laojun Mountain, but the nitrate residue and scraps left by the ancients in the nitrate cave are piled up like mountains, and the traces of artificial mining are clearly visible. Regrettably, the age of Tianyu Cave and other nitrate caves on Laojun Mountain cannot be accurately demonstrated, but according to the rough judgment of the physical objects in the caves, it is certain that these nitrate caves and crafts were left over from the Qing Dynasty at the latest. "

　　prospect

　　The ancient mirabilite site is actively preparing for the application for World Heritage.

　　In May 2006, Laojunshan Ancient Glauber Site was approved by the State Council as the sixth batch of national key cultural relics protection units, and now Laojunshan Ancient Glauber Site has launched a sprint to the world cultural heritage. In order to declare the site of ancient glauber’s salt in Laojun Mountain as a world cultural heritage, in September 2006, Jiangyou Municipal Party Committee and Municipal Government also invited international experts on ancient sites and cultural relics to inspect Laojun Mountain. Experts agree that Laojunshan Ancient Glauber Site is an ancient industrial civilization, which has a certain foundation for applying for the World Heritage because it is related to China’s "Four Great Inventions".

　　Sharla Cheung, director of the jiangyou city Cultural Management Institute, said that there are some problems to be verified in the Laojunshan Ancient Nitrate Site itself, such as the historical dating of the ancient Nitrate Cave and the excavation management of the Nitrate Cave. At present, jiangyou city is doing a lot of argumentation work on these problems, and will conduct in-depth archaeological excavation when conditions are ripe, and strive to make all preparations for the application for the World Heritage. (Reporter Liu Wenting Photography Li Yang)

Editor: Jufu

Dongfeng Jiaolong Armor was officially launched on September 24th, and two models were launched, with the price range of 768,000-868,000 yuan. This new car is co-branded with the movie "Action of the Dragon". Based on 917, it has been modified and upgraded in all directions, including a brand-new roof expansion platform, a multifunctional rear spare tire hanger, front and rear metal bumper bars, and a trailer system, which has significantly improved the vehicle’s field viability. Dongfeng Warrior also provides users with five free rights and interests, such as life-long free car pick-up, mobile service car and road rescue, as well as car purchase rights worth as much as 38,000 yuan.

In terms of appearance, the new car adopts personalized car paint with desert yellow tone, and is equipped with a front cabin cover with ventilation openings, a steel front bumper, a winch, etc., and outdoor travel equipment such as side curtains and top curtains are added to the roof. The car side is angular and full of futuristic armored car style. The body size is 4987/2080/1935mm and the wheelbase is 2950mm, showing a strong sense of visual volume.

At the rear of the car, the new car retains the iconic cross taillights, and the rear window is large in size. The rear of the car adopts a "small schoolbag" type external spare tire, and the rear tailgate adopts a side-opening design.

In terms of interior, the new car adopts a design full of mecha style, and the "armored" frame around the central control panel and the grain design similar to armor at the air outlet of the air conditioner are very hard-core. The design of the bar area is unique, which adopts a design similar to double bars. The left side is gear selection, and the right side is driving mode selection, including five off-road terrain modes such as snow, sand and rock.

In terms of power, the new car is jointly driven by the engine and three motors, with a peak power of 600kW and a wheel torque of 11592N·m, with 100% climbing ability and only 6 seconds of zero acceleration. The pure battery life of CLTC is 200km, and the comprehensive battery life of CLTC is 1026km. The listing of Dongfeng Warrior 917 Dragon Armor has undoubtedly injected new vitality into the off-road vehicle market.

　　On October 28th, local time, hundreds of thousands of people took part in a rally in Istanbul, Turkey, in support of the Palestinian people.

　　Speaking to the crowd at the rally that day, Turkish President Erdogan condemned the Israeli attack on the Gaza Strip as an act of aggression and must be stopped immediately. He also called Israel a "war criminal" and an "occupier" in the Middle East.

　　Erdogan: "Israel, we will announce to the world that you are a war criminal. Israeli, how did you get into Gaza? You are invaders and occupiers. The Turkish people are all aware of this. Speaking of Western countries, Western countries bear the greatest responsibility for the current situation in Gaza. "

△ Screenshot of the website report of Turkish Anadolu News Agency

　　After the new round of Palestinian-Israeli conflict broke out, Erdogan’s attitude attracted attention. He first called on all parties to exercise restraint and avoid escalating the situation, then criticized the Israeli air strikes on the Gaza Strip and cancelled his visit to Israel. He also said that some foreign countries are "adding fuel to the fire" to the Palestinian-Israeli conflict in the name of supporting Israel.

　　In response to Erdogan’s latest statement, Israeli Foreign Minister Cohen said on social media that he had recalled some diplomats in Turkey to reassess the relationship between Israel and Turkey.

△ "Israel Times" website report screenshot

　　Li Yanan, Associate Research Fellow of Middle East Institute of China Institute of Contemporary International Relations.In an interview with the Global Information Broadcasting of the Central Radio and Television General Station, it was pointed out that in the new round of Palestinian-Israeli conflict, Turkey’s position has obviously undergone a change from restraint to gradual fierceness, and this change was adjusted by Turkey from its own interests:

　　The reason why Turkey exercised restraint in the early stage was mainly because it didn’t want its diplomatic layout to be disturbed by the Palestinian-Israeli conflict. First, we don’t want to let the process of normalization of Turkish-Israeli relations, which has just started, be impacted. Because the normalization of Turkey-Israel relations is not only related to Turkey’s economy, trade and investment in the region, but also related to whether Turkey can get a piece of the big chess game of energy development in the Eastern Mediterranean. Second, Turkey and both sides of the conflict — — Both Israel and Palestine maintain a relatively normal communication state, which can make Turkey once again become a mediator in regional hotspot conflicts. Third, Turkey does not want to get involved in the Palestinian-Israeli conflict in an excessively high profile as before, so as not to undermine its relations with the Arab countries in the Gulf.

　　As the humanitarian crisis in Gaza continues to intensify, Erdogan’s restraint towards Israel has become increasingly difficult to maintain. The Turkish side defended Hamas and criticized western countries for supporting Israel, which is actually the result of balancing interests. First, Turkey wants to win the leadership position in the Islamic world. When the Arab world and the Islamic world are increasingly angry about the tragedy in Gaza, it is hard for Turkey not to show its attitude. Second, Erdogan faces domestic pressure. Third, at present, Egypt and Qatar are playing the role of mediators, and Turkey’s purpose of being a mediator is frustrated. Erdogan hopes to arouse the attention of all parties to Turkey.

　　Li Yanan further pointed out that the new round of Palestinian-Israeli conflict has brought both challenges and opportunities for Turkey to achieve its regional strategic goals:

　　Challenge 1: This round of Palestinian-Israeli conflict has put pressure on the relationship between Turkey and Israel, and also hindered the overall moderate trend in the region, which has disrupted Turkey’s plan to revive its economy as soon as possible after the election.

　　Challenge 2: At present, the United States strongly supports Israel, and Turkey is increasingly adopting a strong attitude towards Israel, which will further alienate Turkey from the United States and even NATO, and the differences in diplomatic positions between the two sides on regional hot issues will also expand.

　　Opportunity 1: At present, Turkey generally supports the Palestinian side, and the positions of domestic political groups and factions on the Palestinian issue are closer. This provides Erdogan with an opportunity to ease the problem of political polarization.

　　Opportunity 2: Although Turkey’s mediation role in the Palestinian-Israeli conflict has not been brought into full play at present, considering that Turkey has special ties with Lebanon and Iran, and Lebanon and Iran are the key third parties in this round of Palestinian-Israeli conflict, this special relationship gives Turkey more room to continue to play its mediation role.

　　Source: Global Information Broadcasting "Live World"

　　General Desk reporter Yang Zhuoying

　　Editor Yang Nan Li Hao

　　Signing the trial, Zhang Zhe Shangjuan Zhang Ling

Buying a car is a big investment for everyone, and choosing a car that suits you needs serious consideration. Once determined to give up a movie worth 175,000 yuan, a car owner decided to set his sights on it, and in the two months after picking up the car, he finally told his true feelings. Today, we will deeply analyze the exterior design, interior, space, engine and power system, vehicle suspension and handling performance, driver assistance and safety technology of Toyota Velanda in order to provide you with some purchase suggestions.

Design:

Toyota Willanda left a deep impression on people with its smooth lines and bold front face design. On the whole, it looks atmospheric and fashionable. Its unique combination of LED headlights and makes the whole front face look more dynamic. The lines on the side of the car body are smooth and steady, and the rear design is simple and neat. In a word, Willanda’s design not only pays attention to aesthetics, but also embodies the unique style of the brand.

Interior:

When you enter the car of Willanda, you will be attracted by its spacious and comfortable interior. The use of high-quality materials and fine workmanship have greatly sublimated the texture of the interior space. The dashboard is simple and clear, the center console is simple and practical, and the layout of various buttons is reasonable and easy to operate. The comfort of the seat is also a highlight of Willanda, and there is almost no fatigue during long-distance driving. Generally speaking, the interior configuration of Willanda quite meets the needs of contemporary consumers.

Space:

Wilanda’s space performance is excellent. Both front and rear passengers can enjoy spacious space. The front seats can be adjusted flexibly, and the rear passengers have ample legroom. In addition, Wilanda also provides rich storage space to meet the needs of daily life. Whether it is a family trip or a gathering of friends, Wilanda can provide enough comfort and convenience.

Vehicle suspension and handling performance;

Wilanda’s vehicle suspension and handling performance is also excellent. Its front McPherson independent suspension and rear multi-link independent suspension make the vehicle stable when passing through bumpy roads. The adjustment of the suspension system makes Willanda more stable when turning and provides flexible handling performance. Whether on city roads or country roads, Willanda can give you excellent suspension and handling performance.

Driving assistance and safety technology;

Wilanda is equipped with rich driving assistance and safety technology, providing a safer and more stable driving experience. Pre-collision system, lane departure warning, intelligent cruise control and other functions enable drivers to better handle accidents and improve driving safety. In addition, Wilanda is also equipped with blind spot monitoring and other functions, providing all-round security protection.

Purchase suggestion:

To sum up, Toyota Willanda has a good performance in design, interior, space, engine and power system, vehicle suspension and handling performance, driving assistance and safety technology. If you are considering buying a medium-sized car, Willanda is undoubtedly a recommended choice. However, before buying a car, it is still necessary to comprehensively consider personal needs and budgets, and conduct a full test drive and comparison. Only in this way can we find a model that suits us.

Buying a car is not an easy task, and many factors need to be considered comprehensively. Everyone has different needs and preferences for models. Fortunately, however, the choice of models on the market is becoming more and more diversified, so that every consumer can find his favorite car. For the owner who gave up a CRV and chose Toyota Willanda, his decision may have been influenced by many factors, but he finally chose a vehicle that met his needs. Whether you choose Willanda or not, only when you find a car that really suits you can you really enjoy the happiness and satisfaction brought by driving.

　　As of September 23, the cumulative box office of the crime film "Rebirth" has reached 440 million, the box office of the film continues to rise, and the reputation of the film has also soared. The film is directed by Ma Yuke, starring Zhang Jiahui, Ruan Jingtian, Zhang Rongrong, Ma Yuke, and starring Chen Guokun, Zhang Li, Jiang Yixuan, Vithaya Pansringarm, Narilya Gulmongkolpech. Gao Jie starred in it. This is the second film directed by Ma Yuke after "Angry Tide", marking another solid step on the directorial track.

　　From actor to director, Ma Yuke constantly explores new possibilities in crime

　　"Rebirth" is set in an overseas crime city, and through the tense plot of police confrontation and gang transactions, it builds a world full of danger and unknowns. In order to bring to life scenes such as the drug trade link in the film, the disorganized state of drug addicts in black buildings, and the miserable lives of the families of drug victims. Ma Yuke has dug deep into a lot of real information during the creative process. He has read various related documentaries on drug "production, trafficking, and sales chain". Ma Yuke said in an interview that "the film is not only to entertain the public, but also to assume a certain social responsibility." In order to provide the audience with a more immersive viewing experience, Ma Yuke arranged a number of unexpected turning points in the plot design, allowing the audience to unconsciously be attracted by new clues in the process of finding the truth. The subtle layout of these plots originated from his years of experience in the film and television industry.

　　This time in "Rebirth", Ma Yuke played the role of Bale, providing a deep insight into the character’s inner struggles and the impermanence of fate. This delicate performance made the audience feel the same way about Bale and was deeply attracted by the plot. In fact, Ma Yuke became famous in his early years by virtue of the role of "Duan Kun" in "Anti-Drug". However, he did not stop at being an actor, but began to try screenwriting and gradually turned his attention to the more challenging position of director. Through continuous learning and practice, he created his own screenplay story. The first work he directed, "Rage Tide", sketched a real and tense dark criminal world through the polyphonic narrative of multiple clues, showing his unique understanding and grasp of the crime theme. The violent aesthetics displayed through cold weapons fighting were also praised by the audience. As Ma Yuke’s second work, "Rebirth" integrates more humanistic care on the basis of inheriting the violent aesthetics of his previous work. From the perspective of the families of drug victims, the film shows the fearless spirit of ordinary little characters to take revenge for love through realistic immersion shooting techniques. Every character in the film is vivid and three-dimensional, allowing the audience to feel their courage to break down the boat. This new exploration not only injects new vitality into domestic crime films, but also brings the audience a richer viewing experience, and further demonstrates Ma Yuke’s creative talent and broad vision as a director in theme excavation and narrative construction.

　　Build dreams with enthusiasm, chase dreams with love, Ma Yuke goes to the future with a sincere heart

　　In addition to the constant praise from the audience who watched "Rebirth", the film’s creators also gave high praise to the collaboration with the director Ma Yuke, not only praising his professionalism, but also saying that the cooperation process was very pleasant. Zhang Jiahui said in an interview that "the director’s love and focus on the film deeply moved me. He strives for perfection in every shot and every detail. This spirit is worth learning from all of us." Ruan Jingtian said that "it was a very pleasant experience to work with the director Ma Yuke. His understanding and grasp of the characters are very accurate, which allows me to better integrate into the characters and show the most authentic self." Zhang Rongrong, who is working with the director for the first time, also lamented that "the director is very talented and his creative concept is very unique."

　　On the path of directing, Ma Yuke has an "adventurous spirit" that does not admit defeat. He firmly believes that "life is like a play. If you don’t take some risks, how do you know how far you can go?" This spirit not only stimulates the creativity of the team, but also makes the film full of unknowns and surprises. On the set, Ma Yuke has a very high enthusiasm and vitality. He will tirelessly shuttle between the monitor and the actors to help the actors constantly adjust their state. When filming, he has strict requirements for each shot. After the play, he will quietly ponder the editing, soundtrack and other post-work of the film. He said that he is a "person who can’t be idle." It is this persistent pursuit and unremitting efforts for film art that enable him to continue to make progress and breakthroughs on the road of directing. The results of "Rebirth" give the audience reason to believe that the director of Ma Yuke will bring us more excellent works and continue to explore and move forward on the road of film art.