The number of guaranteed research places is issued by the Ministry of Education every year according to the situation, and it is generally announced in early September. The number of research places in each university is relatively fixed and will not change much. The online statistics of the university’s insurance research rate is only the number of insurance research divided by the number of students enrolled in that year, and it does not represent all universities.

The actual number of research places will be adjusted according to the employment situation. In 2020, for example, the global employment situation is grim due to the impact of the COVID-19 epidemic. Many companies have closed down and a large number of employees have lost their jobs, and fresh graduates are facing great employment pressure. In order to alleviate this situation, the Ministry of Education has made it clear that it will expand the enrollment of graduate students.

The determination of the number of research places is not imaginary, but allocated according to the actual situation. The Ministry of Education will comprehensively consider the enrollment plans of various universities, the development needs of disciplines and majors, the employment situation and other factors, and rationally divide the number of postgraduate places.

It is very important for students who want to take part in research, to understand the principles and methods of quota allocation. You can get the latest information on the number of places for research by paying attention to the relevant policies and notices of the Ministry of Education and consulting the graduate admissions office of your school.

When applying for postgraduate insurance, students need to prepare personal materials and application forms in advance, and fill in and submit them according to the requirements of the school. At the same time, it is necessary to pay attention to the policies and requirements of each university to understand the specific application process and evaluation criteria.

In addition, students can improve their comprehensive quality and increase the competitiveness of insurance research by strengthening their academic research and scientific research capabilities. Participating in scientific research projects, publishing academic papers, winning awards, etc. are all points that are conducive to research protection.

It’s not an easy task to guarantee research, which requires students to make a lot of efforts during their college years. However, as long as students maintain a good learning attitude, actively participate in various activities, and constantly improve their overall quality, I believe they will be able to successfully apply for postgraduate studies.

　　Hongqi Canal is an endless stream of "artificial Tianhe". The spirit of Hongqi Canal is an inexhaustible spiritual wealth, and it is also a family heirloom of Linzhou people. Entering a new era and starting a new journey, 1.16 million Linzhou people have carried forward the spirit of Hongqi Canal, sought the source of power from the spirit of Hongqi Canal, supplemented the calcium of the spirit, established the standard of struggle, encouraged the ambition of progress, made unremitting efforts and pursued dreams, and wrote a magnificent chapter of leap-forward development.

　　National Learning Day Spirit Baptism

　　"Carry forward the spirit of Hongqi Canal and strive to be a brilliant Linzhou person!" This is the theme of the first "National Learning Day" in Linzhou on October 10th.

　　October 10th this year is the first collective learning day after the establishment of the "National Learning Day" system in Linzhou. On September 30th, Linzhou Municipal Committee held a publicity meeting on the spirit of Hongqi Canal in the whole city, and issued implementation opinions on further promoting the spirit of Hongqi Canal and striving to be a brilliant Linzhou person in the new era, which aroused strong repercussions among the cadres and the masses in the city. The city has continued to build a "book-reading Linzhou for the whole people", and towns, streets and units have designated the 10th of each month as "Reading Day for the whole people". Cadres and the masses share the story of Hongqiqu in reading, learn to understand the spirit of Hongqiqu, and strive to be a brilliant Linzhou person in the new era.

　　Learn from Guangming Daily’s report on the spirit of Hongqi Canal, read books about Hongqi Canal, watch the video of Hongqi Canal’s spirit preaching in Lecture Room, and invite model workers and local canal repairers to tell the story of Hongqi Canal, which is the main content of the first National Reading Day.

　　"When we were repairing the canal at the Wangjiazhuang site, one day the migrant workers reported that the roof of the tunnel was falling, and the technicians Wu Zutai and Li Maode entered the tunnel together. Unexpectedly, something happened, and the young technician Wu just left … "The old man Zhao Xichang, a canal repairman in Longquanzhuang Village, told the village party member cadres about the story of Wu Zutai, a technician on the site of Hongqi Canal, who died in the exploration of the tunnel, and could not help but shed tears. All the people present sighed, and they felt the tragic and heroic spirit of "how ambitious they are to sacrifice, and dare to teach the sun and the moon to change into a new sky", and even more felt the hard-won good life today.

　　Linzhou City Taxation Bureau invited Zhang Maijiang, a special model worker of Hongqi Canal Construction, to tell the story of his 13-year-old son who inherited his father’s ambition to dig the canal bank, boldly innovate the mountain blasting and quit without stopping to protect the canal. More than 100 party member people present were deeply shocked.

　　"Our cadres in party member carry forward the spirit of the Red Flag Canal, lay a solid foundation for loyalty, build a bottom line for respecting the law and discipline, and demonstrate the strength of strengthening the country by promoting taxation, so as to promote the high-quality development of Linzhou’s taxation to a new level and create new glories." Pei Sheqi, party secretary and director of the bureau, said.

　　On the evening of 10th, Linzhou Municipal Committee of the Communist Youth League held an evening lecture in Xiatao Village. The vivid story formed a strong learning atmosphere in the village, which attracted everyone to listen and learn. Zhang Chen, deputy secretary of Linzhou Communist Youth League Committee, lecturer of Linzhou Youth Lecturer Group, and leader of the fourth group of training department of Hongqi Canal Cadre College, recreated the great feat of the people of Linxian County in building Hongqi Canal in those days with a series of struggles of canal repairers and a series of canal repair vows, which evoked the memories of the older generation at the scene. Some old people could not hide their excitement, and they told the story of canal repair in those days after the meeting.

　　Wang Wei, deputy secretary of the Party Working Committee of Guiyuan Street and director of the office, said in his study: "The vivid stories of the Red Flag Canal made us immersed in the grand scene of our ancestors fighting in Taihang Mountain to build the Tianhe River. We should study and understand the spirit of the Red Flag Canal more deeply, be a learning cadre, a thinking cadre and an action cadre, apply the spirit of the Red Flag Canal to grassroots work, and do every job well with the enthusiasm of repairing the Red Flag Canal."

　　A cannon, a spirit. A flag, a monument. Learning the spirit of Hongqi Canal has set off a new wave of enthusiasm in Linzhou, condensing and inspiring the majestic power of pursuing dreams.

　　People who visited the canal to send pictures to the countryside.

　　"I am so old that you still come to take pictures of me. Those of us who have repaired the Hongqi Canal are always remembered." On October 6th, in a small farmhouse in Shilou Village, Huanghua Town, Linzhou City, 85-year-old Liu Suocheng said excitedly when he saw Li Junsheng, vice chairman of Linzhou Photographers Association, taking pictures for him.

　　When the Hongqi Canal was built in 1960, Liu Suocheng, who was in his prime, once participated in the Battle of Wutai Cliff as a gunner and made contributions to the construction of the Hongqi Canal. Li Junsheng, a photographer’s association of Linzhou, who participated in the large-scale public welfare photography activity of "sending pictures to the countryside and approaching canal repairers", quickly rushed to Shilou Village after learning the story of the old man, trying to keep the images and stories for the old man. Li Junsheng said: "Many canal repairers passed away in those days. What we did was to leave images for these respectable and lovely canal repairers, record their stories, and let the spirit of Hongqi Canal be passed down from generation to generation."

　　The Linzhou Photographers Association has been insisting on the activity of "sending shadows to the countryside and approaching canal repairers" for six years. In July, 2014, the large-scale public welfare photography activity of "Sending Shadows to the Countryside and Approaching Canal Repairers" carried out by the Propaganda Department of Linzhou Municipal Committee and Linzhou Photographers Association was launched in Nancaisang Village, Caisang Town, Linzhou City. Since then, nearly 100 members of the city’s Photographers Association have gone deep into more than 500 villages in 20 towns and streets of Linzhou City, taking free photos for more than 40,000 living canal repairers, and then printing a 12-inch photo for each person as a souvenir. The expenses in the filming process are borne by the members.

　　Seeing the photographer taking pictures of canal repairers, Qin Rongzhen, an old man in Nancaisang Village, was very emotional. She introduced to the photographer how to hammer and drill the drill at the Hongqi Canal construction site: "When we were at the canal repair site, we held two steel drills for four people to hammer, and that gesture was like a bird spreading its wings. Because the construction site at that time was on the Phoenix Mountain, people called our posture’ Phoenix Wings Spread’. Our leader is Hao Gaixiu, but unfortunately she passed away. If only she had seen this scene today! "

　　"I have known the spirit of the Red Flag Canal since I was a child, but I really approached the canal repairers and listened to their stories about repairing the canal. I was completely shocked by the spirit of the Red Flag Canal. Taking pictures for canal repairers, although I have sacrificed many holidays, I can’t take care of my own affairs, but it is worthwhile to be tired again. " Guan Weiying, a young member of the city’s Photographers Association, told reporters. She went to 10 villages to take pictures of hundreds of canal builders, and their spirit touched her.

　　"In order to take pictures of Tian Qisheng, a canal repairman, I made three trips to Sanchi Village, Hejian Town." Li Junsheng told reporters that Tian Qisheng didn’t have a mobile phone, and he was not at home after two visits, and he was photographed the third time. There are also old people who repair canals and stay in bed, and members help the old people sit up and take pictures. "While taking pictures of canal repairers, our hearts are also baptized by the spirit of Hongqi Canal, which makes us cherish the happy life now." Li Junsheng said.

　　The living canal repairers are the "treasures" of Linzhou City and the "living teaching materials" of the spirit of Hongqi Canal. However, the youngest of them has also entered seventy years of age, so it is incumbent on them to dig and keep their stories. In addition to Linzhou Photographers Association, Linzhou Federation of Literary and Art Circles and Rong Media Center also carried out activities to visit canal repairers, and opened up columns such as "Tell the story of Hongqi Canal well and strive to be the successor of Hongqi Canal", so that the story and spirit of Hongqi Canal can be passed down from generation to generation.

　　Hongqi Canal Story Club Run Humanities Landscape City

　　Our predecessors planted trees, while our descendants enjoyed the cool. After the "Canal Generation", generations of Linzhou people became the beneficiaries of Hongqi Canal. However, they did not lie on the credit books of their predecessors, but let the spirit of Hongqiqu pass on from generation to generation, and wrote the legend of the spirit of Hongqiqu in the new era, which is "difficult without fear, rich without confusion, self-improvement and unremitting struggle".

　　"Shen Qianqian, who was helped by our team, was admitted to Luoyang Normal University this year. She used to be an unfortunate child. A few days ago, we just sent her a 2,000 yuan scholarship. Depending on knowledge to change fate, we are willing to be the strong backing of these poor children. In our life, the spirit of solidarity, cooperation and mutual assistance is particularly necessary. " On October 15th, Jia Wenhui, a representative of the "Love Mom" team, introduced to the leaders of Xuzhou Charity Federation in Jiangsu Province with deep affection in the emerging community of Longshan Street in Linzhou City.

　　The "loving mother" team was established in March 2014, and has grown from the initial 46 people to nearly 200 people now. They inherit the spirit of Hongqiqu and help poor children in pairs, which not only provides material help for the aided children, but also makes them feel love and warmth. At present, the team has established long-term contact with nearly 200 lonely children from various towns in Linzhou City, and paid them a monthly living allowance according to their age. Among them, 11 children lived in the home of "loving mother" and ate, lived and studied with the children of "loving mother". Eight of the children helped by the team have been admitted to the university.

　　Jia Wenhui is not only a member of the "loving mother" team, but also a volunteer of the story group of Hongqi Canal in Linzhou.

　　Linzhou Hongqi Canal Story Presentation Group was established in August 2019, with the theme of telling the story of the spiritual inheritor of Hongqi Canal in the new era. Six outstanding citizens, including Jia Wenhui, Li Xiaoli, Li Zhonghui, Yang Yongfeng, Hu Xiaofeng and Zhang Jianqi, are storytellers in the team. Over the past year or so, they have either acted collectively or attacked individually, and walked into communities, rural areas, schools, enterprises and municipal departments to tell the story of inheriting the Red Flag Canal. Their first presentation won 200,000 people online and offline, which caused a strong response in urban and rural areas.

　　Jia Wenhui tells the story of the "loving mother" team building a fortress of love for poor children with warm arms. Li Xiaoli is a volunteer in Longshan community, telling the story of persistence, dedication, no regrets and happiness in being the most beautiful volunteer. Li Zhonghui, a staff member of Kaiyuan Sub-district Office, tells the story of "transformation" of an old community. Yang Yongfeng is the captain of the Red Flag Canal Emergency Rescue Team. He tells the story that he and his teammates are involved in public welfare rescue and doing good deeds. Hu Xiaofeng is a member of the voluntary blood donation service team, telling the story of great love and "red" volunteer dedication. Zhang Jianqi is a "good man in China" and the deputy director of the Association Department of Hongqi Canal Friendship Association. He tells the story that he saved people many times by the Qi River as a volunteer in party member, regardless of his own safety, and passed on the spirit of being brave by his actions.

　　Wherever they go, their stories are touching, and their stories are passionate and true. Their sharing has promoted the culture of volunteer service, helped Linzhou to shape a "city of volunteers", create a national civilized city, and create a city of humanities and landscapes, adding glory to the spirit of Hongqi Canal.

　　(This article was first published in "youli-youmian" WeChat WeChat official account, by Tang Ge)

　　Greta Thonberg, a Swedish woman who was portrayed as an "environmental princess" by the United States and the West, was afraid to say anything about Japanese nuclear waste water and American toxic waste, but on May 7th, she suddenly woke up and began to criticize China for polluting the environment.

　　The excuse is that an organization called Rongding Group of the United States calculated that China’s greenhouse gas emissions accounted for 27% of the world in 2019, with the largest emissions. The United States accounts for 11%, making it the second largest environmental polluter. The third place is India, which accounts for about 6.6% of global greenhouse gas emissions. According to the report, China’s emissions have more than tripled in the past 30 years. But in terms of per capita emissions, China is still lower than the United States.

　　What followed was the anger of the princess of environmental protection. She accused China of emitting more greenhouse gases than all developed countries combined, and then criticized that although China was still listed as a "developing country" by the World Trade Organization and was responsible for producing many global commodities, it was not an excuse for China to destroy the environment, stressing that "unless China completely changed its policy, we could not solve the climate crisis".

　　Although the report also said that China’s per capita carbon dioxide emission is about 10.1 tons, which is lower than that of OECD (Organization for Economic Cooperation and Development) member countries’ 10.5 tons, while that of the United States is about 17.6 tons, which continues to rank first.

　　But for American content, Thonberg suddenly fell asleep again, just like facing Japanese nuclear waste water.

　　In this regard, Chen Weihua, president of the China Journal’s EU branch, retorted on May 8th, criticizing that "your public relations team (Thonberg) should teach you more".

　　First, the population of China is twice that of the OECD (Organization for Economic Cooperation and Development, whose members are basically developed countries), so the per capita emissions are much lower; Second, the OECD has transferred a large number of polluting industries to China or other developing countries, so don’t pretend that you are innocent; Third, by far, OECD is the largest emitter of greenhouse gases in history.

　　Chen Weihua pointed out: "I can’t believe that you should defend these developed countries with the largest emissions in two centuries, ‘ Destroy the future and present living environment? ’ Do you know that many people in developing countries don’t even have electricity and live on less than $1 a day? Do you want this lifestyle to continue? A very simple example is that if H&M produces all raw materials and clothing in Sweden, the emissions of Sweden or OECD will rise. What will happen if about 5000 major OECD companies do the same? So recognize the facts and be fair! "

　　Chen Weihua finally criticized: "It was the World Bank that classified China as ‘ Developing countries ’ If you want to raise an objection to the World Bank, please do it at once. They will provide you with all the statistical information. "

　　Who is the princess of environmental protection? I think netizens have probably heard of it.

　　This is an adult Swedish woman. A few years ago, it was suddenly packaged by the "environmental protection forces" in Europe and the United States, and it was enthusiastically embraced. Then it delivered speeches around the world, and even criticized the heads of state at the United Nations General Assembly, which was praised by them as the "hope" for the future of mankind.

　　Because Thonberg was young a few years ago, she was called the little princess of environmental protection by the packager. When she grew up, she became an environmental protection girl again. Now … … Can only be called the princess of environmental protection.

　　With the influence of the United States and the West, Thonberg once called on millions of students around the world to strike. Under the full push of western politicians and media, it has become the idol of many teenagers. In 2019, a little boy in Hong Kong took it as an idol, and a man held a sign at the entrance of the village to protest against the environmental pollution of the SAR government.

　　On March 30th this year, the University of Winchester in the United Kingdom "sculpted the golden body" for her and set up an isometric bronze statue in recognition of her contribution to environmental protection.

　　The BBC also produced a special documentary for her, telling the story of this environmental saint with a pious voice and a worship perspective. All the filters and shaking lenses in China’s report have disappeared.

　　If we only engage in environmental protection, it can be regarded as benefiting mankind. However, the princess never planted a tree or went to the desert to plant a piece of grass. Instead, she ran around, holding a lot of protest cards, which was quite polluting the environment. Although it claims to be a vegetarian, from the growth results, carbon emissions are actually not small.

　　The lifestyle that pollutes the earth the most is living in Europe and America. Why doesn’t she criticize it?

　　Brother Right will give you a small example:

　　In most parts of the United States, it is forbidden to dry clothes, even if you dry them on your balcony, your neighbors will report you immediately. What about Americans drying clothes? Then dry it with electricity. 300 million Americans have 88 million electric dryers, each of which consumes an average of 1079 kWh of electricity every year. It is equivalent to a dryer, which is the annual electricity consumption of an ordinary China family. Americans don’t want to do such simple things as moving hands and drying clothes. No one criticizes them for not protecting the environment. No one suppresses them with the future of mankind. Chinese eats a piece of meat with chopsticks and becomes the object of criticism? Even the per capita meat consumption in Chinese is not as high as that in the United States.

　　For example, Academician Ding Zhongli of Chinese Academy of Sciences questioned Chai Jing’s words: Is Chinese a human being?

　　For another example:

　　According to the data released by NASA satellites, about one quarter of the newly-added green area in the world from 2000 to 2017 came from China, ranking first in the world in terms of contribution. Researchers believe that the reason is that China has outstanding performance in afforestation and intensive agriculture.

　　Why can China become the country with the largest green area in the world? Because there are countless Chinese who plant trees day after day in the Gobi Desert in northwest China, and with their own hands, they really protect the natural environment and benefit all mankind.

　　For example, the Tianmu Desert, which is closest to Beijing, began to be rectified in 2003. Under the hard work of the PLA officers and men, this desert was gradually controlled, and now only 200 acres are left. Now this 200-mu desert has become a popular tourist attraction and film and television shooting base, and it needs special protection, otherwise it will be "destroyed" by the vegetation that has been restored around it carelessly.

　　Twenty years ago, the greening rate in China was only 13%, while that in developed countries was above 30%. This was written in the textbooks of China students that year, so that Chinese people could learn from shame and be brave, understand their own shortcomings, and then fully build China. In 2020, the forest coverage rate in China has reached 22.96%. Although it has not caught up with the developed countries, it has made great progress.

　　These, the princess of environmental protection can’t see, she can only see what caters to western politicians. Last year, she didn’t do anything serious, mixed up with Hong Kong drug activities, and put up a sign on the Internet to support Huang Zhifeng’s activities in support of "12 Hong Kong drugs".

　　What is the relationship between Hong Kong poison and environmental protection?

　　Of course, it does matter. They are all different pieces under western politicians, and their purpose is to make trouble for developing countries. Hong Kong poison can hinder the development of the largest developing country. The princess of environmental protection is not to be outdone, and I will come!

　　Taking advantage of the "righteousness" of environmental protection and benefiting all mankind, western countries can justly interfere with developing countries and curb their development.

　　Thonberg, a vocal environmentalist, wants to keep the earth as it is. Developed countries have developed, transferring industries with high energy consumption and high pollution to developing countries, and continuing to live a good life by collecting patent fees as an "environmental protection" way. And people in developing countries want to produce more wealth through their hardworking hands? Sorry, that will emit carbon dioxide. For the sake of the future of mankind, you are not allowed to live the rich life of us Swedes.

　　Although people in developed countries are using a lot of fossil fuels and driving large-displacement cars, which wastes a lot of resources and pollutes the earth, they can criticize Chinese for using chopsticks and eating meat is not environmentally friendly.

　　While China is silently making contributions to all mankind and making every effort to develop new energy sources, save energy and reduce emissions, western politicians do not reflect on themselves, but occupy the so-called moral commanding heights by touting the "role model" of the environmental princess. It sounds like it’s for the future of all mankind. In fact, it’s destroying the earth while suppressing the development of developing countries.

　　Only when developing countries live at the bottom forever can they keep their highly polluted lives.

　　Chinese environmental protection VS western environmental protection

　　One is to reclaim the land from the desert inch by inch and actually save the earth with both hands.

　　One is to continue to drive large-displacement cars to pollute the earth after generating a lot of garbage and holding placards to protest.

　　Who is really saving the earth and mankind, and who is the hope of mankind in the future … …

Self-heating food, represented by self-heating hot pot and self-heating rice, has enjoyed the bonus of "house economy" and "lazy economy" in recent years, and caught a ride of development. Good market potential is also rewriting the pattern of self-heating food industry. In addition to emerging brands such as Mo Xiaoxian and Zi Hei Guo, traditional instant noodle enterprises such as Master Kong and Baixiang, and catering enterprises such as Haidilao and Xiaolongkan have also joined in.

However, with the entry of giants, self-heating food enterprises that once had a single product line began to be "anxious". Facing giants with strong advantages in brands and channels, self-heating food enterprises began to seek new increments. Recently, the condiment products have been introduced from the pot, which is developing towards multiple categories; Mo Xiaoxian introduced sesame sauce dough, ice powder and other foods that are more suitable for summer tasting. Multi-dimensional development seems to be the new trend of self-heating food industry.

The insiders believe that multi-brand operation can increase profit points, but it is not advisable for new enterprises to build new brands quickly. Multi-brand is a way for consumer goods industry to spread risks and highlight the value of different categories, but it is not a panacea. For new enterprises, the dispersion of enterprise resources may also make them fall into a disadvantage in the competition.

Expand product categories

Many consumers are familiar with self-heating food. Self-cooking pot, Mo Xiaoxian and other brands have become online celebrity in the eyes of young consumers, which can also be seen in some TV dramas. In fact, the products of these brands are not only self-heating foods, but also more kinds of products have begun to appear, forming a product matrix.

Ziguiguo recently announced the launch of a new brand "Xiaoqi Kitchen", laying out the field of compound condiments. The Beijing News reporter saw in the flagship store of Ziiguo Tmall that this new brand has been launched, mainly with composite condiments such as stir-fry sauce and bibimbap sauce. The stir-fry sauce includes more than 10 kinds of products such as Mapo tofu, osmanthus braised pork and spicy incense pot, and the ready-to-eat bibimbap sauce products also have a variety of flavors, aiming at the use scene of family kitchens.

Nowadays, the self-cooking pot is creating the strategy of "self-cooking pot production", and the sub-brand "screen" of cooking noodles series is also launched, and the sub-brand "smelly snail" is also under development.

What is the purpose of changing from "self-cooking pot" to "self-cooking pot production"? Cai Hongliang, the founder of the self-cooking pot, told the Beijing News reporter, "We are engaged in catering. The essence of catering is the forms of frying, cooking and steaming at home. Therefore, in terms of self-heating, the self-cooking pot has self-cooking related products, while in other cooking methods, it means that the self-cooking pot has to expand into other categories."

Mo Xiaoxian, another self-heating brand, is also exploring category expansion. At a forum held on June 30th, Wang Zhengqi, the founder of Mo Xiaoxian, said in his speech that if the brand can continue to create explosive products, making one more category will make more and more money, and high efficiency and low cost are the keys to continuously create explosive products. When a brand is very popular, you should immediately start thinking about how to build a second curve.

According to public information, in May this year, Wang Zhengqi mentioned that Mo Xiaoxian would introduce sesame sauce dough, ice powder and other foods more suitable for summer tasting. The Beijing News reporter saw in Mo Xiaoxian’s Tmall flagship store that Mo Xiaoxian’s Sichuan instant ice powder products have been put on the shelves, starting at 23.9 yuan, and the tastes include brown sugar and kumquat lemon. The total price of 8 bags of sesame sauce dough is 27.9 yuan.

It is not difficult to see that whether it is the "self-cooking pot" or Mo Xiaoxian’s consideration of building a second curve, self-heating food brands are seeking market growth other than self-heating food. According to Shen Meng, executive director of chansons Capital, the above actions are inevitable, because these enterprises have not done their own market well and have no ability to do it, so they will choose spillover to a certain extent.

Wu Xiaopeng, a senior investor in the consumer goods industry, believes that brands such as Ziguiguo and Moxiaoxian have developed rapidly with the help of market dividends. However, consumers’ pursuit of trendy products and the short-term demands of the current primary market fanatical capital have made many new consumer brands impetuous, and they feel good about themselves during the market dividend period, rapidly launching multiple categories and entering industries such as condiments, which has increased the risk of development.

The competition of giants entering the market is fierce.

Enterprises specializing in self-heating food are "anxious", and the entry of giants is an important reason.

The eight innovation trends of the convenience food industry in China in 2019-2020 released by Shen Qun, a professor at the College of Food Science and Nutritional Engineering of China Agricultural University, and Tan Bin, the chief researcher of the Scientific Research Institute of the State Grain and Material Reserve Bureau, show that one of the innovation trends of the convenience food industry includes the blowout of self-heated food.

Due to the special demand during the epidemic in 2020, the self-heating food that can be heated and eaten only by soaking the heating bag in cold water is popular. In the convenience food industry, after Uni-President and other enterprises introduced self-heating food, Jinmailang, Master Kong, Baixiang, Zhengda and Keming joined the self-heating food market one after another. Self-heating foods such as self-heating rice, self-heating noodles, and self-heating hot pot are growing by spurt.

Not only that, Yang Guofu, who makes mala Tang, Haidilao and Xiaolongkan, who make hot pot, have all entered the field of self-heating food. In 2019, Yihai International, a hot pot bottom material supplier of Haidilao, achieved a revenue of 4.28 billion yuan and a net profit of 720 million yuan. In 2020, the revenue of Yihai International reached 5.36 billion yuan, of which the revenue of instant food products reached 1.54 billion yuan, up 54.15% year-on-year. From the perspective of revenue structure, the proportion of instant food products reached 28.7%.

According to the data from China Food Industry Association, the growth rate of self-heating chafing dish reached 99.6% in 2018. According to the China Convenience Food Industry Report released by the independent market research and consulting company Mintel, the market share of self-heating foods in convenience foods has increased from 4.4% in 2018 to 7.6% in 2019, with sales of 7.1 billion yuan in 2019. According to the calculation of CITIC Securities, under the pessimistic, neutral and optimistic conditions, the future self-heating hot pot market will grow to 12 billion yuan, 30 billion yuan and 60 billion yuan respectively.

Wang Zhengqi also said in his speech that the competition in the field of convenient and fast food is fierce, because many brands with hundreds of billions or billions compete with self-heating food enterprises on the same stage. "At this time, if you don’t have a clear understanding of yourself, you will definitely die quickly because your opponent is too strong. Although self-heating hot pot is a new industry, there are not many barriers to products. "

In Wu Xiaopeng’s view, the food industry is shallow and deep, and it is easier to come in than to be stable. Emerging self-heating food brands are facing the competition of giants such as Haidilao and Uni-President, and the cross-border of leisure and snack enterprises such as good shops, herbs and three squirrels. At present, the main homework is to pay attention to walking slowly instead of going fast. The only way to achieve long-term development is to be absolutely assured of product quality, food safety and self-heating package, and to concentrate on creating brand culture connotation according to the basic laws of consumer behavior.

Is condiment a good way out?

In the process of self-heating food brands seeking multi-category development, condiments seem to be the target. In addition to the pot, the Beijing News reporter saw in Mo Xiaoxian’s Tmall flagship store that the store had put on a tiger skin roasted pepper sauce at a price of 15.9 yuan. After entering the self-heating food industry, Yang Guofu also introduced chafing dish bottom products, including butter, clear oil, tomatoes and other different flavors.

Regarding the introduction of compound condiments, Cai Hongliang, the founder of Zigui Pot, told the Beijing News reporter that he is very optimistic about this sector, and the "Xiaoqi Kitchen" brand should be a seasoning for young people to facilitate cooking. You don’t need oil, salt, sauce, vinegar, ginger and pepper, just a packet of cooking sauce will get the authentic dishes.

According to Jost Sullivan’s data, in 2020, the market size of compound condiment in China will be about 150 billion yuan, with a compound annual growth rate of about 15.83%, which is higher than that of the whole condiment industry. In fact, there are many new brands occupying positions in the compound condiment track.

Founded in September 2020, "Add a little taste" contains three product lines, which are for young people’s dining table scenes and kitchen scenes. Facing the table scene, there are a series of table sauces and Japanese bibimbap materials, including sour and refreshing tomato beef sauce, thick-cut beef sauce, charcoal-roasted tiger skin green pepper sauce, Sichuan-Guizhou assorted bad spicy sauce and so on. On June 3, 2021, Meixin Food, a compound condiment company, announced the completion of tens of millions of yuan financing in Round A.

Shen Meng believes that the problems of self-heating food are mainly safety and quality. For domestic capital, as long as there is an opportunity to make money and cash out, it is a good track. There are many listed companies in the A-share market for condiments, and the market is large enough for paper opportunities, but whether it can be made depends on the specific performance.

In 2021, the popularity of compound condiment industry continued, and the traditional condiment forces such as Haitian, Qianhe, Chubang and Lee Kum Kee increased. Following the launch of four hot pot bottom products in 2020, the Haitian hot pot bottom product line was expanded to nine products in 2021. On April 19th, 2021, Chubang, a brand of Zhongju Hi-tech, launched its first hot pot base in JD.COM, including five products: handmade butter hot pot base, spicy and fragrant butter hot pot base, spicy and fragrant butter hot pot base, tomato soup hot pot base and mushroom soup hot pot base.

Wu Xiaopeng said that night economy, one-person food, small indulgence and multiple scenes have brought opportunities for the development of the new convenience food industry. China’s new consumer brand, the momentum is holding high and hitting high, but the success or failure is slow and steady. The content of the fight is not to grab a multi-category comprehensive attack, nor is it just the traffic and supply chain under the Internet thinking, but also the brand culture, organizational ability, food safety and the productism spirit of capitalization. For the compound condiment industry, Wu Xiaopeng believes that "the industry is very good, and the future volume must be very large, but the threshold is low and scattered. How to grow up is a problem. The influx of capital now means that the primary market is impetuous, and at least half of the projects may be destroyed in the future. "

Beijing News reporter Wang Ziyang

Editor Li Yan proofreads Wei Zhuo.

　　[News] Recently, Ducati (China) held the launching ceremony of 899 Panigale in sheraton zhongshan Hotel, Guangdong Province, and announced the middleweight price at the meeting. The new car is equipped with an 898cc L-shaped water-cooled twin cylinder, which can reach a maximum of 148 horsepower.The retail price starts at 269,000 yuan..

　　The 899 Panigale belongs to the top Superbike in Ducati series, and there are two body colors to choose from, namely red and white. Its market positioning is between the 848 EVO and the 1199 Panigale series. Ducati (China) announced that the new car warranty period is two years, and there is no limit, and the maintenance interval is 12,000 kilometers/time.

"『899 Panigale is available in white (left) and red (right) body colors"

　　In terms of power system, the 899 Panigale is equipped with a "Superquadro" water-cooled L-type twin-cylinder 8 engine with a displacement of 898cc.The maximum power is 148 HP (109 kW) /10750rpm.,The peak value is 99 nm /9000rpm., which is matched with a 6-speed gearbox with DQS Ducati quick shift system. In terms of braking system, the front brake of 899 Panigale adopts the combination of two pairs of four calipers and semi-floating brake disc, and the diameter of the brake disc is 330mm；; The rear brake is equipped with a double-piston brake system, with a perforated brake disc with a diameter of 245mm, and the front and rear brakes are equipped with an anti-lock braking system made by Bosch as standard.

"『898cc water-cooled L-type twin-cylinder 8-valve engine"

"『Brembo front wheel braking system"

　　In terms of body and aspect, the frame of the car adopts aluminum alloy monoblock design, with an empty weight of 169 kg and 1426 mm. The front suspension is a full-section adjustable Showa large piston front fork, and the rear suspension is a combination of Sachs single cylinder and aluminum alloy single rocker arm, which allows two people to ride at most.

"Sachs single-tube shock absorber with rear suspension"

　　In riding mode, this motorcycle is equipped with three riding modes, namely, track, sports and wet road, which are easily switched by buttons. The braking system of the new car is still made by Brembo. The front and rear brakes are two-disc four-piston braking system and single-disc double-piston braking system respectively. Both the front and rear brakes are equipped with ABS anti-lock braking system provided by Bosch. On this basis, the new car is also equipped with 8-level adjustable system (DTC), engine braking system (EBC) and other configurations.

"David James』, Marketing Director of Ducati Asia Pacific"

"Mr. Pierfrancesco Scalzo, General Manager of Ducati Asia Pacific Region, introduced the brand culture of Ducati"

● Editor’s summary:

　　At present, Ducati has launched seven series of 21 vehicles in China, covering vehicles suitable for long-distance travel and other purposes. However, according to Mr. Mai Xiaogang, general manager of Ducati (China), all kinds of vehicles launched by Ducati tend to focus on sportiness, which is also a major feature of Ducati brand vehicles. At present, Ducati is still actively establishing car owners’ clubs all over the country, and hopes to provide services for more car owners in Ducati through these platforms. Now, if you want to know more about all models in Ducati or the nearest Ducati dealer, click to enter.Ducati (China) official websiteLearn more. (Text/car home Zhu Lishen)

● Related article links:

　　Ducati, specially designed for China, released three brand-new models.
　　//www.autohome.com.cn/news/201406/817752.html

A few days ago, Guangdong Provincial Taxation Bureau of State Taxation Administration of The People’s Republic of China officially issued the Notice on Further Giving Play to the Function of Taxation to Help the Stable Development of Foreign Trade, which issued eight hard moves (hereinafter referred to as "eight tax measures") around implementing policies, optimizing services, supporting domestic sales and preventing risks, sorted out 19 tax policy guidelines for stabilizing foreign trade in four aspects, and optimized tax services through comprehensive policies to help enterprises transform and promote industry development.

Lin Zhenlong, director of the Second Taxation Branch of Guangdong Provincial Taxation Bureau, said that besides clearly implementing tax incentives, improving the efficiency of examination within five working days and promoting paperless declaration of export tax rebates, the "Tax Article 8" for stabilizing foreign trade has put forward Guangdong-specific practices in terms of opening up new foreign trade policy barriers, expanding the service scope of "first-class export enterprises", serving small and medium-sized export enterprises, supporting export products to be sold domestically, and insisting on management services.

Actively promote the healthy development of new foreign trade formats and cultivate new kinetic energy for foreign trade growth.

In order to get through the policy blocking points of new foreign trade formats, help export enterprises to expand the market and increase orders, and stabilize the "tax 8" of foreign trade, it is proposed to implement and improve the requirements of inclusive and prudent supervision, actively support the development of new formats such as platform sharing economy, foreign trade comprehensive service enterprises, cross-border e-commerce and market procurement, and encourage enterprises to become bigger and stronger. Guide foreign trade comprehensive service enterprises to strengthen risk prevention and control management, and give full play to their advantages in handling tax refund for small and medium-sized production enterprises. We will implement the tax policy for retail export goods in the cross-border e-commerce comprehensive test area, levy enterprise income tax on self-operated cross-border e-commerce export enterprises, and continue to levy enterprise income tax on logistics enterprises and customs declaration agents. Implement the tax exemption policy for export goods by market procurement trade. For self-employed households who meet the requirements of market procurement, we will implement the policy of regular and fixed collection of personal income tax.

Since the beginning of this year, a large number of foreign trade enterprises have seized new opportunities in the face of challenges and quickly responded to the new foreign trade situation by changing production and reselling. Among them, market procurement trade, as a new foreign trade format, has opened up a new way for small and medium-sized enterprises to enter the international market through market gathering, classified customs declaration and export tax exemption.

In Guangzhou Haohengtong Trading Co., Ltd., the reporter saw that a large number of clothes, decorations, non-medical protective masks and other items have been packed and ready to be shipped to more than 60 countries and regions along the "Belt and Road". Since the beginning of this year, the company’s export value has exceeded 40 million yuan, and it has tasted the "sweetness" of market procurement trade.

In order to support the development of this new foreign trade format, Guangdong tax authorities have strengthened the research on the tax policy of export goods by market procurement, made clear the issues such as the issuance of export goods certificates by market procurement agents, the declaration of tax exemption, the collection of personal income tax from individual industrial and commercial households, and the collection of enterprise income tax by export enterprises in subsidy income, so as to stabilize the policy expectations of export enterprises and further strengthen their confidence in development. Statistics show that from January to July, the pilot export volume of market procurement trade in Guangdong was 149.5 billion yuan, up 45.5 billion yuan and 43.75% year-on-year.

In addition, the Guangdong tax authorities have clarified the corporate income tax policy for cross-border e-commerce retail exports. Self-operated cross-border e-commerce export enterprises will be subject to verification and collection, and logistics enterprises and customs declaration agents will continue to implement the original audit and collection methods to dispel the policy doubts of all participants in cross-border e-commerce. At the same time, give full play to the role of foreign trade comprehensive service enterprises in promoting the export of small and medium-sized enterprises. Actively guide enterprises to establish internal risk management control system, build internal risk management information system, prevent tax refund business risks, and give full play to its leading role in the export of small and medium-sized enterprises. Tax refund for foreign trade comprehensive service enterprises in time and in full, and 730 million yuan for foreign trade comprehensive service enterprises from January to July, effectively alleviating the financial pressure of small and medium-sized micro-export enterprises.

Optimize services and make precise policies, and give enterprises the maximum tax support according to law.

On the basis of stipulating the relevant requirements of tax refund declaration, the "Tax Article 8" of stabilizing foreign trade implements the export tax refund policies newly introduced by the countries, such as increasing the export tax refund rate, declaring tax refund after the deadline, allowing enterprises that have given up the tax refund right to choose to restore the tax refund right, and giving enterprises maximum tax support according to law. Expand the service scope of "first-class export enterprises". For key export enterprises with tax credit rating of A, customs enterprise credit management category of advanced certification and foreign exchange management classification level of A, they can be regarded as the same kind of export enterprises to enjoy quality services. If there is no doubt after examination, the export tax refund procedures will be completed in time.

The reporter learned that at present, Guangzhou and Dongguan have piloted the expansion of the service scope of "first-class export enterprises".

As early as the Spring Festival, the tax authorities in Dongguan expanded the service scope of "first-class export enterprises", treated them as first-class enterprises in terms of management services, arranged the mode of "follow-up by special personnel on special posts", and adopted the rolling audit mode of "audit not staying overnight" in tax refund audit. Up to now, 10,834 second-class enterprises in Dongguan have enjoyed the service of "expanding the scope".

The "Tax Article 8" for stabilizing foreign trade also stipulates that for export enterprises seriously affected by the epidemic, a professional team should be set up to open a "fast track" to achieve "audit with the report" and quickly handle export tax rebates. Improve the "one enterprise, one policy" mechanism, improve the normalization mechanism of communication between tax enterprises, and accurately solve the tax-related problems of export enterprises.

When the epidemic prevention and control was the most tense, the tax authorities in Dongguan set up a "Commissioner Working Group" with the line of export tax rebate, so as to know in advance the application for tax rebate by the export enterprises producing epidemic prevention and anti-epidemic materials in the city and the R&D institutions researching reagent vaccines for purchasing domestic equipment, understand the implementation of the export tax rebate policy and the needs of enterprises, and include 26 export enterprises producing epidemic prevention products in the list of key service enterprises for export tax rebate, provide green and fast services for enterprises, and implement the "on-demand and review" mode of export tax rebate.

Tolerance and financing, focusing on serving small and medium-sized export enterprises.

Starting from supporting market players, the "Eight Tax Rules" for stabilizing foreign trade clearly stipulates that during the epidemic prevention and control period, newly-established export enterprises declare export tax rebates for the first time, and production enterprises entrust foreign trade comprehensive service enterprises to do so on their behalf. If the accumulated declared tax refund (exemption) does not exceed the limit, the tax refund will be reviewed in advance in accordance with the principle of "handling the shortage" and will be reviewed afterwards.

In enterprise management, whether foreign businessmen settle the payment in time often affects whether foreign trade enterprises can settle the payment with suppliers in time and handle the tax refund, and also affects whether production enterprises can quickly organize new production. A questionnaire survey of 3,204 export enterprises during the epidemic period showed that 22.41% of enterprises reported that the obstruction of international logistics was one of the main difficulties faced by enterprises in resuming production and sales, and the delay in goods handover further hindered the withdrawal of funds and tax refund.

In this regard, the "tax 8" of stabilizing foreign trade clearly needs to deepen the application of "bank-tax interaction" and guide all banking institutions to reduce the financing interest rate of "bank-tax interaction" products in a timely manner according to the cost of capital, so as to better match and meet the financing needs of small and medium-sized micro-export enterprises.

The tax authorities actively promote the interaction between tax and bank, make full use of tax big data to provide support for enterprise financing, help enterprises settle accounts early, collect tickets early and refund taxes early, and ease the difficulty of capital turnover. On the one hand, the tax department opens the data interface to the bank, and provides the bank with a number of tax-related data such as tax credit rating, tax payment, export scale, export tax refund processing, etc. with the authorization of the loan applicant (enterprise), and comprehensively judges the credit line. On the other hand, financial institutions customize financing schemes according to tax big data. For example, in September 2018, Guangdong Construction Bank took the lead in launching the "cross-border fast loan-tax refund loan" products of small and medium-sized micro-export enterprises in China, and provided online credit loans within 2 million yuan according to corporate credit; Since the beginning of this year, it has benefited 331 small and medium-sized micro-export enterprises, with a total loan of 210 million yuan; For large enterprises, the scheme of "tax integration" is provided. On the premise that the special account for export tax refund of enterprises is managed, loans are provided according to the maximum amount of 90% of the export tax refund of enterprises.

Open up the supply and demand chain of the industrial chain and support the export products to be sold domestically.

In view of the outstanding problems such as the reduction of orders and idle production capacity of foreign trade enterprises, the "Tax Article 8" of stabilizing foreign trade proposes to make good use of the big data of taxes and fees, promote the application of the industrial chain Zhilian platform, and focus on solving the key blocking points such as poor supply of raw materials and disconnection between upstream and downstream production and marketing in the process of exporting products to domestic sales, so as to open up the industrial supply and demand chain for exporting products to domestic sales. Support export enterprises to broaden their business scope, actively promote the pilot of the general taxpayer policy in the comprehensive bonded zone, provide convenience for export enterprises to explore the domestic market, reduce costs, and revitalize the idle capacity of export enterprises.

In Zhuhai Guoneng New Materials Co., Ltd., a batch of 2.5 million yuan FRP radomes and antenna vibrators have been sent to Jingxin Communication Technology (Guangzhou) Co., Ltd., which is a big order after the enterprise "exports to domestic sales".

The reporter learned that most of the products of Guoneng New Materials are sold to South Korea and Southeast Asia, and it is one of the well-known mainstream suppliers in the mobile communication industry, with an annual output value of over 100 million yuan. Since March, affected by the epidemic, the export sales of new materials of Guoneng have only reached 480,000, a year-on-year decrease of over 95%. Tan Yu, the company’s financial director, said, "It is a new strategy to crack the foreign trade dilemma by increasing efforts to open up the domestic market, but it is not a simple matter to find the domestic market quickly."

Faced with the difficulties of enterprises, Zhuhai tax authorities timely use tax big data to help enterprises find domestic demanders through the Zhilian platform of Guangdong tax industry chain. "It took less than a day to release the product on the industrial chain Zhilian platform, and we received the demand from Jingxin Communication. We contacted our colleagues in the marketing department in time to follow up and successfully formed this transaction." Tan Yu said, "In the special period, the tax authorities actively helped us to explore the domestic market, and the measures to help us in the snow made us feel warm."

With the support of tax incentives and the guidance of tax authorities, some Guangdong foreign trade enterprises have found a way out in the process of "exporting to domestic sales" and achieved a "contrarian rise" in sales. The data of export tax rebate in the first half of the year shows that the domestic sales income of export enterprises increased by 0.8% year-on-year, and the growth rate was 4.0 percentage points higher than the average level of various enterprises.

According to statistics, from January to July, the processing time of export tax rebate in Guangdong (excluding Shenzhen) was accelerated to 4.13 days on the basis of the national average processing time of 8 working days; In July 2020, the proportion of online declaration of export tax rebate reached 99%; Guangdong (excluding Shenzhen) has handled a total of 159.016 billion yuan of export tax refund (exemption), which greatly eased the financial pressure on enterprises.

"While serving the development of export enterprises, Guangdong tax authorities insist on both management and services, and continue to create a fair and orderly business environment." Lin Zhenlong said that the "Tax Article 8" for stabilizing foreign trade is clear, and the tax authorities should strictly follow the requirements of "no risk, no inspection, no approval, no illegal non-stop", give full play to the advantages of big data, and conduct accurate verification on enterprises with suspicious export tax rebate business, and continue to maintain a high-pressure situation of preventing and cracking down on fraudulent export tax rebates. Strengthen cooperation with public security, customs, foreign exchange management and other departments, severely crack down on illegal acts such as "fake exports" that are not actually exported but only to defraud tax rebates, effectively standardize the tax economic order, and create a fair business environment.

Xia Zichen SHIATZY CHEN AW2023/2024 Series

Accompanied by the remix suite, dozens of eastern and western models dressed in new autumn and winter clothes walked on stage through giant silk thread installations. Ms. SHIATZYCHEN, the design director, based on the closer emotional connection between people, was inspired by the purse embroidered, lodged and conveyed by ancient women in China, and turned the exquisite aesthetics and deep feelings of the oriental nation into a continuous embroidery thread, interwoven and embedded in the western classic clothing concept. Cheongsam and oblique-breasted tailoring appear in a large number of works. The sharp neckline and ironing waistline outline the gentle figure, while the western-style wide-sleeved jacket and mopping dress skirt that simulate the purse-shaped outline give a sense of physical strength wrapped in gorgeous fabrics. Of course, there are also distinctive styles of collision: the literati’s Tang suit matched the palace knight coat, the metal down jacket lined with Hanfu horse-faced skirt, the tweed jacket with Chinese pleated wide pants … … The theme of "Lotus Mian" triggered a long and flexible creativity, crossed cultural barriers, created a concerto with blended styles, and raised the "new Chinese elegance" style initiated by SHIATZY CHEN to a new height.

Xia Zichen SHIATZY CHEN AW2023/2024 Series

Embroidery, as an element of purse conveying feelings, also shines brightly in this series. Designers superimpose innovative hand embroidery techniques through classic embroidery techniques, and interpret patterns such as phoenix, peony and exquisite full-page ruyi moire, which are symbols of auspicious. The rich three-dimensional visual changes and real and delicate texture make those who are in the show feel shocked. Handbag is an important accessory to interpret the theme of purse. Ms. SHIATZYCHEN, the brand design director, is inspired by the jade material beloved by oriental women. The purse-shaped handbag with jade bracelet as the handle combines classical charm and modern three-dimensional line sense, and other variants and multi-purpose "purse handbags" published simultaneously have their own ingenious design ideas, reflecting the diverse ways of self-expression of the new generation.

Xia Zichen SHIATZY CHEN AW2023/2024 Series

Competing with the works of the new season are the taste stars with their own shining styles. Yang Ziqiong, an international superstar, has a deep friendship with Ms. SHIATZY CHEN, the design director of SHIATZY CHEN, because she has a common concept of promoting Chinese culture. This time, she came to the show in a sequined gown of Shiatzy Chen’s early spring holiday series, and once again interpreted the oriental charm on the international stage. Liu Yu, the captain of INTO1, who was exclusively invited by SHIATZY CHEN to watch the show in Paris, chose Chinese and western formal dresses to wear in a overlapping style. The luxurious materials carefully researched by SHIATZY CHEN made the all-black design rich in layers, showing the elegant charm of "a beautiful boy with national style". Actress Shen Mengchen, who appeared in SHIATZY CHEN’s long dress in spring and summer, has a slim waist, and the combination of a Chinese-style shoulder strap and a Hollywood skirt is a perfect "battle suit". Li Meng, a movie star, wears SHIATZY CHEN’s iconic lace embroidered dress. Pure white cotton makes her look exquisite and restrained, which is worth tasting again and again. Crystal, an actor, interprets the retro atmosphere of SHIATZY CHEN with a geometric cut dress that pays tribute to the 1960s. Actress Eva Huang used SHIATZY CHEN’s three-dimensional feathered wugan yarn skirt in spring and summer with holiday wugan yarn coat, and the transparent and crisp material was very high, and then she used a jade bracelet handle handbag as the finishing touch, which showed the beauty of the East without words.

Xia Zichen SHIATZY CHEN AW2023/2024 Paris Fashion Week Starlight Glimmer

# Xia Zichen AW2023/2024 Paris Fashion Week # # Pouch ##Heartstrings## Xia Zichen AW2023/2024 Series #

　　Where have you planted grass recently? With the internet deeply embedded in people’s daily lives, social networks have become the main position for the spread of cultural tourism projects. Zibo BBQ, Tianshui Mala Tang, Guizhou "Village Supermarket", Chaoshan singing and dancing … … Relying on the fission spread of social networks, a number of phenomenal IP’s of cultural tourism have sprung up and gained popularity, which has driven the explosive growth of cultural tourism industry and promoted the local brand and image. Many places are also eyeing the new opportunities brought by social network communication, starting the "rocking people" mode and striving to become the next destination in online celebrity.

　　Shandong Zibo barbecue

　　"The fragrance of wine is also afraid of the depth of the alley", and the ingenious fancy propaganda has generated different traffic passwords, which has enabled many natural landscapes and cultural heritages of "bred in an inner chamber, with no one knowing her" to spread in a "broken circle". However, in some places, in the process of online marketing, there have also been practices that are divorced from reality, so that tourists come on impulse and return disappointed. For example, some scenic spots rely on "violent retouching" and AI synthetic videos to publish propaganda content that is inconsistent with the actual landscape; Some literary travel performances are over-exaggerated, full of vulgar, kitsch and vulgar pictures; Even the heads of cultural tourism departments in some places followed suit, ignoring the actual development of local cultural tourism, and the performance became self-entertainment. If everything goes too far, promoting "excessive force" will not only make the audience feel tired and resistant, but also raise the expectations of tourists too much and create the impression that "the goods are not right". Internet comment is a "double-edged sword". If it is divorced from reality and over-hyped, the higher it is blown, the worse it will fall.

　　Tourists in Jingxi, Guangxi are sightseeing in the scenic spot.

　　Rich tourism resources and profound cultural heritage are the basis and foundation for local development of cultural tourism. It is inseparable from sincere attitude and solid service to catch the "sky-splashing traffic". The development of cultural tourism is a comprehensive experience. Although some places are endowed with natural resources, due to insufficient investment in the early stage, weak infrastructure and reception capacity, they cannot meet the diversified needs of tourists, and they lack the ability to deal with emergencies and respond to risks after the influx of huge traffic. While actively operating social network accounts, relevant places need to "keep fit" and cultivate "internal strength", improve the cultural tourism industry chain, and make overall plans to improve the hardware level and software quality.

　　Tourists enjoy the scenery in Suzhou scenic spot, Jiangsu Province

　　Creating a high-quality cultural travel IP lies in the accumulation of word of mouth. The cultural tourism industry is an important starting point for promoting consumption and expanding domestic demand. It needs to be clear that some scenic spots not only win traffic but also leave word of mouth because they persistently strengthen service quality supervision and create a tourist-friendly tourism environment. All in all, the propaganda of cultural tourism is innovative and grounded, so as to truly retain tourists and win a good reputation. (Zhong Wang, special commentator of Yangguang. com)