Ordinary food is boasted to be fantastic.

　　In the "interesting headline", the reporter saw such an advertisement title: "Eat three meals normally, lose weight, use this method", open the link, and a video came into view.

　　This is an advertisement for a healthy substitute tea product called "Meiriqing", which is full of propaganda about the weight-loss effect and disease efficacy of the product.

　　The reporter bought a box of "American and Japanese light" health substitute tea, the product category is substitute tea, which turned out to be an ordinary food. Article 73 of China’s Food Safety Law clearly stipulates that the contents of food advertisements shall be true and lawful, and shall not contain false contents, and shall not involve the functions of disease prevention and treatment.

　　However, it is such an advertisement that promotes the efficacy of food, but it has made interesting headlines.

　　This product is advertised as "better than Viagra, one pill restores the true nature of a man". The reporter bought this product, which is just an ordinary food belonging to tabletted candy.

　　The reporter found that in the third-and fourth-tier cities, there are still many similar advertisements on the interesting headlines. "It is easy to lose 90 pounds with it", "the only one in the world, and it is becoming increasingly popular" and "lose weight quickly and lose 30 pounds a month and never rebound".

　　So, how did these advertisements make headlines?

　　An imaginary product made an interesting headline advertisement.

　　The reporter went to Guangzhou Tiantuo Network Technology Co., Ltd., an advertising core authorized agent who claimed to be a funny headline. A sales manager told the reporter, "Like our weight loss, breast enhancement, freckle removal and acne removal, if we take it here, most of them are this type of households."

　　According to the advertising rules of interesting headlines, if you want to advertise, you need to open an account first, and advertisers need to provide business licenses, contact names, telephone numbers and other information. However, in Guangzhou Tiantuo, Manager Lin assured reporters that even without these qualifications, Tiantuo can open an account.

　　The reporter did not provide any materials, and Tiantuo opened an account. The reporter invented a slimming product and didn’t provide any materials. The next day, the optimizer of Tiantuo Company made an advertising page, and the content in the page was very similar to the routine that the reporter saw in the interesting headlines. Lily of Xiamen, Meijuan of Shantou and Xiaoning of Tianjin all successfully lost weight in less than three months. "The slimming effect is obvious, and the two macula on the face have disappeared", "Beauty and rejuvenation" and "Prevention of mammary gland hyperplasia and tumor".

　　From time to time, it pops up in the advertising page that someone in a certain area has bought this slimming product a few minutes ago. The optimizer said that these are actually fake and made up in advance. The optimizer also told reporters that many weight-loss products adopt this model, which has received good advertising effect on interesting headlines and can be used directly.

　　Manager Lin said that advertisements are charged per click. For such weight-loss advertisements, an advertiser will leave a phone number and address in the form for every time he spends on advertising in 30 yuan.

　　Manager Lin stressed that in the interesting headlines, users can be accurately selected for advertising according to their region, gender, age and other items, so that users can not only be selected, but also they can escape supervision, and some first-tier cities with strict supervision will not put them in. A sales manager of Guangzhou Tiantuo also told reporters, "If it is too strict, we will avoid some areas. If our audit is in that place, we know that we can receive some gossip and may have to investigate it. We will stop some areas in those days."

　　In this way, a false product, a fabricated story, and an advertisement for exaggerated curative effect easily made headlines.

　　Making money while playing mobile phones hides a gambling platform.

　　In the interesting headlines, there are not only advertisements that falsely publicize the curative effect, but also advertisements that claim to make money while playing mobile phones appear very frequently.

　　These exciting advertisements appear in many special sections, such as the recommendation of interesting headlines, videos, regions, health care, inspirational, etc. In a continuous 20 pieces of information in a section, such advertisements are as high as 5. Without exception, these advertisements claim how to make money easily, earning 500 yuan in five minutes and millions a month, which is extremely exaggerated.

　　Below the video is a long text. Holding photos of huge amounts of cash, success stories, lists of people who have signed up, and wonderful messages, I kept jumping out of a micro-signal.

　　The reporter added this micro-signal, and the other party sent a website. The reporter opened this website and found that there were 43 lottery tickets such as Kuai 3, Lucky Airship, Hong Kong Mark Six Lottery and Dafa Mark Six Lottery, 6 board games, and even live broadcasts of buying lottery tickets on the spot.

　　This is an out-and-out gambling platform. It used to be called an easy way to make money, but in fact it turned out to attract users to participate in gambling!

　　How does the gambling platform "disguise" to escape supervision?

　　Why can even illegal gambling platforms advertise in interesting headlines? Juyimei Media Network Technology Co., Ltd. claims to focus on enterprise all-media intelligent advertising, and provides services for advertising accounts on more than 30 platforms, such as interesting headlines. Manager Zhu of Juyimei Media told reporters that if gambling advertisements are packaged into the form of making money online, they can get on the interesting headlines.

　　Manager Zhu said: "Make money online, and then definitely let the other party add WeChat first, right? Add WeChat, and then you can communicate. Then after chatting on WeChat, you will send him a link to let him enter this page. He plays in this page, so this should be played by most companies. "

　　Sending links to gambling platforms with online earning packages is exactly the same as the phenomenon of journalists’ experience. Manager Zhu specially reminded reporters that gambling is illegal. For the sake of safety, you can use the idle accounts of other companies to place advertisements, which is commonly known as "nesting" in the industry, and the copywriting materials in advertisements do not need to be provided by advertisers.

　　In the advertising background of Juyi Media Company, the reporter saw a number of short videos and advertising pages of online advertising. The optimizer told the reporter, "This video is also made by interesting headlines there. I have run advertisements for lottery tickets, and the interesting headlines basically use online earnings to package lottery tickets. "

　　Gambling platforms advertise in the form of making money through the Internet. Aren’t they afraid of being discovered by the regulatory authorities? The optimizer gave a way to avoid supervision. "If it is blocked and cannot be put into operation, it will not be put into operation. For example, during the eleventh period, it will be said that it cannot be put into operation half a month in advance, and when it will be put into operation half a month, it will not be put into operation, and it will not be taken over. To avoid this risk, I am afraid that the supervision is too strict and I am afraid of being found out, so some first-tier cities will not vote."

　　In Juyi Media, the reporter also did not provide any qualifications, and an online advertising once again easily made headlines. The optimizer told reporters that using the high income of making money online as bait, as long as a user asks about the way to make money, he can be pulled into the gambling platform.