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The Tax Service Department of lingbao city State Taxation Bureau, located in the courtyard of State Taxation Bureau, No.5 Jincheng Avenue, lingbao city, undertakes the tax collection and management services of more than 10,000 taxpayers in lingbao city city and towns within its jurisdiction. As a full-featured tax service office, it can handle all kinds of tax-related (national tax) business such as tax registration, tax identification, invoice processing, tax declaration, preferential treatment, certification processing and tax consultation. At present, there are 12 tax cadres and 8 young tax collectors under the age of 35, all of whom have college education or above, including 1 graduate student and 8 undergraduate students. The staffing is scientific and reasonable and full of vitality. The Tax Service Department collects nearly 500 million yuan of various taxes such as value-added tax, enterprise income tax, vehicle purchase tax and consumption tax annually, accepts nearly 40,000 tax returns, sells nearly 800,000 copies of various invoices, certifies nearly 40,000 special invoices for value-added tax, and certifies nearly 5 billion yuan, involving nearly 800 million yuan in taxes, and accepts more than 1,500 tax registration items every year, which has effectively promoted the tax collection and management service in lingbao city.

Over the years, the Tax Service Department of lingbao city State Taxation Bureau has always adhered to the principle of serving front-line taxpayers, aiming at building a high-quality and efficient service brand, playing a combination boxing of "addition, subtraction, multiplication and division", improving service measures, carrying out tax service for the convenience of the people, doing practical, precise and specialized grass-roots work, and exchanging their sincerity for taxpayers’ peace of mind. It has successively won the honors of "Worker Pioneer" in Henan Province, "Grassroots Station for People’s Satisfaction" in Henan Province, "Civilization Demonstration Window" in Sanmenxia City, "Advanced Window for Administrative Services" in Sanmenxia City and "The Most Beautiful Service Hall" in lingbao city, and won full recognition and high praise from local governments and taxpayers.

First, addition: upgrade the service to do addition.

(A) the transformation of hardware facilities, and effectively facilitate taxpayers.

The tax service office has reformed the hardware facilities according to local conditions around the working idea of "reasonable layout, perfect function, elegant appearance, energy saving and environmental protection". Scientifically set up functional areas, and rationally plan the tax service hall of more than 400 square meters into five functional areas: rest waiting area, tax service area, document filling area, self-service tax service area and consultation and guidance area. In view of the large increase in consulting and counseling business after the "camp reform", the tax service office has rebuilt the consulting and counseling area, set up the workbench of the consulting and counseling area, and added two computers and a multifunctional copier. In order to realize smooth taxation and optimize the taxation order, the hall is equipped with a self-service paging machine; At the same time, all windows are equipped with "one machine with double screens" and POS machines, and ID card readers, quality evaluators, touch screen query systems, etc. are added; Enrich the resources of the self-service tax area, and allocate 8 computers, 2 needle printers, 4 laser printers and 1 scanner in the self-service tax area to provide taxpayers with a set of pen and ink and a cup of tea free of charge; Transform the electronic display screen, disclose the latest tax-related policies to taxpayers through LED screen, and add a multimedia touch screen to facilitate taxpayers to inquire about all kinds of tax-related information, creating a fresh, bright, warm and comfortable tax environment for taxpayers, so that all taxpayers can handle all kinds of tax-related matters in a "zero distance" manner in time.

At the same time, in view of the phenomenon that taxpayers leave in a hurry after finishing their business and lose their mobile phones, wallets, bank cards and invoices, the tax service hall sets up a lost and found desk in time, and uses the "tax service management system" to take the management measures of specially assigned persons responsible for lost items, special registration and watching videos to find the owner, so as to serve taxpayers intimately and ensure that the owner does not "worry" about lost items. Since its establishment, the lost and found desk has temporarily kept more than 50 pieces of ID cards, bank cards, wallets, car keys and other items for taxpayers, and recovered a mobile phone for taxpayers through surveillance video, which was well received by taxpayers!

(B) enhance the quality of personnel, improve the tax experience.

Pay attention to both political work and ideological quality. "It takes hard work to strike while the iron is hot". Comrades in the tax service hall strengthen theoretical study, strengthen the spirit of hard work and dedication, and build a determined youth team with theoretical guidance. Organize political discussion and study activities in time, insist on reading current affairs and political newspapers and periodicals such as People’s Daily, Legal Daily, China Tax Newspaper and Semimonthly Talk, deeply understand and grasp the major policies of the party and the country, and keep the ideological and theoretical progress with the times. Firmly implement the three strict requirements of strict self-cultivation, strict use of power and strict self-discipline, and deeply understand the spirit of seeking truth from things, starting a business and being a man. At the same time, we will actively carry out honesty education and cadre ideological style education and rectification activities, and persist in carrying out educational activities such as professional ethics, ideals and beliefs, service purposes, hard work, honesty warning, and legal discipline. Organize advanced workers in the national tax system of the whole province to talk with comrades in the hall, vigorously publicize their advanced deeds, learn their dedication, educate and guide everyone to learn from the advanced with people and things around them, so that their fine style of hard work and dedication can be carried forward and inherited in the hall, thus forming a good atmosphere of learning advanced and striving for dedication. At the same time, the tax service department pays attention to on-the-job training and builds a youth team with excellent quality. During the period of camp reform, the comrades in the hall went to work during the day and studied at night to form a study group. In view of the problems encountered in the daytime work, they discussed and improved together. In the shortest time, everyone practiced excellent skills, and they all became generalists and business experts.Declaration and collection, invoice management, comprehensive services, everything can be afforded and put down, and the standardization and standardization level of business handling have been significantly improved, which has won high praise from taxpayers.

Law enforcement services are integrated, and image efficiency is improved. As the law enforcement department of the country, the tax department should, on the one hand, strictly follow the laws and policies and collect taxes according to law; On the other hand, it is necessary to provide high-quality and efficient services for taxpayers to satisfy them. How to deal with the relationship between law enforcement and service and create a harmonious atmosphere of tax collection is always a problem for front-line tax workers. The comrades in the tax hall put forward such an idea: "Be a good tax guard, combine law enforcement with service, strictly enforce the law, and serve warmly. You develop my service, but you are difficult for me to help." In practical work, we should take the convenience of taxpayers as the starting point, start from trivial matters, base ourselves on the platform of the most extensive communication and closest contact with taxpayers, give full play to our own advantages, and highlight doing practical things and doing good things for taxpayers to meet their urgent needs. During the working hours in dressing the, I put up my post, behaved in a civilized manner, had a warm attitude, promoted civilized language and put an end to service taboos. I actually established a good image of the national tax department, firmly established a new service concept of "taxpayers are heroes and tax collectors are public servants", and earnestly fulfilled the credit convention of "honesty-oriented, conscientious and exemplary", which narrowed the distance with taxpayers.

Because of the high quality of personnel, excellent window service, civilized language and smiling service, the tax service hall has been highly praised by taxpayers. A taxpayer named "Tomorrow’s Tomorrow" on WeChat handles tax-related business in the tax service hall. From business acceptance, data review and business handling, the whole tax process has truly experienced the warmth of spring. After the completion, it sincerely praised in the circle of friends: "The tax service hall of Lingbao State Taxation Bureau has the highest efficiency and the best service. Let’s praise it!"

(C) upgrade the service level and provide personalized services.

The Tax Service Department has continuously innovated the service system, and implemented a number of service systems, such as the first inquiry responsibility system, one-time notification, one-window settlement, appointment service, delayed service and personalized service, so that taxpayers can enter the door with peace of mind, do things clearly and go out happily.

"At 6: 20 pm on May 12, when our company was preparing to make out an invoice, it was found that the number of remaining invoices was insufficient, because the business needed to issue invoices on the same day. Our company was located in Yangping Town, far from the urban area, and the road was not smooth. My heart was very anxious. Although there are only ten minutes left to get off work, I can only try to call the lobby as a last resort. Who knows that the director of the hall immediately decided to open up a green channel for us after learning the situation, and the staff sacrificed their off-duty time to wait until 7 o’clock in the evening and successfully received the invoice for our company. It really solved our urgent needs. " "Small window, big service", personalized service allows taxpayers to handle tax-related business efficiently and effectively facilitate taxpayers. "The service of the window staff in the tax hall is really meticulous and thoughtful, which really helps us a lot." A few days ago, Xian Minglou, the financial director of Lingbao Branch of Shaanxi Haisheng Fruit Industry Development Co., Ltd., praised it.

In view of the growing differentiated needs of taxpayers, the hall organizes symposiums from time to time to collect taxpayers’ opinions and suggestions, and sets up customized taxpayer schools according to the needs of different taxpayers. In 2016, our bureau held seven taxpayer schools. In the early stage of the camp reform, our bureau organized policy training and declaration training in the construction industry, real estate industry, financial industry and life service industry respectively. This "emergency rain" not only laid the foundation for the smooth development of the camp reform, but also gave the taxpayers a reassurance. Kym, the accountant of Lingbaoyuancun Real Estate Development Co., Ltd. said: "In the early stage of the reform, our whole company was very nervous, and the company also set up a working group for the reform. However, the taxpayer school organized by the IRS made us feel relieved. At the training meeting, I explained in detail the policy of the real estate industry’s reform of the camp and the issues that should be paid attention to. The training teacher also explained in detail the filling method and policy basis of the VAT taxpayer’s declaration form and its related schedules with examples. Some unclear questions should also be asked to the teacher, and I am no longer alarmed by the changes that have occurred next. "

(D) to speed up the publicity of tax information and help the efficiency of tax collection.

The tax service hall comprehensively uses various platforms to do in-depth and detailed publicity and counseling. First, in the electronic publicity screen and publicity column of the tax service hall, all kinds of tax policies and administrative examination and approval items are disclosed in a timely manner, and the latest policies and difficult and doubtful issues that taxpayers care about are updated from time to time; The second is to publicize and promote the work of "two-dimensional code one-time notification" through multiple channels, and put the two-dimensional code of common tax matters in the tax service hall and portal website, so that taxpayers can quickly and conveniently obtain standardized and accurate tax business handling guidelines by scanning the two-dimensional code of the corresponding business; The third is "small cards, great wisdom", making publicity cards, classifying and printing taxpayers’ daily business instructions, and distributing them to taxpayers to effectively facilitate taxpayers; The fourth is to build the tax guide desk into the first place to publicize tax policies, guide tax business, and divert the pressure from the tax office, and solve the problem before tax payment, greatly reducing the taxpayer’s tax payment time.

"Every business needs to prepare different materials. It used to be troublesome to consult. Now, as long as the mobile phone scans the QR code, how to handle it and what information you need can be easily mastered, which is very practical!" Before the tax service hall, Mr. Li, who has been an accountant for many years, said happily.

Second, subtraction: simplify the process and do subtraction.

(A) the implementation of tax service standards

The Tax Service Office comprehensively standardizes the tax process of tax-related matters and simplifies all kinds of tax-related statements, which fundamentally reduces the tax burden of taxpayers. First, simplify the approval process, expand the scope of immediate matters, and shorten the time limit for handling circulation matters. Among the 277 tax-related matters handled by taxpayers according to the application, the number of immediate matters has been expanded to 225; For circulation matters, the processing time limit will be greatly reduced, simple matters will be settled within 5 working days, and general matters will be settled within 7 working days. Optimize the way of examination and approval, general examination and approval items "window acceptance, internal circulation, time-limited completion, window delivery", special examination and approval items "one-stop" processing. The second is to reduce the burden of data submission. Cancel the unnecessary data for taxpayers to handle tax-related matters, and the taxpayer’s basic information adopts "one-time submission, dynamic management and long-term sharing". For taxpayers who apply for online declaration with digital certificate authentication, if they successfully apply for online declaration within various tax declaration periods stipulated in the tax law, they will no longer submit paper tax returns and financial statements. The third is to reduce the burden of filling in forms. Simplify tax-related reports, expand the scope of use of general document reports, standardize the format of tax-related document reports, and provide taxpayers with "free filling" services. 95% of tax-related documents are no longer filled in manually. Up to now, the Tax Service Office has handled more than 49,000 "no-fill-in forms" business, reducing the amount of tax information submitted by nearly 5,000, greatly reducing the burden on taxpayers, improving the efficiency of tax collection, and truly making the majority of taxpayers feel the spring breeze of facilitating tax collection.

Since May, 2017, if the maximum invoicing limit for general taxpayers who apply for special VAT invoices with good credit rating and low risk rating does not exceed 100,000 yuan, our bureau has realized immediate settlement. Lingbao city Shunhui Department Store Co., Ltd. took the lead in enjoying this convenience. "It’s so convenient, from the original 15 days to the present, I really didn’t expect the efficiency to be so high." Cai Xuexia, the company accountant, smiled.

(2) Deepening the cooperation between state and local taxes.

The Tax Service Office implements the joint taxation of national and local taxes, and realizes one-window operation in tax registration, tax declaration and collection, tax consultation and information inquiry, so that taxpayers can "go into one house and do two things" and effectively reduce the time for taxpayers to pay taxes. The national tax realized 13,153 transactions, all of which were "completed in one window". At the same time, the fourth phase of the taxpayer school was jointly held. The training content involved the policy guidance of "reform of the camp", tax credit rating, real-name taxation, and the operation of online tax service hall, and trained more than 2,000 taxpayers in the city; Jointly carry out tax law publicity. In this year’s tax law publicity month, the national and local tax staff formed tax volunteers to come to Lingbao Commercial Street to carry out tax publicity activities with the theme of "deepening tax reform and boosting enterprise development", provide tax consulting services for neighboring merchants, and issue a brochure of 1500 Yu Ben; Jointly publish the list of A-level taxpayers and issue joint incentive measures for A-level taxpayers with tax credit rating.

Chen Peizhuan, a tax collector of Zhejiang Fandu Mining Development Co., Ltd., who is engaged in construction and installation in Lingbao, was deeply touched: "Our company has many projects here. I originally thought that if I had to pay taxes, it would be troublesome to run at both ends of the national tax and the local tax. Now, I can do two things in one place, and I don’t have to run back and forth at all. It is too convenient for me."

Third, multiplication: multiple taxes do multiplication.

The Tax Service Office promotes the construction of "internet plus Taxation", constantly improves the taxation in the office, expands online taxation, promotes mobile taxation, and expands self-service taxation, and strives to build a diversified taxation pattern in which online taxation and mobile taxation are the mainstay, supplemented by self-service taxation, and the taxation in the office is at the bottom, thus improving tax efficiency, reducing tax time and providing taxpayers with various tax ways.

(A) online tax is more convenient.

The emergence of online tax service hall has realized the taxpayer’s desire to "do tax at home", and the taxpayer has realized "online travel" from "running on the road". 47 tax-related matters in seven categories, such as tax registration, certification management, invoice management, tax preference, tax certificate, declaration and collection, and foreign economic license, can be applied for in the online tax service hall. Up to now, 6,176 taxpayers have enjoyed this convenience. "That’s great. You can do business without going out in the future." Jiang Yaling, the legal person of Xueying Bookstore, wowed. "In the past, we had to go to the lobby with the information to adjust the invoice quantity and limit. Now we can apply at home by logging in to the online tax service hall. It’s so convenient not to go out and wait in line." On May 12th, 2017, the online invoice application of "China Post Express Logistics Co., Ltd. Henan lingbao city Branch" went smoothly, which means that the online invoice application and offline invoice mailing business officially kicked off in the online tax service hall, and taxpayers can also take the "network" instead of the "road" to purchase invoices, which effectively improves the efficiency of convenience services.

(2) Self-service taxation is efficient.

In January 2017, the first self-service tax office of Sanmenxia national tax system was equipped with seven self-service tax equipment and two tutors. Taxpayers can handle the business of collecting invoices and issuing invoices on their own. As long as you swipe your ID card, the invoice will be pushed out from the ticket box of the self-service tax terminal, and it will take no more than 2 minutes before and after. It not only saves the time of queuing and calling numbers, but also saves the time of tax collection. Since the first quarter, the tax service hall has sold 11,652 invoices, of which 7,539 were sold by the self-service tax office, accounting for 64.7% of the total in the same period; 2686 special invoices for value-added tax were issued, accounting for 88.07% of the total in the same period. The establishment of the self-service hall has played a positive role in alleviating the pressure of tax collection at the front desk, diverting taxpayers and realizing smooth tax collection.

Ma ADB, the financial director of lingbao city Lingdong Mineral Products Co., Ltd., was all smiles: "I can take out the special VAT invoice after scanning and confirming with my ID card, which is so convenient! I used to handle this business in the lobby, and it took more than 20 minutes to wait for it to be added. Now it is solved in less than 3 minutes. The self-service machine is really easy to use! " Mr. Ma is very happy. "Since there is a self-service machine, it is so convenient to invoice or collect invoices!"

(C) the mobile tax function is strong

The emergence of "Yu Shui Tong" has realized the mobile tax payment anytime and anywhere, and provided taxpayers with "tax-related services", which is convenient and quick to inquire about tax laws and regulations, conduct tax consultation and apply for tax payment. The Tax Service Department actively promoted the "Yushuitong" and organized specialized personnel to conduct operational training on the use of "Yushuitong". Many taxpayers said happily: "The scene of overcrowding in the tax hall gradually disappeared during the tax collection period. We no longer need to take information to the tax bureau. Even on the speeding train and on the way of business trip, we can handle tax-related matters and inquire about preferential policies for enterprises with a light fingertip."

(D) the new form of mailing tax.

The tax service hall actively expands the service mode, and it is convenient for taxpayers to pay taxes by mail. Recently, the Tax Service Office of lingbao city State Taxation Bureau received a special express. Lingbao city Lingping Wind Power Generation Co., Ltd. needs to handle the bank deposit account and accounting system for the record because the company’s accountant is in the field, so it sends the relevant information to the tax service hall by mail. After receiving the express mail, the person in charge of the hall arranged the window staff to accept the relevant business in time, and informed the taxpayer by telephone in time after the completion of the handling. The taxpayer repeatedly praised the convenience of mailing tax.

Fourth, division: clear roadblocks and do division.

(A) to strengthen internal supervision and assessment

It is an effective means to promote the in-depth development of service, realize the win-win interaction between the two parties, and strengthen service supervision. The Tax Office speeds up the intelligent construction, comprehensively implements the comprehensive tax service management system, refines the tax service assessment method, and assesses the window staff according to the window business volume, work efficiency and taxpayer satisfaction, so as to realize the unified measurement, monitoring and evaluation of the daily assessment of the window service. At the same time, in cooperation with the management system, the Tax Service Department has established a "tax service star" selection system, and selected window staff with the highest comprehensive indicators such as service attitude, work efficiency and processing time limit every month in proportion to encourage everyone to strive for Excellence and stimulate their enthusiasm for work.

(B) Strengthen external supervision

The taxpayer has the most feeling and voice about the quality of service. Therefore, the Tax Service Office has introduced an external supervision and evaluation mechanism to make the service truly meet the actual needs of taxpayers by establishing an internal and external supervision system. At present, the tax service hall has installed a "video monitoring system" and a service evaluator, equipped with a suggestion box and an opinion book, and set up a director’s duty day and a leader’s duty desk to accept the opinions and suggestions of taxpayers. Up to now, more than 50 suggestions have been collected. In response to the opinions and suggestions of taxpayers, the Tax Service Office carried out targeted rectification work to improve the work level, which effectively promoted the improvement of the work style and efficiency of the Tax Service Office.

(3) Implementing the mediation mechanism

Do emergency management well. The Tax Service Department earnestly studied the Measures for Emergency Management of the Tax Service Department and related cases, and held emergency simulation drills to ensure that each member mastered the methods of response and disposal. At the same time, do a good job in coordinating and resolving contradictions and disputes, do a good job in communication between the tax collectors and the taxpayers, strengthen fixed-point contact with taxpayers, collect, analyze and utilize tax service demand information in time, improve service pertinence, realize zero complaints and zero reports, and improve taxpayer satisfaction. According to the quarterly Tax Service Analysis Report of the Provincial Bureau, the Tax Service Department carefully summarizes and analyzes its own problems, purposefully improves the quality and efficiency of work, and effectively improves the taxpayer’s satisfaction. Since the beginning of this month, the satisfaction evaluation score of the tax service office has reached full marks, and the average business processing time is 2 minutes and 41 seconds, which is nearly half the time compared with last month.

The combination of optimizing services, simplifying administration and decentralizing power has made the work of the Tax Service Office recognized and praised by all sectors of society. Since 2016 alone, the Tax Service Office has received a banner, a commendation letter and 5 thank-you letters from WeChat friends circle, which has established a good image of the national tax department. However, the tax service has no rest, and there is no terminal. We will constantly sum up experience, find problems and analyze problems in the practice of serving taxpayers, and constantly strengthen the service standardization and human culture construction, so that the tax service can truly enter taxpayers’ hearts, realize zero distance of tax service, and create a more harmonious and orderly collection environment.

This week, the action of upgrading the 8155 chip for free made Wei Lai look silent, and Lan Tu looked in tears. Backed by the big brother, this time "broke the industry rules." The same is Geely. While doing things with extreme krypton, it releases radar brands through two-line operation. Geely’s ambition for the future can be seen. Then, Li Xiang, who has a bad temper, still loves people so much. This time, he has to open wheat for aluminum alloy or steel.

Krypton 001 upgrades 8155 chip for free.

Event overview: On July 11th, ZEEKR OS 3.0 was released, and a new ME version with long battery life was added, starting at RMB349,000. Among them, as part of the upgrade of ZEEKR OS 3.0, Krypton’s free upgrade of 8155 chip for users in the cockpit domain has caused a lot of applause in the industry. Some bloggers from the media have experienced the extremely krypton 001 car after replacing the 8155 chip, which greatly improves the smoothness and the voice interaction response is also very fast.

comment: There are many points criticized by users in the early delivery of Krypton 001. First of all, the price involves the new year’s node of state compensation and slope retreat, and the rights and interests of users in different periods are not properly handled; Then the configuration during the publicity was not carried on the real car, and the color of the canopy was not right; Car chips are 820A low-end chips and so on. In a word, as a new power brand supported by Geely, the first model of Krypton has a bad start.

At the same time, the industry will upgrade the 8155 chip from Weilai and collect 10,000 pieces from users for comparison, but the delivery volume of Krypton 001 is only 20,000 units, while the volume of friends is already more than 100,000 units. This wave of extreme krypton is to lose small money and earn big money. The full screen of "Congcong YYDS" is fascinating, but if the 8155 chip was loaded in time at the beginning of the birth of Krypton 001, would it be better than the free upgrade now?

After all, the reason why I made up my mind to replace the 8155 chip for free is to solve the problem that car owners complain a lot about the car being stuck. However, there are still some problems on the online complaint platform, such as motor reduction, abnormal door noise, audio-visual system failure, and electric trunk failure. After the free "big meal", I need to continue to polish the technical level of vehicle manufacturing for users who like it.

The brand of Geely RADAR was released, and the pure electric pickup RD6 appeared.

Event overviewOn July 12th, another new brand, RADAR, created by Geely Automobile was officially released, with the Chinese name "Radar". Ling Shiquan, CEO of Radar Auto, described the radar as follows: the brand value of radar is carefree lifestyle, unbounded exploration spirit and seamless environmental protection concept, and the brand positioning is mobile multi-charged space. Radar is not only a brand that pays attention to science and technology, but also a brand that advocates nature and humanity and emphasizes multiple outdoor lifestyles.

At the same time, its first pickup RD6 based on the vast architecture of SEA made its debut. The new car accelerates for 6 seconds, and the pure electric cruising range reaches 600km.

commentAs another new business of Geely in the electric field, the electric pickup truck of radar is more like a forward-looking "ambush" layout. Because there is no particularly suitable debut position for "electric pickup truck", no matter from the restrictions on pickup trucks in various places or the usage scenarios corresponding to pickup trucks. In the eyes of Chinese people, pickup truck is still the attribute of tool car. To turn it into a "diversified lifestyle" promoted by radar, it is necessary to further cultivate consumer concepts.

On the other hand, perhaps inspired by Tesla’s Cybertruck pickup truck, Geely hopes to occupy users’ minds before this catfish enters China.

In view of the material problem of the ideal L9 suspension, Li Xiang angered netizens.

Event overviewSome netizens left a message under Li Xiang’s Weibo, saying that they found that the suspension of L9 was made of iron, but the manufacturer painted it like aluminum alloy, which made them feel puzzled. Then Li Xiang made a real name statement, and responded that "the cast iron didn’t stipulate that it must be coated with black paint, and the ideal L9 rear five-link big transverse swing arm adopted a much more expensive anti-corrosion coating, with a better anti-corrosion effect of more than 200% and higher cost. The color of the anticorrosive coating is silver, and we have never said that it is aluminum, and aluminum is not a high-end thing. "

Later, Li Xiang added, it is suggested that netizens who think that aluminum is better than steel and iron should tear down the reinforced column structure of their houses and replace them with aluminum, so as to truly integrate knowledge with practice.

He also said: under the structure of the rear big five-bar linkage, the stamped structural steel plate of the transverse swing arm can achieve better strength and weight than cast aluminum. You can experience all full-size SUVs and see which of the models with the best suspension uses aluminum in this position of the rear transverse swing arm.

commentThe topic of who is high-grade and who is low-grade about iron and aluminum has never stopped in the automobile industry. The author has seen the media teacher suck the parts of the car with a magnet at more than one event to judge whether the parts of the car are made of iron or aluminum. But this argument is actually meaningless. The vehicle structure is very complicated, and each part has its most suitable material application.

Because of its light weight, high strength and corrosion resistance, aluminum alloy is indeed preferred by more high-end cars, but it also brings another problem. Once a bump occurs, it can’t be restored by sheet metal repair, and parts must be replaced, which is an extra expense for the owner. Some users, on the one hand, prefer aluminum alloy, on the other hand, it is too expensive for maintenance. Car companies also need to take these comprehensive factors into account.

In addition, steel technology is also improving, and thinner and higher strength steel is not worse or even better than aluminum alloy in various properties.

More importantly, Ideal L9 has never advertised that its suspension is made of aluminum alloy, but the color of anti-corrosion coating looks like the outer layer of aluminum alloy.

Deep integration of digital technology and ecological protection, digital and intelligent means to promote high-level protection of ecological environment and modernization of ecological governance; The integrated monitoring network of heaven, earth and air realizes the full coverage of the ecological environment quality, key pollution sources and ecological environment monitoring in the province. In recent years, under the guidance of the supreme leader’s ecological civilization thought, Yunnan Province has accelerated the construction of a smart environmental protection system, used big data to protect green mountains and green mountains, and opened a new era of smart environmental protection.

Building a Smart Environmental Protection System

A seemingly ordinary vehicle with a sensor navigation system installed at the top can realize real-time monitoring of air quality along the way. In recent years, VOCs navigation monitoring vehicles have frequently appeared in urban sections and become "scouts" active in the front line of air pollution prevention and control.

VOCs navigation monitoring vehicle, that is, volatile organic compounds navigation monitoring vehicle with high temporal and spatial resolution, has a detector response speed of milliseconds, which can analyze and quickly detect more than 300 kinds of organic pollutants in the air during driving, and draw a pollution map according to the total concentration of pollutants monitored, thus providing the pollutant discharge situation of regions and enterprises intuitively. "The mobile car is a’ clairvoyance’ for monitoring air quality, which can help us to comprehensively and quickly lock in the internal sources of urban air pollution when polluting the weather." Qiu Fei, an atmospheric engineer at the Provincial Ecological Environment Monitoring Center, said.

Open the data comprehensive application platform of the provincial ecological environment monitoring center, and the water environment, atmospheric environment, acoustic environment and other information are classified and detailed. The platform integrates statistics, monitoring, query, forecasting, pollution scenario simulation and other functions. Click to view it at a glance.

Digital and intelligent air quality monitoring platform is a microcosm of the achievements of intelligent environmental protection system construction in Yunnan Province. In the past three years, based on the existing foundation, the Provincial Department of Ecology and Environment has tapped the potential for innovation, taken various measures to accelerate the construction of a smart environmental protection system, improved the level and capacity of the province’s eco-environmental information construction, realized scientific decision-making on eco-environmental protection, precise supervision, and served the convenience of the people, and helped the government to modernize its governance system and governance capacity.

Focusing on speeding up the informatization construction and increasing efficiency, the Provincial Department of Ecology and Environment has established an overall coordination mechanism for the development and application of big data, and raised about 150 million yuan for informatization construction through channels such as the central ecological environment special fund, the provincial departmental budget, and the provincial e-government special fund, so as to effectively promote the implementation of smart environmental protection projects.

In terms of overall planning and top-level design, the 14th Five-Year Plan of Ecological Environment Informatization in Yunnan Province was compiled, and the objectives, main tasks and key projects of ecological environment informatization construction during the 14th Five-Year Plan period were put forward, the technical direction of innovation management and business collaboration was planned, and the ideas of building a smart environmental protection system in Yunnan Province were clarified from the aspects of top-level design, technical route, technical framework and implementation path. Efforts should be made to break the compartmentalization, promote the integration of data and business, and build a "1+1+4+N" intelligent environmental protection system with ecological environment monitoring network, integrated data resource center, four application systems and n application modules.

Up to now, major projects such as solid waste (medical waste) environmental management information platform (Phase I), water ecological environment big data supervision platform, soil and solid waste environmental management information platform, environmental supervision and decision support system have been built in Yunnan Province, effectively improving the province’s ecological environment information capacity.

Intelligent and precise pollution control

Under the blue sky, white clouds caress Cangshan and blue waves dangle in Erhai Lake. Entering the Erhai Lake Protection and Governance and Basin Transformation and Development Headquarters of Dali Bai Autonomous Prefecture, a number of ecological data were sent back to the digital Erhai Lake supervision service platform in real time, and data such as water quality changes, water inflow and outflow, and "two pollutants" treatment clearly jumped on the electronic big screen.

Insisting on scientific lake management and precise pollution control, Dali Prefecture tried first, empowered Erhai Lake protection and high-quality development of the basin with digitalization, and woven a smart, scientific and efficient digital Erhai Lake "net", forming a "Erhai Lake model" for the protection and management of plateau lakes.

With digital empowerment and scientific and technological innovation to help the construction of ecological civilization, Ruili City, dehong autonomous prefecture has built an information management platform for the overall environmental planning, Dali Prefecture has built a "smart Erhai Lake", and Yuxi City has built a "smart three lakes" … All parts of the province have made in-depth explorations to build a "smart" ecology in Yunnan and promote the precise pollution control of the ecological environment into the 2.0 era.

In the field of plateau lakes and water environment research, Yunnan Province has actively promoted the construction of "smart lakes" around the needs of ecological environment supervision, ecological environment big data construction and scientific and technological support of nine plateau lakes, organically combined advanced scientific and technological means with the comprehensive management and control objectives of lake basins, built and improved the intelligent supervision platform of plateau lakes’ ecological environment, and realized the interconnection and sharing of all kinds of information and data at all levels and comprehensive analysis and decision-making.

Yunnan Water Eco-environment Big Data Supervision Platform, which was started in 2021, built a big data application system for watershed water eco-environment management around six major water systems in Yunnan Province. Taking application integration as the starting point, nine big data application systems for environmental management of plateau lakes were constructed. Based on the problem, the water ecological environment management command and dispatch system is constructed. The completion of the platform has achieved a leap from 0 to 1 in the informationization of many business elements. Through the informationization of environmental management and the digitization of information management, all kinds of water quality monitoring data are fully utilized, and the dual data quality control system of data interconnection, scientific analysis, accurate pollution control and "manual monitoring+automatic monitoring" has been realized, further improving the modern supervision ability of water ecological environment.

In 2021, Yunnan Province successfully completed the division of ecological environment management and control of the province’s land area, and divided 1164 ecological environment management and control units into three categories: priority protection units, key management and control units and general management and control units. According to the eco-environmental characteristics of different units, the measures of classified protection and zoning control are adopted, and the eco-environmental access list of various control units is put forward.

On the one hand, the Yunnan Eco-environment Zoning Management Information Platform, which is based on the results of the province’s "three lines and one order" eco-environment zoning management and control, supports the promotion of high-quality development, and takes the eco-environment management and control units and eco-environment access list determined by "three lines and one order" as an important basis for resource development, industrial layout and structural adjustment, urban construction and major project site selection to ensure that development is not overloaded and the bottom line is not broken. On the other hand, we should focus on promoting high-level protection, improve environmental quality as the core, give full play to the role of "three lines and one order" in ecological environment zoning control, and promote the linkage management of pollutant discharge and ecological environment quality objectives. This achievement has been widely used in the examination and approval of environmental impact assessment of construction projects in the province, the optimization and upgrading of industrial parks, the preparation of relevant plans and the supervision of ecological environment protection.

"In 2022, the eco-environmental zoning management and control information platform has been queried and applied for about 39,000 times, which not only provides more convenient and efficient policy consultation services for market participants by means of information technology, but also further strengthens the pertinence of the prevention of ecological environment sources and improves the scientific nature of ecological environment protection." The relevant person in charge of the Provincial Department of Ecology and Environment said.

Focusing on winning the goal and task of pollution prevention and control, Yunnan Province has continuously improved the breadth and depth of informatization construction, accelerated the formation of a horizontal-to-edge, vertical-to-end big data application system, formed an inter-departmental and cross-business environmental business collaboration mechanism, and formed a situation in which big data assisted scientific decision-making. Protect the green mountains with wisdom and environmental protection, and serve the construction of ecological civilization with big data. (Hu Xiaorong)

　　With the development and progress of the times, the views of the post-90s generation who grew up in the background of the Internet age on marriage and love are also changing. On the occasion of Tanabata, in order to better understand the marriage and love views and needs of the post-90s singles, zhenai, together with China Youth Network and the "Youth Dating" networking and dating platform, initiated a sample survey on the marriage and love views of the post-90s youths nationwide, supported by the research of the Department of Sociology of Shenzhen University, with an effective sample size of 4,590.

　　The survey results show that the proportion of singles in first-tier cities continues to lead, and the single rate of floating population is higher; TOP3: Small circle, busy work, too perfect fantasy of love; After 80% to 90%, they are eager to change their single status, and the urgency of men’s divorce is higher than that of women. The main sources of post-90s happiness are stable income, parents’ health and good career prospects. Nearly 70% of single young people said that economic level is not the only important criterion for choosing a spouse, and more than half of them can accept renting a house and getting married after 90; After 60% and 90%, they think that marriage is the life of two like-minded people.

　　The proportion of singles in first-tier cities continues to lead the floating population, and the single rate is higher.

　　According to the survey data, in terms of the urban distribution of single people, the post-90 s singles mainly gather in Beijing, Shenzhen, Guangzhou, Shanghai, Chengdu, Chongqing, Wuhan, Hangzhou, Nanjing and Dongguan. North, Shanghai, Guangzhou and Shenzhen rank in the top four, and the proportion of singles in first-tier cities continues to lead. In addition, compared with the "local indigenous people", the floating population has a higher proportion of singles.

　　TOP3 reasons for being single after 90: small circle, busy work, too perfect fantasy about love.

　　The survey results show that small circle (40%), busy work (15%) and perfect fantasy of love (12%) are the main reasons for being single after 90. As far as gender differences are concerned, apart from the small circle, the main reasons why men are single are introverted and unsociable (33.53%), busy with work (32.07%) and unsatisfactory economic conditions (19.02%). The main reasons why women are single are that they are too perfect in love fantasy (29.67%), busy with work (28.04%) and introverted and unsociable (14.82%).

　　After 80% to 90%, they are eager to change their single status, and the urgency of men’s divorce is higher than that of women.

　　According to the survey on the satisfaction of marriage and love, more than 80% (86.28%) single men and women are dissatisfied with their current single status, eager to change, and willing to take action to change the status quo. From the perspective of gender differences, single men (88%) are more eager to take off their bills than single women (82%), eager to change the status quo.

　　TOP3: Introduction of relatives and friends, social software for marriage and love, and work contact.

　　With the development of society, the ways of getting rid of singles after 90 have become more novel and diverse. According to the survey, the introduction of social software about marriage and love by relatives and friends is the mainstream way for single young people after 1990s to get rid of their singles, followed by working environment contact, blind date activities and pan-social activities. In terms of gender differences, more than half (54.27%) of men are willing to use social software for marriage and love, which is slightly higher than that of women (49.42%), while women are more likely to choose introductions from relatives and friends (62.54%). From the perspective of educational background, the higher the educational background, the more willing the young people are to try to use new ways such as social software for marriage and love.

　　The main sources of post-90s happiness are stable income, healthy parents and good career prospects.

　　Stable income (57.78%), parents’ good health (57.62%), good career prospects (29.99%), having good friends (25.05%) and a full spare-time life (24.37%) are the main sources of happiness for single men and women. It can be seen that the post-90s single youth attach importance to economic independence and are eager to realize their self-worth.

　　In addition, for the expectation of the future, realizing economic independence, career development and upgrading personal skills are the main efforts of the post-90 s; Women are most eager to achieve hard work and economic independence, while men are most eager to achieve career development.

　　The main sources of stress of the post-90s generation: the pressure of getting rid of bills, economic pressure and self-improvement pressure.

　　Hair loss, staying up late, working overtime, and being stressed out seem to be commonplace among single people born in 1990s. According to the survey, the main life pressure of single men and women is the pressure of getting rid of their singles (44.53%), followed by economic pressure (15.82%), self-improvement pressure (14.14%) and work pressure (13.22%). It is normal for them to be anxious about being single, but also to consider the material pressures such as work and economy.

　　The new concept of "the right match": the matching of education, ability and growth background; And the higher the income, the more important it is to be "suitable for the right family"

　　What will happen to "9102", which has always been emphasized in traditional marriage? According to the survey, more than 70% of single men and women think that "the right match" refers to the matching of education, ability and growth background of both parties to the marriage. And 50% of single post-90s people agree with the concept of "being suitable for each other", and 46% think that as long as they really love each other. In addition, the higher the income, the more you agree with "the right door."

　　70% of parents do not excessively interfere with their children’s marriage and love; Women, on the other hand, are more "obedient to their mothers" in the process of mate selection.

　　After 90, the concept of marriage and love has changed. How do their parents react to this? According to the survey, over 70% of parents choose to respect their children’s marriage and love life; The higher the children’s income, the less they are interfered by their parents in the choice of marriage and love, which also proves that economic independence can give single men and women more say in marriage.

　　In the face of parents’ suggestions on choosing a spouse, 50% of women will be influenced by their parents’ opinions, and only 25% of men will be affected. It can be seen that women are more "listening to their mothers" than men. In addition, geographically, "local indigenous" youth are more susceptible to the influence of their parents.

　　Nearly 70% of adults said that economic level is not the only important criterion for choosing a spouse, and more than half of them can accept renting a house to get married after 90.

　　According to the survey, nearly 70% of post-90 s single young people think that economic level is not the only important criterion for choosing a spouse. Nearly half (43.97%) think that the amount of savings will not affect the willingness to get married; Among them, the proportion of boys (53.87%) who think that the amount of savings does not affect marriage is higher than that of women (37%). In the preparation for marriage, women think more about the economy than men.

　　Marriage after 90s: Two People Living Like-minded.

　　Nearly 60% of post-90s people think that marriage is the life of two people who share the same interests, while less than 10% (7.97%) single men and women think that marriage is the guarantee of love when they are old. In addition, nearly 70% of the post-90 s think that marriage and career can be carried out at the same time, and 11% of the post-90 s think that they can get married first and then start a career.

　　For the ideal sex ratio of family income, 50% of singles think that the husband should bear the main economic responsibility, followed by 30% that the husband and wife should share the economic responsibility. For housework distribution, nearly half of single men and women support the division of labor and cooperation or whoever has time to do it, instead of just boys or girls doing it alone, and the status of men and women in the family is gradually equal.

　　Authors: Professor, Ph.D. Supervisor, School of Political Science and Public Administration, East China University of Political Science and Law, Ren Yong, and Distinguished Researcher of Shanghai Supreme Leader New Era Socialism with Chinese characteristics Thought Research Center.

　　As the basic governance unit to provide public services and increase social welfare, whether local governments can respond to people’s diversified demands in a timely and effective manner is not only related to whether various reforms can be supported by the masses, but also related to the realization of government governance efficiency. Some local governments focus on the comprehensive deepening reform policies promulgated by the central government, give full play to their institutional advantages, and actively start with solving the most direct, realistic and highly relevant interests of the people, especially the most intense and prominent problems reflected by the people, and study them one by one in detail and nuance, making full use of existing and developing emerging technical means, and proposing various improvements that are effective in practice and can solve practical problems.

　　The key to grass-roots governance is to improve governance efficiency. China’s political system has obvious advantages. In order to better transform the institutional advantages into the effectiveness of state governance, it is necessary to consolidate the foundation and make up the shortcomings, strengthen the weak points and promote the advantages. "Micro-reform" can not only effectively stimulate local governance efficiency and enhance local governance capacity, but also enhance people’s sense of gain, enhance their recognition of governance efficiency, realize policy complementarity with the central government’s comprehensive deepening reform measures, and maximize the integration effect of policies to promote higher quality, more efficient and fairer local economic and social development.

　　"Micro-reform" can promote scientific government decision-making, fine social governance and efficient public services, and effectively stimulate the effectiveness of grassroots governance. Under the influence of the complex environment at home and abroad, the effect of local governance is often affected by the increasing uncertainty, complexity and risk, and the effect of government governance will also be restricted by multiple unfavorable factors such as the relative simplification of government public services and the unclear role of governance subjects. The "micro-reform" can quickly and conveniently stimulate the government’s effectiveness and overcome some factors that are not conducive to the improvement of government’s effectiveness from the local actual situation. At the same time, "micro-reform" often improves the intelligent level of governance through information technology and other means, such as deepening the original "one-stop service" and "digital government affairs", which has stimulated the effectiveness of grassroots governance to the greatest extent.

　　"Micro-reform" can promote the effective linkage among government, society, market and other subjects, and constantly promote the improvement of grassroots governance capacity. The level of local governance capacity often affects the realization of governance efficiency. From the perspective of local practice, the accumulation of "micro-reform" has promoted the quality of local public service supply, and improved the level and quality of public service supply by constantly responding to people’s different types of public service demands. At the same time, the accumulation of "micro-reform" has also improved the enthusiasm of citizens to participate in local governance. By going deep into the grassroots, "micro-reform" understands the needs of the masses and responds to their demands, and builds a dynamic new governance system to jointly promote the comprehensive deepening of reform measures at the grassroots level.

　　"Micro-reform" can mobilize the enthusiasm of the people to participate in the reform and consolidate the recognition foundation for the realization of governance efficiency. "Micro-reform" often focuses on the areas that people are most concerned about, such as community affairs, social security, education and culture, and government services, and extends its tentacles to the small and difficult things that people are generally concerned about, increasing the interest correlation between people and deepening reform, making people have a clear and clear perception of governance efficiency and inspiring people’s enthusiasm for participation. Therefore, "micro-reform" often has a high degree of public recognition, and people’s recognition of governance efficiency is realized in this visible "micro-reform", so as to stimulate the enthusiasm of the masses to participate in the reform, which can solve the multi-level and multi-type service needs of the masses and build a mass base for the realization of governance efficiency.

　　By carrying out small-scale reforms in line with local realities and the wishes of the masses, the "micro-reform" has increased the accuracy of the government’s public service supply by adopting various innovative methods in the process of stimulating grassroots governance innovation in a gradual and cumulative manner, which has truly rooted the policies of the central government to comprehensively deepen reform and enhanced the people’s sense of acquisition and happiness. With the acceleration of adhering to and improving the Socialism with Chinese characteristics system, promoting the modernization of the national governance system and governance capacity, the future "micro-reform" will inevitably have more room for development, which will promote the sustained and effective improvement of grassroots governance efficiency.

Wen | Bear out of ink, please pay attention.

"The final interpretation right of the event belongs to our store", which is being used by more and more Internet companies to protect themselves.

In the summer of 2019, The Untamed was a hit, and Tencent video played an advanced on-demand game. Members could watch the finale in advance by paying 30 yuan. At noon the next day, the data showed that 2.5 million members had spent money on demand, that is, the total sales exceeded 75 million yuan.

At the end of the same year, Joy of Life was a hit, and Iqiyi launched 3 yuan/episode advance on demand, which was sued by users on the grounds of damaging members’ rights and interests. In the end, iQiyi lost the case and was sentenced to provide users with the original VIP membership rights. Although he was punished, iQiyi kept the advanced on-demand mode.

Not only that, according to the statistics of Yunhe, users’ willingness to pay for video platforms has gradually matured, and the membership process of the content of each platform is also accelerating. In the first half of this year, in the effective broadcast of dramas on the whole network, the effective broadcast of member content accounted for 31%, up 10 percentage points year-on-year. On the basis of basic members, a series of controversial value-added services and ladder charging models represented by advanced on-demand have gradually become the norm.

You have to spend money after paying, and there is VVIP after VIP. When the user enters the member pool, the platform updates the rules with a wave of his hand. Yesterday was Britney Spears, and suddenly she became Mrs. Niu.

Outside the video platform, similar cases of advanced on-demand have been everywhere in the internet circle. For example, Dragonfly FM, which is busy wiping its ass these days, clearly stated in black and white that members "buy 1 and get 8", but users paid "1" and found that the rights they wanted in "8" were out of stock, so they complained angrily. The dragonfly FM side said "first come, first served" and quietly changed the copy to "buy 1 get 7".

Excuse me, where is the most basic trust between people? Why should the platform repeatedly trample on the bottom line of members in violation of the spirit of contract? Who gave them courage and motivation?

Text: Binbin (please pay attention to the bear’s ink)

When the price bottoms out, first pull users into the membership pool.

I believe that everyone has found a trend. Whether it is a video website, an audio website, an e-commerce platform, a takeaway platform, etc., the price of each member package is constantly bottoming out.

To put it bluntly, the perception may not be too strong. Turn back the time and compare the current membership price with that of a few years ago.

Take iQiyi as an example, the price of gold VIP members is 198 yuan for 12 months. During various activities, the actual price purchased by users is often much lower than the official guide price.

In the Spring Festival of 2018, iQiyi launched a big promotion, and the annual card can be purchased for 118 yuan; In September of the same year, iQiyi and Pinduoduo held a joint promotion, which was called "unprecedented low price". The combined price of Gold Membership Annual Card and Pinduoduo Platform Coupon was only sold in 88 yuan.

Subsequently, through the popular joint membership promotion game in the industry, the membership price was successfully pulled down again. During the "Qiqi Carnival" in 2019, user 89 yuan can purchase the annual card of iQiyi Gold Member+JD.COM PLUS. It is worth noting that the original price of JD.COM PLUS membership is 299 yuan/year.

The official price is close to 200, and the actual price is less than 100 yuan. At the same time, members of other platforms give it for free. Do you think iqiyi has reached the bottom? Far from it. In order to highlight the cost performance, some platforms infinitely enlarge the "n" of "buy 1 get n", that is, users can receive the membership rights of N platforms when they purchase the membership services of their platforms.

Dragonfly FM recently went online and bought 8 for 1, and packaged membership services of 8 platforms, including Dragonfly FM, JD.COM PLUS, Netease Cloud Music, Keep, Watch Comics, Where to Go, Dadi Cinema and Mango TV. The paid-in amount was 98 yuan.

In the specialized member rights trading platform, the total transfer price of JD.COM PLUS Annual Card and Netease Yunnian Card alone has reached 100 yuan. In other words, the promotion activities of platform members have reached the bottom and become a wealth management project. If users successfully resell part of their rights and interests, they can enjoy the remaining member services while making money.

Unusually cheap, perhaps the most expensive.

Some insiders told Xiong Chumo, "Many platforms use VIP membership cards as a means of innovation, and they are bundled and sold at a very low price in the exchange of channel resources. Later, they can only find ways to achieve profitability in services such as pre-ordering and paying for high-quality content separately, which is a bit like in-app purchase."

This explains why the industry generally overpriced and frequently reduced prices, with the purpose of stimulating users’ impulsive consumption.

However, consumers have a steelyard in mind, and whether to place an order or not also has their own exquisite. For example, the recent "buy 1 get 8" membership activity of Dragonfly FM was exposed by China Consumer News. After paying 98 yuan, consumers found that the JD.COM PLUS membership had been exhausted, and it turned out that "buy 1 get 7" was inconsistent with the propaganda and was suspected of fraud. Up to now, there are as many as 563 complaints about this incident on the black cat complaint, and the reasons for complaints are also that members have not arrived in the account and are suspected of fraud.

Attract new members to pay and renew old members. It doesn’t matter how much the transaction price is. First, pull users into the member pool. On the one hand, this is conducive to improving the user stickiness of the platform and making the operational data look better. On the other hand, paying users are relatively better, with stronger ability and willingness to pay, which is screening for the next harvest.

The revenue is under pressure, and VVIP is the real purpose.

Price reduction attracts more users to recharge, which is usually packaged as a platform to return to users, with small profits but quick turnover. However, when small profits can’t stand the pressure of revenue, the real purpose of price reduction is gradually exposed.

There is no need to repeat the importance of user payment to the Internet platform. The number of large platforms is considerable, with hundreds of millions of users, each paying a dollar. The most typical is the video website. In recent years, the overall user payment atmosphere in the industry is getting better and better. The contribution of member users of some platforms has even surpassed the advertising business, becoming a new revenue pillar.

Taking iQiyi as an example, its Q2 financial report shows that its revenue in the second quarter was 7.4 billion yuan, of which membership service revenue was 4 billion yuan, which was stable at half of the country and increased by 19% compared with the same period in 2019.

In fact, since Q3′ s membership income surpassed advertising income for the first time in 2018, the performance of iQiyi’s membership income has been remarkable. In the case that the advertising revenue of the platform has been declining year after year, the rising membership revenue has driven the overall growth of iQiyi. As Gong Yu, CEO of Aiqiyi, said, "For the business model of Aiqiyi, user fees, especially monthly subscription fees, are still a target income in the future."

However, when the conversation turned, Gong Yu said, "The current gold membership price of iQiyi was actually set nine years ago, but it has not changed for nine years due to market competition. As our main income, we originally planned to study the membership price this year, but due to the COVID-19 epidemic, this matter was put on hold for the time being. Compared with the rich and high-quality content provided to users, this price is too low. "

These words are meant for users, but also for investors.

As we all know, price reduction means that the profit space is compressed, which is contrary to the purpose of increasing income. The official guide price of gold members of iQiyi has not changed for 9 years, and the actual transaction price is getting lower every year. It’s hard to ride a tiger, and it’s hard to get back. It’s hard for the price of members who have fallen to rise again.

At the same time, with the passage of time, the ceiling of Iqiyi’s membership has emerged. According to its official data, in mid-2016, the number of paid members of the platform was 20 million. By the end of 2017, the membership scale had increased to 50.8 million. In 2018, a total of 36.6 million was added, reaching 87.4 million. In Q2, 2019, this figure exceeded 100 million for the first time, and reached 107 million by the end of the year. In this year’s Q2 financial report, the number of members was 105 million, not rising but falling.

The scale growth is stagnant, there is no hope of raising the unit price, and the road to future growth will be blocked, and no one will sit still. Complementing Gong Yu’s complaint that the price is too low, iQiyi has taken a more effective step: it is not feasible for gold members to raise prices, so create another Star Diamond member. That is, VVIP after VIP.

"Advertising revenue and membership income can’t cover the cost. It is inevitable that the platform will explore value-added services and ladder payment outside the basic members. The loss problem of the video platform is more prominent, so the performance is more radical, "said the above-mentioned insiders.

According to the "Webcast Performance of Member Content in the First Half of 2020" released by Yunhe Data, as of June this year, more than 85% of the online dramas broadcast by iQiyi, Tencent Video, Youku and Mango TV were on-demand in advance. Some platforms choose a direct finale similar to iQiyi, and some platforms choose VIP to watch next week first. But no matter which mode, 3 yuan/Ji’s ability to absorb gold is imaginable.

Last year, the advance screening event in Joy of Life came first, which should belong to the rights and interests of paying users, but it has to be paid twice. In the face of the strong move of the rule makers, although users have obtained the support of jurisprudence, they still have to accept the reality that VOD is thriving ahead of schedule and VVIP is on top of it.

Many cases can also be found outside the video platform. For example, a few months ago, QQ music was tested in small batches, and advertisements were inserted in the middle of song playing, which attracted netizens to ask questions and collectively vomit. The industry will interpret this platform as a "coquettish operation" that is dissatisfied with the existing income and increases advertising space in disguise to generate income.

This also goes back to the reason why ordinary users should be brought into the membership pool first, and the platform will like to accept the new rules and continue to recharge. No, the platform has earned money from the basic membership package and an active user, and there is no loss in itself.

Mature mind, the second crop of leeks is not easy to cut.

After all, leeks are leeks, which should be cut, but I am afraid that this leek is not so easy to cut.

Looking back, in the early days of domestic Internet development, most platforms held the banner of free to attract users. Free network disk space, free high-speed download, free high-definition movies, free song download … In the cognition of many users, Internet service is equated with free. Therefore, at that time, the biggest threshold for the platform to save money from users’ pockets was that users did not establish the awareness of paying at all.

Today is different from the past. After years of market education, the overall paid atmosphere of the Internet is getting better and better. The expansion of the scale of paying users on various platforms is an example. This also means that the leeks that can be cut have basically been cut.

The external factors of Iqiyi’s growth dilemma should be attributed to this. Ten years after the establishment of the platform, the membership business has been online for nine years. It is conceivable that all the paid members that can develop have basically developed, and it is difficult to increase the membership scale substantially in the future.

However, investors will not sympathize with iQiyi. After all, there are still more than 10 billion loss holes to be filled every year. The 2019 financial report shows that iQiyi’s annual revenue is 29 billion and its net loss is 10.3 billion. Helpless, only swing the sickle at the second leek.

After the last round of harvesting, will the mature second-crop leek continue to pay the bill? Not necessarily.

Recently, Iqiyi and JD.COM launched a joint membership activity, and you can buy a two-member annual card for 118 yuan. "It’s just that the membership of iQiyi will expire next week, and I can finally delete iQiyi." In the comment area of a related report, this netizen comment won the most praise.

The strength of the discount is obvious, but netizens did not unanimously call for it, but rationally speculated to discuss whether 118 yuan is worth it.

Most of the supporters affirmed the quality of the platform dramas. "Iqiyi has a lot of suspense dramas recently, and" Hidden Corner "and" Silent Truth "are all good", and some netizens said that they had already recharged the dramas before; The reasons for opposing one faction are also quite sufficient, and collectively spit out the membership rights and experiences of iQiyi. "There are advertisements as well as members! You can’t skip it yet! There is also on-demand in advance! "

According to the marginal diminishing effect, the stimulating effect of price reduction methods that have remained unchanged for many years on users’ impulsive consumption is gradually weakening. "Last week was not just the bottom of the exploration, so it was explored again." Some netizens expressed dissatisfaction with the frequent bottom of prices. "Now I have to consider 99."

On the one hand, there is pressure from investors, on the other hand, there are complaints from users. The platform caught in the middle failed to give a satisfactory solution to both parties.

In business, it is understandable to explore new growth space. However, while being responsible for investors, the platform must also be responsible for users. The platform can provide high-quality value-added services, which is still the key for users to pay or not.

In November last year, Mango TV also sold the head IP "NZND Ice-breaking Concert" of the detective series to the audience in a single episode at the price of 3 yuan, a member of the single program, and 10 yuan, a non-member one week before the launch of Detective Star 5. The validity period was one week. However, because the purchased single piece of content is only a prelude to a feature film of a certain program, Mango TV’s advance on-demand water test response was flat, which not only lowered the douban score of the current program, but also was reprimanded by many fans for eating ugly.

Referring to foreign successful cases, although the growth soil is different, it provides better content and a more perfect membership system, so that the rights enjoyed by users are worthy of the fees they pay. Let users be willing to pay, instead of tying users’ wallets through the overlord clause, which may be more promising to enter a benign growth track.

After all, the essence of paying members is to manage users, that is, to serve high-value users well and bring new high-value users through their word of mouth. This requires that major platforms can form closer interaction with their own member users through continuous iteration and improvement of the membership system, and improve their experience and emotional experience, so as to obtain sustainable benefits and word-of-mouth recommendations.

Therefore, before you make a careful consideration of VVIP, please take care of VIP service first.

CCTV News:In Shanghai, the number of domestic workers who are willing to stay at their places of work has increased significantly compared with previous years.

Although there is still some time before the Spring Festival, many domestic workers in Shanghai have made up their minds not to go home this year. Some aunts are going to work overtime during the Spring Festival to make money, while others are going to relax completely.

For enterprises, this year’s situation is also very different. According to statistics, about 95% of the more than 500,000 domestic workers in Shanghai come from other places. In previous years, only 30% will stay in Shanghai, but this year, almost 70% of domestic workers choose to stay.

　　CCTV News:The "belated" British Prime Minister Theresa May has arrived in China for three days, which is her first visit to China since she took office. This "whirlwind visit to China" has attracted global media attention.

　　"Antie May", Chinese for "Aunt Mei", is a nickname given to the British female prime minister by the friendly people of China. "Very honored!" The family-like address clearly made Mei Yi feel at home. But I believe that when she returns to China, she will also return home with a full load.

　　"Brexit" is the primary core issue that Theresa May faced after she became prime minister. Her diplomatic visits are basically concentrated in Europe. This official visit to China shows that she attaches importance to China and hopes to create a new situation for the relations between the two countries.

　　President Xi’s visit to Britain in 2015 ushered in a "golden age" of Sino-British relations, and this time, the British side claimed to create an upgraded version of the "golden age" visit. So, what’s important about this visit? What are the "golden" highlights of Sino-British cooperation?

　　Why Wuhan is the first choice for a trip to China after a year?

　　According to British media reports, as early as September 2016, theresa may, who has just taken up his new job, received an official invitation to visit China when he attended the G-20 Summit in Hangzhou. In February 2017, No.10 Downing Street announced that theresa may would visit China later that year. However, influenced by many domestic factors, it took several delays to promote today’s visit to China, which has been counted for nearly a year. Therefore, it has also been called "late arrival" by the media, which has aroused enthusiastic attention from all walks of life.

　　It is different from Macron’s choice of "the ancient capital Xi ‘an" as the first stop of his first visit, and starting his visit to China from the eastern starting point of the ancient Silk Road. The first stop of Theresa May was in Wuhan, and it only stayed for one morning. However, as can be seen from the itinerary, the pace is quite compact, and the activity time is measured in 15 minutes.

　　Theresa May and his party came to Wuhan University at the first stop to attend the Hubei British Education and Cultural Exchange Exhibition, and interacted with students. At the event site, Theresa May said that there are more than 150,000 China students studying in the UK, and the cooperation in the field of education enables young people in China and Britain to learn from each other and communicate with each other, and the cooperative relationship in our cherished "golden age" can also develop better and continuously.　　

　　Later, I visited the booth of Wuhan University’s school history and the booth of Wuhan University Debate Team, talked with the members of Wuhan University Debate Team, and then had a cordial interaction with the students of Wuhan No.49 Middle School. The students said hello to Theresa May in English.

　　The visit went straight to the theme of "education" and frequently interacted with students. From the choice of the first stop, it is not difficult to see that Theresa May attaches great importance to educational cooperation with China, focusing on exerting its soft power and focusing on the advantages of British education.

　　Wuhan is an important educational center in China and one of the cities with the largest number of students in the world. It is understood that 17 universities in Hubei Province and 12 universities including Manchester University in the United Kingdom have jointly established 27 cooperative education projects, and eight Confucius Classroom Centers in Northern Ireland jointly established by universities in Hubei Province and the University of Oster in the United Kingdom are also well received by local people.

　　In fact, Theresa May has always attached importance to the development of education since she took office, which can be seen from her administrative measures. Her "first fire" in domestic policy is to burn to education. She expects that educational reform will bring fairness to the country and emphasize elite governance, which is also her consistent administrative style. And the Theresa May delegation to China, also has the President of Manchester University, thus, Mei Yi is well prepared.

　　On the other hand, Theresa May is under pressure in Britain because of the differences in the specific practice of Brexit, and it is necessary to seize the opportunity to convey more positive information to the British people during his trip to China. Education has once again become a diplomatic trump card for Mei Yi’s visit to China. It is reported that China citizens are already the largest group of overseas students in Britain. At present, there are 155,000 China students in Britain, which alone brings 5 billion pounds of income to the British education industry every year.

　　According to British media reports, on the same day, the Theresa May government announced a series of cooperation projects with China in the field of education, with a total market value of 550 million pounds. This includes further expanding the previous exchange program of mathematics teachers between the two sides to 2020, and continuing to send 200 British mathematics teachers to China for exchange and study in the next two years; China and Britain have jointly initiated personnel training in preschool education.

　　The Chinese and British governments have always attached great importance to exchanges and cooperation in the fields of humanities and education. Britain is also one of the first three countries to establish a cultural exchange mechanism with China.

　　9 billion pounds of big orders related to the construction of Xiong’ an Science and Technology City! The focus is on these areas.

　　On the second stop of her visit to China, in Beijing, Teresa May ushered in the highlight of her visit and sought to strengthen economic and trade cooperation between China and Britain.

　　Theresa May attended the annual meeting between the Chinese and British prime ministers, and the Chinese and British prime ministers reached an important consensus on jointly promoting free trade. While the meeting was still in progress that afternoon, Theresa May sent an invitation to welcome Premier Li Keqiang to visit Britain as soon as possible and hold a new round of annual meeting between British and Chinese prime ministers.

　　With Britain’s withdrawal from the EU, how can the post-Brexit era be broken? Britain will also look further to the world and strive to build a "global Britain", of which China is a very important part. The "Belt and Road Initiative" advocated by China is highly compatible with theresa may’s "Global Britain" strategy. The upgrade of the "golden age" between China and Britain came together in the common "strategic opportunity period" of the two countries.

　　British Prime Minister Theresa May published a signed article in the Financial Times on January 31st, saying that with China’s opening to the outside world, China’s rapid economic growth has benefited British enterprises.

　　Earlier, it was reported that the "luxury" business group accompanying Teresa May’s visit to China included representatives from more than 40 companies, universities and industry associations, covering many industries such as finance, trade, medicine, education, communication and transportation. These include HSBC, BP, Standard Chartered Bank and Aston ⋅ Well-known enterprises and universities such as Martin, AstraZeneca Pharmaceutical Company, Inmarsat and Manchester University. According to British media, this is the largest visiting delegation since Theresa May became prime minister. The European Times Network even sighed that so many companies are about to move the whole of Britain!

　　On February 1st, China’s Ministry of Commerce announced at a regular press conference that during British Prime Minister David Theresa May’s visit to China, China and Britain will sign a 9 billion pound economic and trade cooperation agreement, covering the construction of the Belt and Road Initiative, finance, agriculture, science and technology and other fields. The two sides also agreed to jointly build Xiong ‘an Financial Technology City and Qingdao Zhongying Innovation Industrial Park.

　　The big order of 9 billion pounds has been made, and the next direction of Sino-British cooperation is to further promote Sino-British cooperation in the construction of the Belt and Road, strengthen cooperation in the field of innovation, and strive to raise the economic and trade relations between the two countries to a higher level.

　　In 2017, the China-Europe train, which originated in Yiwu, Zhejiang Province, traveled more than 10,000 kilometers and arrived at Bajin Railway Station in east London, becoming the first freight train in China to arrive in the UK, and was also regarded as a landmark event of the "Belt and Road" cooperation between China and Britain.

　　Britain is the first western country to apply to join the AIIB, and it is also the second country to inject capital into the infrastructure construction of the AIIB after China. Britain believes that Britain is a "natural partner" of China’s Belt and Road Initiative, and has announced that it will set up a special envoy for the Belt and Road Initiative, set up a Belt and Road Committee composed of senior business leaders, and further promote the Belt and Road Initiative. The UK Export Finance Agency is also prepared to contribute 25 billion US dollars to support the Belt and Road Initiative.

　　Britain has actively carried out "One Belt, One Road" cooperation with China, and various pragmatic cooperation measures have set an example for other western powers.

　　China is Britain’s second largest trading partner outside the EU. While Britain seized the opportunity of China, China combined its own advantages to connect with Britain’s economic revitalization plan with the Belt and Road Initiative, forming a cooperative situation of mutual benefit and common development. It is reported that at present, more than 500 China enterprises have settled in Britain, and their investment projects have extended from traditional fields such as trade, finance and telecommunications to emerging fields such as new energy, high-end manufacturing, infrastructure and R&D centers. By the end of last year, China’s accumulated financial direct investment in Britain and Africa reached US$ 19.14 billion. Britain has become China’s second largest investment destination in the EU.

　　There is no doubt that Sino-British economic and trade cooperation has entered the "fast lane". The cooperation between China and Britain around the "Belt and Road" is mutually beneficial and win-win. With the further expansion of two-way investment, bilateral trade is developing in a more healthy and balanced direction. The "Belt and Road" initiative will usher in a new era of Sino-Western cooperation and mutual learning between East and West. (Text/Tian Hong)

One of the common fish dishes on the dining table is pomfret. Among all species of pomfret, pomfret (also called Pampus argenteus) is the most delicious. Isn’t there a saying, "There are partridges in the mountains, and horse mackerel in the sea"?

Pampus argenteus Image source: wikimedia

But even if you are a seafood glutton, you may not have seen the real silver pomfret. In fact, even many fishermen don’t know that live silver pomfret actually looks like this: there is a black belt on it.

Why haven’t most people seen the real silver pomfret? Things should start with the fact that silver pomfret is getting more and more expensive.

Silver pomfrets were originally widely distributed in the southeast coast of China and near the Indian Ocean. They are not only the seafood that our people love, but also enjoyed by Koreans, Japanese, Indians and Kuwaitis.

Fried pomfret. Image source: wikimedia

But have you noticed that silver pomfret is becoming more and more expensive and smaller? This is mainly because since the 1990s, the number of silver pomfret in the waters near China has been decreasing year by year.

Not only China, but also other countries that love to eat silver pomfret can’t catch much silver pomfret.

For example, the number of silver pomfret in Indian Ocean waters is also declining. According to the statistics of India’s Central Marine Fisheries Research Institute, the number of silver pomfret along the Indian Ocean coast decreased from 34,072 tons to 27,515 tons in 2011-2012, a drop of 20%.

Image source: wikimedia

Because the price is higher than that of other pomfrets, some vendors will use the less delicious but very cheap pomfret (also known as fighting pomfret, China pomfret, Pampus chinensis) to mix the pomfrets. You may have eaten fake silver pomfret for many years and you don’t know it.

Pampus chinensis is very similar to silver pomfret. Image source: FishBase.se

Will the braised silver pomfret be extinct in the future? Why not raise silver pomfret artificially?

Foodies who don’t want to create a generation gap in food have actually taken action long ago, but countries have not succeeded in half a century.

As early as the 1960s, people began to try to breed silver pomfret artificially, but at that time, silver pomfret fry often died after a few days of incubation. Shi Zhaohong, a researcher at the Donghai Fisheries Research Institute of the Chinese Academy of Fishery Sciences, said that this is why the cultivation of silver pomfret has always been a "world-class" problem, and it is therefore called "the most difficult fish to raise in the world".

Image source: wikimedia

This can also explain why, in 2000, the Mariculture and Fisheries Department of Kuwait Institute for Scientific Research, which achieved a survival rate of 4%, called its achievement a "breakthrough".

So, why is silver pomfret difficult to raise?

The first reason why silver pomfrets are difficult to raise is that their scales are really brittle. Their scales are very small and few, and they will fall off with a little touch. And once they lose their scales, they are easy to die of infection.

Secondly, silver pomfret is still "blx". They are very timid. When the waves are big and the water is salty, when the water is weak, they will scamper and lead to scaling.

When the silver pomfret dies, it will also take away a mysterious organization, that is, the black belt.

There is a black belt on the lower caudal fin of live immature silver pomfret. Image source: See Watermark

In fact, the lower caudal fin of immature silver pomfret is very long and black, sometimes twice as long as the upper caudal fin. Shi Zhaohong said that about half of the caudal fin of silver pomfret will be extended into a black belt, which will fall off after the death of silver pomfret, but researchers are not clear about the role of this black belt at present.

That’s why even fishermen don’t know what live silver pomfret looks like.

The third difficulty in artificial breeding of silver pomfret lies in taking eggs.

To raise silver pomfret artificially, you must first get fish eggs, right? But the wild silver pomfret will die as soon as it comes out of the water, and it won’t give you a chance to keep seeds at all.

So, how about taking "essence" from dead fish?

Shi Zhaohong said that they haven’t tried it before. However, as soon as the wild female silver pomfret struggled out of the water, the eggs were "pulled" into the sea.

Later, researchers in China and Kuwait finally came up with a solution.

At that time, in order to get the sperm and eggs of silver pomfret, researchers in China directly caught fish in seawater, and then artificially inseminated them on the spot when they came out of the water. Around 2000, researchers in Kuwait also got fish eggs from the wild environment.

Getting fish eggs is only a small achievement, because the larvae of silver pomfret are difficult to raise.

Silver pomfret likes to eat live jellyfish and all kinds of jelly-like plankton, and does not eat granular feed. But feeding jellyfish to them will be troublesome and costly.

In 1998, researchers from Kuwait Institute of Science came up with a method called Artemia nauplii. After being fed with shrimp for a period of time, little silver pomfret can adapt to fish feed, and then they switch to fish feed.

Artemia nauplii. Image source: Matthias Wiesensee

At first, Shi Zhaohong and his colleagues used a similar method. They first raised a batch of shrimp and rotifer (Brachionus plicatilis), fed them to small fish, and then turned them into feed.

Despite the reversal from "can’t" to "can", the commercial value of artificial silver pomfret 20 years ago was not clear. In 1998, the survival rate of fry in Kuwait was only about 4%. In 2009, the survival rate of silver pomfret fry of Shi Zhaohong’s team was 14%. Compared with other commercial fish species, this survival rate is really not easy to get.

Image source: wikimedia

But later, Chinese researchers improved the seedling raising technology.

When promoting silver pomfret fry in 2019, Wang Yajun, an associate professor at the College of Oceanography of Ningbo University, said that the survival rate of silver pomfret fry cultivated in China has reached more than 75%, and the number of seedlings has reached more than 200,000. The breeding technology level is leading in the world and the number ranks first in the world.

What method did they use?

It turned out that they used raw seafood to "cook" the silver pomfret fry. They let the jellyfish eat the feed first and turn it into a "Trojan horse", and then feed the jellyfish wrapped in feed to the silver pomfret. From snacks to jellyfish stuffed with feed, silver pomfret can gradually adapt to feed.

Image source: Network

However, even if the silver pomfret learns to eat feed, the problem is only half solved, because the adult silver pomfret really eats badly.

Other commercial fish species can eat feed that floats on the water surface or sinks at the bottom of the water. For example, cheap golden pomfret (Trachinotus blochii) can eat the feed floating on the water at will, so they are easy to raise and cheap.

Trachinotus blochii. Image source: wikimedia

But silver pomfret can’t. Their mouths are not "normal": the upper jaw of silver pomfret can’t move because it is covered with skin, so it can only rely on the lower jaw to open its mouth and shut up.

But their jaws are long, and it’s a long story. In short, it’s a form of heaven and earth. In technical terms, the mouth of silver pomfret is "inferior" and there is no way to eat surface feed.

The upper lip of the silver pomfret can’t move (source: FishBase.se)

Well, then you can always eat underwater feed, right?

Silver pomfret doesn’t eat either.

Of course, this can’t be blamed on silver pomfrets, because their bodies are flat and flat, and they have to swim all the time to avoid rollover. If you eat enough in one breath, you may lie flat on the bottom of the sea and scratch your scales and die. That’s why they don’t touch the bottom feed.

Because of its mouth and flat body, the silver pomfret can only eat food in the water, and it has to run after two bites, and then come back to eat after a while, much like you were chased to feed when you were a child.

But it is in the face of such a difficult silver pomfret that researchers have recently found a way to raise it artificially on a large scale.

The above-mentioned Shi Zhaohong team spent 20 years designing a special dining table and residence for the silver pomfret.

A feed net specially used for feeding adult silver pomfret. Image source: See Watermark

The silver pomfret dining table they designed is "suspended", which is very friendly to the mouth of the exotic silver pomfret, and the feed will not fall to the bottom to pollute the water quality; The farm is a medium-sized artificial seawater breeding pond.

Seeing that the silver pomfret has finally been fed by human beings, everyone must have shed saliva of relief. I hope that China’s breeding methods can be popularized as soon as possible, so that this delicious food will not be lost.

Plan and make

Original title: "You may have eaten this famous seafood, but you have never seen its true face before death! 》

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