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　　At present, in the flood-stricken areas, the insurance claim settlement work is being carried out in an orderly manner according to the principle of paying all the compensation and paying the compensation quickly. How to determine the loss of agricultural insurance caused by floods, and how to pay for the vehicles that car owners care about wading? Get to know ↓

　　According to the latest data from the State Financial Supervision and Administration, as of 10: 00 am on August 10th, insurance institutions in 16 disaster-stricken areas such as Hebei and Beijing received 234,800 insurance reports, with an estimated loss of 8.687 billion yuan. At present, 92,300 cases have been paid, with a compensation amount of 831 million yuan.

　　In terms of agricultural insurance, various insurance companies have opened a green channel for disaster claims. For areas with serious disasters and inaccessible personnel, satellites and drones are used for remote sensing survey and damage determination; Make quick compensation for clear responsibilities and losses.

　　In addition, the largest proportion of insurance reports in the disaster-stricken areas is auto insurance. In the parking lot of an insurance company in Zhuozhou, Hebei, the reporter saw that wading vehicles were constantly transported here by trailers, and many of them could only be scrapped because they were too deep in water. In order to speed up claims settlement, all insurance companies have set up "special affairs" in the disaster-stricken areas, and strive to complete the signing of the preliminary agreement within 48 hours and the related compensation work within three days by simplifying the relevant loss determination procedures. In response to the concerns of everyone, the reporter also interviewed people in the industry.

　　What kind of insurance can I buy to pay for the vehicle wading in the flood?

　　It is understood that vehicle water-related insurance does not exist as a separate insurance, but is bundled in car damage insurance. That is to say, vehicles that have purchased car damage insurance can apply for claims.

　　Wang Yanan, Deputy General Manager of Claims Department of PICC P&C Beijing Branch of China:After the fee reform, our car damage insurance covers the original water-related insurance, so the insurance company can pay for the vehicles affected by the flood as long as they buy car damage insurance.

　　How to identify different grades of car damage? How to settle claims?

　　According to reports, for flooded vehicles, the insurance industry has identified six levels of flooding: below the second level, that is, water enters the floor of the vehicle and is below the seat. At this time, it is usually treated by vehicle repair; If the flooding level is above Grade 4, that is, the water level is above the instrument panel, the insurance company will generally make a claim by presumption of total loss, and the insurance company will complete the loss determination in time. The specific amount of compensation shall be implemented according to the standards agreed upon when signing the insurance contract, and the amount of compensation varies according to the service life of the vehicle.

　　Wang Yanan, Deputy General Manager of Claims Department of PICC P&C Beijing Branch of China:If the vehicle is presumed to be a total loss, the insurance company will pay compensation according to the amount of car damage insurance agreed in the contract, and the subsequent residual value will be entrusted to a professional auction institution to auction the residual value. In our fastest case now, the customer signed the agreement of constructive total loss on the same day, and the settlement money can be paid to the customer’s account on the same day.

　　It is understood that at present, in Beijing and other places, under the guidance of the local regulatory authorities, various insurance companies are divided into districts, and they are responsible for the rescue and removal of all vehicles in the underwriting area through the way of ensuring townships and towns, and immediately carry out survey and damage assessment, and mutually identify the damage results.

　　Ma Yizhen, Head of Operation Service Department of China Taibao Property & Casualty Beijing Branch:Even if it’s a vehicle from another insurance company, we will come to rescue it. All our photos of the damaged vehicle are mutually recognized by other insurance companies.

　　It is the Golden Week of November, and there must be many people who will choose cars. Among them, there should be friends who go to BYD’s 4S shop. But when you know that BYD models mainly within 200,000 in China have sold more than 70,000 euros in Europe, do you dare to believe this is true? BYD seems to have a well-thought-out plan for choosing the most challenging battlefield in Europe. L7 was officially released, and since then, a product camp of "high and low collocation, not tired of work" has been formed, bringing more choices to consumers. But the appearance of these three models is too similar. Can you tell the difference between them? At the same time, another domestic brand, Geely, has also officially invested in Aston Martin, a traditional luxury sports car. Perhaps more passionate racing technology will be introduced into Geely cars in the future. Let’s wait and see to review the hot topics in Weibo last week.

　　I. Release of Ideal L8 and L7

　　Reading volume: 8.9 million

　　Event Review: After that, the ideal L8 finally came! Ideal L8 is a replacement model of Li ONE, with a small increase in size. It adopts a six-seat layout and continues to maintain the positioning of medium and large SUVs in Li ONE. The price is still 359,800-399,800 yuan. The whole system comes standard with four-wheel drive, magic carpet air suspension, 7.3.4 Dolby panoramic audio and video, front four-screen interactive system and NOA navigation and driving assistance system.

　　At the ideal L8 conference, Li Xiang said that on this special day, there must be One More Thing, that is, L7 will be listed soon, L7 Pro will cost 339, 800 yuan, L7 Max will cost 379, and 800 yuan.

　　Netizens are hotly discussing:

　　Comments: The ideal L8 new car has a body size of 5080×1995×1800mm and a wheelbase of 3 meters, reaching 3005 mm. It is positioned in a medium and large SUV, and its price is controlled within 400,000 yuan. In terms of product strength, Ideal L8 has introduced two versions of Ideal L8 Pro and Ideal L8 Max, and there are many high-level configurations worth looking forward to, such as the brand-new four-wheel drive extended-range electric drive system and air suspension, Dolby panoramic audio-visual system 7.3.4, front four-screen interactive system with HUD and NOA navigation assistant driving system. These configurations cover performance, assisted driving and intelligent cockpit.

　　Let’s take a look again. In terms of body size, the length, width and height of the new car are 5050/1995/1750mm and the wheelbase is 3005mm, which is in line with the five-seat layout. In addition, the new car also offers 20-inch and 21-inch rims, and two styles of silver gray and black gray are available.

　　The ideal L7 Pro is equipped with the ideal AD Pro intelligent assisted driving system, which finally reaches 128TOPS；. The ideal L7 Max is equipped with the ideal AD Max intelligent assisted driving system. It is equipped with dual NVIDIA Orin-X computing chips, which can efficiently process the fusion signals of high-definition camera, laser radar, millimeter-wave radar and ultrasonic sensor, and finally reach 508TOPS.

　　In Li Xiang’s own words, if L9 is compared to iphone 14 pro max, then L8 is iphone 14 pro, and L7 can be regarded as iphone 14. His metaphor is very apt, and it also shows that the ideal models are very interested in intelligent performance and longer cruising range.

　　However, some people pointed out directly that these three cars are too close in appearance. I’m afraid this is also the three similar models that can be found in the same brand at present. Driving on the road, it is estimated that even the owner himself may not be able to distinguish the differences between them.

　　But in fact, the ideal approach is very targeted, covering different fields from high to low, and the price is further explored. Like a chain, it is closely linked. According to the previous delivery of L9, L8 and L7 should not be too bad, so the pressure on other brands can be imagined.

　　Second, Geely Automobile shares in Aston Martin.

　　Reading volume: 95 million

　　Event Review: Zhejiang Geely Holding Group Co., Ltd., the largest private automobile enterprise group in China, announced that it has completed the acquisition of 7.60% of the shares of British ultra-luxury performance brand aston martin Lagunda International Holdings.

　　Li Donghui, CEO of Geely Holding Group, said: "We are very happy to officially become an investor in aston martin. Geely Holding has rich experience in supporting the transformation of shareholding enterprises, as well as deep technical accumulation in the fields of super electric and intelligent networking, which will help aston martin achieve greater success in the future. Looking forward to discussing opportunities for cooperation with aston martin, aston martin will continue to adhere to its development strategy and strive to achieve long-term sustainable growth and enhance profitability. "

　　Netizens are hotly discussing:

　　Comments: On the road of "Buy in buy buy", Geely didn’t let Chinese down. After so many years of mergers and acquisitions at home and abroad, Geely Holding has now formed nearly 10 brand matrices, including Geely Automobile, Link, Volvo, Krypton, London Taxi (British Manganese Copper), Proton and Lotus (Lotus), Taili Flying Car, smart Elf and Renault Korea, covering low-end brands and luxury brands.

　　In April this year, Aston Martin announced the Racing Green strategy, indicating that ――Valhalla, the first plug-in hybrid model, will begin delivery in early 2024; And in 2025, the brand’s first pure electric vehicle was launched. The company hopes to complete the electrification transformation by 2030, 95% of its cars will be electrified, and the remaining 5% of internal combustion engine sports cars will be exclusive to the track.

　　From the background, any brand can’t avoid experiencing electrification reform, especially some old luxury models, and electrification is particularly important for them. On the road of electrification transformation, and in the future market development, there is no doubt that the China market cannot be ignored. In order to get better development in the China market, as well as get more funds and other support, choosing Geely can be regarded as "getting the moon first with the advantage of proximity".

　　Third, Porsche’s market value exceeds Mercedes-Benz BMW.

　　Reading volume: 340,000

　　Event Review: On Thursday, September 29th, local time in Frankfurt, Porsche was listed on the Frankfurt Stock Exchange in Germany. This is the largest IPO in Europe in recent ten years and the second largest IPO in German history. The listing price was finally determined to be 82.50 euros per share. The initial price of Porsche was 84 euros per share. At present, its share price has risen slightly, and its market value now exceeds 75 billion euros, surpassing BMW and Mercedes-Benz, making it the second largest listed company in Germany after Volkswagen Group.

　　According to the latest price, the market value of Porsche reached 78.5 billion euros, far exceeding the market values of Mercedes-Benz and BMW, which were 57.5 billion euros and 46.2 billion euros respectively. Among the global automobile manufacturers, Porsche ranks fifth, and the top four manufacturers are Tesla, Toyota, BYD and Volkswagen Group.

　　Netizens are hotly discussing:

　　Comments: To be honest, as such a well-known global automobile manufacturer, Porsche has just been listed. Please forgive my ignorance. Among the global car companies, the fifth position is worthy of everyone’s love for Porsche.

　　According to the prospectus, in the first half of this year, Porsche achieved sales revenue of 17.922 billion euros, an increase of 8% year-on-year; Operating profit was 3.48 billion euros, up 24.64% year-on-year; The profit rate of sales is 19.4%. In 2021, Porsche’s global car sales increased by 11% to 300,000 vehicles, breaking through the 300,000 vehicle mark for the first time. Among them, China is the largest market for Porsche. In 2021, Porsche delivered 96,000 vehicles in China market, up 8% year-on-year.

　　It is not difficult to see that in the Volkswagen Group, Porsche is still a very "fighting" member. From the perspective of contribution profit and bicycle profit rate, Porsche is a very strong existence, and it is enough to become the "eye of the hand" in the Volkswagen Group. Of course, there is another market that Porsche can’t leave, that is, the China market, or more confidently, the China market has surpassed North America and Europe to become the most important overseas market for Porsche.

　　With the listing of Porsche, people inside and outside the industry are paying more attention to the future development of Porsche. In this regard, Obermu, Chairman of Porsche Global Executive Board, once said, "The future of Porsche is electrification. By 2025, our goal is that the sales of electrified vehicles will account for about half of the global new car sales, including plug-in hybrid and pure electric vehicles. By 2030, our goal is that pure electric vehicles will account for more than 80% of new car sales. "

　　Again, any automobile brand is inevitable in the electrification era. The China market is not only a battleground for global automobile manufacturers, but also hopes to see more outstanding brands of our own, so as to seize the opportunities in the new round of competition.

　　4. BYD models sell for 500,000 yuan in Europe.

　　Reading volume: 1.25 million

　　Event Review: Recently, BYD started pre-sale in Europe and launched three models, which will be sold in Norway, Sweden, Denmark, the Netherlands, Luxembourg, Germany and Belgium. It is worth noting that among the three models, two of them cost as much as 72,000 yuan (500,827 yuan) and the other one costs 38,000 yuan (264,105 yuan).

　　Of course, when China car companies collectively marched into Europe, many people applauded, but at the same time, they also raised some concerns about the prospect of China brand in Europe. First of all, cars made in China will be subject to a 10% tariff if they are exported to the EU. Of course, domestic production in Europe seems to solve this problem. However, when the number of China brand cars on the European roads increases, it is likely to stimulate trade protectionism in EU countries. Unlike Norway, other EU countries have the interests of traditional car companies to protect.

　　Netizens are hotly discussing:

　　Comments: We all know that BYD is absolutely leading the way in China this year, but it never occurred to me that in Europe, where cars are based, BYD can also sell his car for 70,000 euros, which is the price of a standard luxury car. BYD is really amazing.

　　It is reported that the three models of Han EV, Tang and Yuan PLUS will also be unveiled at the Paris Motor Show in France in October, and will be delivered in many European countries, including Norway, Denmark, Sweden, the Netherlands, Belgium, Germany and other countries. Before the end of this year, BYD will further explore the French and British markets and provide local consumers with high-quality new energy passenger cars and supporting services.

　　It is different from BYD’s previous export areas and business, compared with those economically underdeveloped areas and areas with weak industrial base, such as Chile and Mexico in South America and the Philippines in Asia. This time BYD chose Europe, the car center, as the most challenging market. "Knowing that there are tigers in the mountains, BYD seems to be full of confidence in its technology and excellent product strength."

　　At present, BYD’s footprint has spread all over more than 70 countries on six continents. Not long ago, BYD just entered the Japanese market. In addition, this time, it entered Europe, challenging the old-timers who were n years earlier than their own "little brother" in the automobile industry, from recruits to "learning tyrants". BYD’s performance is indeed remarkable and admirable.

　　As mentioned above, the China market is a battleground for all brands, but there are no real luxury brands going abroad from home. Maybe BYD can achieve this goal for us, so let’s wait and see.

　　V. 2022 Tesla AI Day

　　Reading volume: 53.49 million

　　Event Review: On the 2022 Tesla AI Day held on October 1, Beijing time, Tesla’s head Musk said that if robots are ubiquitous in the future, the human economy will develop better, and people can choose to do manual work, but this is not necessary. We can choose more mental work.

　　In addition, he also showed the scene of working with Tesla robot, which can be made in the factory or watered in the office.

　　Musk has confirmed that the hands in Tesla AI DAY’s main vision are Tesla robots, and they are real shots, not CG animations.

　　Netizens are hotly discussing:

　　Comments: On the first day of the National Day holiday, Tesla came to do things again. On 2022 AI DAY, Tesla can be said to have brought a lot of dry goods, such as Tesla’s "Optimus Prime", but in business, we still pay more attention to the technology related to car driving, which has to be mentioned-"fully automatic driving system (FSD)".

　　Automatic driving is divided into L0-L5. At present, most of the smart cars and fuel vehicles in China are equipped with L2-level driving assistance, which is far from the real automatic and intelligent driving that we often say.

　　Not to mention L5 level, even reaching L4 level is very difficult. Among the automobile manufacturers, Tesla’s FSD automatic driving assistance system has reached the second level, and some functions have reached the third level. In August this year, Tesla began to push the latest beta software FSD Beta 10.69 to car owners.

　　Up to now, 160,000 users around the world have joined the FSD Beta project, which is an 80-fold increase compared with 2021. Up to now, Tesla has trained 75,000 models, and one model can be trained every 8 minutes. So far, 35 version updates have been pushed.

　　To be more specific, in the current version, FSD can fully realize automatic driving to a certain extent, and it will be more reasonable to deal with road conditions and other traffic participants in traffic conditions. Of course, these will benefit from the "automatic driving neural network" that we can’t see.

　　In terms of data labeling, Tesla has also made some breakthroughs. Now, Tesla said that it has developed an automatic data annotation technology, and is doing data annotation for 500,000 segments every day. Perhaps soon, more perfect driver assistance functions can be assembled on Tesla’s models, which may be the reason why many young people are very persistent about Tesla.

Domestic service personnel are being trained.

　　Text/Figure Yangcheng Evening News reporter Zhou Cong correspondent Yue Renxuan

　　With the improvement of people’s living standards and the accelerating process of population aging, as well as the implementation of the "two children in an all-round way" policy, the demand for domestic economics in Guangdong is increasing. The data shows that by the end of 2018, there were 14,700 service enterprises in Guangdong’s domestic service industry with more than 960,000 employees. There is a huge talent gap in the domestic service industry.

　　Yesterday, the Provincial People’s Social Welfare Department issued the "Work Plan for Promoting Employment by Implementing the" Southern Guangdong Home Economics "Project in Guangdong Province" (hereinafter referred to as the "Plan"), proposing 22 specific measures to effectively solve the bottleneck restricting the development of domestic service and fully solve the problem of domestic service.

　　In the eyes of practitioners, what are the "pain points" in the development of the industry? How will the implementation of "South Guangdong Project" promote the standardized, orderly and healthy development of the industry and expand the supply of quality services? In the past few days, the reporter of Yangcheng Evening News visited a number of enterprises on how to break through the domestic chaos, and visited how the employees in the domestic industry viewed these problems.

　　Who will be the nanny in the future after the older generation quits?

　　"Although the domestic industry is a sunrise industry, people engaged in the domestic service industry are getting old." Ma Baolan, an expert and instructor in maternal and child care, has been working in the field of domestic nursing for many years. In 2005, she returned from Switzerland and became the first professional lecturer in China.

　　"The domestic industry rose in the 1990 s. At that time, it was generally laid-off workers who did domestic work." Ma Baolan told reporters that behind the huge demand of the domestic industry, there are "stubborn diseases" that have existed since the rise of the industry: from the management to the bottom employees, domestic workers are seriously aging, with a weak sense of standardization and a weak professionalism.

　　Ma Baolan told reporters that the age of 30 to 45 is the golden age for nanny work. At present, most domestic service workers come from rural areas, with low technical content and low social identity, which makes young people flinch from this industry.

　　"Now most people still feel that the nanny’s work is not decent and has no status. Traditional concepts are an important reason for preventing more people from entering the domestic service industry. " Ma Baolan believes that this is a flaw in our culture. If we don’t change these "arrogance and prejudice", no one will be a domestic worker in the future. "When the older generation of nannies quit the market, if there is no young blood supplement. I am afraid that there are no people available in the domestic industry. "

　　At the same time, the domestic industry lacks not only domestic service personnel, but also domestic high-skilled talents and management talents. "There are two main sources for the management of domestic enterprises: one is to be a nanny, a new moon, and start a business; The other is a university graduate who is optimistic about this industry, but this source accounts for a very low proportion. " Ma Baolan said.

　　Countermeasures:

　　Encourage technical colleges to offer domestic service majors.

　　The reporter visited and learned that there has been a long-standing call for colleges and universities to offer home economics majors. In this regard, Guangdong has put forward a skill improvement action plan in the "South Guangdong Home Economics" project. According to the relevant person in charge of the Provincial People’s Social Welfare Department, Guangdong will increase the training of domestic service personnel in technical colleges and expand the scale of independent enrollment for the old Soviet areas and ethnic areas.

　　Encourage the province’s technical colleges to set up domestic service majors according to market demand, build a number of provincial-level key and characteristic majors of domestic service technical skills talents, and give policy and financial support according to regulations.

　　At the same time, the student aid policy will be implemented according to the regulations, so that students from poor families who are willing to attend technical colleges can enjoy 100% preferential policies for technical education. Support qualified technical colleges to use modern apprenticeship or enterprise new apprenticeship to carry out the training of domestic service professionals.

　　The training certificate is flying all over the sky, and the service stars are determined by themselves.

　　"We want to get systematic training to improve our skills and service quality, but such a domestic company is really hard to find." Ms. Zhang, who has 15 years of experience in domestic service, admits that in recent years, the content of domestic service has become increasingly complex, which puts higher demands on the skills of domestic service personnel. However, the training in the industry is mixed, which makes her headache.

　　Nowadays, all kinds of maternal and child nurse practitioner certificates, prolactin certificates and gold medal monthly certificates are flying all over the sky; The star rating of domestic service is self-determined, and there is no certain reference standard. The reporter visited and found that the domestic training market is mixed, which is regarded by the industry as the biggest obstacle to the healthy development of the domestic industry.

　　"Where there is a market, there is demand, and there is demand, there is interest." Zhu Deyi, president of Guangzhou Family Service Industry Association, said frankly that in the face of the "fragrant steamed bun" of domestic service, everyone wants a piece of it, and many training institutions that simply don’t understand domestic service came into being, playing "edge ball" to gain benefits, and even violating the law and regulations, making the market environment less perfect more chaotic.

　　The reporter learned that at present, there are three kinds of domestic training certificates: one is recognized by the labor department and issued by the labor department at the time of graduation, and the training institutions of such certificates can generally receive training subsidies given by the government and calculated on a per capita basis; The second is the certificate issued by the training institution itself; The third is that domestic training institutions carry out their own training, but in order to show "authority", they buy certificates issued by "shanzhai" societies from other places.

　　Zhu Deyi pointed out that although the National Standards Committee issued the relevant specifications for the domestic service industry and made detailed provisions on the access conditions for maternal and child care workers, it did not specify the specific issuing department of vocational qualification certificates. The classification of senior lunar calendar and star-rated lunar calendar is also assessed by domestic companies themselves.

　　In terms of fees, Zhu Deyi told reporters that "the employment prices of domestic workers are set by each company, and there is no certain reference standard, which is quite chaotic." Xiao Li, who has been engaged in the domestic industry for 78 years, said that at present, the service standards of the domestic industry are not uniform, which leads to the inability to unify pricing.

　　Countermeasures:

　　Screening high-quality institutions to undertake training tasks

　　"In view of the chaos in the industry, ‘ Nanyue Home Economics ’ During the implementation of the project, a group of institutions with good school conditions and high training quality will be selected in the industry to undertake the task of domestic service training, and policy and financial support will be given according to regulations. " The relevant person in charge of the Provincial People’s and Social Welfare Department said that at that time, relying on the public service platform of Guangdong remote vocational training, a column on domestic service skills training will be set up to carry out free distance training.

　　Encourage all localities to build demonstration bases for domestic service training with local characteristics, and establish no less than 10 municipal demonstration bases in each prefecture-level city in the Pearl River Delta region and no less than 6 in the eastern Guangdong, western Guangdong and northern Guangdong regions. Those identified as provincial-level domestic service training demonstration bases will be rewarded according to regulations.

　　Domestic servants and employers distrust each other.

　　"In fact, the work of domestic servants is not good either." Du Xiaojuan, general manager of Maoming Chengxin Youth Home Economics Service Co., Ltd. said frankly that conflicts and disputes between users and home economics service personnel still occur from time to time.

　　On the issue of "how to do housework", there are also many differences between the two sides. A new moon told reporters that many "non-professional" parents often make mistakes, which makes her in a dilemma. "I once met a young father, who decided that sunlight would be good for the baby’s bone development, and insisted on holding the child out in the sun. I could only shade the child from time to time, but he kept complaining. As a result, the baby stayed in the sun for a noon and several skins were sunburned."

　　In the interview, many nannies and hourly workers complained to reporters: the most difficult thing to accept is that employers don’t respect us. Some employers think that domestic servants are "inferior", bossing around nannies or hourly workers, or withholding wages at will. Some domestic servants who work as "casual workers" can only submit to humiliation.

　　"There is no shortage of nannies. What is lacking is a good nanny. What is lacking is ‘ Elderly nanny ’ . The elderly are looking for a nanny, and they still have requirements for their age. They are too beautiful and too young, and they are also required to chat and have a little hobby. " During the visit, a trainer of a housekeeping company bluntly said that many elderly people looking for a nanny are comparable to looking for a "wife", and they have to go through several levels: children’s approval, their own consent, and pleasing to the eye, and both sides must be able to talk.

　　Many managers of domestic enterprises also said that at present, the quality of domestic service personnel is mixed, and the nanny’s rough treatment of children and the elderly happens from time to time, which makes it difficult for employers to be completely at ease.

　　Countermeasures:

　　Carry out certificates and real-name management.

　　One side laments that "a good nanny is hard to find", while the other side complains that "there are too few good employers".

　　In this regard, the "South Guangdong Home Economics" project clearly proposes to establish a tripartite credit file registration and inquiry platform for domestic service enterprises, employees and employers, implement the certification and real-name management of domestic service employees, and build a new comprehensive management service system for domestic service industry with credit as the core.

　　The reporter learned that many cities have begun to build a domestic credit system. "This credit system should be two-way. Not only domestic workers should establish credit files, but also employees and customers should have a mutual evaluation system." Zhu Deyi, president of Guangzhou Family Service Industry Association, said that the association began to build a credit system in 2015. At present, the Association of official website has a credit inquiry platform for Guangzhou family service industry. Employers can query employees’ identity information, skills and job certificates on the platform, and the platform will also display employees’ past services and customers’ comments on them.

　　　　　　 CCTV News:Since 2014, with the development of mobile Internet, colorful bike-sharing began to appear in the streets of the city. At their peak, there seemed to be too many bike-sharing of major brands, and many cities were besieged by bicycles. But recently, in Beijing, many commuters who often use cars found that bike-sharing was not so easy to find.

　　　　　　 Recently, the reporter interviewed many places in Beijing and found that the number of bike-sharing on the road surface was significantly reduced than before. Take Beijing Caishikou subway station area as an example, the number of mobike put here every day has dropped from nearly 300 at the peak to more than 100 at present.

　　　　　　 Bicycle delivery personnel told reporters that through the company’s internal bicycle delivery system, the real-time number of each delivery point can be clearly known and deployed in a planned way as needed. At each bicycle drop-off point, there are also special personnel to maintain the condition of the car.

　　　　　　 In September 2017, the Beijing Municipal Transportation Commission issued a notice to implement the total amount control policy for shared bicycles. At present, there are 9 shared bicycle operating companies in Beijing, and the total number of operating vehicles has been controlled at around 1.91 million, down nearly 20% from the peak. It is understood that the number of bike-sharing in many parts of the country is decreasing. At the beginning of this year, Xiamen besieged bike-sharing with 300,000 bicycles, and 100,000 bicycles were idle, which caused a heated discussion. Therefore, Xiamen cracked down on bike-sharing, and the number of bicycles will be reduced by two-thirds. This year, bike-sharing will be reduced by a quarter, and the number of bicycles will be controlled to about 500,000. This month, Kunming reported the assessment of bike-sharing’s operation and management, and ofo sharing bicycles was at the bottom of the assessment for two consecutive months, and 10,000 bicycles will be recycled. In addition, the total amount of bike-sharing in Guangzhou and Shenzhen also showed a downward trend.

　　　　　　 It is difficult for users with frequent chaos in bike-sharing to find trust

　　　　　　 As a symbol of shared economy, bike-sharing has developed from a rush to disorderly development, to the total control that followed everywhere, and the problems in the development of bike-sharing cannot be avoided. For example, some people remove the seat, chain, tires, etc. of a bicycle, some people open the bicycle and find that it is a broken car, and some bicycles are left unattended in all kinds of unexpected places … …

　　　　　　 Mr. Yang, a citizen, told the reporter that last year he and his two family members each used cool bicycles to travel and paid a total deposit of nearly 1,000 yuan. However, he has not received the deposit for nearly a year since he applied for a refund. Mr. Yang still keeps the cool cycling APP in his mobile phone. He said that he would open it from time to time and look at it, hoping to receive the good news of a refund one day. But in fact, this APP is already in a state of no networking.

　　　　　　 It is difficult for car companies to return to the "brand line"

　　　　　　 Crazy financing — — Building a car — — Release — — Refinancing — — Remanufactured cars — — Re-launch led to a serious surplus in bike-sharing, coupled with high cost and lagging maintenance, which led to a surprising number of bicycles becoming criticized urban garbage, and bike-sharing enterprises were finally unsustainable.

　　　　　　 In Zhaojialiu Village, Bazhou, Hebei Province, there are large areas of bike-sharing piled up in the fields on both sides of the village road, with a number of nearly 3,000 to 4,000. These bicycles are of different quality, and some of them look new. The manager in charge of buying and selling told reporters that these cars are all in bike-sharing, where the local bicycle factory has a backlog of inventory.

　　　　　　 Facing the ever-expanding demand in bike-sharing, bicycle companies have also experienced the process from excitement to disappointment. A bicycle industry insider told reporters that when bike-sharing was booming, bicycle manufacturers all over the country rushed to join in the fun. Taking Tianjin as an example, bicycle companies such as Fujita and Flying Pigeon accepted a large number of production orders from bike-sharing.

　　　　　　 Fujita and Feige are large-scale bicycle manufacturers in Tianjin, and were once the main manufacturers in bike-sharing. The reporter wants to know about the manufacturing situation of these enterprises in bike-sharing, but he has never been able to contact the relevant person in charge.

　　　　　　 Bicycle industry insiders: "Now Tianjin has stopped, because they don’t place orders now, and now they are all integrating. Anyway, the injured ones will digest themselves. No way, he made some money in the early stage. bike-sharing has nothing to do, and it will have to close down after a long time. "

　　　　　　 Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "There are many reasons why bicycle companies are having a hard time. One of the main reasons is that they can’t become incremental. Since the increment has not been expanded and compressed, it may not be able to keep up with capital investment. "

　　　　　　 Wangqingtuo Town, wuqing district, Tianjin is the largest bicycle production base in northern China. The data shows that in 2015, the total output of bicycles in this town reached 12 million, and 2.6 million bicycles were exported, accounting for more than 10% of the total annual output of bicycles in the country. The person in charge of the industry said that being a bike-sharing is risky and not profitable. At present, many small production enterprises have transformed to produce export-oriented and sports bicycles and electric vehicles.

　　　　　　 Zhang Guisheng, director of Tianjin Wangqingtuo Bicycle Management Center, said: "For Wang Qingtuo, there should not be too many enterprises in bike-sharing in the future. Now it is to encourage enterprises to go out, explore the international market, take their own brand route, and transform into high-end bicycle products."

　　　　　　 [The first bankruptcy case in bike-sharing in China] bike-sharing recovery price: each 12 yuan.

　　　　　　 Xiaoming Bicycle has accumulated more than 4 million registered users and received a deposit of more than 800 million yuan. It completed two rounds of financing in one year. However, in just two years, Xiaoming Bicycle declared bankruptcy, which was the first bankruptcy case in bike-sharing.

　　　　　　 The debt is as high as more than 50 million yuan, including the deposit of 110 thousand users; The company’s assets are only 350,000 yuan in cash and bicycles scattered around. Recently, relevant announcements revealed that China Renewable Resources Development Co., Ltd. agreed to recycle Xiaoming bicycles according to each 12 yuan.

　　　　　　 After vigorous market expansion, the bike-sharing market has entered the "second half" of development since 2017. Now, many bike-sharing enterprises have closed down and shut down, and bike-sharing has changed from explosive growth to industry reshuffle.

　　　　　　 How should the bike-sharing platform operate next? The reporter specially contacted the customer service in mobike and the media personnel in OFO sharing bicycles, but unfortunately, as of press time, there was no response from the two companies.

　　　　　　 How should we standardize the future development of bike-sharing and make the sharing economy really convenient for everyone’s travel?

　　　　　　 Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "The next step of development is more about orderly competition, improving the protection of consumers’ rights and interests, and more about improving the user experience. The requirement for enterprises is not only that you build a car, but also the first step. You have to maintain the normal urban travel order, and you have to adjust the flow and direction of this vehicle. I think this series of problems is an important aspect of the bike-sharing platform’s main responsibility. "

　　　　　　 In August 2017, the Ministry of Transport and other 10 departments issued the "Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles", requiring strict distinction between enterprises’ own funds and users’ deposit prepaid funds, and earmarking them. At the same time, the New Deal also clarified the standardization of parking spots and the promotion of electronic fences, and proposed that the bike-sharing platform should improve its online and offline service capabilities.

　　　　　　 Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "The increase in the actual cost of vehicle damage is not only the result of competition, but also the damage caused by users’ poor use. Through the punishment of some untrustworthy behaviors, the quality of users will continue to improve, so your operating costs may be reduced in the future. "

　　　　　　 At present, OFO, mobike and other cities in China have started the credit deposit-free service. Experts said that the "Electronic Commerce Law" to be implemented in January next year clearly regulates the refund of deposits and strengthens the protection of consumers. We look forward to further clarification of the law, such as how to control the risks of deposits and how to implement special third-party supervision accounts.

　　　　　　 Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "If you have to collect a deposit, you must supervise the flow of the deposit and the deposit. This dynamic supervision should be done well. At the same time, we must try to avoid the collection of such deposits, because now this kind of credit supervision can be completely achieved through big data and credit. "

　　　　　　 Experts believe that bike-sharing is a transportation service that occupies urban public resources and needs to be shared and governed by many parties. It is necessary to strengthen the timely recycling and reuse of bike-sharing to avoid resource waste and environmental pollution; City managers should take the initiative to intervene in management and services, enterprises should establish a sustainable profit model by optimizing services, and consumers should raise their awareness of public morality and not leave it lying around.

　　Xinhua News Agency, Beijing, June 7 th, new media special topic: experts and netizens commented on Composition of college entrance examination in 2016’s topic

　　Xinhua News Agency "China Net" reporter

　　The national college entrance examination in 2016 began on the 7th, and the composition topic in the Chinese exam has attracted social attention. What are the composition topics everywhere? What wonderful comments do experts and netizens have?

　　[Beijing Volume]

　　Big composition (50 points) Choose one of the following two questions and answer as required. No less than 700 words.

　　(1) "Playing an old tune on the White Deer Plain" describes that the performance of the old tune often "shakes people’s chest and bowels", which makes people feel "hearty". In a sense, it can be said that the "old tune" has surpassed its art form itself and become a symbol.

　　Please use "‘ Old tune ’ Why is it shocking? Write an argumentative essay. Requirements: Start with the charm of the old tune, and don’t limit yourself to the content of Chen Zhongshi’s prose, with clear views, sufficient arguments and reasonable arguments.

　　2 bookmarks, accompanied by books, have various forms. Imagine that you have such a magical bookmark: it can communicate with you and help you realize your desire to read … … What story will happen between you and it? Please expand your imagination and write a narrative with the title of "magic bookmark". Requirements: show the theme of loving reading and reading good books; There are details and descriptions.

　　Micro-writing (10 points) Choose one of the following three questions and answer as required.

　　① What do you need to pay attention to most in high school? Please give one or two suggestions to students who are about to enter high school. It requires clarity and substance. About 150 words.

　　② Many parents have established a class "parent group" on the media such as WeChat or QQ. Please comment on this phenomenon. It is required to make sense and justify itself. About 150 words.

　　Please write a poem or a lyric with the theme of "Lotus". No more than 150 words.

　　[Comment] Zhang Zhiqin, a Chinese teacher at Beijing Essence School, believes that this year’s essay topic gives every student something to say. Among the three topics of micro-composition, "giving advice to students who have just entered high school" and "parent group" in the class are closely related to students’ lives; "Lotus" is also related to the text "Moonlight on the Lotus Pond". Students will not feel strange after getting the composition topic. And there are choices in each micro-composition, such as the first one, "Suggestions for students who have just entered high school", which does not limit the subject; The second part can support or disagree with the view of "class parents"; The word "lotus" in the third chapter is a multi-tone word, which can be related to the theme of lotus and lotus leaf, and can also be written as "load" and "burden".

　　Of the two masterpieces, the first one is the same as in previous years, and it is followed by reading. Reading chose Chen Zhongshi’s "Playing an Old Tune on the White Deer Plain", and "Huayin Old Tune" itself is an indispensable part of China traditional culture. Zhang Zhiqin said that the composition is intended to highlight the profound connotation of China traditional culture. "If students want to write a good composition, they need to feel something when reading, and have a deep understanding and extension of the charm of the old tune."

　　Another composition is related to bookmarks. Zhang Zhiqin believes that although it also comes from life, it is not easy to write a composition that requires students to use their imagination, stories and details.

　　Netizen "golden dog eggs don’t take a bath": the topic of old tune is really well chosen. This year’s Spring Festival Gala has this program, and many people don’t know the old tune, so we can start with the inheritance of traditional culture.

　　[Shanghai Volume]

　　Evaluate other people’s lives. With the development of modern society, people’s lives are easier to enter the public’s field of vision, and it is becoming more and more common to evaluate others’ lives, and these evaluations have an increasing impact on individuals and society. People have different views on the phenomenon of "evaluating other people’s lives". Please write an article and talk about your thoughts on this phenomenon.

　　[Comment] Huang Ronghua, head of the Chinese teaching and research group of Fudan High School Attached to Fudan University and a special Chinese teacher in Shanghai, said that this topic has writing space and is closely related to everyone’s life. Every student may have something to say, but it is not easy to reflect the height in a short time. The easier the evaluation, the more cautious it needs. For example, there are many emotional evaluations on the Internet. In the fast information age, irresponsible evaluations may cause irreparable harm to others’ lives. The topic also implies an investigation of the dialectical thinking of candidates. Respect for others is a healthy attitude, not an arbitrary evaluation of others’ lives. We should try our best not to judge others and not to be moral judges.

　　Netizens said: "Understanding is simple, but it is difficult to write colorful words", "I feel that Shanghai composition is a test of dialectical thinking", "On public order, good customs and self-pursuit", "I am looking forward to a high-scoring composition on this topic", "Everyone is an outsider of others, and I don’t want to do anything to others. Everyone has their own attitude and way of life, and outsiders should not interfere too much. "

　　[National Volume 1]

　　Write according to comics. The main idea of the cartoon is: A student was rewarded with 100 points in the first exam and beaten with 98 points in the second exam; Student B was beaten with 55 points in the first exam and praised with 61 points in the second exam. Based on this cartoon material, write an article of not less than 800 words as required. Requirements: combine the content and meaning of the material, choose a good angle, determine the concept, clarify the style, draw up the title by yourself, and do not copy it.

　　[Comment] Wang Wenying, a Chinese teacher at Wuhan Experimental School, believes that this cartoon composition mainly aims to guide candidates to think about how to carry out reward and punishment education in education. Students can write from three different levels: family, school and social education, or they can look at education as a whole.

　　All the marks on the cartoon are scores, and students can also evaluate their children’s development from whether it is only a score theory. Love and punishment are determined according to scores, and the evaluation methods for children are diversified, and should not be based on scores.

　　The composition topic guides students to pay attention to themselves, and the setting of the topic is based on reality. If students usually pay more attention to self-development and educational environment, they may understand some educational development changes and requirements, such as the reform of talent evaluation methods and the reform of the college entrance examination selection system. After all, every student has a lot to write about during his 12-year study and how to treat exam scores.

　　Tan Banghe, a professor at the College of Liberal Arts of Huazhong Normal University, said that the cartoon essay question is a common way of writing in the college entrance examination. This year, this question is smooth and neutral, and it is not difficult. All candidates are easy to enter, but the thinking space is still very broad, and it is enough for excellent candidates to gallop. As the first year of returning to the national volume, this essay topic has achieved a smooth transition.

　　Some netizens think, "The topic of composition is really getting more and more lively. I can’t help feeling a little when I look at the topic of composition in the college entrance examination every year after I go to college. I think if it were me, I really don’t know how to write it." Some netizens joked that the topic of the composition is "You in Primary School vs You in University".

　　[National Volume 2]

　　Composition title: Chinese learning is related to a person’s lifelong development, and the Chinese literacy of the whole society is related to the country’s soft power and cultural self-confidence. For us middle school students, there are three main ways to improve Chinese literacy: effective classroom teaching, extensive extracurricular reading and social life practice. Please compare the above three ways and explain your views and reasons according to the materials and your own experience in Chinese learning.

　　[Comment] Zhao Zhiyan, director of the Teaching and Research Department of Liaoning Experimental Middle School and a famous Chinese teacher in Liaoning Province, said that the return of the composition questions in the college entrance examination to Chinese teaching itself reflects the importance attached to the Chinese subject and is an affirmation of the function of "cultivating people by virtue" in Chinese.

　　Zhao Zhiyan said that in these three aspects, classroom teaching is the main channel, teaching materials provide classic chapters, and the main ability of "listening, speaking, reading and writing" is cultivated in the classroom; Second, students who have accumulated a lot of reading will talk about the famous articles they read and "show off" their writing skills; Third, rich social life can especially test the accumulation and ideological depth of a student’s Chinese. Perhaps most students will focus on one aspect, and some students will talk about two or three. No matter how many students choose, their conclusions and writing are the process of showing their personal Chinese literacy, and their thoughts, emotional expressions, aesthetic ability and level can be reflected between the lines.

　　Zhao Zhiyan believes that this essay topic also gives us Chinese educators some thoughts, such as what kind of Chinese learning students need, how to give them correct ideas through the teaching of language and writing, and how to spread the truth, goodness and beauty so that students can benefit for life. These are all things we should constantly explore and think about.

　　Some netizens think that the composition of the National College Entrance Examination Volume 2 is another task-driven composition after last year’s "Style Character Selection" composition, and the difficulty is OK. Students have something to say, but it is not easy to get high marks. It examines the depth of students’ understanding of the world and the amount of extracurricular reading. (Written by reporters: Li Jiangtao, Wang Ying, Qiu Yi, Liao Jun, Liu Shuo)

　　[News] Recently, Ducati (China) held the launching ceremony of 899 Panigale in sheraton zhongshan Hotel, Guangdong Province, and announced the middleweight price at the meeting. The new car is equipped with an 898cc L-shaped water-cooled twin cylinder, which can reach a maximum of 148 horsepower.The retail price starts at 269,000 yuan..

　　The 899 Panigale belongs to the top Superbike in Ducati series, and there are two body colors to choose from, namely red and white. Its market positioning is between the 848 EVO and the 1199 Panigale series. Ducati (China) announced that the new car warranty period is two years, and there is no limit, and the maintenance interval is 12,000 kilometers/time.

"『899 Panigale is available in white (left) and red (right) body colors"

　　In terms of power system, the 899 Panigale is equipped with a "Superquadro" water-cooled L-type twin-cylinder 8 engine with a displacement of 898cc.The maximum power is 148 HP (109 kW) /10750rpm.,The peak value is 99 nm /9000rpm., which is matched with a 6-speed gearbox with DQS Ducati quick shift system. In terms of braking system, the front brake of 899 Panigale adopts the combination of two pairs of four calipers and semi-floating brake disc, and the diameter of the brake disc is 330mm；; The rear brake is equipped with a double-piston brake system, with a perforated brake disc with a diameter of 245mm, and the front and rear brakes are equipped with an anti-lock braking system made by Bosch as standard.

"『898cc water-cooled L-type twin-cylinder 8-valve engine"

"『Brembo front wheel braking system"

　　In terms of body and aspect, the frame of the car adopts aluminum alloy monoblock design, with an empty weight of 169 kg and 1426 mm. The front suspension is a full-section adjustable Showa large piston front fork, and the rear suspension is a combination of Sachs single cylinder and aluminum alloy single rocker arm, which allows two people to ride at most.

"Sachs single-tube shock absorber with rear suspension"

　　In riding mode, this motorcycle is equipped with three riding modes, namely, track, sports and wet road, which are easily switched by buttons. The braking system of the new car is still made by Brembo. The front and rear brakes are two-disc four-piston braking system and single-disc double-piston braking system respectively. Both the front and rear brakes are equipped with ABS anti-lock braking system provided by Bosch. On this basis, the new car is also equipped with 8-level adjustable system (DTC), engine braking system (EBC) and other configurations.

"David James』, Marketing Director of Ducati Asia Pacific"

"Mr. Pierfrancesco Scalzo, General Manager of Ducati Asia Pacific Region, introduced the brand culture of Ducati"

● Editor’s summary:

　　At present, Ducati has launched seven series of 21 vehicles in China, covering vehicles suitable for long-distance travel and other purposes. However, according to Mr. Mai Xiaogang, general manager of Ducati (China), all kinds of vehicles launched by Ducati tend to focus on sportiness, which is also a major feature of Ducati brand vehicles. At present, Ducati is still actively establishing car owners’ clubs all over the country, and hopes to provide services for more car owners in Ducati through these platforms. Now, if you want to know more about all models in Ducati or the nearest Ducati dealer, click to enter.Ducati (China) official websiteLearn more. (Text/car home Zhu Lishen)

● Related article links:

　　Ducati, specially designed for China, released three brand-new models.
　　//www.autohome.com.cn/news/201406/817752.html

　　BEIJING, Aug. 11 (Xinhua) According to the website of the National Development and Reform Commission, the National Development and Reform Commission and relevant departments have drafted the Interim Measures for the Administration of Remanufacturing of Auto Parts (Draft for Comment) (hereinafter referred to as the "Measures"), which is now open to the public for comments. The "Measures" propose to encourage automobile manufacturers to recycle used motor vehicle parts for remanufacturing through the after-sales service system. Encourage specialized core recycling companies to provide remanufacturing enterprises with core materials that meet the requirements from maintenance channels.

　　Data Map: Workers on the automobile production line are working. Zhongxin News Agency reporter Chen Chao photo

　　According to reports, the remanufacturing mentioned in the Measures refers to the process of professional repair or upgrading of old automobile parts that are no longer used due to functional damage or technical elimination, so that their quality characteristics and safety and environmental protection performance are not lower than those of prototype new products.

　　The Measures propose that remanufacturing enterprises should build a reasonable reverse logistics system and a core recycling network. Encourage automobile manufacturers to recycle used motor vehicle parts for remanufacturing through the after-sales service system. Encourage specialized core recycling companies to provide remanufacturing enterprises with core materials that meet the requirements from maintenance channels.

　　The Measures point out that remanufacturing enterprises that have passed the third-party remanufacturing quality management system certification can purchase the engine, steering gear, transmission, front and rear axle and frame (hereinafter referred to as the "five major assemblies") parts of scrapped automobiles from qualified scrapped motor vehicle recycling and dismantling enterprises, and the types of recycling should be consistent with the types of parts that have passed the certification system of the enterprise. The tail gas aftertreatment device shall not be recycled for remanufacturing, and the recycling of key components for emission control shall meet the requirements of national emission control standards. It is not allowed to recycle the "Five Assemblies" parts of scrapped motor vehicles through market traders.

　　Remanufacturing enterprises shall use the purchased "Five Assemblies" of scrapped automobiles for their own remanufacturing, and shall not resell them; The parts that are not used for remanufacturing of this enterprise shall be sold to smelting or crushing enterprises as waste materials.

　　The Measures require that remanufacturing enterprises should ensure that the remanufactured products they produce and sell have the same quality characteristics as the prototype new products, and carry out the same inspection and testing as the prototype new products when they leave the factory. The safety standard of remanufactured products should not be lower than the national requirements for motor vehicle maintenance parts.

　　The comprehensive management department of local circular economy development at or above the county level coordinates the local departments of commerce, transportation, market supervision, ecological environment, etc., and manages the remanufacturing activities of auto parts within their respective administrative areas to promote the healthy and orderly development of the industry.

The model has the characteristics of simple structure and low cost. However, many people say that this kind of car will increase its energy consumption once it runs at high speed, which is actually not suitable.

But in my opinion, most people who buy cars can’t run at high speed every day. The extra energy consumption and the low cost consumption of running downtown often are nothing at all. The main shortcomings of the models are mainly the following.

After all, a car is a big piece, and there are too many internal parts, so it is easy to have problems if you are not careful. Whether a new car-making force can completely solve the problem really remains to be discussed.

Second, there is something wrong with the car’s cruising range. Most cars will be forced to save electricity when the power drops to about 20%. This means that if your pure electric cruising range is 100km, in fact, you can’t really drive 100km pure electric. If we consider the problem of imaginary cruising range, we will be grateful to be able to run 60km.

The third is that the high-speed driving ability on the expressway is not good. However, there is nothing too great about this, because our country has a clear speed limit for expressways, which is 120km at most. Even considering the requirements of violation of regulations, it is considered that it is sky-high to be able to run to 132km, and the high-speed driving ability does not seem to be cared about.

Although the model has many shortcomings, it does have great advantages.

The car is actually an electric car with a generator on its back. It is essentially a pure electric car, so its power output is very smooth, and there will be no inexplicable problems like hybrid cars.

In fact, in my personal opinion, if I had to choose a car or a hybrid car, I would definitely choose it. Its battery capacity is larger, its pure electric cruising range is higher, and it is not necessary to charge it every day. Isn’t this much better than the hybrid model?

With the overall decline of China’s color TV market, the decline in quantity has become the most frequently mentioned keyword in the first half of the year-recently, GfK Zhongyikang released a report that in the first half of 2022, the retail volume of domestic color TV market was 16.36 million units, down 8.5% year-on-year; Retail sales reached 55.1 billion yuan, down 11.5% year-on-year.

Finding certainty in uncertainty and building stability in instability have almost become the belief of the whole industry. In view of the polarization of the color TV market in the first half of the year, especially the gradual increase of high-end quality products, the advantages of high-end brands represented by Sony have been highlighted, and the industry trend under adversity has been grasped.

As the absolute king of "high-end big screen", Sony TV is also the industry vane, and many TV brands also benchmark their flagship products with Sony TV as a representative of the brand’s high-end jump.

With the image of "Sony of technology" deeply rooted in people’s hearts, consumers voting with their feet is the best proof. In the first wave of pre-sale of 618 this year, Sony won the first place in the pre-sale amount of self-operated flat-panel TVs in JD.COM; In CHNBrand’s China Satisfaction Index in 2021, Sony became the top color TV brand satisfaction index.

In order to let consumers experience the charm of Sony TV at close range, on August 17th, Sony held a new TV experience meeting in its Hangzhou Direct Store. Among them are Sony’s first domestic TV A95K equipped with QD-OLED and Mini LED TV X95EK. These new products are equipped with exclusive XR chips and new smart cameras, which have attracted much attention.

Sony is almost paranoid in the pursuit of audio-visual experience. From this year’s new products, it can also be seen that Sony has improved the localized application design in order to get close to the living habits of Chinese people and create a Sony-style smart living room.

In China’s color TV market, where foreign TV brands have almost disappeared, Sony TV has not only gained a firm foothold, but also gained new vitality under the background that both the consumer and the supplier are facing challenges at the same time. How on earth did this happen?

"In recent years, the whole macro-economy has all kinds of uncertainties. The China market has changed too fast, and the market trend is not determined by a certain sub-industry or a certain manufacturer." At the Hangzhou New TV Experience Meeting, Xie Biao, President of Sony (China) Consumer Electronics Business Headquarters, explained to 36Kr the particularity of the China market and introduced the process of Sony’s leaps and bounds.

Xie Biao joined Sony Corporation at the end of 1991. Since 2013, he has been the president of Sony (China) Consumer Electronics Business Department, responsible for all categories of consumer electronics business in Sony China. To some extent, Xie Biao witnessed and promoted the development of Sony’s consumer electronics products (civilian consumer goods) in China market, and was also one of the main witnesses of the development of China’s household appliances industry, especially the color TV industry.

According to his experience, people’s demand for color TV sets is mainly characterized by "building a new family or upgrading". Among them, building a new family is mainly affected by the demographic dividend and the environment, and the updating iteration is mainly affected by the fixed service life of TV products and technological innovation.

From 2005 to 2010, the whole industry changed from CRT TV to flat-panel TV. Since then, there seems to be no explosive TV technology revolution.Around 2016, China TV industry officially entered the stock stage. The general view in the industry is that in order to promote consumers to quickly iterate over TV at home, it is necessary to gain insight and always grasp their preferences.

"We found that all consumers who decided to change their TVs chose better and bigger TV products with specific needs, such as the rapidly developing OLED market." Xie Biao introduced that Sony TV, as an advocate of "high-end big screen", this strategic deployment can be traced back to 2014, which has been 8 years since.

In 2014, Sony locked in the direction of focusing on high-end and big screen in China TV market. In 2016, Sony took the lead in introducing the 100-inch Z9D series 4K HDR TV.

In 2017, Xie Biao defined the development direction of Sony TV in China market, formally established the macro strategy of "high-end big screen", focused on the high-end big screen market, focused on high-quality people, and passed on the core advantages of Sony TV in four aspects: image quality, sound quality, design and application to the target people.

In the industry, more brands have also seen this trend. Samsung and TCL have successively launched 98-inch large-screen TVs.But in the field of "high-end big screen", Sony is the real wind maker.

Nowadays, industry data verifies the accuracy of the "high-end big screen" strategy. Although the market is relatively saturated, the data of Aowei Cloud Network shows that from January to June 2022, the sales of TV sets of 75 inches and above both online and offline have risen sharply. It can be seen that the trend of users upgrading from small screen to big screen becomes more and more obvious.

Among them, Sony TV has always maintained a high market share in the ultra-large screen TV market over 65 inches, especially 80-89 inches, and the price is more than 8,000 yuan. Behind its remarkable record, it is the victory of its products and China’s market strategy.

There are not a few companies selling big-screen TVs in the industry, and Sony has truly led the trend of high-end big screens in the industry, thanks to its deep cultivation of segmented people.

"In 2016, the total color TV market in China exceeded 50 million units, and the popularization of color TV sets nationwide was basically completed. Once popularization is completed and the quality of life is further improved, the next consumption trend is diversification of demand. Pursuing cost performance is no longer the only consumption concept, and price is not the only influencing factor. " Xie Biao told 36Kr.

With the entry of China market into the post-epidemic era and the rise of residential economy, Sony’s investment in subdividing the track has achieved remarkable results.

During June 18th, Sony X90K and X91K series game TVs attracted much attention. High-frame games presented coherent and smooth pictures and sensitive operation feedback, and the immersive game experience made them the purchase choice of host players.

As we all know, Sony is one of the major game manufacturers in the world and has a deep understanding of the various needs of gamers. Based on this, Sony can better meet the various needs of the game crowd and improve the production and technical level of TV products.

Through Xie Biao’s introduction, Sony is the first brand in China to open a complete product line of game TV.. As early as 2020, before the advent of the next generation of game consoles, there were few game TV competitions in the industry at that time. Sony X9000H series added 4K120 Hz, HDMI2.1 and other functions that were very important to gamers. From the production of game content to the realization of game terminal experience, this fully demonstrates the advantages of Sony’s own ecosystem interconnection. Understand not only products, but also users.

While Sony performed well in the game TV track, Xie Biao did not forget to emphasize that "the core crowd of TV is still film lovers".Therefore, the best audio-visual experience is the cornerstone of the product. In addition to the game track, Sony is also involved in sports events, fitness and other sub-tracks.

In fact, Sony’s long-term insight into China’s domestic market is indispensable for its ability to accurately grasp the subdivided track in China market.

The emphasis on consumers in China is first reflected in Sony’s new BRAVIA camera this year. This camera was put forward by Sony China to the headquarters, and was finally adopted before it was formed, which included Sony China’s insight and understanding of consumers in China.

In addition to the conventional interactive experience, it also has an AI environment sensing adjustment Pro. This exclusive function can adjust the audio-visual effect more intelligently and intelligently according to the distance between people and TV, bringing consumers a more immersive and comfortable viewing and gaming experience. Sony, the king of audio and video, continues to put TV audio and video in the first place. As Xie Biao said, "TV, the most essential thing, is still used for watching and listening."

In addition, according to Xie Biao, the change in the details of Sony TV’s "remote control" is also advocated by Sony China.

"When consumers first reported that Sony’s remote control was inconvenient, we improved it and turned the digital buttons into the simplest’ up and down’ buttons. In fact, from a technical point of view, this is not difficult at all. Based on the continuous feedback from users, this year we optimized the design of the remote control again. "

According to him,Sony China is continuously advancing the localization process with the fastest speed.At the end of 2021, Sony even transferred the product planning department related to China market from Japan to Shanghai, which also showed Sony’s confidence in China market. "We are willing to seriously plan Sony products suitable for local needs for China consumers."

For the "IoT terminal" that is indispensable for intelligence, Sony hopes to build an open ecosystem. On the one hand, through the business advantages and accumulation of Sony Group’s existing "from lens to living room" whole industry chain, it creates Sony’s unique value for users. Because Sony’s products have the same technology in the field of audio and video.

On the other hand, Sony chooses to cooperate with local business partners, such as JD.COM Xiaojia and Tencent Xiaowei, to interconnect with different brands of hardware in a more open manner, which is more convenient for consumers to use. Starting from this year’s products and functions, we can continue to look forward to the follow-up achievements of Sony’s product planning department, which has moved to China.

With the growth of "digital native generation" consumers in China after 1995 and 00, Sony also pays more attention to cooperation with local social software such as Tencent.

In 2016, Sony TV took the lead in cooperating with tencent games. Immediately, the cooperation between Sony and Tencent involved many aspects such as content business and WeChat. Including in 2020, Sony and Tencent jointly developed the "Aurora Calibration Mode" to raise the content level of film and television streaming media to a higher standard and restore the creator’s intention from the sound and picture performance of TV.

In Xie Biao’s introduction, Sony is more willing to meet the social needs of young consumers. "We found that young people in China rely much more on social media than consumers in other countries. Sony also hopes to upgrade its product features based on the social behavior of young people in China. "

In terms of channels, Sony China also adopts different strategies for online and offline.

Because of the unique value of e-commerce, in 2009, Sony has directly cooperated with major e-commerce platforms, and attached great importance to the efficiency, customer coverage and penetration of e-commerce channel supply chain. According to Xie Biao, Sony can do scientific marketing based on various big data technologies, and at the same time feed back the supply chain and product design.

For offline, Sony mainly cares about two aspects: first, build a strong supply chain system to better spread products to major retail terminals; The second is direct contact with consumers through offline retail.

Therefore, Sony has been steadily promoting the construction of offline direct-operated stores for many years. Up to now, it has seven direct-operated "Sony Store" in Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou and other cities, aiming at better communication and interaction with consumers and bringing consumers an excellent experience.

In Xie Biao’s view, the best way for a product to promote well and stand on the market is to let consumers experience the real machine directly. The real machine experience is also one of the most important values of offline channels. This value will not disappear for a long time and cannot be completely replaced online.

"And from the point of view of most consumers, if you want to buy a product of 10,000 yuan or 20,000 yuan, you can’t make a decision just by a photo, you will definitely study this product in depth, which is based on our research and insight into consumers."

For high-end products, it is obvious that after the actual experience, we can fully understand the feelings brought by every detail, which is not experienced through flat pictures and videos. The dual efforts of products and channels give consumers more opportunities to experience the high-end advantages of Sony TV at close range, thus making it easier for users to make decisions.

Looking back, Sony can be seen in every important node of TV development. Since entering China in 1978, more than 40 years have made Sony one of the brands that truly understand the TV market in China and develop healthily.

Based on consumer insight and Sony’s core competitiveness, that is, Sony’s exploration and deep cultivation in the field of TV technology, in recent years, Sony TV has fought its way out of the domestic TV market with innovative technology, whether it is the Z9D series, which was known as the "master of light control" at that time, or the new generation of "QD-OLED TV" series A95K.

"It is not difficult to do TV, and it is difficult to do TV well."In Xie Biao’s view, there are two reasons why Sony can always stay ahead in the industry: one is consumer insight, and the other is to always play its core competitiveness.In the 44 years of domestic development, Sony is one of the few brands whose TV business is still developing healthily and continuously from the beginning to now.

"We have always adhered to sustainable, long-term and healthy development, and we have never blindly followed the price." Xie Wei said.

In his view, after experiencing the stage of rapid development and popularization, the home appliance industry will enter the stage of upgrading diversified demand. At this time, the overall home appliance industry will show a state of decline. Sony, on the other hand, insists on its core competitiveness, restores the real scene, and completes the audio-visual experience.

No matter how the environment changes, Sony is always the "Sony of technology".

It is reported that Sony’s eighth Sony Store direct store in Wuhan will open in the near future, which is also evidence of Sony’s optimistic attitude towards the China market and its investment. Sony always believes that with the effective prevention and control of the epidemic and the orderly recovery of the national economy, the color TV market will also benefit.

According to GfK Zhongyikang’s preliminary forecast, the retail volume of the color TV market in 2023 will be positive year-on-year, with an orderly recovery.

　

Tencent Video

Youku

Iqiyi

1905 movie network news Today’s news, the three major video portals, iQiyi, Tencent and Youku, issued a joint announcement to jointly resist inferior artists and jointly take the first step in the healthy management of video websites. The following is the text of the announcement.

As can be seen in the announcement, the three major video portals have noticed some worrying phenomena, and the "star effect" has been exaggerated; A small number of actors’ own behaviors are not standardized, which makes the original orderly creative environment appear disharmonious and unhealthy. For example, some actors’ "value-only theory" violates the market rules and offers sky-high pay, so they no longer concentrate on creation; The studio is passive and does not work according to the specified time; The "position-only theory" disrespects other creative members of the crew, puts forward abnormal requirements, alters scripts indiscriminately, interferes with the director’s shooting, and decides the actor’s collocation and replacement.

In addition, the announcement also emphasized that actors should be prevented from forcibly appointing co-directors, co-actors, deleting scripts and deciding their positions in order to highlight their personal scenes and not respecting the main context of script creation and the performances of other actors; Put an end to the phenomenon that actors don’t work hard to ensure the normal operation of the crew; Even, we will gradually establish a list of bad actors, including actors who violate the spirit of contract, misbehave, are not dedicated, put forward unreasonable demands, and disturb the normal shooting order of the crew. The three platforms will implement an early warning mechanism for such actors and employ them cautiously.

I don’t know if you "bad artists" are worried now.