The pepper planting project in Xinpu Town, Mianxian County in 2025 paved the way for rural revitalization.

Shaanxi Net News (correspondent Ma Huan) At that time, spring ploughing was preparing for ploughing, and rural revitalization added momentum. In the past few days, the pepper planting project in Xinpu Town, Mianxian County has been fully launched in 2025. Through the innovative model of "free seed distribution+whole process technical training+guaranteed purchase by order", a road to prosperity has been paved for farmers in the town. At present, high-quality pepper seeds have been distributed to villages one after another, and the fields are busy, and a rural revitalization picture of "red industry and rich farmers" is slowly unfolding.

Free seeds are delivered to households accurately, which activates the enthusiasm for planting.In 2025, the whole town plans to plant 10,000 mu of peppers, with the goal of producing more than 1,500 kilograms of fresh peppers per mu, with an average income of over 4,000 yuan per mu. In order to reduce the burden on farmers, the town government, in conjunction with Mianxian Original Ecological Agriculture Technology Co., Ltd., subsidizes 160 yuan for seed purchase for farmers or business entities that plant more than 1 mu (inclusive) according to the actual area per mu. Eligible farmers can collect high-quality pepper seeds in the village (community) with the registration form of planting plan to realize "zero cost" to start planting. At present, the first batch of seeds have been distributed to villages one after another, benefiting key groups such as poverty-stricken households, monitoring households and ordinary growers.

Technical training covers the whole process, and experts are guided by hands in the field."When raising seedlings, the temperature should be controlled at about 25℃ and the humidity should be kept at 70% …" At the technical training site in Chenjiaying Village, the technicians of the Town Agricultural and Rural Comprehensive Center are "holding hands" to guide farmers to carry out standardized seedling raising operations. In order to improve the planting efficiency, Xinpu Town has organized several rounds of "theory plus practice" training since February, and carried out systematic teaching around key links such as seedling management, transplanting and planting, water and fertilizer regulation and green prevention and control of pests and diseases. Up to now, technical training has been conducted for 19 times, field guidance has been conducted for more than 20 times, more than 100 technical guidance materials have been distributed, 30,000 bags of pepper seeds have been distributed to the public free of charge, and it is estimated that more than 3,000 mu of seedlings will be raised.

"Order-based agriculture" is guaranteed, and the industrial chain is stable in Nong Xin.In view of farmers’ concerns about "not being able to sell well", Xinpu Town signed a cooperation agreement with Mianxian Yuanwei Ecological Agriculture Technology Co., Ltd. to implement the contract agriculture model of "unified seed supply, unified technology and unified acquisition". The enterprise promises to buy fresh peppers at the guaranteed market price, lock the planting area in advance, formulate a protective price mechanism, and completely get through the production and marketing blocking points. At the same time, the town government set up a special leading group for pepper industry to coordinate policy implementation, quality supervision and service guarantee, and all villages (communities) set up full-time liaison officers to ensure that "policy propaganda goes to households, technical guidance goes to fields and problems are solved to people".

Small peppers incite big industries, and rural revitalization adds a new engine.Pepper planting project is an important starting point for Xinpu Town to consolidate the achievements of poverty alleviation and promote farmers’ continuous income increase. In 2024, Xinpu Town adhered to the guidance of Party building, the leadership of cadres and the demonstration of party member, and implemented the "Double Hundred Demonstration" project of pepper planting, which led more than 3,500 farmers to plant 10,000 mu of pepper and strived to build a new "first pepper town". It also provides seasonal jobs such as seedling raising, management, and harvesting for surrounding villagers to activate the vitality of rural economy. In the next step, Xinpu Town will explore the construction of pepper primary processing base, extend the industrial chain, build a brand with characteristics of "Newly Paved Pepper", promote the industry to upgrade to standardization, scale and branding, and inject strong momentum into rural revitalization.