Source: vision china

In 2000, 10,000, 50,000 … In just five minutes, more than 50,000 people flooded into Qier’s live broadcast room, and the number of online users continued to grow. The anchor Qier also has a louder identity, which is Viya’s assistant. She sits on the left side of Viya all the year round and is an old face in the live broadcast room of Viya.

In fact, as early as April 13th, Qier held three live broadcasts in Tik Tok one after another. "Don’t even think about it, it must be warming up for the goods," said Mumu (a pseudonym), an old powder in the live broadcast room in Viya, to Time Finance. Since the tax turmoil in Viya, Qier’s personal account in Tik Tok has been cut off for more than 160 days.

To a certain extent, Qier’s comeback borrowed the popularity of Viya, and the number of online people in the live broadcast room peaked at more than 90,000 that night, and the first broadcast was the first on the list. However, the collapse of trust caused by tax evasion is difficult to recover. At the end of the live broadcast, she said: "It will be broadcast for a long time, and I hope fans can trust the team."

Another familiar face came, and a live broadcast rose by 200,000 yuan.

After Viya disappeared for half a year, her "cronies" gradually returned to the live broadcast room.

Qier’s comeback had a clue. When Viya helped broadcast a six-member group to form the Bee Welfare Society, only Qier, the second person in the live broadcast room, was missing. At the beginning, fans asked about Qier’s whereabouts.

After this comeback, Qier’s "configuration" is much higher than that of Bee Welfare Society. She is the only protagonist in the live broadcast room, sitting in the C position of the live broadcast screen, and playing the IP of the personal live broadcast room of "Qi Miao Meeting Ceremony".

Undoubtedly, Qier’s live broadcast room gathered the common expectation of Viya fans, "Waiting for your live broadcast", "A part of my life is back" and "More maternity products" they commented in Qier’s updated short video.

"Pay attention to the live broadcast room, first draw the prize" and "I’m back" were accompanied by shouts, and Mu Mu opened the live broadcast room at the first time. "It’s the same formula as Viya’s team, and many of the selected products are explosions from the previous live broadcast room".

Time Finance found that the rhythm and style of Qier’s live broadcast are in the same strain as Viya’s, and the selection still consists of four categories: beauty and skin care, life, clothing and food, which is in line with the positioning of Viya’s live broadcast room as a large-scale lifestyle supermarket. In addition, Qier also established the official WeChat official account of Qier Surprise Club, which was used to announce live broadcast products and build a personal fan base.

A total of 85 products were put on the live broadcast that night, but the inventory of products was not too much. Most products were stocked with less than 10,000 copies, and the single product with the highest sales volume sold 15,400 pieces that night.

From Taobao to Tik Tok, the live broadcast also changed with the rules. Viya’s former home was Taobao, which meant that it was difficult for some fans to migrate, and it also made Qier, who became the protagonist in the live broadcast room for the first time, feel a little pressure.

During the five-hour live broadcast, the staff of the live broadcast room repeatedly asked the fans for the purchase steps of the popular science live broadcast room, and Qier said no less than 10 forbidden words, including "whitening special certificate" and "seconds kill". During the halftime, Qi ‘er’s voice began to hoarse. After she changed from assisting broadcasting to becoming a regular member, she was faced with a heavier workload and more intensive oral broadcasting.

"You can’t put eggs in one basket. Qianxun also has the idea of building a talent on the whole platform, which can form a more complete live broadcast matrix. For the newcomer anchor, the short video of vibrato will have better drainage effect and attract fans outside the original traffic in Viya. " An insider of an MCN organization told Time Finance.

According to the data of red people’s point set, the total sales of Qier’s live broadcast room that night was 18.2303 million yuan, the total viewing volume reached 6.0567 million, and a live broadcast rose more than 200,000. As a new anchor, this achievement is undoubtedly beyond expectations, but compared with Viya’s sales of hundreds of millions of yuan, Qier is a big gap.

The assistant turned positive, and the "body double" in the Viya live broadcast room

Qier’s bold comeback may draw lessons from the success of Bee Welfare Society.

After 85 days of debut, Bee Welfare Society has formed a stable live broadcast rhythm and audience. Time Finance found that in the past two months, the number of viewers in its live broadcast room has stabilized at 7-8 million, and it has squeezed into the top three positions in Taobao’s live broadcast room.

It is understood that the registered addresses of Viya’s husband Dong Haifeng’s Hangzhou Lanhai Enterprise Management Consulting Company and Hangzhou Fenghan Enterprise Management Co., Ltd. are on different floors in Jiangjin International Building, Binjiang District, Hangzhou, as well as the registered address of Hangzhou Baifeng Culture Media Co., Ltd., a certification company of Bee Surprise Society.

Compared with the composition of the bee welfare society, Qier’s identity is more special. During the three years that Viya was active in the live broadcast room, Qier’s schedule almost completely coincided with Viya’s, and they were inseparable. Viya once said, "I spend more time with Qier than with my husband". Another important identity of Qier is the girlfriend of Viya’s younger brother and fourth brother, and also Viya’s best friend for nearly ten years.

It can be seen that both Bee Surprise Club, which was the first to test the water, and Qier’s personal live broadcast room are inextricably linked with Viya and Qianxun Company behind it. The "women" in Viya firmly believe that Viya is responsible for their live selection and supply chain.

It is not Viya’s initiative to help broadcast hold up half the sky. The Simba family has hatched a number of popular anchors in the form of mentoring, including balls and cat sisters. Now, Simba has retired from the live broadcast of rivers and lakes, and undertaken behind-the-scenes work such as supply chain construction and anchor incubation. Simba’s apprentice Dan Zi won the baton, became the number one anchor of the family, and repeatedly topped the list of people with goods in Aauto Quicker.

With the anchor tax investigation, a cruel fact is in front of us. The relationship between the head anchor and MCN company is "one glory and one loss". If we don’t train successors, MCN company is likely to face the embarrassing situation that no one is available.

As another big traffic pool, Li Jiaqi, the first brother of Taobao, is also laying out his own help matrix.

As early as two years ago, the United States one had the consideration of righting the broadcast. At that time, Fu Peng, a little assistant with a strong sense of existence in the live broadcast room in Li Jiaqi, chose to fly solo, relying on the popularity of Li Jiaqi to quickly accumulate the first fans, and started the live broadcast with goods on the platform of Little Red Book. However, one year later, Fu Peng’s live broadcast with goods came to an end. At this time, US ONE urgently needed another IP to continue the traffic in Li Jiaqi.

Since the second half of last year, Li Jiaqi’s broadcasting assistance team has continuously expanded its enrollment, and now it has formed a 7-member broadcasting assistance group, and its influence scope is also constantly expanding. "Li Jiaqi Fashion Broadcasting Group" has its own accounts in Weibo, Tik Tok, bilibili and other platforms. At present, its little red book account has 98,000 fans and 132,000 likes.

It has become a trend in the live broadcast industry to help broadcast to become an anchor. The logic behind it is still based on the big IP effect of the head anchor, holding and expanding the original traffic disk.

But it’s also a hard road. "Viya’s red burst is the result of multiple factors, and now the combined traffic of the two teams is hard to exceed her." Mu Mu sighed to Time Finance.

1905 movie network news The Netflix movie Parade, which was directed by the original script of "Ten Years Left", released its first preview on February 6th. At the same time, official Xuanye Tanjiro produced and sang the theme song "なみしぐさ" for the film. The film attracted the first-line actors from Japan, such as Japan, Japan, Japan, Japan, Japan, Japan, etc., and the lineup was brilliant.

From the perspective of the deceased, this film depicts their feelings and attachment to the living: a joyful tour to explain the bereavement experience, accepting the inevitable grief of life frankly, and evoking all kinds of memories of the audience’s love. Minako (Masami Nagasawa), the hero, is still attached to the world after her death. She gathers the dead together once a month and holds a "parade" to find the people she wants to see.

Masami Nagasawa plays Minako, who is looking for his only son Liang. Sakaguchi Kentaro plays Akira, a melancholy literary youth, Yokohama ryusei plays Victory, a former gangster, Lily Francci plays Michael, a former film producer, Kaori, Tetsushi Tanaka plays Tanaka, a former bank clerk, and Mori Qicai plays Nana, a female high school student who is desperate for survival. There are also,, Ruolin Tuoye,, Denden, Guan Guang (special performance),, and Aoping Da.

The movie Parade will be launched on Netflix on February 29th!

　　Zhongxin Jingwei Client October 11 (Dong Xiangyi) Although the property market has not been booming in the "Golden Week" this year, Xuzhou, Jiangsu Province took the lead in launching regulatory policies just after the National Day holiday, followed by Shaoxing, Zhejiang Province. The policies of the two places focus on the record price management of commercial housing, and at the same time, they also clarify the restrictions on sales, "land price restrictions, and competitive construction". According to institutional data, the number of national real estate control policies in the first nine months of this year was as high as 403 times.

　　According to the analysis, the policies issued by Xuzhou and Shaoxing further illustrate the orientation of not relaxing regulation. Especially in the fourth quarter, the national housing enterprises will actively promote sales and destocking, and it is also crucial to stabilize the market order at this time. It is expected that there will still be regulation and control throughout the country in the fourth quarter, focusing on the implementation of the "three stable" policy. In addition, the promotion of real estate enterprises will still have a certain driving effect on the transaction, the overall decline of the market scale can be controlled, and the house price will still be stable.

　　At the same time, the strict implementation of the "three red lines" will be postponed until 2023, which is also confirmed by the media as a misunderstanding and will still be fully implemented in the whole industry from 2021. As for whether it affects housing prices, in the opinion of experts, since the current policy has definitely not landed, it will have no impact on the market.

　　Xuzhou and Shaoxing introduced regulation after the festival.

　　Start the property market "double cannon"

　　On the evening of October 9th, official website of Xuzhou Housing and Urban-Rural Development Bureau issued the Notice on Further Promoting the Healthy Development of Urban Real Estate Market, which clarified many aspects such as homestead supply, filing price management, decoration behavior and price supervision, real estate financial policy, commercial housing sales restriction, housing security and so on.

　　The notice is clear, and the management of the sales price of commercial housing should be strengthened. Newly-filed commercial residential projects with a parcel construction area of less than 100,000 square meters shall be filed at a one-time price; If the parcel construction area is higher than 100,000 square meters, the price can be put on record by stages, each time the record is not less than 100,000 square meters, and the last period is less than 100,000 square meters, so the record can be made according to the facts; The filing price shall not be adjusted within one year.

Source: Xuzhou Housing and Construction Bureau website

　　Xuzhou also stipulates that all financial institutions should strengthen the examination of the use of credit funds and the detection of the flow direction, and take various effective measures to prevent consumer loans and other loans from being used for buying houses in violation of regulations.

　　Xuzhou’s policy of "continuing to adhere to the policy of restricting commercial housing transactions" is not new. According to the Notice on Improving the Opinions on the Stable and Healthy Development of the Urban Real Estate Market in Xuzhou in June 2018, the sales restriction policy had been implemented at that time.

　　Yan Yuejin, research director of the think tank center of Yiju Research Institute, told Zhongxin Jingwei that even if the policy content is reiterated, it will continue to release the signal of policy tightening, at least similar to the constraint of six-year sales, and it can also regulate housing transactions and prevent all kinds of housing speculation, which also makes the effect of the sales restriction policy further amplified.

　　According to the housing price data of 70 cities released by the National Bureau of Statistics in August, the sales price of new commercial housing in Xuzhou increased by 0.8% month-on-month and 11.6% year-on-year, second only to Yinchuan, Tangshan and Xining. The sales price of second-hand houses increased by 0.8% month-on-month and 7.3% year-on-year.

　　According to the data of Xuzhou Yibaifang, in the first three quarters of this year, the total land transaction income in Xuzhou reached 37.28 billion yuan, up 73% year-on-year, ranking 29th in the country. Quarterly, in July, August and September alone, the total amount of land transactions in Xuzhou was close to 12.5 billion yuan.

　　"The introduction of this policy in Xuzhou further illustrates the orientation of housing prices and expected stability." In Yan Yuejin’s view, Xuzhou’s latest new commodity housing price index rose fourth year-on-year in the country, which belongs to a city with overheated housing prices, so the policy was introduced in line with expectations.

　　On the same day, Shaoxing, a prefecture-level city in Zhejiang Province, followed Xuzhou and became the second city to be upgraded and regulated after the National Day holiday. According to data from the Central Plains Real Estate Research Center, Shaoxing is the 27th city in China to tighten control policies.

　　The website of Shaoxing Housing and Construction Bureau issued the Notice on Further Promoting the Smooth Operation of the Real Estate Market, emphasizing the strict implementation of the policy of "limiting land prices and competing for construction", the strict implementation of the "double filing" system, the strict management of sales by stages, the strict regulation of market order and the strict implementation of the main responsibility.

Source: website of Shaoxing Housing and Construction Bureau

　　The most important policy is to strictly implement the "double filing" system. The price filing of newly opened projects must comprehensively consider other similar housing prices or "land price+cost" and other factors in the same region, and the price filing of additional projects shall not be higher than the price of commercial housing for the first time.

　　Some analysts believe that this provision means that the developer’s autonomy is compressed, and the decision-making power of filing price tends to be regulated by the government. For developers, the filing price will be more scientific and reasonable, and will be subject to stricter supervision, and the filing price will not fluctuate greatly; For property buyers, the price of the real estate on sale will also be effectively controlled, and there is no need to worry about the ups and downs of housing prices.

　　In addition, for those who have obtained the pre-sale permit or filed the sale of existing homes, all the houses to be sold and the price of each house shall be disclosed at one time within ten days, and shall not be sold at a price higher than the declared price. In addition, increase land supply and implement differentiated land supply. Strictly implement the policy of "limiting land price and competing for construction" and strictly control premium rate and floor land price.

　　Yan Yuejin pointed out that from the content of Shaoxing’s property market policy, references to similar restrictions on purchases and loans are reduced, but more are aimed at land prices and housing prices. This also shows that in the current special period, we are still encouraging housing transactions, but we should guard against the speculation of land prices and housing prices.

　　However, institutional data show that there is no sign of rising house prices in Shaoxing recently. According to the data of Fangtianxia, the average reference price of second-hand houses in Shaoxing in September was 9436 yuan/flat, down 9.29% from August and 21.65% from the same period last year.

Photo by Xin Jingwei in the data map

　　The influence of policies in the two places is limited.

　　The national real estate regulation reached 403 times.

　　"These policies are all lively, not fundamental, and credit has not been fully tightened." Zhang Dawei, chief analyst of Zhongyuan Real Estate, told Zhongxin Jingwei reporter, "Looking at the contents of the regulation policies of these two cities separately, they are close to those of most cities, and the actual regulation policies are not strong, mainly due to the tightening of the filing price adjustment, which is expected to have a certain impact on the market. However, the impact is limited. "

　　Yan Yuejin said that after the "Eleventh" holiday, including the introduction of policies in Xuzhou and Shaoxing, further explained the orientation of not relaxing regulation. Especially in the fourth quarter, the national housing enterprises will actively promote sales and destocking, and it is also crucial to stabilize the market order at this time.

　　At the same time, after the festival, it was also reported that the strict implementation of the "three red lines" will be postponed until 2023. According to shanghai securities news, the news is suspected of being misread, and the "three red lines" policy has not been extended, and will still be fully implemented in the whole industry from 2021.

　　According to media reports, "three red lines" means that the asset-liability ratio of real estate enterprises after excluding advance payments shall not be greater than 70%; The net debt ratio of housing enterprises shall not be greater than 100%; The "cash short debt ratio" of housing enterprises is less than 1.

　　With the gradual tightening of the financing end of real estate enterprises, the probability of developers increasing discounts and promotions in order to reduce debts is greatly increased. As for whether it directly or indirectly affects housing prices, in the opinion of experts, it is certain that the policy has not landed now, so it has no impact on the market. It is not too late to see the impact when the policy is implemented in the future.

　　In the third quarter of 2020, the central government held several meetings to emphasize that the positioning of "housing and not speculating" remained unchanged, and regulatory measures were deployed from various aspects. Since July, many cities have tightened their control policies, such as Hangzhou, Ningbo, Shenzhen and Chengdu, to stabilize market expectations. From the perspective of regulatory content, the policies introduced by various localities are mainly manifested in restricting purchases, upgrading loans, increasing the number of years of restricted sales, increasing the number of years of exemption from value-added tax, strengthening the management and control of the land market, strengthening market supervision, and clarifying that high-level talents and families without houses have priority in buying houses, so as to ensure just-needed and curb real estate speculation.

　　According to the statistics of the Central Plains Real Estate Research Center, the total number of real estate regulation and control in the country in September this year was 35 times. From July to September alone, more than 27 cities issued more than 30 regulation and tightening policies; From January to September, the national real estate regulation and control policies totaled 403 times.

　　Zhang Dawei believes that although the tightening of regulation policies in August and September is not strong, it still represents the trend of real estate regulation and control, that is, one city, one policy, no speculation in housing, and maintaining the stability of the real estate market. As long as it rises too fast, it will inevitably lead to regulation and upgrading.

　　The latest report "Summary and Trend Outlook of China Real Estate Market in the Third Quarter of 2020" released by the Central Finger Research Institute points out that looking forward to the fourth quarter, some cities with strong expectations of rising house prices and land prices will further upgrade their property market policies to stabilize their expectations, but with the gradual emergence of policy effects, the space for policy tightening has been significantly reduced. Some cities will further increase the efforts to attract talents and relax the restrictions on settlement in terms of increasing housing subsidies and strengthening housing security, which will further promote the development of the real estate market.

　　Golden week property market eclipsed.

　　How to get the house price in the fourth quarter

　　Judging from the statistics released by many institutions, the National Day holiday just passed did not give the property market too many opportunities for performance. The performance of "Silver Ten" was light, and the new and second-hand housing markets showed a scene of "uneven heat and cold". According to the analysis, with the increase of residents’ demand for tourism, buyers pay more attention to travel during the long holiday and pay less attention to the property market. In the past three years, the so-called National Day property market Golden Week has faded.

　　According to the monitoring data of Zhuge Housing Search Data Research Center, the sales area of new houses in 10 key cities (Beijing, Shenzhen, Wuhan, Suzhou, Dalian, Fuzhou, Qingdao, Dongguan, Wenzhou and Tai ‘an) was 728,600 ㎡ during the two holidays, a slight increase of 1.6% compared with last year’s National Day Week. On the whole, the sales volume of this year’s holiday is basically the same as that of last year. However, due to the fact that this year’s holiday is one day longer than that of previous years, the average daily sales area of the 10 key cities in 2020 is 91,100 ㎡, down 11.1% year-on-year. The average daily sales area is the lowest value of National Day Week since 2015.

Source: Zhuge looking for a house

　　In the second-hand housing market, the data released by RealData showed that among the 18 cities monitored during the Golden Week, the average daily transaction volume of second-hand housing increased by 50% compared with the same period of last year, and the average transaction price of second-hand housing increased by 12% year-on-year.

　　Zhang Dawei believes that the impact of the epidemic on the real estate market has passed, and the subsequent market will continue to heat up. However, the frequent occurrence of regulatory policies has kept the increase at a "warm" level.

　　According to the report of the Central Finger Research Institute, in the fourth quarter, the national real estate market will show a situation that "the market scale will be slightly adjusted, the enthusiasm for new construction will slow down, and the investment growth rate will remain at a high level". With the rational return of demand under the tightening of regulation and control, the market scale will return to the adjustment channel under the cyclical action, but the active promotion strategy adopted by real estate enterprises will still have a certain driving effect on the transaction, and the overall decline of the market scale can be controlled; The overall operation of house prices will remain stable, and the increase of improved products and the emergence of the advantages of first-and second-line products will drive the average selling price to continue to rise slightly. (Zhongxin Jingwei APP)

According to the official measurement by China Seismological Network, an earthquake of magnitude 5.5 occurred at 9: 15 am on May 11th in Dingqing County, Changdu City, Xizang (31.99 degrees north latitude and 94.94 degrees east longitude) with a focal depth of 7 kilometers. The reporter learned from the Propaganda Department of Dingqing County that there was an obvious earthquake in the county for about 10 seconds during the earthquake, and the tables and chairs shook badly. The county is investigating whether there are houses collapsing and cracks. At present, the traffic order in the county is normal.

　　On June 3, 2020, local time, an American high school student threw a hat to celebrate graduation. (data map)

　　Overseas Network October 14th　According to a report by CNN on the 13th, the average score of American high school graduates in the College Entrance Examination (ACT) dropped to the lowest level in 30 years, and more than 40% of the candidates failed all the examination subjects.

　　The comprehensive average ACT score of the class of 2022 is 19.8 (with a total score of 36), which is lower than 20 for the first time since 1991. More importantly, more and more senior high school students have failed to reach any subject passing line set by ACT, indicating that their preparation for university courses has declined. According to the ACT report, among the 2022 graduates who took the ACT exam, 42% did not reach the passing line in any subject of English, reading, science and mathematics. In contrast, in 2021, 38% of candidates failed to reach the passing line of all subjects.

　　CNN9 reported in September that the math and reading scores of 9-year-old children in the United States also plummeted from 2020 to 2022, falling to a level not seen in decades. Peggy Carr, Commissioner of the National Center for Education Statistics, said that it was not just the epidemic that interrupted students’ learning. Shooting on campus, violence, interruption of classes, shortage of teaching staff and absenteeism, cyber bullying, and students seeking mental health services are also increasing. These information may explain the serious decline of American students’ grades.

　　　　　　 CCTV News:Since 2014, with the development of mobile Internet, colorful bike-sharing began to appear in the streets of the city. At their peak, there seemed to be too many bike-sharing of major brands, and many cities were besieged by bicycles. But recently, in Beijing, many commuters who often use cars found that bike-sharing was not so easy to find.

　　　　　　 Recently, the reporter interviewed many places in Beijing and found that the number of bike-sharing on the road surface was significantly reduced than before. Take Beijing Caishikou subway station area as an example, the number of mobike put here every day has dropped from nearly 300 at the peak to more than 100 at present.

　　　　　　 Bicycle delivery personnel told reporters that through the company’s internal bicycle delivery system, the real-time number of each delivery point can be clearly known and deployed in a planned way as needed. At each bicycle drop-off point, there are also special personnel to maintain the condition of the car.

　　　　　　 In September 2017, the Beijing Municipal Transportation Commission issued a notice to implement the total amount control policy for shared bicycles. At present, there are 9 shared bicycle operating companies in Beijing, and the total number of operating vehicles has been controlled at around 1.91 million, down nearly 20% from the peak. It is understood that the number of bike-sharing in many parts of the country is decreasing. At the beginning of this year, Xiamen besieged bike-sharing with 300,000 bicycles, and 100,000 bicycles were idle, which caused a heated discussion. Therefore, Xiamen cracked down on bike-sharing, and the number of bicycles will be reduced by two-thirds. This year, bike-sharing will be reduced by a quarter, and the number of bicycles will be controlled to about 500,000. This month, Kunming reported the assessment of bike-sharing’s operation and management, and ofo sharing bicycles was at the bottom of the assessment for two consecutive months, and 10,000 bicycles will be recycled. In addition, the total amount of bike-sharing in Guangzhou and Shenzhen also showed a downward trend.

　　　　　　 It is difficult for users with frequent chaos in bike-sharing to find trust

　　　　　　 As a symbol of shared economy, bike-sharing has developed from a rush to disorderly development, to the total control that followed everywhere, and the problems in the development of bike-sharing cannot be avoided. For example, some people remove the seat, chain, tires, etc. of a bicycle, some people open the bicycle and find that it is a broken car, and some bicycles are left unattended in all kinds of unexpected places … …

　　　　　　 Mr. Yang, a citizen, told the reporter that last year he and his two family members each used cool bicycles to travel and paid a total deposit of nearly 1,000 yuan. However, he has not received the deposit for nearly a year since he applied for a refund. Mr. Yang still keeps the cool cycling APP in his mobile phone. He said that he would open it from time to time and look at it, hoping to receive the good news of a refund one day. But in fact, this APP is already in a state of no networking.

　　　　　　 It is difficult for car companies to return to the "brand line"

　　　　　　 Crazy financing — — Building a car — — Release — — Refinancing — — Remanufactured cars — — Re-launch led to a serious surplus in bike-sharing, coupled with high cost and lagging maintenance, which led to a surprising number of bicycles becoming criticized urban garbage, and bike-sharing enterprises were finally unsustainable.

　　　　　　 In Zhaojialiu Village, Bazhou, Hebei Province, there are large areas of bike-sharing piled up in the fields on both sides of the village road, with a number of nearly 3,000 to 4,000. These bicycles are of different quality, and some of them look new. The manager in charge of buying and selling told reporters that these cars are all in bike-sharing, where the local bicycle factory has a backlog of inventory.

　　　　　　 Facing the ever-expanding demand in bike-sharing, bicycle companies have also experienced the process from excitement to disappointment. A bicycle industry insider told reporters that when bike-sharing was booming, bicycle manufacturers all over the country rushed to join in the fun. Taking Tianjin as an example, bicycle companies such as Fujita and Flying Pigeon accepted a large number of production orders from bike-sharing.

　　　　　　 Fujita and Feige are large-scale bicycle manufacturers in Tianjin, and were once the main manufacturers in bike-sharing. The reporter wants to know about the manufacturing situation of these enterprises in bike-sharing, but he has never been able to contact the relevant person in charge.

　　　　　　 Bicycle industry insiders: "Now Tianjin has stopped, because they don’t place orders now, and now they are all integrating. Anyway, the injured ones will digest themselves. No way, he made some money in the early stage. bike-sharing has nothing to do, and it will have to close down after a long time. "

　　　　　　 Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "There are many reasons why bicycle companies are having a hard time. One of the main reasons is that they can’t become incremental. Since the increment has not been expanded and compressed, it may not be able to keep up with capital investment. "

　　　　　　 Wangqingtuo Town, wuqing district, Tianjin is the largest bicycle production base in northern China. The data shows that in 2015, the total output of bicycles in this town reached 12 million, and 2.6 million bicycles were exported, accounting for more than 10% of the total annual output of bicycles in the country. The person in charge of the industry said that being a bike-sharing is risky and not profitable. At present, many small production enterprises have transformed to produce export-oriented and sports bicycles and electric vehicles.

　　　　　　 Zhang Guisheng, director of Tianjin Wangqingtuo Bicycle Management Center, said: "For Wang Qingtuo, there should not be too many enterprises in bike-sharing in the future. Now it is to encourage enterprises to go out, explore the international market, take their own brand route, and transform into high-end bicycle products."

　　　　　　 [The first bankruptcy case in bike-sharing in China] bike-sharing recovery price: each 12 yuan.

　　　　　　 Xiaoming Bicycle has accumulated more than 4 million registered users and received a deposit of more than 800 million yuan. It completed two rounds of financing in one year. However, in just two years, Xiaoming Bicycle declared bankruptcy, which was the first bankruptcy case in bike-sharing.

　　　　　　 The debt is as high as more than 50 million yuan, including the deposit of 110 thousand users; The company’s assets are only 350,000 yuan in cash and bicycles scattered around. Recently, relevant announcements revealed that China Renewable Resources Development Co., Ltd. agreed to recycle Xiaoming bicycles according to each 12 yuan.

　　　　　　 After vigorous market expansion, the bike-sharing market has entered the "second half" of development since 2017. Now, many bike-sharing enterprises have closed down and shut down, and bike-sharing has changed from explosive growth to industry reshuffle.

　　　　　　 How should the bike-sharing platform operate next? The reporter specially contacted the customer service in mobike and the media personnel in OFO sharing bicycles, but unfortunately, as of press time, there was no response from the two companies.

　　　　　　 How should we standardize the future development of bike-sharing and make the sharing economy really convenient for everyone’s travel?

　　　　　　 Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "The next step of development is more about orderly competition, improving the protection of consumers’ rights and interests, and more about improving the user experience. The requirement for enterprises is not only that you build a car, but also the first step. You have to maintain the normal urban travel order, and you have to adjust the flow and direction of this vehicle. I think this series of problems is an important aspect of the bike-sharing platform’s main responsibility. "

　　　　　　 In August 2017, the Ministry of Transport and other 10 departments issued the "Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles", requiring strict distinction between enterprises’ own funds and users’ deposit prepaid funds, and earmarking them. At the same time, the New Deal also clarified the standardization of parking spots and the promotion of electronic fences, and proposed that the bike-sharing platform should improve its online and offline service capabilities.

　　　　　　 Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "The increase in the actual cost of vehicle damage is not only the result of competition, but also the damage caused by users’ poor use. Through the punishment of some untrustworthy behaviors, the quality of users will continue to improve, so your operating costs may be reduced in the future. "

　　　　　　 At present, OFO, mobike and other cities in China have started the credit deposit-free service. Experts said that the "Electronic Commerce Law" to be implemented in January next year clearly regulates the refund of deposits and strengthens the protection of consumers. We look forward to further clarification of the law, such as how to control the risks of deposits and how to implement special third-party supervision accounts.

　　　　　　 Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said: "If you have to collect a deposit, you must supervise the flow of the deposit and the deposit. This dynamic supervision should be done well. At the same time, we must try to avoid the collection of such deposits, because now this kind of credit supervision can be completely achieved through big data and credit. "

　　　　　　 Experts believe that bike-sharing is a transportation service that occupies urban public resources and needs to be shared and governed by many parties. It is necessary to strengthen the timely recycling and reuse of bike-sharing to avoid resource waste and environmental pollution; City managers should take the initiative to intervene in management and services, enterprises should establish a sustainable profit model by optimizing services, and consumers should raise their awareness of public morality and not leave it lying around.

Text | Node Finance Six Gold

The listing of Netease Cloud Music caused an uproar in the market, and many people denied this "loss-making business" almost at the first time.

Some people think that it has lost 7 billion in the past three years and still holds a valuation of nearly 50 billion, which is not worth it at all.

Some people think that a company with a negative gross profit margin dares to go public?

Others think that this is another sentimental listing, which is really too weak!

These voices are all reasonable, but they are not quite right when they are placed on Netease Cloud Music.

　Do you think a grid of electricity is weak?

Judging from the "birthday" of Netease Cloud Music, it is definitely a "sweeping monk".

In April 2013, Netease Cloud Music was launched, and people said that Netease Cloud Music was "willing to be cannon fodder".

Because the predecessor of Baidu Music Qianqian Jingting was established in 2003; Cool dog music was founded in 2004; QQ Music was founded in 2005; Kuwo Music and Xiami Music were established in 2006; Tiantianyingmei was founded in 2008 …

When Netease Cloud Music entered the market, cool dogs and QQ music were already big names, and shrimp was not weak. But in this crack, Netease Cloud Music still made 100 million users in two years; Made 200 million users in 3 years; Three years after its launch, Netease Cloud Music also killed Xiami Music, Everyday Music, Douban Music (FM), Domi Music, Baidu Music and Kuwo Music, ranking third in the music category, with only QQ Music and Cool Dog ahead.

Why? Because Netease has seized the dividend of the mobile Internet era-socialization. During the cold start, Netease Cloud Music started a function of importing songs and downloading them for free, which attracted a large number of users of Douban FM and Shrimp at a very low cost.

From the beginning, Netease Cloud Music didn’t intend to be just a "quiet" music player. Instead, we let go of the right to comment on every song, album, song list and mv, giving users a lot of room to play, listening to songs and writing comments, a simple community function, which has captured users.

If we want to evaluate the development of Netease Cloud Music, its success in music APP is just like Pinduoduo’s surprise attack on Taobao.

Although I caught a late episode, I gained a lot. However, late episodes certainly have shortcomings. From the beginning, Netease Cloud Music did not seem to pay too much attention to the importance of "copyright" for itself.

But at that time, the music copyright market was already divided into three parts:

Source: Online public information.

Moreover, compared with Netease Cloud Music, other online players and copyright distribution; There are artist brokers, performance activities and integrated marketing offline, all of which are not just music.

Tencent Music is even richer in the acquisition of copyright. Before Netease Cloud Music reacted, Tencent bought almost all the music copyrights in the world. For example, Tencent is the exclusive agent of Warner, Universal and Sony. There are also the agency rights of companies such as Emperor, Fumao and Jewell.

When Tencent Music was interviewed by the media, it was evenTo say: "We don’t want to monopolize, but they can’t afford it", we can see how strong Tencent’s dominance is.

However, I never expected that Baidu Music had disappeared a few years later, and Ali had closed the shrimp bet.Netease cloud. There are only two forces in the music market, one is Tencent Music, and the other is Netease Cloud.

Although the disparity in strength is relatively large, Netease Cloud actually filled the audience with a grid of electricity like Duanfei in the biography of Zhen Huan.

What’s more, due to the plundering of users’ time by short videos, Tencent Music had 615 million monthly users in the first quarter of 2021, down 6.4% year-on-year. Since last year, the monthly activities of Tencent Music have been declining.

Source: Tencent Music Financial Report

In contrast, from 2018 to 2020, the monthly users of online music services of Netease Cloud Music were 105 million, 147 million and 181 million respectively, which also showed a continuous growth trend, and the compound annual growth rate was 31%; In addition, the number of online music paying users is also rising, reaching 4.2 million, 8.63 million and 16 million respectively, with a compound annual growth rate of 95%.

So if you want to say that Netease Cloud Music is not competitive, then someone will definitely not agree.

　Why did Ali and Baidu bet on a company with negative gross profit margin?

The online music market in China is almost the one with the highest "monopoly" of Tencent except WeChat in the social field. Since Tencent "wooed Cool Dog" and "Cool Me", no one can shake the position of the market leader. This is not to blame Tencent Music. It acted too early and did not give others a chance to surpass it.

There are still fast hand vibrato in the short video field; There are Taobao, JD.COM and Pinduoduo in the field of e-commerce; Iqiyi and Tencent video in the field of long video (film and television drama).

Netease cloud music is preserved like a "kindling", and its strategic shareholders includeAlibabaAnd Baidu, Ding Lei personally served as executive director and CEO. In addition, when the shrimp was shut down at the beginning of this year, Netease Cloud also inherited a large amount of "legacy" of shrimp.

It can be seen that on the music track, the big brothers attach importance to Netease Cloud.

Of course, the bosses can see that Netease Cloud Music does not make money. Supporting it is definitely not just about feelings, mainly because Netease Cloud Music and Tencent Music are still very different in essence.

From the perspective of revenue composition, Netease Cloud Music once paid more attention to online music services. In 2018, the revenue of this sector reached 1.026 billion, accounting for 89.4% of the total revenue. Social entertainment services and other businesses only contributed 122 million yuan in revenue, accounting for a very small proportion of the total revenue. This shows that Netease Cloud Music was still a "teenager with a musical dream" three years ago.

Source: Netease Cloud Music Prospectus

The social entertainment and other income of Tencent Music has always accounted for about 70-80% of the revenue, and the contribution of online music services is only 20-30%. Focus: Tencent Music has made a profit.

In order to increase income, Netease Cloud has also begun to increase the income of social entertainment services and other businesses, and speaking people’s words is to rely on rewards.

Rewarding is always the most effective way to generate income on the Internet. By 2019, the income of Netease Cloud Music Social Entertainment Service and other parts soared by 343.44%, reaching 541 million yuan; In 2020, social entertainment services will once again increase this part of revenue to 2.273 billion yuan with a growth rate of 320.15%, and the proportion of revenue will increase to 46.4%.

At this point, the revenue structure of Netease Cloud Music is gradually balanced in the eyes of capital.

In addition, in 2020, the monthly ARPPU (income per paying user) of Netease Cloud Music in the social entertainment field reached 573.8 yuan, which can be described as "high and scary", but in the same period, the amount of its online music service was only 8.4 yuan, with a gap of nearly 70 times (it seems that making music really doesn’t make money), and the monthly ARPPU of Tencent Music.It is 141.1 yuan.

In other words, the value of a paying user watching live broadcast on Netease Cloud Music is equal to the value of four paying users of Tencent Music, which is the reason why the big brothers are optimistic about the momentum of Netease Cloud Music.

The brilliance of Netease Cloud Music is once again reflected. Who said that the community is useless? Its community stickiness is easy to have a heavy effect in rewarding, while Tencent music must be accumulated through time.

Since its establishment, Netease Cloud Music has received three rounds of financing:

　Source: Online public information.

Among them, in April 2017, it happened to be the day when Netease Cloud Music broke through 300 million users, and accessed Mango and SMG to obtain some pan-entertainment copyrights; In October 2018, it happened to be the moment when Baidu was in all in AI and allowed small speakers to grab the market independently. After joining Baidu, Netease Cloud could get the coveted Taihe copyright.

Here, let’s take a look at Taihe Music Group, which is the "music copyright dynasty" in mainland China besides the big three, Fumao and Emperor. Taihe owns a company called ocean butterflies, and Vae, the big three QQ music company, has joined ocean butterflies for more than 10 years. The elephant intangible music, which is a partnership between Silence Wang and Xu Liang, is also distributed by ocean butterflies in the mainland. Boy, I didn’t expect the big three QQ music companies to become half Netease cloud music people.

In September 2019, Ali won the koala and Netease Cloud Music, and the same year was also the moment when Netease Cloud ARPPU broke out.

Judging from the time nodes of these investments, Netease Cloud really bears the "music renaissance" plan of Ali and Baidu.

　If you want to make money, don’t be a second-hand dealer.

Even Baidu and Ali are desperate for blood transfusion. In terms of copyright, Netease Cloud Music is still in a weak position.

There was such a hot comment in the comment area of Netease Cloud Music, which impressed the author deeply: "I like this community very much. There are touching comments, song lists with personalized recommendations, and bosses full of ghosts, but I finally turned on QQ music because … I want to listen to songs."

Netease Cloud Music has a very high user viscosity and feelings, and the other has a very high resource library and copyright, so the two sides are locked in a fight for users.

At first, the National Copyright Administration seemed to want to give Netease Cloud Music a chance. In October 2015, the National Copyright Administration promoted the strategic cooperation between Netease and Tencent, and QQ Music granted 1.5 million music copyrights to Netease Cloud Music.

However, these 1.5 million songs did not bring reconciliation, but made the record companies in the copyright war suddenly have the right to speak, and the copyright fees also rose, and the online music platform had to fall into an evil.Sexual cycle: buy copyright to attract users → get user traffic and membership benefits → buy copyright again → suck traffic again.

In essenceGenerally speaking, this cycle is not much different from the "second-hand peddler" who pours watermelons at the head of the village, and the right to speak is not in his own hands. The copyright fee is also a "big killer" that has always caused Netease Cloud’s gross profit margin to be negative and lost 7 billion yuan in the past three years. If Netease Cloud wants to make money in music, there is only one way to go-to be the "father" of the record company.

The position of the online music platform in the music market now is equivalent to the ancient "video store", but the video store at least has bargaining space for purchasing goods, but the music platform does not. Therefore, only by getting involved in music production and disintermediation can the music copyright be directly in your own hands and reduce the commercial pressure.

In terms of user quality, Netease Cloud Music should have a lot of music consumption potential, because it currently has 181 million people a month, 89% of whom were born in 1990 and later, and it has Netease’s social genes and a strong social atmosphere.

On the production side of music, the platform can help the pricing and distribution of music copyright, and the reference information is divided into the author’s mode, which adopts the guaranteed+divided mode; On the sales side, the music platform can also sell music copyrights or distribute and underwrite music, such as accessing advertisements, pre-installing mobile phone terminals, smart speakers, smart cars, providing music for short videos, games and other companies, etc. This is the direction for music to make money.

Although Netease Cloud has begun to take this road, it is a long way to cultivate a Jay Chou who can take away tens of millions of users among its original musicians, and it depends on luck. After all, it took decades for the Chinese music scene to produce a Jay Chou.

Of course, if this road goes well, the future music platform will not have to bear the pressure of high copyright fees, and at the same time it will be able to share the cake in the music copyright market. Independent musicians are also expected to earn the dividend of paying for listening to songs, and the entire music industry chain will be boosted.

　Netease Cloud lost Jay Chou, but Netease Cloud "Jay Chou per capita".

After losing the copyright, Netease Cloud Music can make money for music projects by cultivating independent musicians and community culture, which can achieve the effect of "Netease Cloud is Jay Chou per capita", which may be its best result on the music road.

But Netease Cloud Music is still a tangled body in the eyes of many users.

What do users hate most? I hate you talking about money with him, especially users in minority communities, such as Douban, and Netease Cloud Music, which has a seven-point ideal and three-point business. Users who don’t hate you talking about money with it will stare at how you spend money. For example, some users vomit: "Netease Cloud Music does H5 to spread every day. Isn’t it good to buy two more songs with that money?"

Therefore, Netease Cloud Music should balance the user’s experience and the crux before the money-making project, so as to prevent users from losing because they feel that Netease Cloud Music "lost its original heart", otherwise, not to mention the Jay Chou per capita, even the effect of Pangmailang per capita will not be realized, after all, the community is still very pure.

In addition, for Tencent Music, which is listed on the US stock market, the highest price of Netease Cloud listed on the Hong Kong stock market is as high as HK$ 330, while the current share price of Tencent Music is only a dozen dollars. In the music market, is "Jay Chou per capita" overvalued? Or is owning Jay Chou undervalued? Let investors vote.

The response of the national disease control suddenly swiped the screen.

On March 10, a question about "The possible outbreak of’ X disease’? The topic of the National CDC’s response rushed to the hot search. Wang Hesheng, director of the National Bureau of Disease Control and Prevention, said at the press conference that although the occurrence of "X disease" is hard to avoid, the resulting pandemic can be prevented and dealt with.

In addition, the latest research findings about BA.2.86 in Covid-19 have also attracted attention. On March 10th, according to Beijing Daily, the latest research by the Institute of Microbiology of China Academy of Sciences and other teams found that Covid-19 BA.2.86 has differentiated into a new serotype. In other words, COVID-19 vaccine based on XBB antigen is at risk of being escaped by BA.2.86 and its subsequent derivative variants. At present, the vaccine based on XBB is still effective against BA.2.86, but the Omikrongya variant derived from BA.2.86 may gain growth advantages, leading to a surge in breakthrough infections.

National CDC responded

Recently, Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization, warned about the possibility of the outbreak of "disease X", saying that the outbreak of new variants and epidemics "is only a matter of time, not whether it will break out". How to prevent the harm that "X disease" may bring to us?

Wang Hesheng, director of the National Bureau of Disease Control and Prevention, said that the international community is highly concerned about the "X disease". The so-called "X disease" does not represent a specific disease, but an infectious disease caused by unknown pathogens that may lead to a global pandemic. The most important feature of "X disease" is "highly lethal, fast contagious and easy to mutate", and there is great uncertainty in its occurrence and development, so it is difficult to predict the pathogen, time and place of occurrence of "X disease".

Experts from all over the world generally believe that the risk of global pandemic caused by "X disease" is increasing due to the accelerated global climate change, the expanding scope of human activities and the frequent occurrence of cross-species transmission of pathogens.

Wang Hesheng said that although the occurrence of "X disease" is hard to avoid, the resulting pandemic can be prevented and dealt with. Work with relevant departments to plan ahead, make a good first move and fight actively to prepare for the certainty of work and deal with the uncertainty of infectious disease pandemic.

First, establish and improve the system of laws and regulations, adhere to prevention and control according to law, optimize the allocation of resources, and improve the working mechanism of emergency conversion;

Second, establish and improve a multi-channel monitoring and early warning system, strengthen the risk assessment of infectious diseases, and enhance the ability of early detection;

Third, establish and improve the emergency plan system, strengthen emergency team drills, do a good job in relevant material reserves, and improve emergency response capabilities;

Fourth, establish and improve a scientific prevention and control system, increase investment in scientific research, promote forward-looking research on infectious disease pandemics, and enhance scientific and technological support capabilities;

The fifth is to establish and improve the group prevention and control system, improve the departmental linkage mechanism and grassroots governance mechanism, extensively carry out popular science education, and comprehensively improve public health awareness and disease prevention and control ability.

Wang Hesheng said that the epidemic of infectious diseases has no national boundaries, and the prevention and response to the global epidemic of infectious diseases requires the joint efforts of the international community. We will actively participate in global public health governance, promote cooperation with international organizations such as the World Health Organization and other countries, actively participate in the conclusion of the Pandemic Treaty and the revision of the International Health Regulations (2005), and contribute China’s wisdom and China’s strength to building a human health community.

Latest discovery

On March 10th, according to Beijing Daily, the latest research by the Institute of Microbiology of China Academy of Sciences and other teams found that Covid-19 BA.2.86 has differentiated into a new serotype. This will provide a basis for the future research and development of multivalent broad-spectrum COVID-19 vaccine and neutralizing antibody, and provide an important scientific basis for the prevention and treatment of global Covid-19.

According to the report, the team systematically studied the antigenicity of receptor binding domains such as XBB.1.16, EG.5, FL.1.5.1 and BA.2.86 by the method of cross neutralization of mouse serum, and found that the antigenicity of the first three is similar to that of XBB.

However, the antigen spectrum of BA.2.86 has become a new serotype. In other words, COVID-19 vaccine based on XBB antigen is at risk of being escaped by BA.2.86 and its subsequent derivative variants.

At present, the vaccine based on XBB is still effective against BA.2.86, but the Omikrongya variant derived from BA.2.86 may gain growth advantages, leading to a surge in breakthrough infections.

The team said that systematic research on serotypes can quickly classify new variants and evaluate their immune escape ability, and can also be used to design broad-spectrum multivalent vaccines and neutralizing antibodies.

It is reported that BA.2.86, nicknamed "Pirola", belongs to the Omicron family and was first confirmed on July 24th last year.

BA.2.86 once attracted great attention around the world, because its mutation degree is very large.

According to the research published by Jesse Bloom, an evolutionary biologist at Fred Haakinson Cancer Research Center, there are 34 mutations in BA.2.86 compared with BA.2 and 36 mutations compared with XBB.1.5 in terms of virus spike protein. To put it in a more popular way, the variation degree of BA.2.86 relative to BA.2 and XBB.1.5 is almost equal to the difference between the original Omicron virus and the original strain.

Morten Rasmussen, a senior researcher, said that it is unusual for a Covid-19 to have such a large variation (more than 30 places).

Although there are many mutations in BA.2.86, the specific degree of immune escape from XBB vaccine and past vaccination+infection with various virus strains needs further study.

According to the risk assessment report of the U.S. Centers for Disease Control and Prevention on the mutant of BA.2.86 in COVID-19, based on the existing knowledge, the existing COVID-19 detection and treatment methods still seem to be effective for the mutant of BA.2.86.. There is no evidence that the mutant may cause more severe symptoms.

Proofreading: Wang Chaoquan

It was officially launched in 1959 and discontinued in September 2000. It hated everything big, especially the MINI created by the designer of the big car, Aleclssigonis, which became a classic in the car industry.

The four wheels were moved as far as possible to the four corners of the body, and the MINI was also one of the first miniature cars to adopt the front-engine front-wheel drive mode that year. These designs were designed to reduce the length of the body and maximize the interior space, allowing 80% of the space to be used as driver seats and luggage.

From its prominence in 1960 to the last MINI Classic leaving the production line of the British Long Bridge in September 2000, there were 5.387 million MINIs that defined the era of small cars.

After BMW took over in 2001, the MINI was reborn. Although the first-generation MINI was beautiful, it was not close to the people.

But it is also the rather inexpensive price in China that has allowed MINI to embark on the path of a luxury brand.

2003 MINI ONE

In terms of products, the MINI still had many shortcomings at that time.

The first MINI in 2001 had a steering wheel so heavy that women refused, a turbo-sluggish engine, and a slow-shifting automatic transmission.

The second-generation MINI may be the best generation, but its suspension is still stiff and the comfort is too poor, especially those of the high-performance MINI Cooper S.

The current MINI has a much-debated look, and many people consider it less classic than the previous two generations.

Another controversial issue is that its mainstream powertrain is a 1.5T inline 3-cylinder turbocharged engine, which is inferior to the 4-cylinder in terms of NVH and high-speed fluidity.

But the MINI is still a MINI, and aside from the design that makes people fall in love at first sight, its handling and playfulness are difficult to replace – the wheels close to the four corners and the low center of gravity design give the basis of body movement, plus the front Macpherson, the rear multi-link suspension design, the MINI is as fun as a go-kart.

In the era of electrification, MINI will be phased out if it doesn’t change. At least in the Chinese market, it may be the case. You can’t rely on one emotion to sell at a high price.

The 2024 pure electric MINI Cooper E is the second rebirth of MINI.

New pure electric MINI Cooper E

At last year’s Munich Motor Show, the pure electric MINI Cooper E has been unveiled. Recently, the beam of light car jointly owned by BMW and Great Wall completed the MINI domestic electric version new car declaration at MIIT. In terms of appearance and data, there is almost no difference between the domestic version and the overseas version.

Recently, MINI officially released a batch of official pictures of the 2024 pure electric MINI Cooper E, which has now fully surfaced.

MINI emphasizes that the all-electric MINI Cooper is a combination of modern ecological driving and the brand’s typical driving pleasure. In particular, the steering is very direct, the increased wheelbase and wheelbase make the stability higher, and the brand’s classic karting driving feeling will not be lost.

But when it comes to driving pleasure, it is the most anticipated and the most skeptical.

The fuel-powered MINI has always been famous for its handling and fun, but will the increased weight after electrification and the driving feeling of electric vehicles make the pure electric MINI Cooper E lose its charm?

But at least, the design of the MINI Cooper E is still MINI.

The classic MINI round headlights and octagonal front grille form the MINI’s iconic front face, but the LED headlights and front face style are more concise and flat, in line with the design style of electric vehicles.

The body size is 3858x1756x1458mm, which is not much different from the fuel MINI, but the 2526mm wheelbase is significantly longer. The side of the body is still the classic MINI posture, with three-door shape and different colors of the suspended roof design.

Still available in yellow, blue, silver, glacier blue and other color schemes. The pure electric version of the door handle has become a semi-hidden design and offers a variety of new 16/17/18-inch wheels.

Like the new MINI fuel version, the MINI Cooper E also has four decorative options, and the classic design elements of the large round center display and dial switch are still retained. The difference is that this 240mm diameter display has become very slim.

In terms of power, the overseas version of the MINI Cooper E offers 135kW (184 horsepower) and a single motor output of 290Nm. Accelerate from 0 to 100 km/h in 7.3 seconds.

The latest overseas version of MINI Cooper E, it is only equipped with a 40.7kWh battery pack, and the WLTP pure electric battery life is only 305 kilometers. With 75kW DC charging, the battery can be charged from 10% to 80% in 28 minutes.

Obviously, this is for short-distance driving in the city, and it is definitely not interesting enough in China.

However, from the domestic MIIT declaration, it can be seen that the domestic pure electric MINI will provide MINI Cooper E and MINI Cooper SE versions, the latter with an output power of 160kW/330Nm, and the motors are all from United Electronics.

At the same time, the battery comes from Honeycomb Energy, and the WLTP pure electric battery life of MINI Cooper SE reaches 402 kilometers. For MINI, which is mainly about fun and urban transportation, it is ok.

In fact, this is not the first time MINI has built an electric car. They released the MINI E as early as 2009.

2010 MINI E

However, as a BMW Project i R & D project, the MINI E produced only 500 vehicles, and its R & D and operation experience paved the way for the later BMW i pure electric brand.

Ten years later, in 2019, just as the last Volkswagen Beetle was discontinued, MINI released the first true production pure electric vehicle in the brand’s history, the MINI SE. It uses a 184-horsepower electric motor and has a range of 235 to 270 kilometers.

2020 MINI SE

At that time, the MINI SE used a 32.6kWh lithium-ion battery pack, which was divided into 12 modules. MINI designed them in a T-shaped layout and placed them deep in the floor of the car, between the front and rear seats. This way, the trunk space of the MINI SE will not be affected, and the center of gravity of the MINI SE will be reduced by 30mm compared with the fuel version of the MINI.

The MINI SE uses an electric motor with a maximum output of 135kW (184 horsepower), capable of delivering 270Nm of torque. This electric motor technology comes from BMW’s electric vehicle development department, and BMW is very leading in electric motor technology.

However, in terms of top speed, the MINI SE is only 150 kilometers per hour, so if you drive it on Germany’s unlimited-speed highways, you will definitely be overtaken by old German ladies driving the old Volkswagen Polo.

No matter what, the previous MINI’s electrification attempts were not successful. The reason must be multi-faceted. The key to the technical problems of electric vehicles back then was that the previous pure electric MINI was produced in a factory in Oxford, England, and the cost could not be reduced.

The new generation of pure electric MINI Cooper E

But the new generation of pure electric MINI Cooper E integrates the industrial chain advantages of China’s electric vehicles, which is more reassuring in terms of cost and quality. If the price is right, the pure electric MINI Cooper E has a great opportunity to take off.

If possible, it will be MINI’s second rebirth from the ashes.

　

　　　 Movie network news(Photo/Qian Jiayi Wen/Li Chao) On February 28th, the suspense comedy blockbuster "Killing Life" held its first media conference in Beijing. Director Guan Hu was present with starring Bo Huang, Yam Tat-wah, Alec Su, Yu Nan and Liang Jing. On the same day, Yu Nan revealed that her dress in the film was very sexy, and she had sex with Bo Huang and laughed frequently. Yam Tat-wah joked that he had fallen in love with Guan Hu and Bo Huang during filming. The film will be fully released on April 28th.