Zero Run C16 redefines ＂good but not expensive＂
Business Daily reporter Guo Yuxin
As the new energy vehicle track continues to heat up, major automakers have shown their trump cards and launched models that combine technological innovation and high cost performance, in order to occupy a place in the mainstream market of 150,000 yuan. Recently, Zero Run Auto released its flagship model C16 at its semi-annual node, and in just 48 hours, the order volume of Dading exceeded 5,200. As of July 15, Zero Run’s new orders in the first two weeks of July were 7,000, a new weekly high.
The hot sales of C16 are not only a concentrated outbreak of Zero Run brand influence, but also a vivid manifestation of its positive attitude in the face of market competition. As the flagship of Zero Run LEAP3.0, C16 is not only equipped with industry-leading 8295 chips, high-end intelligent driving systems and global 800V fast charging technology, but also strives for the ultimate in internal quality. Its supply chain system is comparable to luxury brands, bringing consumers an unprecedented driving experience and quality enjoyment.
Market positioning: accurately grasp user requests
For big family users, space and comfort are the key to choosing a car. However, observing a circle may find that the 5-seat SUV on the market is not enough, the 7-seat rear space is more crowded, and the MPV budget is insufficient, making it more embarrassing to choose. Zero Run C16 has seized this pain point and created a new category of MPSUV with both MPV practicality and SUV fashion appearance and versatility.
The Zero Run C16 features a 6-seat layout of 2 + 2 + 2, providing passengers with ample legroom in both the front and rear rows. In addition, the three-row seats are individually adjustable, allowing each passenger to enjoy an exclusive comfortable experience, with no less space than some MPV models. At the same time, the C16 also supports a variety of seat combinations, from soft and comfortable family travel to excellent cargo carrying capacity, which can be easily handled.
Technological innovation: driving the zero-run C16 to lead the trend
In the field of new energy vehicles, technological innovation is the core driving force for product iteration and market expansion. As the flagship model of Zero Run’s LEAP3.0 technical architecture, Zero Run C16 is equipped with a number of cutting-edge technologies on the basis of grasping the needs of family users for six-seat models, demonstrating Zero Run’s profound accumulation in technological innovation.
First of all, through global self-research, Zero Run has maximized the utilization efficiency of a chip. The Zero Run C16 Smart Edition uses an 8295 chip to achieve L2-level ADAS functions, 360-degree surround view of the whole vehicle, automatic parking and other functions, which is rare in the same class of models. Full-stack self-research not only improves the experience of intelligent driving, but also reduces costs, achieving a double breakthrough in technology and price.
CTC technology is another innovative highlight of Zero Run. By eliminating the top cover of the battery pack and adopting an all-steel structure design, this technology not only reduces the weight of the battery pack, providing strong support for the cost control of the whole vehicle, but also enhances the structural strength of the whole vehicle and improves driving safety. At the same time, this design also increases the height of the passenger compartment, bringing users a more comfortable driving experience.
In addition, the introduction of the global 800V fast charging technology has made the Zero Run C16 far ahead in charging efficiency. Its charging power is up to 180kW, and it takes 15 minutes to charge from 30% to 80%, which is twice as fast as the medium voltage platform, bringing users a more convenient charging experience.
Cost Control: The Secret to Achieving a Win-Win Price Comparison
In the context of increasingly fierce competition in the car market, cost control has become the key to whether car companies can achieve sustainable development. Zero cars have successfully achieved effective cost control through a variety of means such as self-development, platform production, and innovative technology application, and ultimately return the cost savings to consumers.
According to Zhu Jiangming, founder of Zero Run Car, 60% of the parts of Zero Run C16 are self-developed and self-made, which not only reduces procurement costs, but also improves the stability of the supply chain. At the same time, Zero Run Car also realizes a high degree of sharing of parts through platform production, further reducing production costs. Taking the C16 and C10 as an example, the two models have achieved sharing on multiple components such as front and rear lights, dashboard, front seats, etc. The sharing rate is as high as 88%. This design not only improves production efficiency, but also ensures the consistency and high quality of parts.
At present, the models released by Zero Run Car are all C series, and the price is positioned at about 150,000 yuan. Zero Run Car focuses on the price belt products and their configuration parts, focusing on users, just to make this price belt deep. It is reported that in 2026, Zero Run Car will launch 3 products, mainly focusing on the 200,000 yuan price belt.
The arrival of Zero Run C16 has injected new vitality into the new energy vehicle market. In the future, Zero Run will continue to adhere to the positioning of automobiles as mass consumer goods, and continue to launch more cost-effective products that meet market demand, contributing to the development of the new energy vehicle industry.