Half-monthly talk reporter Liu Yangtao Ma Xiaoyuan Ji Jiadong

Frisbee, land surfing, ultra-jogging, peak ball, flag football … In recent years, a number of emerging sports have come out of the circle one after another, and the heat wave of minority sports has come one after another, and the sports industry has entered a new round of rapid development. However, after the initial blowout period, many projects gradually encountered cold and bottleneck period. From "tidal movement" to "regular movement", how can emerging projects further move towards mass and healthy development? How far is the new era of diversified and personalized sports industry from us?

"Tide Movement" shows multiple personalities.

Located in the square in front of the Shanxi Grand Theatre in Changfeng Business District, Taiyuan City, Shanxi Province, you can always see a group of skateboarders every weekend. Among them, there are not only young students in their twenties, but also middle-aged white-collar workers in their thirties and forties.

Zhang Lu, a 34-year-old state-owned enterprise employee, is one of them. "I started playing last year. At that time, my friend called me and said that it is popular to play land surfing now." He said, "I like the feeling of flying freely when sliding. It’s a way to release pressure."

There are many minority projects like land surfing. According to the Insight Report on the Consumption Trend of Trend Sports in 2023 released by the media in the new economic field, in the past three years, there have been more than 900,000 trend sports-related enterprises in nine categories, including rock climbing, diving, frisbee, land rushing and rugby. From the perspective of the participants, the post-90s generation is the main group, and the players are mainly between the ages of 18 and 40.

In Dongfeng International Sports Park, Chaoyang District, Beijing, frisbee fans have a frisbee competition. Xinhua News Agency reporter Ren Chaoshe

Shi Chunjian, the founder of Chunjian Running Club, is a "big V" with 1.2 million fans on social media. Super jogging is her main sport at present. "Ultra-jogging refers to running at an ultra-slow speed as slow as walking or even slower." She believes that "this kind of exercise can not only have the exercise effect of running, but also minimize the risk of excessive wear and injury, so it is welcomed by more and more runners, especially those aged 40 to 60."

Shi Chunjian told a reporter who talked for half a month that she began to explain the knowledge of super jogging on social media in 2020. I didn’t expect her course to be very popular. In the past two years, there have been more than 2,000 online and offline fee-paying students.

Bai Yufei, deputy dean of the School of Physical Education of Beijing Sport University, analyzed that from the research in the industry, generally, after a country’s per capita GDP exceeds 10,000 US dollars, the sports industry will usher in a big outbreak, and people’s acceptance of non-traditional sports activities will be greatly improved. Bai Yufei said: "In 2019, China’s per capita GDP exceeded US$ 10,000 for the first time and achieved steady growth. From this point of view, the popularity of sports such as frisbee, land surfing and peak ball is in line with the law of industrial development, and can be seen as the product of the gradual diversification and individualization of sports demand after the income level is improved and consumption is upgraded. "

Bottleneck period after blowout

"Frisbee, which exploded among young people in the summer of 2022, has declined in popularity this year. Last year, the newcomers could open seven or eight games a week, and now there are only one or two games a week. " Yang Guang (a pseudonym), the head of a frisbee club in Guangzhou, told reporters that many frisbee clubs are facing the problem of fewer students, and some even have to shut down.

According to the "Research Report on the Integrated Development of Cultural Tourism Camping Industry in China in 2022" issued by the cultural tourism market research and consulting agency "Power Consulting", the registered number of domestic camping-related enterprises increased by 144% and 122% in 2020 and 2021, respectively, while only 14% in the first ten months of 2022.

Similar to Frisbee and camping, many "tidal sports" have experienced the situation from popularity to cooling to varying degrees. How to maintain and expand the mass base after the initial "broken circle" is a common challenge they face.

In Yang Guang’s view, the "hot" and "cold" of the "tidal movement" are determined by its strong social attributes. "The rise of most tidal movements began with social media such as Weibo, Tik Tok and friends circle. Relevant content continued to be screened to attract young people to try, and then displayed and shared on the platform to form a trend." He said, "But as the focus of social media shifts, the popularity of these sports will naturally decrease."

Waving a large table tennis racket and playing plastic "tennis" on the badminton court, Peak ball is becoming the new favorite of urban sports enthusiasts. "In addition to the venue and coaches, we also provide professional photographers for the students to ensure that they can take the most fashionable and trendy photos." Lin Tao, the head of a Peak Ball Club in Shenzhen, believes that Peak Ball has the potential to develop into a new online celebrity sport. However, he is also worried: "Even if it becomes the next’ Frisbee’, we still need to think about where the future development path is."

Bai Yufei pointed out that the "barbaric growth" of emerging sports in the first round of "blowout period" is another influencing factor. "The rapid rise of an emerging industry is usually accompanied by the influx of many practitioners. Some practitioners with insufficient teachers, training experience and organizational skills will become the role of "showstopper", and even lead product sales, activity organization and competition development astray due to vicious competition. These will affect the reputation and sustainability of the’ Tide Movement’. "

Yang Zi, the head of Beijing Burning Ice Sports Development Co., Ltd., has been deeply involved in board sports for more than ten years. He believes that when the minority movement has a certain number of participants and market volume, it will often face the bottleneck of increasing costs and product homogenization. "With the development of society and the improvement of user demand, the cost of venues and manpower is increasing, which requires us to continuously increase data, develop formats, find new profit points, and upgrade products and services." He said: "This in itself is a process of survival of the fittest."

Promote the healthy development of emerging sports.

To make "tidal sports" become "regular sports", Bai Yufei suggested that relevant departments should strengthen the supervision of sports training institutions and clubs. Strictly review and check the key information such as the entry threshold, business scope and coach qualification of practitioners, and punish and focus on supervision of institutions with poor reputation and many complaints. At the same time, we should do a good job in support and guidance, and make full use of inclusive small and micro loans, financial subsidies, tax relief and other ways to support relevant institutions.

Cheng Minduo, a teacher in the School of Physical Education of Shanxi University, believes that we should give full play to the role of trade associations, speed up the formulation of perfect industry standards and sports rules, establish an institutional access mechanism and credit evaluation system, strengthen the management optimization within the industry, and form a benign development ecology.

At the same time, we should focus on some emerging sports with a certain mass base, speed up the creation of various sports activities, events and leagues at all levels, and provide a platform and soil for the development and growth of these sports.

Li Gao, a player in the "Happy May Day" gyro team competition held in Dahua Yao Autonomous County, Hechi City, Guangxi Province. Xinhua News Agency reporter Huang Xiaobang photo

Yang Zi said that for practitioners, on the one hand, it is necessary to practice hard, do a good job in the systematic construction of coach recruitment and training, the professional construction of training courses, and the modular construction of event organizations, and strive to build independent product lines and their own brands; On the other hand, we should make good use of external forces to "break the circle", actively strengthen contacts with industry associations, and enhance cooperation and interaction with platforms such as universities, primary and secondary schools and the media.

Source: Xinhua News Agency

Chapter 143: Robert Evergrande’s successful employment in his hometown and Su Meng, the boss, hit it off at once.

Su Meng was a little frustrated after Su Cheng Evergrande failed to invite Heinz Barton. One day, she drove into her hometown Robert while drinking on the road.

"You are blind and drink while walking." Su Meng is so angry.

After a while, I watched my hometown Robert fall down, but I was still concerned and asked him if he was okay.

"I’m fine." Robert in his hometown replied in English.

"Why are you drinking while walking? I think you must have something on your mind." Su Meng didn’t know what Rob was good at in his hometown. When he saw that he was a foreigner, he also asked in English.

"There are some troubles. I wanted to travel to China to relax myself, but I found that a person is still boring."

"That’s true. Traveling alone is really boring."

"I’m sorry, lady, I bumped into you while I was drinking. Fortunately, you drove slowly, otherwise I would die in a foreign country, haha."

"You’re so humorous. I’m glad you’re all right. Get in the car. I really want to talk to you."

"Well, I see that you are also a real person. Find a place and I will invite you to dinner."

"Let me treat you, you know? Sioux City is my hometown. How can you invite me in my hometown? I should invite you. "

"Then I’m welcome. My name is Robert from my hometown. Nice to meet you."

"My name is Su Meng."

As soon as they sat down in a restaurant, the observant China fans recognized Su Meng and his native Robert and asked them to sign their names and take a photo.

"So you are the famous Brazilian native Robert."

"So you are the owner of a famous football club."

The two praised each other and both admired each other.

"I know, you’re a world-class handsome man, so how can you fall …" Su Meng was unbelievable and hard to ask, but he wanted to know why.

Robert knew what Su Meng meant, and told Su Meng the whole story of his falling out with the Brazilian Football Association.

"So that’s it." After listening to Robert’s story in his hometown, Su Meng was so surprised that he burst out laughing.

"Ms. Su, what happened to me was so terrible. You laughed at me when you said you hit it off with me?"

"Mr. Robert, you misunderstood. I just want to say that this is really a blessing, haha." Su Meng said and smiled again, and then her topic.

"I mean, you are my Bole, my noble, you know? Our club is looking for a new coach, and recently negotiations with German famous coaches Heinz Barton and Van Ba Siteng failed. "

"I see, you mean you want me to be the head coach of your club?"

"Mr. Robert is really a smart man, that’s what he means. If you make a name for yourself in our club, you won’t worry about finding a next home."

"I can think about it. To be honest, the two guys you mentioned just now made me miserable, haha!" Hometown Robert said jokingly.

"I have to thank these two guys, otherwise how could I meet such an excellent coach in my hometown?"

After that, both of them burst out laughing. After that, Su Meng arranged a place for Robert in his hometown, and took him to visit Suzhou City and Suzhou Evergrande Club, and signed a contract with him. From February 2015 to November 2017, the goal was to achieve the Grand Slam in China and win the AFC Champions League in three seasons.

Robert from his hometown told Su Meng that he and she hit it off at once. Now she has helped himself and offered a very high salary. At the press conference when the new coach took office, he said in front of everyone on the scene that he would definitely lead the team to complete the task. If he failed to complete the task, he could do it for free.

After signing the contract with Suzhou Evergrande, Robert in his hometown was in a good mood and thought to himself: It seems that he has come to China this time.

On December 7th, Beijing time, the Chengdu Table Tennis Mixed Team World Cup is about to usher in the second day of the quarter-finals. At present, China, Japan and South Korea are leading the standings, while Sweden and Germany are tied for second place (in terms of winning and losing), while French, Slovak and China Taipei teams are at the bottom. However, the second stage of the competition has just begun, and the new competition system is more conducive to the backward teams’ turnaround than usual.

According to the arrangement, there will be eight matches in the quarter-finals on the second day, and China, Japan and South Korea will take part in two matches. The match between Guoping and the French team is very worthy of attention. lebrun and Yuan Jianan are tough, so be careful! See below for more details.

The whole World Cup adopts the points system. In other words, although the top eight participated in the second stage, there were no quarter-finals, semi-finals and finals. All teams had to compete with opponents who had not fought with them before, and finally the outcome was determined by the total points, which also made the game more suspenseful. It was difficult to see who won or lost until the final stage.

At present, the three teams of China, Japan and South Korea have all won, but Guoping and South Korea have lost in a single game. However, because they are the total points, it does not hinder the overall situation. Next, everyone will participate in the contest of the second day of the quarter-finals.

As mentioned before, there will be eight team games on December 7th, among which the German-French war at 10:00 am is very interesting. If everyone plays in the main lineup, Germany is obviously better than France, but this time, the six main players of Germany, Ochalov, Qiu Dang, Francesca, Bohr, Han Ying and Mittham, are not here, so it is very difficult to deal with France where lebrun brothers and Yuan Jianan are located.

At the same time, another duel was relatively unnoticed, that is, South Korea VS Slovakia-in terms of strength, South Korea is far stronger than the other side, so there is little suspense in this battle, and even if someone in South Korea is upset, it is difficult to collapse across the board.

The next two games at 12:00 will be the highlight, because the two most powerful teams are about to appear, that is, Guoping and Japanese team, which will face China, Taipei and Sweden respectively.

Relatively speaking, there was not much suspense in the first game, because Lin Yunru, Chuan Chih Yuan and Zheng Yijing, the three core players of the China Taipei team, didn’t come, and it was very unlikely that the rest would break through the national table tennis. Swedish female players are basically no threat to Japan, but the world champion Carlson and the national champion Carlberg among the male players are good in strength, and Zhang Benzhihe and Yukuke Inoguchi may not be able to resist.

At 17:00 pm, the battle between South Korea and Sweden was also interesting, but like Japan, South Korea was mainly wary of Swedish male athletes, and there was little pressure on the women’s line. As for Germany VS China Taipei, the outcome is unpredictable. After all, both sides are short of core players, and whoever loses or wins is likely, but it seems that the German team still has a slight advantage.

At 19:00 in the evening, the Chinese and Japanese teams appeared again. Among them, Japan’s opponent was Slovakia, and the latter was basically out of the question, while everyone was mainly concerned about another game-Guoping VS France.

Friends who are concerned about table tennis know that last year and this year, French players created great pressure on us, among which Alex defeated Fan Zhendong and Liang Jingkun, Yuan Jianan defeated Manyu Wang, and Felix almost overthrew Malone. Veteran Simon eliminated Xu Xin in the World Table Tennis Championships, and his overall strength was stronger than all the opponents that Guoping met in this competition. Be careful!

So who can have the last laugh in these next confrontations and win more points for themselves to hit the championship and medals? Suspense still exists, let’s wait and see: Come on, China!