Movie network news(Compile /Ben) According to Korean media reports, Kang Ji Hwan revealed in an interview with the media that his first love was a Japanese basketball player, which attracted the attention of the media and fans. On June 1st, Kang Ji Hwan revealed that her first love was a Japanese female athlete in an entertainment program recorded at East German Girls’ High School in Seoul. He also claimed that he met each other from the second to the third day of junior high school. At that time, Kang Ji Hwan’s sister was in high school, and it happened that her high school had concluded a sister agreement with a Japanese school. As an exchange student, the Japanese female athlete came to Kang Ji Hwan to stay at home.

　　　 Kang Ji Hwan also said: "At that time, I was very young, and I was very surprised to see foreigners, because they were basketball players, so they were very tall and beautiful. So I liked that sister very much at that time. Maybe now she is married and even has children. I hope she is very happy. " Kang Ji Hwan said that he was a very quiet person when he was a student. Although he was very active in high school, he was a person who loved learning from the beginning of primary school.

　　　 As a part of the promotion of the new film, Kang Ji Hwan participated in the variety show of SBS TV station, created momentum for the new film, and revealed anecdotes of his school days in the show. "Car Police Officer" tells the story of a policeman named Che who devoted himself to chasing criminals and investigating the case. In order to perform a special task, he had to disguise himself as a fashion model and sneak into the runway contest in the modeling world, which triggered a hilarious story that made people laugh. The film is positioned as a comedy film. In addition to Kang Ji Hwan, sung yuri also joined the film starring lineup. She plays the role of "Gao Yingzai", a fashion designer. The new film "Car Police Officer" was released in Korea on May 30th.

　　CCTV News:On May 7th, the joint prevention and control mechanism of the State Council held a press conference on the aid to Hubei by the First Hospital of Peking University. Wang Guiqiang, Director of Infectious Diseases Department of the First Hospital of Peking University, member of the medical treatment expert group of the State Council Joint Prevention and Control Mechanism and member of the scientific and technological research expert group, answered questions on his participation in fighting the epidemic.

　　Wang Guiqiang said that unlike his colleagues who went to Wuhan for first-line treatment, his "battlefield" was mainly to participate in a series of diagnosis and treatment plans of the National Health and Wellness Commission, including the formulation of treatment plans for plasma in convalescence.

　　"I personally was sent to Anhui as a member of the expert group of the Health and Health Commission on January 31 to guide the treatment of severe and critically ill patients. After returning, I basically went to the Health and Health Commission every day to judge various cases in front, especially death cases, hoping to dig out early warning and forecasting indicators. " Wang Guiqiang said.

　　COVID-19 epidemic is a new infectious disease, and medical staff are not very clear about its clinical manifestations, prognosis and pathogenesis. At the beginning, Wang Guiqiang hoped to find some prediction and early warning indicators through the study of these cases, which will be reflected in the guide.

　　At the same time, the understanding of the epidemic situation in COVID-19 is also a deepening process. "I personally participated in the specific update of the fifth, sixth and seventh editions of the diagnosis and treatment plan. Among them, many new diagnosis and treatment concepts were put into the diagnosis and treatment plan through the judgment of cases, such as the sensitivity to detection at that time, and the sensitivity of the upper respiratory tract was not very good, and there was a false negative. We emphasized the nasopharyngeal swab from the original throat swab, and then emphasized the use of sputum for testing."

　　Referring to his "battlefield", Wang Guiqiang said: "Actually, my battlefield is basically to participate in a series of diagnosis and treatment plans of the Health and Health Commission, including the formulation of diagnosis and treatment plans for plasma during the recovery period."

　　In addition, Wang Guiqiang continues to fight the epidemic in many aspects. "After we updated each guide in the rear, we immediately made it into a courseware for extensive training. I have trained more than 55 million medical personnel through various platforms. We have also undertaken some projects of the Ministry of Science and Technology, including the recovery of yang, which everyone is concerned about. We first proposed that we should pay attention to the scientific problems of recovery of yang, including how it came about, why it appeared, what the clinical outcome is, and whether it is necessary to intervene. This project of the Ministry of Science and Technology, led by me, is still in progress. " Wang Guiqiang said.

　　BEIJING, March 3 (Xinhua)-On March 3, 2018, the National People’s Congress officially kicked off, and the China Congress once again attracted the attention of international public opinion. In the reports of foreign media on the two sessions, economic and reform issues have attracted much attention. The commentary pointed out that as the engine of global economic growth, China’s economy has changed from high-speed growth to high-quality growth, and the two sessions will set the tone for China’s economic development this year.

　　At 3 pm on March 3, 2018, the first session of the 13th Chinese People’s Political Consultative Conference opened in the Great Hall of the People. China News Service reporter Du Yangshe

　　【Focus: China’s economic reform attracts worldwide attention】

　　On the 3rd, the first session of the 13th Chinese People’s Political Consultative Conference opened in Beijing, and the annual National People’s Congress officially kicked off. On the 5th, the first session of the 13th National People’s Congress will also be officially opened. Major international news agencies, including AFP, Associated Press and Reuters, as well as international mainstream media such as The New York Times and BBC, all announced the opening of the two sessions at the first time.

　　今年两会有哪些看点？新加坡《联合早报》3日撰文称，经济改革政策将成为两会的一个重头戏，备受外界关注的是中国要如何推出“超预期”深化改革和对外开放措施，以纪念改革开放40周年。

　　每年两会，政府工作报告都备受瞩目，按照惯例，报告将为中国今年经济发展制定目标。《联早报》认为，这不仅将为中国经济今年的发展定调，甚至可能成为中国未来很长一段时期的经济能否实现高质量发展，起到决定性作用。

　　彭博社文章称，去年中共十九大明确判断，中国经济已由高速增长阶段转向高质量发展阶段转变；接下来的“两会时间”对中国经济来说尤为重要：中国将为未来经济发展制定政策，包括遏制金融风险、改善污染问题和调节过剩产能。

　　德国媒体同样认为，作为世界第二大经济体，中国的经济增长是影响全球景气发展的重要因素。政府工作报告中的经济增长目标，因而受到全球瞩目。德媒援引报告指出，中国改革开放将加大力度，财政、金融、国企、国资等重点领域改革值得关注。

　　资料图：2017年6月26日，具有完全自主知识产权的中国标准动车组“复兴号”动车行驶在京沪高铁江苏镇江段。 中新社记者 陈岗 摄

　　【Concern: China is working hard to solve the reform problem.】

　　According to the Straits Times, this year marks the 40th anniversary of China’s reform and opening up, and China will continue to strengthen its connection with international economic and trade rules, relax market access and expand its service industry. China’s economy will continue to be the engine of global growth, realizing the transformation from high-speed growth to high-quality growth.

　　China is undeniably one of the fastest growing economies in the world. In order to maintain stable economic growth, China government has taken a series of measures, such as increasing infrastructure construction, expanding domestic demand and carrying out supply-side structural reform.

　　Asia News quoted a professor from Singapore Management University as saying that the China government is trying to solve problems such as environmental protection, housing prices, medical care and education reform. Improving these problems means that more people can enjoy the fruits of economic development.

　　The Malaysian New Straits Times said that the "China Model" gave birth to an economic miracle: since the reform and opening up in 1978, China has formulated a reasonable long-term plan and a wise growth policy, and its GDP has reached an astonishing average annual growth rate for many years, which has been called "the fastest growing major economy in history" by the World Bank.

　　The New Straits Times believes that China’s leaders are leading China to play a new role in the international arena: China has put forward new initiatives such as the Belt and Road Initiative and the construction of the AIIB. China is also confident to lead the world in the fields of solar energy, wind energy, electric vehicles and artificial intelligence.

　　The Associated Press analyzed that China’s economy has maintained steady growth in the past few years, and it is now building a consumption-oriented economy and reducing its dependence on exports and investment. Analysts hope that China will take advantage of the opportunity of the NPC and CPPCC to emphasize reducing financial risks and maintaining stable growth. China is the largest trading partner of all neighboring countries, and the outside world pays close attention to China’s economic performance.

　　Data Map: On June 13, 2017, the new Rainbow Solar UAV independently developed by the 11th Research Institute of China Aerospace Science and Technology Corporation has completed the near space flight test, and the test was a complete success. This marks that China has become the third country after the United States and Britain to master the technology of solar unmanned aerial vehicles in near space. China News Agency issued Zhong Xin photo

　　【Hot discussion: China’s economic measures affect the world】

　　On the occasion of the opening of the two sessions, the Straits Times was sensitive to the positive impact that China’s initiative might bring to the international community. The Straits Times published "One Belt, One Road", what benefits can Singapore get from it? A review article titled ". The article said that the "Belt and Road Initiative" is one of the most ambitious plans in the 21st century. It spans Asia, Africa and Europe, covering 60% of the global population, and the gross domestic product and international trade involved account for about one-third of the world, so it is particularly concerned. The article focuses on how the "Belt and Road Initiative" will help Singaporean enterprises.

　　The British Economist commented that China is currently the largest exporter in the world, accounting for more than 13% of global trade exports. "China has been integrated into the global economy. Chinese is enterprising and resourceful. Among the 100 most valuable listed companies in the world, China accounts for 12 ". No matter for China itself or its trading partners, China has created extraordinary prosperity in business.

　　In addition, The Economist also mentioned the Belt and Road Initiative. "Almost no relevant country is unwilling to join ‘ Belt and Road ’ Initiative ",commented.

　　On the 2nd, The Australian newspaper quoted Australian businessmen as saying that China should face up to its important role in Australia’s strength and cultural richness and cooperate with China in a mature, powerful and respectful way. The report also quoted Chinese Australians as saying that Chinese Australians are full of hope for the upcoming reforms in China, and that "the great development of the country is really good".

　　According to the Spanish Foreign Policy, the global financial crisis in 2008 showed that the western economic model is outdated and needs another model that is more interdependent and can achieve sustainable development, while China is preparing to shape a more inclusive global governance model. (End)

Special feature of 1905 film network I want to shout "mom" when I see it!Played the tenderness and self-confidence of young women in the 1980 s.along withHi, MomThe box office broke through 4.3 billion and became the champion and heroine of the year.ZhangsmallFei’s popularity has also skyrocketed.

　The young Li Huanying she plays in the play is gentle and kind, always with a healing smile like warm sunshine, and is affectionately called "national mother" by many fans. The popularity of "Li Huanying" can not be separated from the exquisite acting skills of Xiao Fei, but also benefited from the director’s eye-catching knowledge, so that Zhang Xiaofei, who debuted for 15 years, finally met the high-light role that made him shine.　

Good casting results in works, and "confusing" casting often causes controversy. For example, the film was caught in the whirlpool of public opinion because the temperament of the male and female protagonists did not match the original work, and the hit drama "My Husband-in-law" was also questioned to be unable to support the male leading role.

　How to "choose one in a million" to find the most suitable director, what casting stories are behind such blockbusters, and what preferences do famous directors have for actors? Let’s follow Kuroko, a senior casting director in the industry, and explore the "behind the scenes" of casting.　

1. Zhang Yimou "Is this actor loose in acting?"　

From, to, Zhang Yimou’s choice of heroine is unique. The new "girl-seeking" was selected by him from 3,000 art school students. Zhang Yimou commented on her: "The eyes are big and talkative, smart and understanding, and it is a blank sheet of paper."

　One Second, Liu Haocun’s first work, is also the first work of Kuroko and Zhang Yimou. Zhang Yimou’s first requirement for actors is that they must be "loose". "No matter the body or the lines, they must live a special life and have no traces of performance." In the movie, several children bullied Liu’s niece. In order to meet Zhang Yimou’s requirements for "children", Cangzi found a remote rural area outside the fourth and fifth tier cities. "Those children are unkempt, not that the children are not good in nature, but that he must be a child in a big city, which is consistent with the movie."

They stayed in school for a week, and every day, they selected children with high birth and image from each class, and then they gave a play and tried it out. After several rounds of screening, they finally selected two young actors, Chen Qishan and Su Zhiguo. Their performance was also recognized by director Zhang Yimou. "Especially the child Chen Qishan, he didn’t know how big a director Zhang Yimou was, and he was very relaxed at the scene. The director also jokingly called him’ Shan Ge’ and said that Shan Ge was a good shot."

　There are many "sea of people" scenes in One Second, and how to schedule a group performance of nearly a thousand people is no small problem. Kuroko recalled: "We will gather all the extras together and tell them stories first. What are you doing here? What are you doing? Then you must tell him what to do and what not to do, what to see and what not to see at the scene. For example, you can’t look at this black hole (lens), you have to look at it, and all our efforts are in vain. "

This is the job of casting directors, ranging from male and female leading actors to small guest actors, extras and even "animal actors", such as White Horse in The Sacrifice, all within their scope of work.

During the cooperation of One Second and other plays, what impressed Cang Zi most about Zhang Yimou was his enthusiasm for work and his affinity on the set. He didn’t put on airs just because he was a well-known director, which was "worth learning by all young people".　

2. Chen Kaige　"Difficult" and"Bitter"　

From 2005 to the filming of The Battle at Lake Changjin, the Cangzi team has cooperated with director Chen Kaige for nine plays for more than ten years. He affectionately called Chen Dao "Kai Ye". "My love for him is too deep and sincere." In Cang Zi’s view, director Chen Kaige’s characteristic is his obsession with art and his pursuit of the all-round harmony between actors and roles from appearance to temperament, which has often made him "collapse".

　For example, in the casting process of "The Orphan of Zhao", the role of Zhao Shuo became the biggest problem. "We turned the suitable middle-aged actors in China upside down. After more than a dozen rounds of reporting, every time we reported 180 people, the director didn’t meet his eyes, and the time was getting shorter and shorter, and the whole person collapsed."　

In Cang Zi’s impression, his age and feeling are bigger than his role, so he was mentioned by chance only after he reported hundreds of people. I didn’t expect to be selected by Chen Kaige. In addition, Chiu Man-Cheuk’s image management is very good, and there is no age difference between the real person and the role, which finally shows Zhao Shuo’s heroic spirit.

　Not only the leading role, but also Chen Kaige’s demands on bit part are not relaxed. In the original script of My People，My Country’s "Meteor in the daytime", there is a character who is a Mongolian white-haired old woman, and Chen Kaige puts forward high requirements for appearance. Cangzi and his team traveled all over the Mongolian Autonomous County near Gansu Province, running hundreds of kilometers every day, and finally found a suitable old woman, but finally regretted not being cut into the feature film.

　If the previous cooperation with Chen Kaige was mainly a "difficult" word, then the key word for The Battle at Lake Changjin’s casting was "bitter". "This is a bitter play, and I am worried that the actors can’t stand it."　

For example, some time ago, the filming just happened to catch up with the cold wave, and the temperature was MINUS 19 degrees. All the staff were wearing down jackets and military coats, and the warm babies were freezing, while the actors who played the volunteer soldiers could only wear light clothes.

　"Not all actors can stand this kind of suffering. When casting, many people feel that they will retreat if they can’t persist. They all say that suffering is what actors should do, but the suffering of The Battle at Lake Changjin actors is really multiple."　

3. Guan Hu has tight time and heavy tasks.　

From The Sacrifice, Kuroko and director Guan Hu also cooperated in many films. What impressed him most was that time was tight and the task was heavy when preparing a tribute film like My People，My Country The Sacrifice.

　In order to reproduce the scene of "founding ceremony" in The Night Before, Guan Hu also asked the actors on the Tiananmen Gate to "confuse the real with the fake". Some great historical figures have special actors, which is relatively easy to find. However, it is not difficult to choose roles for those who do not often appear in film and television works such as "Zhang Lan".　

"I can only work overtime and keep turning over the actor’s information every day to screen, filter and compare." Kuroko recalled, "At that time, the budget was still a little tight. The producer asked the actors not only to look alike, but also to bring their own beards, because the cycle was too short and there was no time to make hair."

　The same is true of The Sacrifice’s casting process. Preparations began on July 2, and all the actors were selected on July 15. Because the time is too short, the space for choosing actors is also much smaller. Many actors overcome all difficulties by trusting and loving the director Guan Hu. "Translation brother did it, Jing brother did it, and he did it. Even the whole shooting cycle did not take a day off, and he has been in the film crew."

　No matter The Eight Hundred, who has the longest working cycle, or The Sacrifice, who has tight time and heavy tasks, Guan Hu’s work is characterized by expressing feelings and attaching importance to loyalty. "He is a particularly cohesive director, who can not only make good movies and tell good stories, but also unite all the cast members closely."　

4. "One in a million" How to do a good job in the entertainment circle "Bole"

With the development of industrialization of China film industry, casting director has attracted more and more attention from both inside and outside the industry. A successful casting director is a "Bole" and a "bridge", which enables the right actors to find the right roles as soon as possible.　

In Cang Zi’s view, it is not easy to do a good job in casting directors. Only by having a unique eye, meticulous desk work and rich domestic film and television readings can we continuously improve our ability to appreciate and grasp the role orientation.

Every casting director has a huge database of actors in his mind. After getting the script, the first thing to do is to "understand the script thoroughly". Through repeated research and reading, he can accurately grasp the settings of the writers and directors on the appearance, personality and mental journey of the characters, and then list the suitable actors and submit the list.　

The criteria for choosing actors vary according to the style of the work. For example, the film emphasizes the texture of the actors, and "the actor’s face should be sharp and angular"; The choice of TV actors is beautiful, handsome and durable, "the audience will not get tired of watching it for a month or two"; The casting of hot online dramas needs to refer to the flow of actors, topicality and chemical reactions with each other.

Of course, the most important factors are the matching degree with the role and the professional ability of the actor. "Opportunities are reserved for those who are prepared. If your business is good and your character is good, this road will be smoother and wider. On the other hand, the circle of casting and actors is not big. Everyone has passed on word of mouth, and you will soon disappear into the sea of actors who push the waves before. "　

Many people don’t know that the casting director’s work not only stays in the preparatory stage, but also runs through various links such as makeup fixing, makeup fitting, reading scripts around, starting the group, shooting announcements, etc., including many meticulous and tedious work.　

This tests the emotional intelligence and professionalism of casting directors all the time: we should really think about the director and ponder the actor’s positioning; We should worry about the film side, control the budget and deal with various connection problems; We should also think of the actors, protect their self-esteem and let them play with ease.

Finally, looking back on more than ten years’ working experience, Cang Zi said with emotion: It is the highlight moment of casting director that the so-called professional people do professional things and let the actors shine in the right roles.

Xinhua News Agency, Beijing, December 20 (Reporter Zhang Xinxin) Xiao Yaqing, Minister of the Ministry of Industry and Information Technology, said at the National Conference on Industry and Information Technology held in Beijing on the 20th that in 2022, the steady growth of industry should be placed in the most important position, and the strong chain reinforcement, technical research, digital transformation and green low-carbon development should be promoted as a whole, so as to increase support for small and medium-sized enterprises, improve the supply capacity of information and communication services, promote the smooth operation and upgrading of industrial economy, maintain the basic stability of the manufacturing industry, and enhance its core competitiveness.

Among the six key tasks of the industrial and communication industries to be highlighted in 2022, efforts to boost the industrial economy are in the first place. Xiao Yaqing said that industrial stability provides strong support for stabilizing the economic market. The external environment of China’s industrial and information development is becoming more complicated, severe and uncertain, but the overall situation of recovery and development and the fundamentals of long-term improvement have not changed. There are many favorable conditions for achieving stable and healthy development, and efforts should be made to stabilize growth and prevent risks.

He said that it is necessary to open up the "blocking point" and "blocking point" of the supply of key products, effectively smooth the industrial economic cycle, deepen the integration of production and production, focus on boosting investment in manufacturing, implement the strategy of "increasing varieties, improving quality and creating brands", expand the consumption of new energy vehicles, green smart home appliances and green building materials, and do a good job in service guarantee for major foreign-funded projects.

In addition, the Ministry of Industry and Information Technology has clearly accelerated innovation breakthroughs in basic and key areas to further enhance the resilience of the industrial chain supply chain; Increase the relief assistance for small and medium-sized enterprises, and promote the specialized and innovative development of enterprises; Strengthen application orientation and improve the supply capacity of information and communication services; Promote the digital transformation of manufacturing industry to expand in depth and enhance the new advantages and kinetic energy of industrial development; We will implement the peak carbon dioxide emissions Action in the industrial field and steadily push forward key tasks such as green and low-carbon industrial transformation.

It is clearly pointed out that the industrial base reconstruction project should be implemented, the manufacturing chain should be strengthened, a number of national manufacturing innovation centers and national and local co-construction centers should be created, a number of national advanced manufacturing clusters should be cultivated, a series of policies for benefiting enterprises should be implemented in an overall way, the integration and application of 5G in vertical industries should be accelerated, the special rectification of App should be further promoted, the action plan for digital transformation of manufacturing industry should be implemented, and the multi-level industrial Internet platform system should be improved.

The meeting pointed out that since the beginning of this year, the industrial economy has continued to resume growth, the resilience of the industrial chain supply chain has been improved, the industrial structure has been further optimized and upgraded, and the high-quality development of the information and communication industry has achieved new results. From January to October this year, profits of industrial enterprises above designated size increased by 42.2% year-on-year. At present, more than 1.3 million 5G base stations have been built and opened, with 497 million 5G end users.

　　(This article was first published in "youli-youmian" WeChat WeChat official account, by Tang Ge)

　　Greta Thonberg, a Swedish woman who was portrayed as an "environmental princess" by the United States and the West, was afraid to say anything about Japanese nuclear waste water and American toxic waste, but on May 7th, she suddenly woke up and began to criticize China for polluting the environment.

　　The excuse is that an organization called Rongding Group of the United States calculated that China’s greenhouse gas emissions accounted for 27% of the world in 2019, with the largest emissions. The United States accounts for 11%, making it the second largest environmental polluter. The third place is India, which accounts for about 6.6% of global greenhouse gas emissions. According to the report, China’s emissions have more than tripled in the past 30 years. But in terms of per capita emissions, China is still lower than the United States.

　　What followed was the anger of the princess of environmental protection. She accused China of emitting more greenhouse gases than all developed countries combined, and then criticized that although China was still listed as a "developing country" by the World Trade Organization and was responsible for producing many global commodities, it was not an excuse for China to destroy the environment, stressing that "unless China completely changed its policy, we could not solve the climate crisis".

　　Although the report also said that China’s per capita carbon dioxide emission is about 10.1 tons, which is lower than that of OECD (Organization for Economic Cooperation and Development) member countries’ 10.5 tons, while that of the United States is about 17.6 tons, which continues to rank first.

　　But for American content, Thonberg suddenly fell asleep again, just like facing Japanese nuclear waste water.

　　In this regard, Chen Weihua, president of the China Journal’s EU branch, retorted on May 8th, criticizing that "your public relations team (Thonberg) should teach you more".

　　First, the population of China is twice that of the OECD (Organization for Economic Cooperation and Development, whose members are basically developed countries), so the per capita emissions are much lower; Second, the OECD has transferred a large number of polluting industries to China or other developing countries, so don’t pretend that you are innocent; Third, by far, OECD is the largest emitter of greenhouse gases in history.

　　Chen Weihua pointed out: "I can’t believe that you should defend these developed countries with the largest emissions in two centuries, ‘ Destroy the future and present living environment? ’ Do you know that many people in developing countries don’t even have electricity and live on less than $1 a day? Do you want this lifestyle to continue? A very simple example is that if H&M produces all raw materials and clothing in Sweden, the emissions of Sweden or OECD will rise. What will happen if about 5000 major OECD companies do the same? So recognize the facts and be fair! "

　　Chen Weihua finally criticized: "It was the World Bank that classified China as ‘ Developing countries ’ If you want to raise an objection to the World Bank, please do it at once. They will provide you with all the statistical information. "

　　Who is the princess of environmental protection? I think netizens have probably heard of it.

　　This is an adult Swedish woman. A few years ago, it was suddenly packaged by the "environmental protection forces" in Europe and the United States, and it was enthusiastically embraced. Then it delivered speeches around the world, and even criticized the heads of state at the United Nations General Assembly, which was praised by them as the "hope" for the future of mankind.

　　Because Thonberg was young a few years ago, she was called the little princess of environmental protection by the packager. When she grew up, she became an environmental protection girl again. Now … … Can only be called the princess of environmental protection.

　　With the influence of the United States and the West, Thonberg once called on millions of students around the world to strike. Under the full push of western politicians and media, it has become the idol of many teenagers. In 2019, a little boy in Hong Kong took it as an idol, and a man held a sign at the entrance of the village to protest against the environmental pollution of the SAR government.

　　On March 30th this year, the University of Winchester in the United Kingdom "sculpted the golden body" for her and set up an isometric bronze statue in recognition of her contribution to environmental protection.

　　The BBC also produced a special documentary for her, telling the story of this environmental saint with a pious voice and a worship perspective. All the filters and shaking lenses in China’s report have disappeared.

　　If we only engage in environmental protection, it can be regarded as benefiting mankind. However, the princess never planted a tree or went to the desert to plant a piece of grass. Instead, she ran around, holding a lot of protest cards, which was quite polluting the environment. Although it claims to be a vegetarian, from the growth results, carbon emissions are actually not small.

　　The lifestyle that pollutes the earth the most is living in Europe and America. Why doesn’t she criticize it?

　　Brother Right will give you a small example:

　　In most parts of the United States, it is forbidden to dry clothes, even if you dry them on your balcony, your neighbors will report you immediately. What about Americans drying clothes? Then dry it with electricity. 300 million Americans have 88 million electric dryers, each of which consumes an average of 1079 kWh of electricity every year. It is equivalent to a dryer, which is the annual electricity consumption of an ordinary China family. Americans don’t want to do such simple things as moving hands and drying clothes. No one criticizes them for not protecting the environment. No one suppresses them with the future of mankind. Chinese eats a piece of meat with chopsticks and becomes the object of criticism? Even the per capita meat consumption in Chinese is not as high as that in the United States.

　　For example, Academician Ding Zhongli of Chinese Academy of Sciences questioned Chai Jing’s words: Is Chinese a human being?

　　For another example:

　　According to the data released by NASA satellites, about one quarter of the newly-added green area in the world from 2000 to 2017 came from China, ranking first in the world in terms of contribution. Researchers believe that the reason is that China has outstanding performance in afforestation and intensive agriculture.

　　Why can China become the country with the largest green area in the world? Because there are countless Chinese who plant trees day after day in the Gobi Desert in northwest China, and with their own hands, they really protect the natural environment and benefit all mankind.

　　For example, the Tianmu Desert, which is closest to Beijing, began to be rectified in 2003. Under the hard work of the PLA officers and men, this desert was gradually controlled, and now only 200 acres are left. Now this 200-mu desert has become a popular tourist attraction and film and television shooting base, and it needs special protection, otherwise it will be "destroyed" by the vegetation that has been restored around it carelessly.

　　Twenty years ago, the greening rate in China was only 13%, while that in developed countries was above 30%. This was written in the textbooks of China students that year, so that Chinese people could learn from shame and be brave, understand their own shortcomings, and then fully build China. In 2020, the forest coverage rate in China has reached 22.96%. Although it has not caught up with the developed countries, it has made great progress.

　　These, the princess of environmental protection can’t see, she can only see what caters to western politicians. Last year, she didn’t do anything serious, mixed up with Hong Kong drug activities, and put up a sign on the Internet to support Huang Zhifeng’s activities in support of "12 Hong Kong drugs".

　　What is the relationship between Hong Kong poison and environmental protection?

　　Of course, it does matter. They are all different pieces under western politicians, and their purpose is to make trouble for developing countries. Hong Kong poison can hinder the development of the largest developing country. The princess of environmental protection is not to be outdone, and I will come!

　　Taking advantage of the "righteousness" of environmental protection and benefiting all mankind, western countries can justly interfere with developing countries and curb their development.

　　Thonberg, a vocal environmentalist, wants to keep the earth as it is. Developed countries have developed, transferring industries with high energy consumption and high pollution to developing countries, and continuing to live a good life by collecting patent fees as an "environmental protection" way. And people in developing countries want to produce more wealth through their hardworking hands? Sorry, that will emit carbon dioxide. For the sake of the future of mankind, you are not allowed to live the rich life of us Swedes.

　　Although people in developed countries are using a lot of fossil fuels and driving large-displacement cars, which wastes a lot of resources and pollutes the earth, they can criticize Chinese for using chopsticks and eating meat is not environmentally friendly.

　　While China is silently making contributions to all mankind and making every effort to develop new energy sources, save energy and reduce emissions, western politicians do not reflect on themselves, but occupy the so-called moral commanding heights by touting the "role model" of the environmental princess. It sounds like it’s for the future of all mankind. In fact, it’s destroying the earth while suppressing the development of developing countries.

　　Only when developing countries live at the bottom forever can they keep their highly polluted lives.

　　Chinese environmental protection VS western environmental protection

　　One is to reclaim the land from the desert inch by inch and actually save the earth with both hands.

　　One is to continue to drive large-displacement cars to pollute the earth after generating a lot of garbage and holding placards to protest.

　　Who is really saving the earth and mankind, and who is the hope of mankind in the future … …

Self-heating food, represented by self-heating hot pot and self-heating rice, has enjoyed the bonus of "house economy" and "lazy economy" in recent years, and caught a ride of development. Good market potential is also rewriting the pattern of self-heating food industry. In addition to emerging brands such as Mo Xiaoxian and Zi Hei Guo, traditional instant noodle enterprises such as Master Kong and Baixiang, and catering enterprises such as Haidilao and Xiaolongkan have also joined in.

　

However, with the entry of giants, self-heating food enterprises that once had a single product line began to be "anxious". Facing giants with strong advantages in brands and channels, self-heating food enterprises began to seek new increments. Recently, the condiment products have been introduced from the pot, which is developing towards multiple categories; Mo Xiaoxian introduced sesame sauce dough, ice powder and other foods that are more suitable for summer tasting. Multi-dimensional development seems to be the new trend of self-heating food industry.

　

The insiders believe that multi-brand operation can increase profit points, but it is not advisable for new enterprises to build new brands quickly. Multi-brand is a way for consumer goods industry to spread risks and highlight the value of different categories, but it is not a panacea. For new enterprises, the dispersion of enterprise resources may also make them fall into a disadvantage in the competition.

　

Expand product categories

　

Many consumers are familiar with self-heating food. Self-cooking pot, Mo Xiaoxian and other brands have become online celebrity in the eyes of young consumers, which can also be seen in some TV dramas. In fact, the products of these brands are not only self-heating foods, but also more kinds of products have begun to appear, forming a product matrix.

　

Ziguiguo recently announced the launch of a new brand "Xiaoqi Kitchen", laying out the field of compound condiments. The Beijing News reporter saw in the flagship store of Ziiguo Tmall that this new brand has been launched, mainly with composite condiments such as stir-fry sauce and bibimbap sauce. The stir-fry sauce includes more than 10 kinds of products such as Mapo tofu, osmanthus braised pork and spicy incense pot, and the ready-to-eat bibimbap sauce products also have a variety of flavors, aiming at the use scene of family kitchens.

　

Nowadays, the self-cooking pot is creating the strategy of "self-cooking pot production", and the sub-brand "screen" of cooking noodles series is also launched, and the sub-brand "smelly snail" is also under development.

　

What is the purpose of changing from "self-cooking pot" to "self-cooking pot production"? Cai Hongliang, the founder of the self-cooking pot, told the Beijing News reporter, "We are engaged in catering. The essence of catering is the forms of frying, cooking and steaming at home. Therefore, in terms of self-heating, the self-cooking pot has self-cooking related products, while in other cooking methods, it means that the self-cooking pot has to expand into other categories."

　

Mo Xiaoxian, another self-heating brand, is also exploring category expansion. At a forum held on June 30th, Wang Zhengqi, the founder of Mo Xiaoxian, said in his speech that if the brand can continue to create explosive products, making one more category will make more and more money, and high efficiency and low cost are the keys to continuously create explosive products. When a brand is very popular, you should immediately start thinking about how to build a second curve.

　

According to public information, in May this year, Wang Zhengqi mentioned that Mo Xiaoxian would introduce sesame sauce dough, ice powder and other foods more suitable for summer tasting. The Beijing News reporter saw in Mo Xiaoxian’s Tmall flagship store that Mo Xiaoxian’s Sichuan instant ice powder products have been put on the shelves, starting at 23.9 yuan, and the tastes include brown sugar and kumquat lemon. The total price of 8 bags of sesame sauce dough is 27.9 yuan.

　

It is not difficult to see that whether it is the "self-cooking pot" or Mo Xiaoxian’s consideration of building a second curve, self-heating food brands are seeking market growth other than self-heating food. According to Shen Meng, executive director of chansons Capital, the above actions are inevitable, because these enterprises have not done their own market well and have no ability to do it, so they will choose spillover to a certain extent.

　

Wu Xiaopeng, a senior investor in the consumer goods industry, believes that brands such as Ziguiguo and Moxiaoxian have developed rapidly with the help of market dividends. However, consumers’ pursuit of trendy products and the short-term demands of the current primary market fanatical capital have made many new consumer brands impetuous, and they feel good about themselves during the market dividend period, rapidly launching multiple categories and entering industries such as condiments, which has increased the risk of development.

　

The competition of giants entering the market is fierce.

　

Enterprises specializing in self-heating food are "anxious", and the entry of giants is an important reason.

　

The eight innovation trends of the convenience food industry in China in 2019-2020 released by Shen Qun, a professor at the College of Food Science and Nutritional Engineering of China Agricultural University, and Tan Bin, the chief researcher of the Scientific Research Institute of the State Grain and Material Reserve Bureau, show that one of the innovation trends of the convenience food industry includes the blowout of self-heated food.

　

Due to the special demand during the epidemic in 2020, the self-heating food that can be heated and eaten only by soaking the heating bag in cold water is popular. In the convenience food industry, after Uni-President and other enterprises introduced self-heating food, Jinmailang, Master Kong, Baixiang, Zhengda and Keming joined the self-heating food market one after another. Self-heating foods such as self-heating rice, self-heating noodles, and self-heating hot pot are growing by spurt.

　

Not only that, Yang Guofu, who makes mala Tang, Haidilao and Xiaolongkan, who make hot pot, have all entered the field of self-heating food. In 2019, Yihai International, a hot pot bottom material supplier of Haidilao, achieved a revenue of 4.28 billion yuan and a net profit of 720 million yuan. In 2020, the revenue of Yihai International reached 5.36 billion yuan, of which the revenue of instant food products reached 1.54 billion yuan, up 54.15% year-on-year. From the perspective of revenue structure, the proportion of instant food products reached 28.7%.

　

According to the data from China Food Industry Association, the growth rate of self-heating chafing dish reached 99.6% in 2018. According to the China Convenience Food Industry Report released by the independent market research and consulting company Mintel, the market share of self-heating foods in convenience foods has increased from 4.4% in 2018 to 7.6% in 2019, with sales of 7.1 billion yuan in 2019. According to the calculation of CITIC Securities, under the pessimistic, neutral and optimistic conditions, the future self-heating hot pot market will grow to 12 billion yuan, 30 billion yuan and 60 billion yuan respectively.

　

Wang Zhengqi also said in his speech that the competition in the field of convenient and fast food is fierce, because many brands with hundreds of billions or billions compete with self-heating food enterprises on the same stage. "At this time, if you don’t have a clear understanding of yourself, you will definitely die quickly because your opponent is too strong. Although self-heating hot pot is a new industry, there are not many barriers to products. "

　

In Wu Xiaopeng’s view, the food industry is shallow and deep, and it is easier to come in than to be stable. Emerging self-heating food brands are facing the competition of giants such as Haidilao and Uni-President, and the cross-border of leisure and snack enterprises such as good shops, herbs and three squirrels. At present, the main homework is to pay attention to walking slowly instead of going fast. The only way to achieve long-term development is to be absolutely assured of product quality, food safety and self-heating package, and to concentrate on creating brand culture connotation according to the basic laws of consumer behavior.

　

Is condiment a good way out?

　

In the process of self-heating food brands seeking multi-category development, condiments seem to be the target. In addition to the pot, the Beijing News reporter saw in Mo Xiaoxian’s Tmall flagship store that the store had put on a tiger skin roasted pepper sauce at a price of 15.9 yuan. After entering the self-heating food industry, Yang Guofu also introduced chafing dish bottom products, including butter, clear oil, tomatoes and other different flavors.

　

Regarding the introduction of compound condiments, Cai Hongliang, the founder of Zigui Pot, told the Beijing News reporter that he is very optimistic about this sector, and the "Xiaoqi Kitchen" brand should be a seasoning for young people to facilitate cooking. You don’t need oil, salt, sauce, vinegar, ginger and pepper, just a packet of cooking sauce will get the authentic dishes.

　

According to Jost Sullivan’s data, in 2020, the market size of compound condiment in China will be about 150 billion yuan, with a compound annual growth rate of about 15.83%, which is higher than that of the whole condiment industry. In fact, there are many new brands occupying positions in the compound condiment track.

　

Founded in September 2020, "Add a little taste" contains three product lines, which are for young people’s dining table scenes and kitchen scenes. Facing the table scene, there are a series of table sauces and Japanese bibimbap materials, including sour and refreshing tomato beef sauce, thick-cut beef sauce, charcoal-roasted tiger skin green pepper sauce, Sichuan-Guizhou assorted bad spicy sauce and so on. On June 3, 2021, Meixin Food, a compound condiment company, announced the completion of tens of millions of yuan financing in Round A.

　

Shen Meng believes that the problems of self-heating food are mainly safety and quality. For domestic capital, as long as there is an opportunity to make money and cash out, it is a good track. There are many listed companies in the A-share market for condiments, and the market is large enough for paper opportunities, but whether it can be made depends on the specific performance.

　

In 2021, the popularity of compound condiment industry continued, and the traditional condiment forces such as Haitian, Qianhe, Chubang and Lee Kum Kee increased. Following the launch of four hot pot bottom products in 2020, the Haitian hot pot bottom product line was expanded to nine products in 2021. On April 19th, 2021, Chubang, a brand of Zhongju Hi-tech, launched its first hot pot base in JD.COM, including five products: handmade butter hot pot base, spicy and fragrant butter hot pot base, spicy and fragrant butter hot pot base, tomato soup hot pot base and mushroom soup hot pot base.

　

Wu Xiaopeng said that night economy, one-person food, small indulgence and multiple scenes have brought opportunities for the development of the new convenience food industry. China’s new consumer brand, the momentum is holding high and hitting high, but the success or failure is slow and steady. The content of the fight is not to grab a multi-category comprehensive attack, nor is it just the traffic and supply chain under the Internet thinking, but also the brand culture, organizational ability, food safety and the productism spirit of capitalization. For the compound condiment industry, Wu Xiaopeng believes that "the industry is very good, and the future volume must be very large, but the threshold is low and scattered. How to grow up is a problem. The influx of capital now means that the primary market is impetuous, and at least half of the projects may be destroyed in the future. "

　

Beijing News reporter Wang Ziyang

Editor Li Yan proofreads Wei Zhuo.

Beijing subway line 2 Jianguomen Station Mural "Four Great Inventions"

Number the axes of murals.

clean

Sticking protective film

Demolition of murals at planned locations

Basic treatment

Mural firing

Install murals

Key procedures of temperature monitoring mural restoration

　　The first batch of public murals in the history of China’s subway is in the beijing subway line 2. Have you ever noticed that you take the subway every day? This is the map of the Great River East and the Great Wall of Yanshan located in Xizhimen Station, the glory of China and going to the world in Dongsishitiao Station, the history of Chinese astronomy and the four great inventions in Jianguomen Station. These murals, created in the 1980s, have been accompanied by passengers in the subway for more than 30 years, and they are generally aging and damaged. In order to better protect the important works of public mural art in New China and create a new bright spot in the capital subway with excellent culture, in 2018, Beijing Metro Operation Co., Ltd. (hereinafter referred to as Beijing Metro Company) started the mural restoration project. At present, two murals at Jianguomen Station have been basically repaired, and four murals at the remaining two stations are scheduled to be repaired by the end of this year.

　　Many masters participated in the mural creation of Beijing subway.

　　"These murals in our subway line 2 are all created by master artists!" Qu Xin, an associate professor of Tsinghua University Academy of Fine Arts, was a student of the Central Academy of Arts and Crafts. As one of the assistants of the famous painter Yuan Yunfu, he participated in the production of murals at Jianguomen Station.

　　Talking about the subway mural creation that brought together many famous domestic artists, Qu Xin still can’t hide his excitement and excitement. "When it comes to the mural art of new China, there are two great artists who can’t get around it: one is Master Zhang Ding, and the other is Master Yuan Yunfu." Qu Xin said that Mr. Zhang Ding was a master of the older generation who spanned two eras. From Lu Yi in Yan ‘an period to the Central Academy of Arts and Crafts in the early days of the founding of New China, from the anti-Japanese artist in the 1930s to the designer of the national emblem of New China, Master Zhang Ding can be said to be one of the founders of new China fine arts! Mr. Yuan Yunfu belongs to the first generation of young artists trained in New China. He graduated from the Central Academy of Fine Arts in 1954 and was only 23 years old when he taught at the newly established Central Academy of Arts and Crafts in 1956.

　　"The new China mural art really became public art for the first time, and the work that attracted wide attention from the society was the mural of the Capital Airport completed in 1979." Qu Xin introduced that the mural creation not only brought together famous domestic master artists such as Zhang Ding and Yuan Yunfu, but also triggered a great discussion on public cultural undertakings in the whole society. The appearance of airport mural also marks the beginning of public mural art in New China. Due to the great social and international influence of these murals, in the early 1980s, a wave of mural creation rose in various important public places in Beijing, among which the subway mural was the most representative. "Two generations of mural masters, Zhang Ding and Yuan Yunfu, participated in the collective creation."

　　The two giant murals "The Great Wall of Yanshan Mountain" and "Going to the Great River East" at Xizhimen Station were created by Mr. Zhang Ding. Qu Xin introduced that as a tribute to the 35th anniversary of the founding of New China, under the personal attention of the top leaders of the country at that time, Master Zhang Ding presided over the completion of the first public mural in the history of Chinese subway. Mural is a traditional Chinese painting created on Korean paper, which uses a special mounting method of epoxy resin. The length of the two murals is 70 meters each, which is the first of its kind. "These two works received artistic advice from the old gentlemen such as Li Keran and Wu Zuoren, who were the masters of painting at that time. Finally, they were reviewed by Comrade Deng Xiaoping himself before they went to the wall."

　　Mr. Yuan Yunfu presided over the creation of the mural History of Chinese Planetarium at Jianguomen Station. Qu Xin said that this work comprehensively considers multiple social factors such as environment, humanities and history, especially the corresponding relationship with the ground environment. "Above this subway station is the representative building of ancient Chinese science and technology: the ancient observatory. This connection between the above-ground and underground cultural contexts and the extension of artistic vision have perfectly formed an artistic whole. "

　　Art lovers buy tickets to enter the station and take photos with murals.

　　As the first mural to be renovated, the two murals "History of Chinese Planetarium" and "Four Great Inventions" in Jianguomen Station of Metro Line 2 have been basically renovated. Facing the murals that reproduce glory, Aunt Qin Yanling, a subway volunteer on duty on the platform, is full of smiles. "My family moved to Jianguomen in 1987, when the murals in the subway station were just completed. Now I am on duty in the subway station and meet the murals every day. It can be said that I have been with these murals for more than 30 years. "

　　Aunt Qin said that she didn’t often take the subway before and didn’t pay much attention to the murals at Jianguomen Station. I didn’t get familiar with these murals until I volunteered for the Ping An subway in recent years and often worked in subway stations. "The following is the mural of" History of Chinese Astronomy "with an ancient observatory on it. This design is really amazing!"

　　Zhang Jiguo, deputy station head of Jianguomen Station District of Beijing Metro Operation Third Branch Company, entered Jianguomen Station in 1991, and it has been almost 30 years now. In recent years, Zhang Jiguo has formed a habit of standing on the steps of the southwest exit at night and overlooking the murals on the tunnel wall from top to bottom. "When I first came to work, the murals were still very new, and there were few passengers at night. The whole station hall was surrounded by two murals, just like an art gallery hall." Zhang Jiguo recalled that at that time, I don’t know how many times he looked at the huge murals on the silent platform steps and was deeply shocked.

　　Zhang Jiguo still remembers that when he first served on the platform, he often met art lovers who bought tickets to watch murals, and sometimes asked him to help him take photos with murals. "Let’s stand near the embassy district, and there are many foreign passengers who come to see the murals. After reading this station, take the subway to Dongsishitao and Xizhimen to continue reading. "

　　However, in the past two years, subway murals have become more and more gloomy because of damage and dust. This made the hearts of staff such as Aunt Qin and Zhang Jiguo also shrouded in a layer of gray. "We are all looking forward to repairing it as soon as possible, but everyone knows that this is not an easy task." Zhang Jiguo said that he didn’t understand the content of the repair profession, but since 2019, when he saw the expert group coming to investigate again and again, he knew that there was too much work to be done behind the repair.

　　It is imperative to repair many damaged murals.

　　"On the surface, the murals have lost their color and are missing in many places. After infrared detection and manual exploration, many other problems were found. " According to Jing Wong, the person in charge of the overall design project of mural renovation, after more than 30 years, subway murals are generally aging and damaged, mainly in three conditions: falling off, hollowing out and cracking.

　　Viewed from the outside, the visual effects of the whole picture, such as color and clarity, have changed greatly compared with the early years, mainly due to accumulated dust and aging of the surface layer of the picture. Jing Wong introduced that, in terms of firmness, due to the shock of subway trains all the year round, some pictures are loose, warped and detached, and the damage situation is getting worse and worse, and there are empty drums in the pictures, which may fall off at any time, affecting the train operation and posing security risks. "The murals in the three stations all have surface defects, with 485 missing in Xizhimen Station, 300 missing in Jianguomen Station and 36 square meters missing in Dongsishitiao Station."

　　The relevant person in charge of Beijing Metro Company said that the company has held many internal meetings, which put forward requirements for building a "humanistic subway" and realizing "one line, one culture", "one station, one theme" and "one car, one context", and it is imperative to repair the damaged murals. The subway is an important window of Beijing, the capital, and also an important display window of the cultural center. With a daily passenger flow of over 10 million, the Capital Metro is an important platform for promoting Chinese excellent traditional culture. Taking the opportunity of restoring the murals on Line 2 can enrich the connotation of "humanistic subway" and meet the growing spiritual and cultural needs of the majority of passengers.

　　In September 2019, on the basis of many previous consultations, a professional company carried out hollowing inspection on the murals of Jianguomen Station, and the design unit formulated a mural restoration plan based on the inspection report. After many design discussions and safety assessment meetings, two murals at Jianguomen Station were cleaned and repaired.

　　Work in the early hours of the morning and insist on repairing the old as before.

　　Repairing the subway mural is to repair a work of art, which has many problems. Experts and construction workers involved in the repair revealed the mystery.

　　"The urgent construction time is the first obstacle." Liu Qingsong, the person in charge of the project implementation unit, recalled that because the murals were located on both sides of the track area in Jianguomen, the construction had to wait until the train stopped. "We can’t start construction until 12 o’clock at night at the earliest, and it will be finished before 3 o’clock in the morning, which can’t have any impact on the train operation the next day. Basically, the shelf is set up, and there is not much time left for work, and it accumulates a little every day. "

　　Liu Qingsong said that for the construction unit, although it has been engaged in various professional engineering operations all the year round, it is the first time to construct in the subway station, and it is still faced with two important murals. "We are well aware that the historical and cultural significance it carries cannot be copied. According to the arrangement of the overall planning meeting of the previous construction plan, the detailed construction process was formulated, and the construction safety guarantee was repeatedly emphasized. Not only the safety of construction workers, but also the normal operation of subway trains and the integrity of station murals. "

　　Qu Xin, an associate professor at Tsinghua University Academy of Fine Arts, said that although these murals have no cultural relics, they are of great artistic value and cultural charm. "This kind of subway mural is unique in the whole country, and there is no such mural with a complete story and a large area in other places. Mural restoration should respect the original work, pay tribute to the master and protect the master’s works. "

　　The relevant person in charge of Beijing Metro Company also said that the designer gave two plans at that time, one was to completely remake and the other was to repair the old as before. In the end, everyone unanimously chose the second scheme. Although the cost is one third higher and the technology is more difficult, it can keep the original appearance of the works of art..

　　According to the principle of cultural relics repair, it is not difficult to repair the old as before in construction. "Try to match the image and technology as much as possible, but there is a difference between the new brick and the old brick after all. The old brick has a trace of 30 years. The difference between the new brick and the old brick cannot be too big. It is necessary to deal with it from the technology, and the difficulty is here." Qu Xin said that in order to ensure that the graphics and colors of some murals are integrated with the original parts, all participants need to cooperate closely in the firing, graphic understanding and on-site installation of murals.

　　Create a "flowing museum and civilized warm living room"

　　The relevant person in charge of Beijing Metro Company said that Metro Line 2 runs through the ring, and the route basically coincides with the inner wall of the original Beijing city. It is the penetrating connection of the underground mapping of the old Beijing city wall and a typical form of "city gate culture" in the ancient capital culture. In particular, the mural of "History of Chinese Planetarium" by Mr. Yuan Yunfu at Jianguomen Station echoes the ancient observatory on the ground, which fully embodies the uniqueness of the subway public culture as a "mirror image" of the ground culture. Repairing the murals on Line 2 is to create a new bright spot of the capital subway with excellent culture, improve the service quality of the capital subway and contribute to the construction of the national cultural center.

　　It is understood that in terms of public cultural construction of Beijing Metro, Beijing Metro Company has started to prepare a master plan, and the mural restoration of Line 2 is only one of them. In the future, according to the cultural characteristics of each line, region or station, the design scheme of 16 lines will be formulated in detail, which will systematically sort out the public cultural needs of Beijing subway, organically integrate cultural propaganda, cultural service and cultural industry, guide the construction of high-quality riding environment, intelligent and convenient travel service and high-level cultural atmosphere, and integrate rich cultural heritage with smart scientific and technological means to build Beijing subway into a "flowing museum" with capital style, ancient capital charm and times style.

　　Beijing Metro Company will combine different space and functional requirements such as subway interchange station and hub station, plan to build a subway cultural space system, and use design languages such as light and lighting, sculptures and other facilities to make the subway space environment reflect a specific atmosphere. By means of cultural relics exhibition and multimedia interaction, the cultural relics exhibition is connected with the subway, and various elements of the museum are applied to the Beijing subway to provide museum cultural services to the public. "Customer-oriented", establish the service brand of "Warm Living Room" to make passengers feel at ease, comfortable, comfortable and tempted. Relying on the information, knowledge and aesthetic value derived from the cultural ontology of Beijing subway, the cultural connotation of Beijing subway will be refined into tangible or intangible characteristic cultural products, which will fully meet the growing cultural needs of the people and make the "Beijing subway" a high-quality business card.

　　Searching for the Missing Content of Murals from Ancient Books

　　Teacher Qu Xin introduced that 10,976 pieces of porcelain were used in the two giant tile murals "History of Chinese Tianwen" and "Four Great Inventions" at Jianguomen Station. The History of Chinese Astronomy is 62.25 meters long and 3 meters high. The contents of the work include the achievements of ancient astronomical discoveries and inventions in China from ancient times to the present, as well as the contents from ancient myths and stories to the prospect of modern science and technology. The works of Four Great Inventions are 60 meters long and 3 meters high, including the invention of gunpowder, compass, papermaking and movable type printing, the four most famous scientific and technological contributions in ancient China. Both murals are made of colored tiles.

　　In the process of repair, the first step is to fully understand the firing process of the two murals, and fire the samples according to the relevant information and actual understanding to ensure that the materials and firing process are consistent with the original murals; The second step is that after the professional team of mural ceramic arts and crafts artists fully understand the author’s creative intention, they will fill in the missing parts and repair some mural graphics and colors to ensure that they are integrated with the original parts; The third step is to copy the substrate according to the supplementary information, and finally fire it. The same mural needs to be fired several groups, and the best group is selected for on-site installation; The fourth step is to compare the best murals in the installation area after they arrive at the site, install the ones that meet the requirements, communicate with the ceramic arts and crafts artist for the parts that do not meet the requirements, and re-fire them until they meet the requirements.

　　Liu Qingsong also introduced an episode when the mural was repaired. During the construction of the movable type printing part of the Four Great Inventions, due to the serious lack of porcelain pieces in this part, the original manuscript at the time of creation is not very detailed, so we can only compare and find the contents of the missing part according to the existing part. "Later, we found that the article on the mural was from an article in the China ancient historical document" The Book of Filial Piety ".Everyone immediately learned about this article in detail and finally made up some missing words."

　　All murals are expected to be completed by the end of this year.

　　As a special and important task in the construction of public culture in Beijing Metro, Beijing Metro Company attaches great importance to the restoration of murals. According to the relevant person in charge of Beijing Metro Company, in view of the lack of comprehensive information on the authors, creative backgrounds, maintenance cycles and other related information of various public works of art at the station in the early stage, Beijing Metro Company actively coordinated the Beijing Municipal Planning Commission, the Urban Sculpture Office and other relevant cultural research institutions to collect and sort out the information of public works of art for subsequent restoration and improvement.

　　In view of the age of the station on Line 2 and the difficulty in restoring murals, Beijing Metro Company hired a professional team to formulate a "one-stop, one-plan" and implement it in stages. The first stage: pilot first, complete the mural restoration of Jianguomen Station on Line 2. At present, it has been basically completed, and the installation of atmosphere lights will be completed before the Spring Festival in 2020, further improving the restoration effect of murals. The second stage: complete the murals of Xizhimen and Dongsishitiao stations on Line 2. The planned completion time is December 31, 2020.

　　On the basis of completing the mural restoration work at Jianguomen Pilot Station, Beijing Metro Company will conscientiously sum up the difficulties and problems in the mural restoration work at Jianguomen Station, listen to the opinions of all parties, constantly improve the restoration scheme, adopt nanotechnology to clean the murals as a whole, restore the paintings around the missing parts and "make up the meaning", add protective coatings to the murals as a whole, and overcome difficulties, and strive to complete the restoration work of the remaining four murals at Xizhimen and Dongsishitao stations in 2020. At the same time, we will also establish a long-term mechanism for mural restoration, explore ways to protect the public cultural space of the subway, earnestly take "passenger demand as the guide", and strive to build a higher-level "humanistic subway" to contribute to the functional construction of the national cultural center.

　　Text/Wang Qifeng Wei Yuyue

　　CCTV News:According to the WeChat official account news of "Capital Education" WeChat, on September 26th, at the press conference of Beijing’s high school entrance examination reform, Li Yi, deputy secretary of the Beijing Municipal Education Commission and director of the Municipal Education Commission, introduced the relevant contents of "Implementation Opinions on Deepening the Reform of Entrance Examination in High School".

　　The main contents of the reform include:

　　One isImprove the examination methods and performance presentation methods, strengthen the application of comprehensive quality evaluation, and include experimental operations in the results of the senior high school entrance examination.

　　According to the "Opinions", this reform implements the requirements of the Ministry of Education’s general examination. According to the characteristics of different disciplines, the junior high school level examination subjects are divided into three categories: examination, examination and assessment.

　　subject of examination

　　Including morality and rule of law, Chinese, mathematics, foreign languages, physics, physical education and health, the results are presented in scores for graduation and further study.

　　The scores of Chinese, mathematics and foreign languages are all 100 points, including 60 points for written foreign languages and 40 points for listening and speaking tests.

　　The score of morality and rule of law is 80 points, including 70 points for written test and 10 points for comprehensive quality evaluation. The written examination of ethics and rule of law was changed from closed book to open book. At the same time, the application of comprehensive quality evaluation was strengthened, and "comprehensive quality evaluation daily behavior" was included in the senior high school entrance examination score, accounting for 10 points.

　　The physical score is 80, including 70 for written test and 10 for experimental operation. The purpose of including "experimental operation" in the results of senior high school entrance examination is to guide the cultivation of children’s practical ability and innovative consciousness through scene-based and experiential physics learning.

　　The score of physical education and health is 70 points, including 30 points for on-site examination and 40 points for process examination, which will be implemented step by step according to the Beijing Compulsory Education Physical Education and Health Assessment and Evaluation Plan.

　　Examination subjects

　　Including history, geography, chemistry and biology, the grades are presented in grades, which are divided into A, B, C and D from high to low. The grades of the subjects are used for graduation and reference in further studies.

　　Examination subjects

　　Including information technology, art, labor and comprehensive practical activities, the results are presented as qualified/unqualified for graduation and reference in further studies.

　　The second isIn the organization and implementation, further reduce the frequency of examinations and reduce the pressure on students.

　　Examination subjects by the city’s unified proposition, zoning marking. The written examinations of the subjects of Morality and Rule of Law, Chinese, Mathematics, Foreign Languages and Physics are arranged in the second semester of Grade 9, which relieves the students’ nervousness of entering the senior high school entrance examination cycle from the second day of junior high school. The physical education and health examination is implemented in accordance with the Beijing Compulsory Education Physical Education and Health Assessment Scheme. The foreign language listening and speaking test adopts the computer test method, which is separated from the written test and has two test opportunities, which has not changed compared with the past. The examination subjects shall be put forward by each district and organized and implemented. The assessment subjects are organized and implemented by the districts to guide the schools.

　　The third isTime for the implementation of the reform.

　　This reform has been implemented since the eighth grade students (that is, students who just entered the eighth grade in September).

With the overall decline of China’s color TV market, the decline in quantity has become the most frequently mentioned keyword in the first half of the year-recently, GfK Zhongyikang released a report that in the first half of 2022, the retail volume of domestic color TV market was 16.36 million units, down 8.5% year-on-year; Retail sales reached 55.1 billion yuan, down 11.5% year-on-year.

Finding certainty in uncertainty and building stability in instability have almost become the belief of the whole industry. In view of the polarization of the color TV market in the first half of the year, especially the gradual increase of high-end quality products, the advantages of high-end brands represented by Sony have been highlighted, and the industry trend under adversity has been grasped.

As the absolute king of "high-end big screen", Sony TV is also the industry vane, and many TV brands also benchmark their flagship products with Sony TV as a representative of the brand’s high-end jump.

With the image of "Sony of technology" deeply rooted in people’s hearts, consumers voting with their feet is the best proof. In the first wave of pre-sale of 618 this year, Sony won the first place in the pre-sale amount of self-operated flat-panel TVs in JD.COM; In CHNBrand’s China Satisfaction Index in 2021, Sony became the top color TV brand satisfaction index.

In order to let consumers experience the charm of Sony TV at close range, on August 17th, Sony held a new TV experience meeting in its Hangzhou Direct Store. Among them are Sony’s first domestic TV A95K equipped with QD-OLED and Mini LED TV X95EK. These new products are equipped with exclusive XR chips and new smart cameras, which have attracted much attention.

Sony is almost paranoid in the pursuit of audio-visual experience. From this year’s new products, it can also be seen that Sony has improved the localized application design in order to get close to the living habits of Chinese people and create a Sony-style smart living room.

In China’s color TV market, where foreign TV brands have almost disappeared, Sony TV has not only gained a firm foothold, but also gained new vitality under the background that both the consumer and the supplier are facing challenges at the same time. How on earth did this happen?

"In recent years, the whole macro-economy has all kinds of uncertainties. The China market has changed too fast, and the market trend is not determined by a certain sub-industry or a certain manufacturer." At the Hangzhou New TV Experience Meeting, Xie Biao, President of Sony (China) Consumer Electronics Business Headquarters, explained to 36Kr the particularity of the China market and introduced the process of Sony’s leaps and bounds.

Xie Biao joined Sony Corporation at the end of 1991. Since 2013, he has been the president of Sony (China) Consumer Electronics Business Department, responsible for all categories of consumer electronics business in Sony China. To some extent, Xie Biao witnessed and promoted the development of Sony’s consumer electronics products (civilian consumer goods) in China market, and was also one of the main witnesses of the development of China’s household appliances industry, especially the color TV industry.

According to his experience, people’s demand for color TV sets is mainly characterized by "building a new family or upgrading". Among them, building a new family is mainly affected by the demographic dividend and the environment, and the updating iteration is mainly affected by the fixed service life of TV products and technological innovation.

From 2005 to 2010, the whole industry changed from CRT TV to flat-panel TV. Since then, there seems to be no explosive TV technology revolution.Around 2016, China TV industry officially entered the stock stage. The general view in the industry is that in order to promote consumers to quickly iterate over TV at home, it is necessary to gain insight and always grasp their preferences.

"We found that all consumers who decided to change their TVs chose better and bigger TV products with specific needs, such as the rapidly developing OLED market." Xie Biao introduced that Sony TV, as an advocate of "high-end big screen", this strategic deployment can be traced back to 2014, which has been 8 years since.

In 2014, Sony locked in the direction of focusing on high-end and big screen in China TV market. In 2016, Sony took the lead in introducing the 100-inch Z9D series 4K HDR TV.

In 2017, Xie Biao defined the development direction of Sony TV in China market, formally established the macro strategy of "high-end big screen", focused on the high-end big screen market, focused on high-quality people, and passed on the core advantages of Sony TV in four aspects: image quality, sound quality, design and application to the target people.

In the industry, more brands have also seen this trend. Samsung and TCL have successively launched 98-inch large-screen TVs.But in the field of "high-end big screen", Sony is the real wind maker.

Nowadays, industry data verifies the accuracy of the "high-end big screen" strategy. Although the market is relatively saturated, the data of Aowei Cloud Network shows that from January to June 2022, the sales of TV sets of 75 inches and above both online and offline have risen sharply. It can be seen that the trend of users upgrading from small screen to big screen becomes more and more obvious.

Among them, Sony TV has always maintained a high market share in the ultra-large screen TV market over 65 inches, especially 80-89 inches, and the price is more than 8,000 yuan. Behind its remarkable record, it is the victory of its products and China’s market strategy.

There are not a few companies selling big-screen TVs in the industry, and Sony has truly led the trend of high-end big screens in the industry, thanks to its deep cultivation of segmented people.

"In 2016, the total color TV market in China exceeded 50 million units, and the popularization of color TV sets nationwide was basically completed. Once popularization is completed and the quality of life is further improved, the next consumption trend is diversification of demand. Pursuing cost performance is no longer the only consumption concept, and price is not the only influencing factor. " Xie Biao told 36Kr.

With the entry of China market into the post-epidemic era and the rise of residential economy, Sony’s investment in subdividing the track has achieved remarkable results.

During June 18th, Sony X90K and X91K series game TVs attracted much attention. High-frame games presented coherent and smooth pictures and sensitive operation feedback, and the immersive game experience made them the purchase choice of host players.

As we all know, Sony is one of the major game manufacturers in the world and has a deep understanding of the various needs of gamers. Based on this, Sony can better meet the various needs of the game crowd and improve the production and technical level of TV products.

Through Xie Biao’s introduction, Sony is the first brand in China to open a complete product line of game TV.. As early as 2020, before the advent of the next generation of game consoles, there were few game TV competitions in the industry at that time. Sony X9000H series added 4K120 Hz, HDMI2.1 and other functions that were very important to gamers. From the production of game content to the realization of game terminal experience, this fully demonstrates the advantages of Sony’s own ecosystem interconnection. Understand not only products, but also users.

While Sony performed well in the game TV track, Xie Biao did not forget to emphasize that "the core crowd of TV is still film lovers".Therefore, the best audio-visual experience is the cornerstone of the product. In addition to the game track, Sony is also involved in sports events, fitness and other sub-tracks.

In fact, Sony’s long-term insight into China’s domestic market is indispensable for its ability to accurately grasp the subdivided track in China market.

The emphasis on consumers in China is first reflected in Sony’s new BRAVIA camera this year. This camera was put forward by Sony China to the headquarters, and was finally adopted before it was formed, which included Sony China’s insight and understanding of consumers in China.

In addition to the conventional interactive experience, it also has an AI environment sensing adjustment Pro. This exclusive function can adjust the audio-visual effect more intelligently and intelligently according to the distance between people and TV, bringing consumers a more immersive and comfortable viewing and gaming experience. Sony, the king of audio and video, continues to put TV audio and video in the first place. As Xie Biao said, "TV, the most essential thing, is still used for watching and listening."

In addition, according to Xie Biao, the change in the details of Sony TV’s "remote control" is also advocated by Sony China.

"When consumers first reported that Sony’s remote control was inconvenient, we improved it and turned the digital buttons into the simplest’ up and down’ buttons. In fact, from a technical point of view, this is not difficult at all. Based on the continuous feedback from users, this year we optimized the design of the remote control again. "

According to him,Sony China is continuously advancing the localization process with the fastest speed.At the end of 2021, Sony even transferred the product planning department related to China market from Japan to Shanghai, which also showed Sony’s confidence in China market. "We are willing to seriously plan Sony products suitable for local needs for China consumers."

For the "IoT terminal" that is indispensable for intelligence, Sony hopes to build an open ecosystem. On the one hand, through the business advantages and accumulation of Sony Group’s existing "from lens to living room" whole industry chain, it creates Sony’s unique value for users. Because Sony’s products have the same technology in the field of audio and video.

On the other hand, Sony chooses to cooperate with local business partners, such as JD.COM Xiaojia and Tencent Xiaowei, to interconnect with different brands of hardware in a more open manner, which is more convenient for consumers to use. Starting from this year’s products and functions, we can continue to look forward to the follow-up achievements of Sony’s product planning department, which has moved to China.

With the growth of "digital native generation" consumers in China after 1995 and 00, Sony also pays more attention to cooperation with local social software such as Tencent.

In 2016, Sony TV took the lead in cooperating with tencent games. Immediately, the cooperation between Sony and Tencent involved many aspects such as content business and WeChat. Including in 2020, Sony and Tencent jointly developed the "Aurora Calibration Mode" to raise the content level of film and television streaming media to a higher standard and restore the creator’s intention from the sound and picture performance of TV.

In Xie Biao’s introduction, Sony is more willing to meet the social needs of young consumers. "We found that young people in China rely much more on social media than consumers in other countries. Sony also hopes to upgrade its product features based on the social behavior of young people in China. "

In terms of channels, Sony China also adopts different strategies for online and offline.

Because of the unique value of e-commerce, in 2009, Sony has directly cooperated with major e-commerce platforms, and attached great importance to the efficiency, customer coverage and penetration of e-commerce channel supply chain. According to Xie Biao, Sony can do scientific marketing based on various big data technologies, and at the same time feed back the supply chain and product design.

For offline, Sony mainly cares about two aspects: first, build a strong supply chain system to better spread products to major retail terminals; The second is direct contact with consumers through offline retail.

Therefore, Sony has been steadily promoting the construction of offline direct-operated stores for many years. Up to now, it has seven direct-operated "Sony Store" in Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou and other cities, aiming at better communication and interaction with consumers and bringing consumers an excellent experience.

In Xie Biao’s view, the best way for a product to promote well and stand on the market is to let consumers experience the real machine directly. The real machine experience is also one of the most important values of offline channels. This value will not disappear for a long time and cannot be completely replaced online.

"And from the point of view of most consumers, if you want to buy a product of 10,000 yuan or 20,000 yuan, you can’t make a decision just by a photo, you will definitely study this product in depth, which is based on our research and insight into consumers."

For high-end products, it is obvious that after the actual experience, we can fully understand the feelings brought by every detail, which is not experienced through flat pictures and videos. The dual efforts of products and channels give consumers more opportunities to experience the high-end advantages of Sony TV at close range, thus making it easier for users to make decisions.

Looking back, Sony can be seen in every important node of TV development. Since entering China in 1978, more than 40 years have made Sony one of the brands that truly understand the TV market in China and develop healthily.

Based on consumer insight and Sony’s core competitiveness, that is, Sony’s exploration and deep cultivation in the field of TV technology, in recent years, Sony TV has fought its way out of the domestic TV market with innovative technology, whether it is the Z9D series, which was known as the "master of light control" at that time, or the new generation of "QD-OLED TV" series A95K.

"It is not difficult to do TV, and it is difficult to do TV well."In Xie Biao’s view, there are two reasons why Sony can always stay ahead in the industry: one is consumer insight, and the other is to always play its core competitiveness.In the 44 years of domestic development, Sony is one of the few brands whose TV business is still developing healthily and continuously from the beginning to now.

"We have always adhered to sustainable, long-term and healthy development, and we have never blindly followed the price." Xie Wei said.

In his view, after experiencing the stage of rapid development and popularization, the home appliance industry will enter the stage of upgrading diversified demand. At this time, the overall home appliance industry will show a state of decline. Sony, on the other hand, insists on its core competitiveness, restores the real scene, and completes the audio-visual experience.

No matter how the environment changes, Sony is always the "Sony of technology".

It is reported that Sony’s eighth Sony Store direct store in Wuhan will open in the near future, which is also evidence of Sony’s optimistic attitude towards the China market and its investment. Sony always believes that with the effective prevention and control of the epidemic and the orderly recovery of the national economy, the color TV market will also benefit.

According to GfK Zhongyikang’s preliminary forecast, the retail volume of the color TV market in 2023 will be positive year-on-year, with an orderly recovery.