The most expensive car in China, the price exceeds Maibakh, and the price of S-class/7 series is comparable to that of hospital ICU.
In today’s auto market, there are too many brands to count, just like mobile phones, so many choices are eye-catching. This brand used to be quite low-key, but recently a new car came out, which made it hot again. This car is most interested in its appearance, but if the price is right, it is estimated that many people will be tempted.
At the auto show, our price was announced, which was 1.4-1.86 million. At that time, my heart thumped. This time, I really dared to ask for the price, which was directly on a par with those international brands. The entry fee is 1.46 million yuan, but the actual purchase can be 200 thousand yuan cheaper. Compared with this, the price of Hongqi Guoya does not take advantage.
But I always feel a little sorry in my heart. Hongqi Guoya is so concerned, certainly not just because it looks good. Who still stares at things they can’t afford every day now? The market was so interested in Guoya that Hongqi had a chance to make a fortune. If the price of Guoya can be set at around 800,000 yuan, maybe it will become an explosive car like Ideal L9 and Wenjie M9. These cars are based on their strength, which has compared foreign luxury cars with the same price, and has also brought a new trend. What everyone values now is comfort and intelligence.
If Guoya can set it at 800 thousand, it will definitely attract a large wave of car owners who originally wanted to buy S-class and 7-series. Now the performance of S-class and 7-series is a bit weak, and the appearance and quality are not as good as before, so it is no longer everyone’s first choice. Guoya had the opportunity to become a new popular choice and a new love for everyone. Unfortunately, as soon as this price comes out, it is estimated that many people will have to hesitate.
Just like that, although the price is similar to X3, Q5 and GLC, it feels like flagship models such as X7 and GLE, which is why they can catch fire. Everyone wants the feeling of being tall, but the wallet is limited, so if the domestic car can be grounded in price and unambiguous in configuration, it will definitely attract a large number of fans.
When it comes to S-class cars, although they are all luxuriously decorated and have long bodies, their position in the market is far from perfect. If Guoya can give an experience at the price of S-class, it will not only be popular, but also make the red flag brand re-popular, just like Ideal, Ask the World and Xiaomi, becoming the new favorite in the market.
But now the starting price of Guoya is 1.4 million, and this price always feels a bit outrageous. Compared with the S-class in Maibakh, this price seems a little high. Brand aside, domestic cars are more expensive than imported cars, which makes people a little confused. Although there are not many innovations in recent years, after all, it has a hundred years of history and technology. How dare Hongqi set the price so high?
Let’s talk about the cost and profit. It is unknown how much Guoya can earn when it starts selling at 1.4 million yuan, but for most domestic brands, it is no problem not to lose money by inserting 800,000 3.0T large cars. Even if you lose money at the beginning, if you can kill the S-class /7 series, it will be cost-effective, because it will make Hongqi and Guoya famous in history, and you can also earn a lot of money through subsequent models.
In the final analysis, if the red flag is still entangled in the question of "why can’t domestic cars be more expensive than foreign brands", then Guoya may have to stand on the top of the "most expensive domestic cars" and watch the opportunity slip away. But if we can have the courage of the new forces, Hongqi may be able to grab market share from S-class and 7-series.
Unfortunately, Hongqi chose to be conservative. So, what do you think of Guoya’s car? No matter how beautiful the design is, the price is higher than that of Maibakh. Will it be buried like this? If it sells for about 800,000 yuan as I said, do you think those rich people will give up S-class and 7-series and choose Red Flag instead?