Less than 100,000 "Equation Leopard 5", the king of cost performance.
Yet we called and urged a thousand times before she started toward us, the square box of less than 100,000 yuan has finally arrived. The equation Leopard 5, which costs 300,000 yuan at a time, was directly priced at 93,800 yuan by the mini version.
On April 13th, Baojun released the 2-door version and 4-door version of the 2024 Yueye, and the price was 80,800-90,800 respectively, and the 4-door version was 93,800-103,800 respectively.
More interestingly, the 2024 Yueye 2-door version is almost the same as the 2023 version, but the price has increased by 1000 yuan, which is considered as a contrarian price increase.
But from the marketing point of view, Baojun is obviously using the "high price" of two versions to set off the high cost performance of four versions.
Because the four-door version is only 10,000 yuan more expensive than the two-door version, the whole platform, configuration, design, materials and materials have all been greatly improved.
According to the data in 2023, the annual sales volume of Baojunyue 2-door version is only 14,683 vehicles, and the cumulative sales volume from January to March in 2024 is 3,007 vehicles. The contribution in Baojun system is not high.
This is mainly due to the fact that the shape of Yueye 2 door panel is too short, almost at the same level as that of the old man. Although the appearance is infinitely close to Jimny, it is still too expensive in the field of old music.
However, yet we called and urged a thousand times before she started toward us’s four-door version of Yue PLUS is completely different. It is based on the first model built on the M platform of Tianyu architecture, and is driven by a front single motor.
In terms of appearance, Bao Junyue Plus is more like a mini version of Equation Leopard 5. However, the size of the whole vehicle is only 3996/1760/1726mm, the wheelbase is 2560mm, and the "2+3" five-seat layout is adopted. The dimensions of equation Leopard 5 are 4890*1970*1920mm and the wheelbase is 2800.
In terms of color matching, Baojunyue Plus also offers five colors to choose from, namely cloud gray, sea of clouds white, blue sky blue, aurora green and deep space black.
In terms of configuration, Yueye PLUS and Equation Leopard 5 also have 6 cameras to support 540 panoramic images+transparent chassis. Among them, there are 2 front sensing cameras, which is one more than the equation Leopard 5 of 280,000 level.
Like Equation Leopard 5, Yueye PLUS also has all the functions of L2-level autopilot, supports the full-speed adaptive driving cruise function, and has more functions than Equation Leopard 5, such as memory parking, automatic ramp entry, signal light recognition, tracing and reversing.
In terms of color matching, Baojunyue Plus also offers five colors to choose from, namely cloud gray, sea of clouds white, blue sky blue, aurora green and deep space black.
Of course, the biggest difference between Bao Junyue Plus and Leopard 5 is not only the size, but also the power mode. Leopard 5 adopts 1.5T plug-in hybrid mode, while Bao Junyue Plus adopts pure electric mode.
Therefore, the body weight of Leopard 5 is as high as 2890KG, while the body weight of Baojunyue Plus is only 1325KG.
In terms of pure electric endurance, Baojun Yue Plus is 401KM, while Leopard 5 has a pure electric endurance of 125KM. However, if Baojun adds gasoline engines, it can theoretically reach more than 1000KM.
However, it is obvious that the user base of Baojun Yueye Plus is completely different from that of Leopard 5. At a price of less than 100,000 yuan, Baojun Yueye Plus is basically the first car for young people who have just worked.
The actual cruising range of 401KM is about 300KM, which is basically enough for young people who commute to work every day for about a week, and it is not suitable for long-distance inter-provincial travel.
However, in the era when square-box off-road vehicles were popular, Baojun Yueye Plus undoubtedly gave young people more real choices. Moreover, the price reduction space of this car is also very small, and the preservation rate of buying it in hand should be higher than that of Leopard 5.
Finally, if Yueye PLUS can achieve a monthly sales of 5,000+in the market, I wonder if it will stimulate the enthusiasm of the Great Wall to quickly launch the tank 100.