Visiting ＂Born Yunyang＂ to See Rural Revitalization

　　Yunyang County is located in the northeast of Chongqing, in the hinterland of the Three Gorges of the Yangtze River, with a total population of 1.38 million, including 980,000 agricultural people. It is the most populous and agricultural county in Chongqing. After the closing of the 19th National Congress of the Communist Party of China, a large-scale all-media interview team of "2017 New Discoveries in China", which was directed by the overseas edition of People’s Daily and hosted by overseas websites, went into Chongqing to experience the fruitful achievements made in the branding practice of featured agricultural products in Yunyang County, and recorded the stories of farmers in Yunyang through lens and words.

　　At the beginning of this year, Document No.1 of the Central Committee proposed to promote the construction of public brands of regional agricultural products and support local governments to build regional characteristic brands based on advantageous enterprises and industry associations. In response to the call of the state, in February 2017, the trademark "Natural Yunyang" was registered by the State Administration for Industry and Commerce, marking the official launch of the first regional public brand of agricultural products with all industries, categories and varieties in Chongqing. The report of the 19th National Congress of the Communist Party of China proposed to implement the rural revitalization strategy. With the support of favorable policies, Yunyang will promote the prosperity of rural industries with the brand strategy of "Natural Yunyang".

　　Enterprises drive farmers to get rich.

　　"First take a bus from Chongqing for nearly 6 hours to Yunyang County, then take a boat from the county for 3 hours to the town, and finally take a motorcycle for nearly 2 hours to get to the mountain." Lily li, the general manager of Yunshan Agricultural Development Co., Ltd., remembers the scene of going to Yunyang Dashan at first. "At that time, it was November, and I was still wearing long pants. When I got off the motorcycle, the whole person was frozen. There are basically only left-behind children and the elderly in the mountains, which are poor and desolate. "

　　Lily li and his wife Zhang Xuemei are a couple born in 1980s. The two became attached to the campus. Zhang Xuemei came out of Yunyang Mountain by studying, but the experience of visiting relatives in Yunyang with his lover Zhang Xuemei 12 years ago made Li Li deeply moved and made him determined to stay in the mountain with his wife and start a business. This decision has not only changed himself, but also changed the life trajectory of the people, making the "Three Gorges Yangju" a "grasping hand" for Yunyang people to get rich.

　　Today, Yunyang County has 15,000 mu of national organic chrysanthemum planting demonstration base, which has driven more than 900 households and more than 2,000 poor people to find jobs. Yunyang Yunshan Agricultural Development Co., Ltd. provides "triple guarantee" for farmers who grow chrysanthemums — — Free provision of high-quality chrysanthemum seedlings, guaranteed recycling of chrysanthemums and purchase of rural social security for eligible growers (low-income households and poor households) will lead chrysanthemum farmers to increase their income and encourage poor households to work out of poverty.

　　It is better to teach people to fish than to teach people to fish. To get rid of poverty, we must strengthen the "hematopoietic function" in poor areas and stimulate the endogenous motivation of poor households. Lily li joked that his company is similar to the "Lan Xiang Technical School" in the chrysanthemum industry, which provides training for chrysanthemum farmers in all aspects of chrysanthemum seedling raising, field planting, processing and packaging.

　　Liu Yuanchang, a villager from Xiangyang Village, Hongshi Town, planted 6 mu of chrysanthemums, achieving an annual income increase of more than 20,000 yuan. In addition, his wife works in the chrysanthemum factory and earns two or three thousand yuan a month. In addition to chrysanthemums, he also has orchards, and the combined annual income has reached more than 100,000 yuan.

　　When talking about the company’s entry into the "Natural Yunyang" brand, lily li said that "Natural Yunyang" represents the original ecology and nature, which requires the same type of products of different enterprises to be quantitatively built according to the same standards. "Natural Yunyang" can unite Yunyang characteristic products, carry out brand promotion, technical management and sales docking in accordance with the standardized system, and finally realize the brand of the whole region to become bigger and stronger.

　　The report of the 19th National Congress of the Communist Party of China put forward the strategy of rural revitalization. It is necessary to give priority to the development of agriculture and rural areas, establish and improve the system, mechanism and policy system of urban-rural integration development, and accelerate the modernization of agriculture and rural areas in accordance with the general requirements of industrial prosperity, ecological livability, rural civilization, effective governance and affluent life. Lily li said: "I am really encouraged and more motivated after studying the report of the 19th National Congress of the Communist Party of China. This is my initial intention to develop industry and drive farmers to live a rich life. The rural revitalization strategy has pointed out the direction for Yunyang’s future development. "

　　In addition to chrysanthemums, citrus cultivation is also one of the key industries in Yunyang County. Yunyang has a long history of planting citrus, and the climatic conditions are especially suitable for planting late-maturing citrus. Under the "Natural Yunyang" regional public brand, Yunyang citrus industry focuses on the "Orange Guantang" brand, which is gradually recognized by consumers.

　　Ran Xiaoli, director of Huolong Community in Yunyang County, introduced that there are 2,000 mu of citrus put into production in the community, and the conservative estimate is that the output is over 3 million Jin. According to the lowest price of 1 Jin in 2 yuan, the community can realize an output value of 6 million yuan, the average household income can increase by 7,100 yuan, and the per capita income can reach 1,935 yuan. In the past, the output value per mu of local farmland was only 1,000 yuan, but now it has reached 4,000 yuan, quadrupling. "My family planted 5 acres of citrus, and last year’s income was more than 13,000 yuan. Originally, the annual income of planting corn was only a few hundred dollars." Yan Shunlong, a poor household in Huolong Community, said. Ran Shunlong has a disability, and his wife has esophageal cancer, which is a key help object. With the support of the government, the couple planted oranges to reduce poverty and greatly improve their lives. Zhou Daoji, secretary of the Party Working Committee of Panlong Street in Yunyang County, said that citrus planting is an industry with long-term benefits and has become a key industry for local farmers to get rid of poverty and increase income. The government will use it as a "sharp weapon" to reduce poverty and increase income and improve the lives of ordinary people.

　　Born Yunyang doesn’t sell fakes.

　　"Natural Yunyang does not sell fakes!" At the national non-tea plant beverage (chrysanthemum) industry development seminar held on November 8, Qin Changde, deputy secretary of Yunyang County Committee and county magistrate, said hit the floor, which is also the solemn commitment of Yunyang County government to the brand of "Natural Yunyang".

　　On November 10th, Qin Changde further elaborated the measures taken by Yunyang county government to realize this commitment. Qin Changde said that this regional public brand does not belong to any enterprise or product, but belongs to all Yunyang people. In this case, the government should do three things: first, set the entry threshold. Only when certain conditions are met are they allowed to settle in; Second, process management. After coming in, you must comply with the rules for the use of "Natural Yunyang" brand trademarks; The third is the exit mechanism. If you break the rules, you will be forced to quit.

　　In order to achieve "natural Yunyang does not sell fake goods", Qin Changde said that Yunyang county government mainly starts from two aspects: first, strict quality management, and the government requires all companies entering the "natural Yunyang" brand to meet the base standards, quality standards, storage standards, processing standards and consumption standards; Secondly, all products under the brand of "Natural Yunyang" are insured. Once the products under the brand of "Natural Yunyang" have quality problems in the market, if they are tested and certified to be true, the insurance company will give priority to claims and protect the legitimate rights and interests of consumers.

　　In addition, in order to further ensure the brand quality, many enterprises that have settled in "Natural Yunyang" have now built a traceability system, which records the whole process from the base to the factory floor to the transportation. Market research shows that the added value of products has increased by 10% to 30% after enterprises entered the "Natural Yunyang" brand. Although there are still many challenges in the future development, Qin Changde said: "As long as you find the problem, it will be easy."

　　In fact, ensuring quality is a process of mutual supervision between the government and enterprises. Zhang Chengsheng, the chairman of Yufeng Wutianma Group, said: "We hope that the government will have a strict examination and make a good pass. Because we all want to make the company bigger and stronger. At ‘ Born Yunyang ’ On this big ship, quality is the ballast stone. " On the other hand, entering "Natural Yunyang" is also a spur to enterprises. "You can’t let a mouse excrement spoil a pot of porridge." Zhang Chengsheng said.

　　Yunyang County Liannian Flourishing Industry Co., Ltd. is the first enterprise to settle in "Natural Yunyang". Feng Xiaoyan, the general manager, said, "‘ Born Yunyang ’ There are high requirements for quality and hygiene standards in all production links. Because ‘ Born Yunyang ’ It represents Yunyang agricultural products, so we also have a lot of pressure. "

　　Do not forget your initiative mind revitalizes the countryside.

　　Only by administering Do not forget your initiative mind can we realize rural development and improve people’s lives. "After studying the report of the 19 th National Congress of the Communist Party of China, the rural revitalization strategy is the biggest excitement for comrades working in the county." Qin Changde mentioned in the interview that the rural revitalization strategy put forward by the 19th National Congress has 20 general requirements, namely, prosperous industry, ecologically livable, civilized rural customs, effective governance and affluent life. Qin Changde believes that it is of profound significance for the CPC Central Committee to put industrial prosperity in the first place. If industrial prosperity cannot be achieved, the other 16 words will be difficult to achieve. To achieve industrial prosperity, at least three channels must be opened, namely, agricultural products entering the city, logistics channels and fields. And the most basic one is to get through the agricultural products into the city.

　　It is reported that Yunyang government put forward "five major rural areas" in its exploration, namely, national roads, provincial roads, county roads, township roads and village roads. Now there are more than 7,500 kilometers of roads in the county, and it is planned to build 1,000 kilometers of pedestrian sidewalks and 500 kilometers of motor vehicle sidewalks every year. Qin Changde said that the second sentence in the rural revitalization strategy is called "ecological livability". The sidewalk is built to facilitate the lives of ordinary people, and the motor vehicle sidewalk is built to improve industrial efficiency, so that market players can have convenient transportation in rural areas. This is also the proper meaning of ecological livability.

　　Qin Changde said that the 19th National Congress proposed to implement the rural revitalization strategy and adhere to the priority development of agriculture and rural areas, which means that we are more inclined to agriculture and rural areas and more shifted to agriculture and rural areas in terms of urban-rural relations or the focus of resource allocation in the whole country, which is a major strategic opportunity for agriculture, rural areas and farmers. He who travels a hundred miles is half ninety. Although Yunyang’s tough battle against poverty has achieved staged victory, in order to realize the poverty alleviation of farmers in the county, Yunyang county government must make more arduous and arduous efforts, and it is even more necessary to cultivate a "three rural" work team that understands agriculture, loves the countryside and loves farmers.

　　Qin Changde said: "The rural revitalization strategy is indeed a big article for us. To implement and thoroughly implement the rural revitalization strategy, we must comprehensively and accurately grasp ‘ Prosperous industry, livable ecology, civilized rural customs, effective governance and affluent life ’ The general requirements. Industrial prosperity is the foundation, ecological livability is the foundation, rural civilization is the key, effective governance is the guarantee, and affluent life is the goal. Five aspects are unified in the process of agricultural and rural modernization. In accordance with the spirit of the report of the 19th National Congress, we will promote the integrated development of rural primary, secondary and tertiary industries, support and encourage farmers to find jobs and start businesses, and broaden channels for increasing income. We will also regard the construction of spiritual civilization in rural areas as a major event, help the poor to help the wisdom first, and let the precise poverty alleviation go further and more smoothly. "

　　The black gastrodia elata shows "spirit" (interview notes)

　　In November, Yunyang, Chongqing was in late autumn, and the layers of forests were all dyed. The overseas media coverage team led by local government staff traveled through the endless mountains by car. Panshan Highway goes round and round. With the rising altitude, the sea of clouds outside the window seems within reach, and the sunshine coats this green mountain with a layer of gold. Yunyang is an excellent interview place for overseas media coverage teams. Here is the beautiful mountain light in the photographer’s lens, the wonderful story written by the text editor, and the Yan Yingying in the photographer’s eyes … … Here, everyone can easily find the report material they need.

　　It takes more than 3 hours to drive from Yunyang County to Yunfeng Village, which is more than 1,500 meters above sea level. It is already deep in the mountains, and it will be closed by heavy snow in more than 10 days. At this time, it happens to be the harvest season of black gastrodia elata. Here, the overseas network media reporting team conducted an in-depth interview. As you can see, dozens of local farmers are busy picking and breeding gastrodia elata in the mountains. In order to avoid damaging the rhizome, tools cannot be used in the whole process, and it must be dug lightly by hand. This is a completely original ecological environment, and there are no other roads except one lane. The soft soil is completely covered with vegetation, which can not only keep warm for the medicinal materials buried deep underground, but also provide nutrition. According to reports, black gastrodia elata is a delicate and spiritual Chinese herbal medicine. It can’t be planted by too many people and cars, because people’s noise and car exhaust will affect the quality of medicinal materials.

　　In such a mountain, it is conceivable that it was very difficult to get rid of poverty and increase income. The output of traditional crops is not high, and the transportation is inconvenient. Farmers have almost no money left except to maintain their basic living. In fact, there has been an underground "spirit" here for thousands of years, that is, black gastrodia elata, but it has not formed an industry because of the difficulty in development.

　　Now, with the support of the government and driven by enterprises, after more than ten years of development, a relatively mature industrial system of gastrodia elata has finally formed here. Farmers can realize annual income of tens of thousands of yuan through various forms, such as land shares, salary, self-cultivation after acquiring technology and acquisition by enterprises.

　　In the rural revitalization strategy put forward in the report of the 19th National Congress of the Communist Party of China, industrial prosperity is the leading factor to realize rural development. With the prosperity of the industry, we can gradually realize ecological livability, rural civilization, effective governance and rich life. In the deep mountain village here, this is undoubtedly vividly and truly reflected.

　　The overseas media coverage team recorded these stories in different media, recording the shy and simple smiling faces of local farmers and the strong local accent that farmers are "not as good as Yunyang". (Author: overseas network Jiang Shu translation)

　　People’s Daily Overseas Edition (08th Edition, November 20, 2017)

　　Editor: Zhang Shen, Editor-in-Chief