Editor’s note:When winter comes, the temperature drops and the cold wind rages, and people always feel that they are wearing less clothes when they go out. "Cold" is the main theme now. Today, People’s Daily Health will talk to you about how to eat in winter in order to keep healthy and drive away the cold and warm the winter.

　　Walnut longan beef tendon soup warms and warms the body.

　　Ingredients (2-3 persons): 30g of walnut meat, 15g of longan meat, 10g of medlar, 250g of beef tendon meat, 5 red dates and 5 slices of ginger.

　　Practice: wash the materials, remove the core from the red dates, and cut the beef tendon into pieces and blanch it; Put all the ingredients in a stew pot, add appropriate amount of water and stew for two hours, and season before eating.

　　Efficacy: invigorating qi and nourishing blood, nourishing heart and tranquilizing mind, tonifying kidney and supporting yang.

　　Xin Li, a Chinese pharmacist in the Pharmacy Department of the First People’s Hospital of Guangzhou, said that longan meat, namely longan, is sweet in taste and warm in nature, which is good for invigorating the heart and spleen, nourishing blood and calming the nerves. Lycium barbarum has the functions of nourishing yin and yang, nourishing liver and kidney, and benefiting essence. Jujube is sweet and warm, and it is good at invigorating the middle energizer, nourishing blood and calming the nerves. Walnut, sweet in taste and warm in nature, has the function of tonifying kidney and solidifying essence, and is an important medicine for warming and nourishing life. With pungent ginger, strengthen the effect of warming the middle and helping yang. Paired with beef tenderloin, it can tonify qi and blood, strengthen spleen and stomach, and tonify deficiency.

　　The medicinal materials and ingredients in this soup are boiled into soup, which together play the roles of nourishing qi and blood, nourishing heart and spleen, nourishing liver and kidney, and supporting yang. It is most suitable for warming and warming the body when the temperature drops suddenly in early winter, and can also be used as an auxiliary food therapy for people with fatigue and essence deficiency, deficiency of qi and blood, blood deficiency and chlorosis, anxiety, insomnia and forgetfulness, and weakness of bones and muscles.

　　Sour buckwheat head perilla yellow bone fish soup to dispel cold and warm the body

　　Main effects: dispelling cold, warming body, stimulating appetite and relaxing bowels.

　　Recommended population: the general population

　　Ingredients: 500g of yellow croaker, 8-10 hot and sour buckwheat heads in Xiangxi, 2 tomatoes, several cloves of garlic, several slices of ginger and a little perilla leaves (3-4 people).

　　Cooking method: Slaughter the yellow croaker and add a little yellow wine for later use; Cut buckwheat head, tomato and garlic into small pieces, and put them in a pot with ginger slices to saute; Add 1500 ml of clear water, boil it with high fire, add yellow croaker, and turn to low fire for 30 minutes; Add a little perilla leaves and season with salt.

　　In winter, many people like to eat hot and sour food to warm up, and hot pickled fish is a good choice. Buckwheat is produced in the south. Mature buckwheat is crystal white, similar in shape to garlic, and slightly spicy in sweetness. It is known as "Ganoderma lucidum in vegetables". Buckwheat head contains sugar, protein, calcium, iron, phosphorus, carotene and other substances. Modern medicine has also found that Buckwheat head has antibacterial, hypolipidemic, toxin removal, tumor growth inhibition and other functions. Buckwheat head is a kind of warm food. Eating it in winter has a certain effect of dispelling cold and warming the body. At the same time, Buckwheat head can also dredge lung meridian and large intestine meridian, prevent exogenous diseases, promote digestion and dredge constipation. The making methods of buckwheat head vary from place to place. Today, Xiangxi buckwheat head recommended is sour, hot, tender and crisp, with fresh tomatoes instead of sauerkraut in pickled fish, which adds a unique flavor to this sour soup. People who like perilla flavor can add perilla leaves when cooking.

　　Eat more "red food" to dispel cold and nourish blood.

　　There are two main types of so-called red food, one is meat food and meat products containing heme, such as beef and mutton; One is brightly colored vegetables and fruits, such as carrots, sweet potatoes, red dates, hawthorn and so on. In the bleak winter of everything, such food can first make people shine, bring pleasant visual stimulation, and make people’s appetite open and increase greatly.

　　Chinese medicine believes that red meat is warm but not dry, and has the effects of warming the middle warmer, dispelling cold, warming qi and blood, stimulating appetite and strengthening the spleen. Eating it in winter can not only resist cold, but also nourish the body. In addition, most of the red meat is rich in natural iron, which helps to nourish blood and enrich blood, making the blood full and rosy. It is a good way to nourish blood, kidney and beauty by decocting mutton with proper amount of angelica and ginger once or twice a week.

　　Red fruits and vegetables are also "health experts" because most of them are rich in natural pigments such as lycopene, polyphenol pigments and anthocyanins, which have antioxidant effects and are also rich in calcium and iron, which can protect cardiovascular and cerebrovascular diseases to some extent. In addition, carrots contain a lot of carotene, which can strengthen the spleen and promote digestion, nourish the liver and improve eyesight, reduce qi and relieve cough; Sweet potato enters the spleen and kidney meridians, which can "replenish the spleen and stomach", "benefit qi" and "resist cold", and is regarded as a "good medicine" by Chinese medicine. Jujube can replenish qi, nourish blood and soothe the nerves.

　　Eight kinds of vegetables and fruits should be eaten the most.

　　Grapefruit. Pomelo is rich in nutrients, including sugars, organic acids, vitamins A, B1, B2, C, P, calcium, phosphorus, magnesium, sodium and other nutrients. Pomelo also contains physiologically active substances, such as glucocorticoids and insulin-like substances. Pomelo meat is very rich in vitamin C, so pomelo meat can reduce blood fat, blood viscosity, reduce thrombosis, and have the effects of preventing and treating cerebrovascular diseases.

　　Oranges Oranges are rich in protein, calcium, phosphorus, vitamin C, vitamin B1, vitamin B2, etc., and have the functions of reducing cholesterol absorption, reducing blood lipid and resisting atherosclerosis.

　　Oranges The content of vitamin C and carotene in oranges is high, which can soften and protect blood vessels and reduce cholesterol and blood lipids. Pectin in oranges can help the body excrete waste, lipids and cholesterol as soon as possible, and reduce the absorption of exogenous cholesterol, while detoxification can also reduce blood lipids. Oranges are rich in vitamin C and vitamin P, which can increase the body’s resistance, increase the elasticity of capillaries and lower blood cholesterol. People with hyperlipidemia, hypertension and arteriosclerosis often eat oranges.

　　Lemon. Lemon is rich in vitamin C and vitamin P, which can enhance the elasticity and toughness of blood vessels and prevent and treat hypertension and myocardial infarction. In recent years, foreign studies have also found that green lemon contains an ingredient similar to insulin, which can reduce abnormal blood sugar levels.

　　Mustard: Mustard is rich in lutein and vitamin K, and also rich in vitamin A, vitamin B, vitamin C and vitamin D, carotene and dietary fiber.

　　Sweet potato with skin: A sweet potato with skin about 13 cm long contains 10% of the recommended daily intake proposed by the American Academy of Sciences.

　　Broccoli: low in calories and high in fiber, and vitamin C is higher than that of Chinese cabbage, tomato and celery.

　　Carrot: every 100g contains 1.35 ~ 17.25mg of carotene, and also contains vitamin B, vitamin C, fat and sugar, iron, pectin and inorganic salts.

　　These ways of eating make you warm and blessed.

　　1. Simmer and absorb well. As the temperature drops, eating some slow-cooked dishes, such as stewed lotus root with ribs and stewed beef brisket with radish, can not only warm up the whole body, but also increase the absorption of plant nutrients by the human body.

　　2. add beans to the rice to warm the whole body. Eating more beans has a certain warming effect. Because it is rich in minerals, antioxidants and other nutrients, it can enhance the body’s immunity and cold resistance. Might as well add red beans and mung beans when steaming rice and cooking porridge.

　　3. Root vegetables prevent colds. Autumn and winter alternate, and it is easy to catch a cold due to low immunity. You might as well eat some root vegetables such as carrots, sweet potatoes and pumpkins, which are rich in β Carotene can be converted into vitamin A in human body, which can effectively improve skin quality, vision and immunity.

　　4. Be in a good mood with high-quality fat. Olive oil, sesame oil and coconut oil are high-quality fats, which can not only make vitamins A, E and K in green leafy vegetables, sweet potatoes, pumpkins, cauliflower and cabbage more easily absorbed by the human body, but also contain tryptophan, which can help people prevent seasonal emotional disorders.

　　5. Citrus fruits enhance immunity. Citrus fruits such as grapefruit, oranges and limes are rich in vitamin C, which is very helpful for enhancing immune system function. In addition, grapefruit is rich in lycopene, which helps to prevent cell damage.

　　6. Spices promote circulation. Adding spices to dishes, such as cumin, fennel, cinnamon, cardamom and ginger, can not only warm the body, but also promote digestion. Pumpkin, meat, cardamom and cinnamon have the best taste; Cumin can add fragrance to cauliflower and help burn fat; Brewing lemon and fresh ginger with hot water can promote blood circulation and enhance immunity.

　　BEIJING, July 31 (Xinhua)-On the 31st, official website, the central bank, released the "Brief Report on Consumer Financial Literacy Survey in 2019" (hereinafter referred to as the "Report"). According to the survey,Consumers need to strengthen their financial behavior, and have a good performance in reading contract terms, saving for children’s schooling, and password protection when using ATM; The planning and implementation of family expenses, the understanding of statements and the repayment of credit cards need to be further strengthened, and there are generally shortcomings in dealing with unexpected expenses.

　　In 2019, the Financial Consumer Rights Protection Bureau of the People’s Bank of China conducted a questionnaire survey on consumers’ financial literacy for the second time. 600 financial consumers were randomly selected from each provincial administrative unit for the questionnaire survey, with a total of 18,600 samples nationwide. The survey comprehensively and qualitatively analyzes the financial literacy of Chinese consumers from the perspectives of consumers’ attitudes, behaviors, knowledge and skills.

　　The overall financial literacy of consumers has improved slightly.

　　According to the report, the survey report obtains the national consumer financial literacy score by constructing the consumer financial literacy index. The results show that the average score of the national consumer financial literacy index is 64.77, the median is 67.96, and the standard deviation is 17.01. The consumer financial literacy index is approximately normal distribution.

　　Compared with 2017, the overall financial literacy of consumers has improved slightly. Education, income, region, age and occupation are significantly related to consumers’ financial literacy scores, while gender has limited influence on financial literacy scores.

　　What kind of financial knowledge are consumers most interested in?

　　According to the report, from the perspective of consumers’ attitude, the overall situation of consumers’ financial attitude is good. Most groups can realize the importance of popularizing financial knowledge and carrying out financial education on campus, and pay more attention to personal credit; The willingness to delay consumption is slightly decreased (or more inclined to immediate consumption), among which full-time students have the lowest willingness to delay consumption.

　　From the perspective of consumer behavior, the overall financial behavior of consumers needs to be strengthened, and they have good performance in reading contract terms, saving for children’s schooling, and password protection when using ATM. The planning and implementation of family expenses, the understanding of statements and the repayment of credit cards need to be further strengthened, and there are generally shortcomings in dealing with unexpected expenses.

　　Judging from the level of consumers’ financial knowledge, consumers have a certain grasp of financial knowledge as a whole, and the correct rates of bank cards, savings and credit knowledge are higher, all exceeding 60%;The knowledge level of loans, investment and insurance needs to be improved, and there are great differences in the mastery of various financial knowledge among different groups.

　　From the perspective of consumers’ financial skills, on the whole, consumers have a relatively good grasp of the rights and obligations of financial contracts, product risks and benefits, and the handling of counterfeit money, and have a certain grasp of distinguishing illegal investment products and channels and comparing financial products and services; However, the function of crown number and the use of bank cards need to be strengthened, and the level of mastering the anti-counterfeiting features of the new version of RMB needs to be improved.

　　Judging from consumers’ demand for financial knowledge, the five categories of financial knowledge that consumers are most interested in are bank cards (including debit cards and credit cards), bank wealth management products, housing loans, fund stock investment, mobile banking and other electronic banking services.

　　According to the analysis of the report, from the demographic characteristics, different groups of consumers have great differences in financial attitudes, financial knowledge, financial behavior, financial skills and financial knowledge needs.

　　The average correct rate of credit knowledge has risen.

　　According to the report, consumers have a certain grasp of financial knowledge as a whole, and the correct rates of bank cards, savings and credit knowledge are higher, all exceeding 60%The knowledge level of loans, investment and insurance needs to be improved, and there are great differences among different groups in their mastery of various financial knowledge.

　　Among them, the consumer credit knowledge survey includes five questions. On the whole, the average correct rate of consumers is 71.15%. In terms of knowledge points, when investigating whether consumers know personal credit reports, 81.44% of consumers answered yes; When further investigating whether consumers know which institution to inquire about personal credit report, 73.36% of consumers answered correctly; When investigating whether consumers know the influence of bad credit records, 76.42% of consumers answered correctly. When further investigating whether consumers know the retention period of bad records, 58.88% of consumers answered correctly. When investigating whether consumers know that they can file an objection to the error of credit report, 65.64% of consumers answered yes.

　　According to the report, compared with 2017, the average correct rate of consumers’ credit knowledge increased by 6.66%, among which the average correct rate of knowledge about understanding credit reports, inquiring about credit reports, the impact of bad records, the retention period of bad records, and objection applications increased by 7.82%, 9.68%, 3.31%, 9.55%, and 2.95% respectively.

　　Through this survey, the report draws the following conclusions: First, the changes of consumers’ financial literacy should be continuously tracked to provide an important basis for the overall development of financial education; Second, we should continue to pay attention to the financial literacy level of key groups and regions, carry out appropriate financial education activities in combination with group characteristics, focus on improving consumers’ financial knowledge and skills, and improve consumers’ financial behavior; Third, we should actively respond to the challenges brought by digital technology, make use of the excellent characteristics of digital technology, and develop more financial education tools that are suitable for the digital age and demographic changes. (Zhongxin Jingwei APP)

1905 movie network news On September 1st, the movie "The Night with Stars Shining" was officially renamed, and together with Bazaar, it launched a fashion blockbuster and video special of "Living Colors Makes Hunan". The stars gathered in the "food stall" to perfectly recreate the scene of Changsha night market and perform authentic Changsha fireworks. The film was produced by, producer, screenwriter and director, and starred by,, Sophie Su,, and Zhou Siyu.

Create the first Changsha amorous feelings healing film "Shining Wonderful Night" to express Changsha night.

The film "Changsha Nightlife" was launched on June 8, and it is the first healing film focusing on Changsha people and showing Changsha’s urban customs: as night falls, the lights are on, fireworks are filled, and people come and go. In Changsha on a summer night, some people are dragging their luggage to set off, some people have just arrived with hope, and some people are standing at the fork of the road between dreams and reality. For those who suffer from insomnia, the long nightlife has just begun … … "Nightlife in Changsha" focuses on the little people in the city, connecting the scenes of contemporary urban nightlife with the joys and sorrows that happened in one night, and paying tribute to every shining and enthusiastic ordinary person — — Everyone is the protagonist of life in this shining and wonderful night with bright stars and lively colors.

The film’s creator, Cass, can be described as Starlight Glimmer: Zhang Ji, the director and screenwriter, has written many screenplays, such as Dear, and won many awards, including the Golden Rooster Award for Best Screenwriter in Chinese Film. Producer Chen Kexin is a famous filmmaker who is both a director and a producer. His masterpieces include Leap’s Dear and Chinese Partner. Producer Zhao Xiaoshi is also a famous cinematographer, and his masterpieces include Leap’s "The Rye" and "The Silence".

YIN FANG, an actor, is known for his fresh and artistic screen image, and his representative works include movies. Actor Zhang Jingyi’s masterpieces include movies and TV series, especially Li Anran, who mixed innocence, courage and confusion in Wind Dog, left a deep impression on the audience. Sophie Su, an actor, is famous for his capable atmosphere and fluent and natural acting skills. The dance teacher in Fanghua is eye-catching, and his representative works include the movies Song of Eternal Sorrow and Storm. Actor Wu Haochen’s masterpiece movies, TV series Ode to Joy and Pretender, etc. The actor’s masterpiece TV series "Welcome", Minning Town’s "I’m fine in a foreign country" and so on; Actor Zhou Siyu’s masterpiece TV series Jong.

In the movie Nightlife in Changsha, they will also break through the existing style and bring a refreshing performance. What kind of wonderful sparks will the four generations of powerful actors after 70, 80, 90 and 00 gather together? Let’s wait and see!

Stars turned into "good ghosts" and gathered in food stalls. Authentic food, fireworks, gas and taste night Changsha.

Fireworks at night, knowing the taste of Changsha. In this blockbuster and special series linked with Bazaar, with the spicy flavor of "Tasty Shrimp", the king of Changsha supper, six actors, YIN FANG, Zhang Jingyi, Sophie Su, Wu Haochen, Bai Yufan and Zhou Siyu, unified the simple dress of T-shirt jeans, turned into "good ghosts" (Changsha dialect: eating food) and gathered around the dining table, raised chopsticks and put on plastic gloves, ready to eat and enjoy the authentic Changsha delicacy. The common plastic stools and baskets in local snack food stalls in Changsha appear in red and yellow, which further publicizes the youthful and energetic feeling of Changsha nightlife to the extreme. Under the comfortable, minimalist and grounded interpretation of this group of blockbusters and specials, it is not difficult to see that Changsha people’s nightlife is lively and exciting, and at the same time, people can’t help wondering whether "eating" is an important clue in the movie "Changsha Nightlife".

　　BEIJING, Dec. 28 (Xinhua) In response to the national weather situation during the New Year’s Day holiday in 2018, Li Mingmei, deputy director of the Emergency Disaster Reduction and Public Service Department of China Meteorological Bureau, said on the 28 th that on the 30 th, due to the influence of cold air, the east was cooled from west to east and from north to south by 4 ~ 8 C; There is light snow in some parts of the northeast, and light rain in the eastern part of the southwest and most of the south of the Yangtze River. From 31st to 1st January, sunny days predominated in most parts of the north, and sunny to cloudy days with little precipitation in the south.

　　China Meteorological Bureau held a press conference on the afternoon of 28th. Li Mingmei introduced the weather forecast for the 2018 New Year’s Day holiday (30th-1st).

　　She said that on the 30 th, due to the influence of cold air, the temperature in the east was 4 ~ 8 C from west to east and from north to south, and in some areas it was 10 C; There are 4 ~ 6 northerly winds in the Yangtze River and most of its northern areas; There is light snow in some parts of the northeast, and light rain in the eastern part of the southwest and most of the south of the Yangtze River. From 31st to 1st January, sunny days predominated in most parts of the north, and sunny to cloudy days with little precipitation in the south.

　　For the weather forecast for the next ten days, Li Mingmei said that the eastern part is generally high and there is a staged cold air process. It is estimated that in the next 10 days, the temperature in the eastern part of the country will be close to normal, and the temperature in northern Xinjiang, eastern northwest, eastern Qinghai-Tibet Plateau and southwest will be 1 ~ 2℃ lower than normal.

　　Li Mingmei said that on the 29th to 30th, the cold air continued to move eastward and southward, affecting China. Most of the central and eastern regions had a temperature drop of 4-8 C, and the eastern part of the northwest region and the northern part of North China could reach 10 C, accompanied by northerly winds of 4-6, and the gust could reach 7. Around the 4th, there will be a cold air affecting our country.

　　Li Mingmei said that precipitation in China showed an increasing trend compared with the previous period; The accumulated precipitation in the eastern and northern parts of Northeast China, the eastern part of Northwest China, Huanghuai, Jianghuai and other places is 3 ~ 10mm, and that in the eastern part of Southwest China, the central and western parts of South China and the north-central part of Jiangnan is 10 ~ 20mm, including 25 ~ 40mm in Yunnan and Southwest Guangxi. Compared with the normal period, the accumulated precipitation in most of the above areas is 40-80% more than the normal period, and the local area is more than twice as much.

　　For the main precipitation process, Li Mingmei said that around January 3, there will be a small to moderate rain process in the eastern part of southwest China, Huanghuai, Jianghuai, Jiangnan and western South China, with small to medium snow in Huanghuai, the eastern part of northwest China and parts of northeast China, heavy snow in the central part of Huanghuai, sleet in Jianghuai and Jianghan.

　　Regarding the rain and snow weather process during the New Year’s Day, Fang Yi, chief meteorological service officer of the Central Meteorological Observatory, later added in response to a reporter’s question that during the New Year’s Day, according to the forecast of the Central Meteorological Observatory, there will be a snowfall weather process in the northeast on the 30 th with the cold air going south, including Jilin and the eastern part of Heilongjiang, with small to medium snow and some heavy snow.

　　There will be light rain and moderate rain in Sichuan, Chongqing, Guizhou and western Hunan. On the 31 ST, in the northeast, there is still some light snow or small to medium snow. It is estimated that there is no obvious precipitation in most parts of China, and it will be sunny in most parts of the country on the 1 ST.

　　Li Mingmei said that there was foggy weather in Huanghuai and other places in North China on the 29th. On the 29 th, some areas in central and southern North China, Huanghuai and other places had moderate to severe haze, and some areas were foggy from night to morning; During the daytime on the 30th, due to the influence of cold air, the fog and haze in the above areas gradually weakened and dissipated from north to south, but the haze in southern Huanghuai, Jianghuai, Jianghan and northern Jiangnan will be aggravated.

Which movie ended the "Want to See" index of "Twinkle, Twinkle, Twinkle, Bright Stars" which won many days on major platforms?

It turned out to be the concert video Taylor Swift, a singer nicknamed "moldy" by China fans, "Taylor Swift’s Time Tour Concert". In the minds of some fans, it is not even a movie.

On December 15, the film released a trailer and was scheduled for December 31. As soon as the news came out, people’s popularity soared on the major ticketing platforms, far ahead: according to the data from Lighthouse Professional Edition, as of 19: 25 last night, the number of "wanting to see" surged by nearly 70,000 in one day, followed by "Twinkle, Twinkle, Bright Stars" and "If You Are the One 3" released one day earlier, with less than 3,000 new data yesterday. In Douban’s weekly word-of-mouth list updated yesterday, the film jumped 10 places to occupy the top spot.

After the publication of the "Battle Report" of Lighthouse Professional Edition, the data is still rising.

The high popularity of this new film, however, has a completely different impression in the industry and the audience. Some people think that "concert movies" expand the boundaries of movies and the service scope of cinemas, and it is normal to expect new elements such as musicals and sports competitions to enter this field in the future; Others think that such a "movie" can neither highlight the atmosphere of the concert nor the narrative of the movie. "Will anyone pay the bill besides fans?"

Concert replacement?

On Douban, the introduction of the film is: "The film records the charming stage of Taylor Swift’s world tour in 2023, including many classic tracks in Taylor’s music career, and at the same time restores the grand scene of the tour, creating an audio-visual feast of’ Thai burning, Thai value and Thai stick’ from a film perspective."

However, before the file was finalized, a platform introduced the film more bluntly: "In order to satisfy the fans who can’t get tickets, the full video of Taylor Swift Times Tour Concert will land in the cinema."

In the eyes of some fans, the former is nothing more than adding some flowery rhetoric of public relations articles. In essence, as the latter said, the content of the film is a concert video that may have undergone lens switching, picture editing and sound collection.

Taylor Swift performed at the award ceremony (Source: Xinhua News Agency)

"At present, the concerts of the most popular singers in China can only sit on the’ top of the mountain’ for thousands of dollars, and the line of sight may be blocked by speakers, columns or front-row audiences, and they can only see the idol style through the big screen." In Taylor Swift’s "Iron Powder" Ms. Fei’s view, "Isn’t it worthwhile to spend a movie ticket to see a top concert with the best location and the most exquisite composition?"

Qin Xiao, a citizen who has chased many concerts this year, bluntly said that live performances such as concerts are "the art of regret". "I only bought tickets for the top floor of a concert. People on the stage couldn’t see the appearance at all, but they could fully appreciate the beauty of lighting and dancing from a nearly overlooking perspective. The transformation of the choreography formation on the spot was amazing. These are invisible when sitting in the infield. " In his view, the concert recorded by film can achieve the best of both worlds and lead the audience to explore the backstage. "Isn’t this a good innovation?"

However, for some fans and fans, such innovation touches the foundation of the two performance methods. "To enjoy beautiful pictures and perfect singing, just go home and play HD MV. Why go to the scene?" Mr. Wei, a citizen who likes to chase concerts and various live performances, believes that the charm of live performances lies in the "live". "The live performances of singers and actors are often imperfect, but such imperfections can touch people’s hearts." When Mr. Wei was at school, he watched Faye Wong’s concert in Hongkou Stadium. It rained heavily all the time that day. "While the light rail rumbled, Faye Wong slipped in the heavy rain. I have a vivid memory of the past 20 years, and I won’t have such a strong emotional resonance without being in it. "

"Whether it is a documentary or a feature film, any type of film has a narrative basis." Hu Xiao, a veteran movie fan, introduced that from the award-winning movie Bohemian Rhapsody to the classic movie Bodyguard, the concert scenes were talked about by fans, but the core was the story, "Without narrative support, can a pure concert support the big screen?" Some people in charge of the cinema admit that even if the sound effect is no problem, it is difficult for the cinema to restore the beautiful effect of the concert at present. "The stage lighting is three-dimensional, and it is flat on the big screen."

Special offer for fans?

As one of the most influential singers in Europe and America, Taylor Swift, born in December 1989, has hundreds of millions of fans on overseas social media. Her popularity in China can’t be underestimated. In 2020, her album Folklore sold 200,000 copies on QQ music on the first day of its release.

Ms. Fei said that most of her fans are young people who "grew up with her and were encouraged by her infection". The audience analysis of this film from the professional edition of Lighthouse shows that the audience under 30 years old occupies an absolute majority: the most of them are 20-24 years old, accounting for 43.7%; Followed by teenagers, accounting for about 23.7%, while the audience aged 25-29 accounted for 21.5%. The audience who "want to see" is highly coincident with the age of fans.

"This kind of viewing atmosphere may be unprecedented." The film was released in North America in October this year. Liu Jieyu, who is studying in the United States, and her friends went to watch it. "Everyone is clapping along, which is more like watching a concert than watching a movie." Douban has an IP address on the Internet, and netizens in Canada also commented that "everyone is singing along with each song, and everyone applauds after each song" and "rounding is equal to watching the tour scene". Ms. Fei said that she would buy tickets to invite relatives and friends to see them. "After all, movie tickets are much more affordable than concert tickets. I hope more people can feel this charm."

This film got a high score of 9.4 on Douban, and this year’s ordinary film and television drama reached this level with Long Season. However, in Hu Xiao’s view, although the douban scores are the same, the quality may not be the same. "There are only more than 5,000 people scoring this movie, and most of them are fans. "The Long Season" has 880,000 ratings, and the actors are not taking the’ flow’ route, which will be closer to the feelings of ordinary audiences. " In the eyes of some viewers, if fans are too strong, they are often exclusive, and some ordinary viewers may "instinctively refuse."

The release is just around the corner, and Shanghai cinema managers have different views on it. "How many fans does Taylor Swift have?" Ms. Wang, the person in charge of a cinema, said that she still held a wait-and-see attitude towards the domestic box office of the film. "Some cinemas opened the pre-sale in advance, and then judged it after seeing how it sold."

In 2011, "Mayday" promoted the 3D concert movie "Chasing Dreams 3DNA" (Source: Xinhua News Agency)

Ms. Wang’s worry is not unreasonable. Recently, Mayday, a Taiwan Province regional orchestra that caused lip-synching controversy, has shown many films in mainland China, which can be traced back to 2011′ s "Chasing Dreams 3DNA", which is based on Mayday concert and interspersed with three short stories. However, the box office results of these films are not particularly eye-catching. The best performance is "Mayday Life Unlimited Company" in 2019, which won a box office of 50.208 million yuan.

"Whether Taylor Swift’s popularity in China is higher than that in May is a question mark." Ms. Wang bluntly said that concert movies are special for fans. "People who like them may watch them 10 times, and the box office depends on the singer’s popularity. If Jay Chou’s concert movies are shown in China, the box office should be good. "

"There are many moldy fans, and the box office should not be bad." Zhang Dong, the head of another cinema, knows Taylor Swift better than Ms. Wang. In his view, presenting a concert directly in the form of a movie in a domestic cinema has a certain freshness for the audience. Zhang Dong is preparing for the "Snowfield" of "Twinkle, Twinkle, Twinkle, Stars" recently. In his view, today’s young people will buy tickets for a "snow" and will try to watch a concert in the cinema.

There will be operas and movies?

Taylor Swift: Time Tour Concert was released in North America in October this year, and the box office was in full swing. The data shows that the film earned $45 million on the first day of its release in North America, breaking the box office record of "The Clown" in North America for four consecutive years. At present, the global box office of the film has reached $249 million.

Taylor Swift is not the first singer to put a concert on the big screen. Madonna, Justin Bieber and other singers have also put concerts on the big screen before. Beyonce: The Renaissance, by another singer, was also released on December 1st. At present, the box office is about 36.12 million dollars.

In October, 2009, Michael Jackson, a generation of pop king who died in June of that year, was introduced to China, earning 48.3 million yuan. The film temporarily ranked first in the global box office of concert films with a box office of 261 million dollars, but this record is likely to be broken by Taylor Swift.

In addition to Mayday, the earliest time that domestic singers put concerts on the screen can be traced back to Leslie Cheung’s Passion Concert in 2000. In addition, Cui Jian has released Beyond that Day, Wang Leehom has Firepower Full, and even the pianist Lang Lang has a Passion Sonata. However, compared with Taylor Swift’s box office myth, the box office of these films is generally not high.

According to industry sources, Taylor Swift didn’t talk about cooperation with the traditional film production company. Her company directly cooperated with AMC, Regal and Cinemark, the three major cinemas in North America. Well-known director Christopher Nolan once commented on this matter, "Taylor Swift is about to show his strength to the film company".

What enlightenment does an atypical film bring to domestic practitioners because of its high global box office?

Although Ms. Wang is not optimistic about the box office of this film, she agrees with this arrangement and attempt. "The film schedule is very good on December 31, which will attract some viewers who want to spend the New Year in the cinema."

Liu Jieyu introduced that the movie’s viewing experience is completely different from that of traditional movies. "You don’t have to sit in your seat according to the rules, and you don’t have to keep quiet. You can bring light sticks, wear surrounding clothes and AIDS and get together at the same time." In Zhang Dong’s view, more concert films will enter the market in the future. "In recent years, stage plays and concerts have made breakthroughs, and they have moved their performance venues from the Grand Theatre to the cinema. Concert movies are expected to have investment returns, and investment value will attract more capital into this field. "

In the face of market changes, cinemas that used to show movies and sell popcorn are also seeking innovation and change. On November 19th, the League of Legends Global Finals was held. Many Wanda Studios in Shanghai held synchronized cinema watching activities. Tickets and movie tickets were almost the same price. In addition to feeling the atmosphere of e-sports events on the big screen and cheering for the China team, you can also receive customized support packages for the silver crown watching games. According to the system ticket sales, except for one suburban cinema, all the other cinemas sold out early, and some cinemas added several extra performances.

Fans dressed in role costumes and holding hands to help "Slam Dunk Master" at the special screening event of Shanghai Studios.

During the release of this year’s animated film "Slam Dunk", many fans dressed themselves as characters, and many cinemas also launched "support fields" for a single character. Fans turned into fans in the cinema to cheer for the movie characters. In recent years, SHO, Shanghai Studios, has launched "special field" movies for seeing you, hugging you through the cold winter and slam dunk, aiming at the special needs of the audience.

China Film Co., Ltd. Beijing Film Distribution Branch Deputy Manager Ma Wei said that in addition to screening new films, it may try to introduce more content such as drama, musical, concert and opera stage documentary into the screening venue in the future. With the blessing of high-definition technology, stage works may be presented in a more all-round way without dead ends, which also brings a different appreciation experience from the theater.

With the "Taylor Swift Times Tour Concert" finalized, a person in charge of the cinema revealed to reporters that he had received calls from moldy fans last night, "The cinema in the future will be more yuan and more interesting."

Editor-in-Chief: Shi Chenlu

Author: Jane Gong Bo Zhong Han

Source: Xinhua News Agency (data picture)

Live broadcast on November 2 nd In the podcast, Milan star Ambrosini talked about the demands of former President Silvio Berlusconi on Milan.

Ambrosini said: "Berlusconi likes beautiful things. He hopes to win the game by playing wonderful games, and he has always been obsessed with it."

"I still remember one time during the halftime of the game, Berlusconi walked into the dressing room and told us in front of everyone that he wanted to see the team get more possession of the ball. This moment is called’ Marisa’, which means to control the ball. We players look at each other, but this is Berlusconi’s personality. "

(real steel fist)