Is the ＂e-commerce exclusive＂ product cheap or taken in？

　　The beer bought online tastes different from that bought in the supermarket; T-shirts bought in online flagship stores are obviously thinner than the fabrics sold in physical stores … … Recently, some consumers have reported to Taiyuan Consumers Association that "e-commerce-only" goods are hidden and tricky, and the purchased goods have problems such as low price and inferior quality.

　　Then, why is "e-commerce exclusive" cheaper than physical store goods? Should the "e-commerce exclusive" goods that are quite suspicious in the eyes of consumers place an order?

　　Online shopping for beer thinks that buying "fake goods" is just "e-commerce exclusive"

　　Some time ago, Mr. Zhang, a consumer in Taiyuan, bought a box of imported beer of a certain brand on an online platform, each with 24 cans, and the discounted price was 95 yuan. Mr. Zhang said that this kind of beer had been bought in supermarkets before, and the price in supermarkets was relatively expensive. Every can of beer was 8 yuan. This time, he specially searched the official flagship store to buy it, and each can was about half cheaper.

　　After receiving the beer, Mr. Zhang just took the first sip and found that the taste was different from that sold in the supermarket. With doubts, Mr. Zhang contacted the online store customer service, and the customer service explained to him that it was definitely not a fake, but the online store sold the "e-commerce exclusive" version, which may have some differences in taste with the physical store.

　　From the appearance of the online beer provided by Mr. Zhang, it is almost the same as the beer in the supermarket, and the raw materials, auxiliary materials, original wort concentration and alcohol content are the same as those sold in the supermarket. There is no obvious difference between the two in appearance. The online purchase page does not indicate that this model is an "e-commerce exclusive" version.

　　Mr. Zhang’s experience is not a case. Mr. Ge, a citizen, has recently been "exclusively used by e-commerce" and "routine". Mr. Ge tried on a T-shirt in a physical store of a well-known sports brand. Because it was more expensive, he bought the same model of clothes online. After receiving the goods, he found that the fabric of this dress bought online was much thinner than that of the physical store. Afterwards, Mr. Ge took the online shopping money to find the shop assistant for verification. The shop assistant told him that this is the "e-commerce exclusive" version, which is really different from the one in the physical store, and the weaving method is sparse.

　　More and more consumers like Mr. Zhang and Mr. Ge have found that the products sold in online flagship stores and physical stores are not exactly the same. Apart from the different discount ranges, differences in style, performance, pricing, design and other aspects have gradually emerged, and many people have begun to mind "e-commerce exclusive supply".

　　Online sales of electrical appliances are "e-commerce exclusive" customer service: online models are not available offline.

　　On July 12th, the official flagship store of Gree brand Tmall held a "Summer Price Sale" activity, and many electrical appliances were priced at a discount.

　　The investigator of Taiyuan Consumers Association hung up a 1.5-horse air conditioner with the highest sales volume of KFC-35 GWN HBAD 3, and asked the customer service staff of the online store whether this type of air conditioner is the same as that sold in the store. Customer service reply, online is factory direct sales, belonging to the e-commerce model, not offline. In order to prevent malicious competition, the products of different platforms are different, but the product quality and after-sales service are the same as those of physical stores, so you can buy them with confidence.

　　This 1.5-horse fixed-frequency air conditioner with three-level energy efficiency is priced at 2599 yuan in the online store, and the investigator visited the offline counter of Gree and found that the same 1.5-horse fixed-frequency air conditioner with three-level energy efficiency is generally priced at around 2900 yuan.

　　According to the relevant person in charge of Taiyuan Consumers Association, in the past two years, "e-commerce exclusive supply" has involved many fields and products, such as clothing, cosmetics, home appliances and food. However, the most criticized thing is the home appliance industry. Many consumers have encountered such a situation. The home appliances bought online at a low price only to find that there is no such model in the physical store, or the appearance is exactly the same, but the model is one or two places worse.

　　Avoid the profit struggle between different sales channels and satisfy the psychology of pursuing low-cost consumption

　　Things in physical stores are too expensive, but the price of the same brand goods on the Internet is much cheaper. However, after receiving the goods, many people find that they are different from those in physical stores, which is called "e-commerce exclusive" by merchants.

　　Through interviews in the past few days, the Shanxi Evening News reporter noticed that there are three main situations in the current "e-commerce exclusive" goods, that is, the same paragraph is different in quality, and the goods sold online and offline seem to be the same model, but the quality is obviously different; The same brand is different in quality, and e-commerce products are different in quality from offline products; Stealing the brands of related businesses.

　　Why are there "e-commerce exclusive" products? According to an industry insider, at the beginning of the development of e-commerce platform, in order to make consumers’ buying habits shift from offline to online, most of them rely on price advantage to attract attention. In the early days, businesses operated on the e-commerce platform, which really reduced costs by reducing intermediate links and saving expenses such as store rent, and was cheaper and better than physical stores to some extent. However, with the increasingly fierce competition among online merchants and the increasingly high marketing cost, some merchants want to adopt different production lines for online and offline goods. On the one hand, it can reduce the cost of online goods and satisfy the consumption psychology of many online consumers who pursue low prices. On the other hand, it can kill two birds with one stone by avoiding conflicts with offline sales of their own brands.

　　Taiyuan Consumers Association: "E-commerce exclusive" goods should be clearly stated to consumers.

　　Then, is the "e-commerce exclusive supply" credible or not? Can the service shrink?

　　The relevant person in charge of the Taiyuan Consumers Association said that if the appearance code of the "e-commerce exclusive" product is exactly the same as that of the physical store product, but the quality is lower, it will infringe the consumer’s right to know and be suspected of fraud, and consumers can safeguard their legitimate rights and interests according to law.

　　"E-commerce-only" products generally exist in online shopping, but many consumers are not aware of the difference between the "e-commerce" version and the ordinary version. Suppose you buy a "e-commerce exclusive" product, and consumers want to identify it as shoddy and need to be identified by a professional testing department. The process is cumbersome and involves energy. Some merchants only "fine-tune" online goods, such as reducing the number of fabrics used. This subtle difference increases the difficulty of consumers’ identification.

　　Taiyuan Consumers Association reminds consumers that when shopping online, especially when it is much cheaper than offline goods, they should ask the merchants whether it is an "e-commerce exclusive" version or a "specially customized" version.

　　At the same time, merchants are required to ensure that the quality is qualified and meets the product quality requirements when selling "e-commerce exclusive" goods. Secondly, we should fulfill our obligation to inform consumers clearly, and list the differences with offline products, so that consumers can clearly understand all aspects of the product information and decide whether to buy it.