Crown CROWN brand’s first SUV named Crown Land

Inherit the classics and continue the legend!

At the 19th Shanghai International Automobile Industry Exhibition, which opened on April 19, 2021, FAW Toyota brought its 10 products to the market. In addition to the recently launched Asian Lion ALLION and RAV4 Rongfang Dual Engine E +, the most eye-catching is the "Crown CROWN Brand" dual flagship products CROWN KLUGER (hereinafter referred to as: CROWN LAND) and CROWN VELLFIRE. Their appearance announced the return of the "Crown CROWN Brand".

FAW Toyota CROWN KLUGER Chinese name "Crown Land"

At this year’s Shanghai Auto Show, FAW Toyota announced that the Chinese name of the CROWN KLUGER, the first SUV product under the "Crown CROWN Brand", is "Crown Land".

The name "Crown Land Fang" means that it integrates the essence of three classic products, Crown CROWN, Land Cruiser LAND CRUISER, and Rongfang RAV4, inherits the classic quality of Crown, continues the spirit of land cruiser exploration, and joins Rongfang to build the FAW Toyota SUV family to fully release its unique charm. Crown Land Fang adheres to the development concept of "BRAVE LANDER" and expects to gallop with cherished people all the way.

Crown Lvfang’s four major products set a new benchmark in the high-end SUV market

The Crown Land Display is positioned as a high-end flagship SUV of FAW Toyota, featuring four core highlights, namely, a strong exterior design, a high-quality oversized interior space, a leading fourth-generation Toyota hybrid system, and an excellent driving experience.

The design of the crown land release is dynamic and atmospheric. The "crown" LOGO in the center of the front grille highlights its innate dignity and king’s spirit; the low center of gravity design of the TNGA-K platform combined with the wide lower grille is powerful and dynamic. Whether it is leisurely moving forward or on a journey, the crown land release shows an unstoppable and intimidating charm.

The wide and quiet driving space allows users to enjoy a comfortable environment every time they are in the car. The heroic large body over 5m creates a comfortable cockpit that exceeds the same level for users; the seven-seat seat layout is flexible and changeable, and multi-passenger families can also enjoy a comfortable and wide car life; and the application of polymer vibration damping materials, high-efficiency sound insulation glass and sound-proof vibration insulation materials creates a library-level quiet space for users, allowing them to find a private environment at any time.

In terms of power, the Crown Land Displacement uses the fourth-generation Toyota Hybrid System (THS II) and the 2.5L DYNAMIC FORCE engine. Among them, the 2.5L DYNAMIC FORCE engine has the industry’s top 41% thermal efficiency, and the power output is more linear and smoother, achieving top power while further reducing fuel consumption. At the same time, the Crown Land Displacement is equipped with the E-Four electronic four-wheel drive system, which can achieve excellent turning control and stability under any road conditions, and enjoy driving pleasure.

Thanks to the empowerment of the TNGA-K platform, Crown Land Display has comprehensively improved its appearance design, interior quality and powertrain. At the same time, Crown Land Display continues the ingenuity quality of the Crown brand, bringing high-quality ride comfort and handling stability to users. With comprehensive product strength, Crown Land Display will further enhance FAW Toyota’s competitiveness in the high-end SUV market.

Write at the end

For FAW Toyota, 2021 is a crucial year to fully launch the brand upward campaign. As the first SUV under the "Crown CROWN brand", Crown Lufang will be an important product to continue to lead FAW Toyota’s brand upward. Its addition will further improve FAW Toyota’s SUV product matrix and meet users’ higher-quality travel needs in the era of consumption upgrading.