Work together to maintain the order of watching movies. The uncivilized behavior in the cinema should be stopped!
Special feature of 1905 film networkAt the just-concluded Beijing International Film Festival, hundreds of exhibitions gathered a large number of excellent films at home and abroad, bringing fans a long-lost feast of light and shadow. While everyone is enjoying the wonderful experience brought by the movie, a movie fan is attacked by the other side for stopping uncivilized movie watching. Coincidentally, a few days later in Shanghai, another female audience was injured for the same reason.
Calling mobile phones, chatting and talking, kicking stools, taking pictures, and perhaps even a small reflection on the screen, which seriously affects people’s feelings of watching movies, have repeatedly caused controversy, but the frequent occurrence of similar incidents recently makes people want to appeal again: the uncivilized behavior of cinemas should really stop!
But is it really so easy to stop? As an audience, how can we better ensure our own safety while maintaining social order and personal rights and interests? As a cinema, how to effectively balance the functions of service and management and help consumers jointly maintain a good viewing environment? Can civilized viewing really form a broad consensus in the whole society?
Talking on the phone, kicking a stool, playing with a mobile phone … …
Stop watching movies like this!
The movie fan EzioAuditoreX’s unpleasant movie experience happened when Beijing International Film Festival watched Eternity and a Day. At that time, the other party was sitting in the row in front of him. "He frequently took out his mobile phone and turned on the screen during the film screening, sometimes watching WeChat and sometimes playing mobile games. Sometimes I just look at it for a few times, and sometimes I hold it for a long time. " EzioAuditoreX remembers the longest time. "It was also the time I reminded him. It took him about 10 minutes. If I am not mistaken, he should be playing a mobile game on the horizontal screen. "
The similar experience of audience Wang Defu Goose happened four days later: while watching "The New God List: Yang Jian" in a Shanghai cinema, her seat was continuously kicked by a boy in the back row for 20 minutes. The forbearance warning was not only ineffective, but also kicked the back of the chair by the boy’s father when he stopped it for the last time, causing the head to be hit.
EzioAuditoreX, a fan who also chose to call the police because of the other party’s hands-on violence, forwarded the experience of Wandefu Goose on his social platform: "This kind of behavior must not be tolerated!" In the netizens’ messages under the reports of two incidents, the voices of supporting them to maintain the viewing environment and reprimanding uncivilized behavior are endless.
With the rapid development of the film industry in recent years, the audience gradually cultivated a certain film aesthetic, and formed a consumption habit of entering the cinema. However, with the expansion of the audience and people’s higher pursuit of quality experience, uncivilized movie-watching behavior is increasingly despised by the public. In the investigation and interview with some viewers, we mainly listed several "bad habits" such as making phone calls, watching mobile phones frequently, chatting, slapping and kicking chairs. Among them, kicking a chair, frequently brightening the screen, making speeches, etc. have become the most intolerable uncivilized behaviors of watching movies.
It’s not the first time that fans EzioAuditoreX and Wang Defu Goose have said "no" to this uncivilized behavior. "As long as it is near my seat and there is no need to remind it loudly, I will remind it." EzioAuditoreX admits that as a "shadow", he has a complex for the cinema. But this experience did have a certain impact on him: "My friends are very supportive, but I think it may be impossible to be as decisive as before. This incident has still brought me a lot of psychological shadow."
The friend of Vanderbilt Goose thanked her for coming forward: "My friend said that my behavior greatly encouraged them not to swallow this kind of thing. Our repeated forbearance will not lead to a clearer viewing environment. " A few days after the incident, Wang Defu Goose walked into the cinema again. "The boy sitting in the front row of me repeatedly turned on his mobile phone and made a phone call. I tried to dissuade him in good faith, and the boy also expressed his apologies."
How to effectively stop uncivilized behavior?
The audience trusts the cinema, and the cinema expects corresponding measures to be introduced.
The experiences of the two fans not only got on the hot search, but also caused continuous concern and discussion among the audience. Some viewers lamented: "The tolerance of watching movies at ordinary times is too high, and many times everyone is trying to endure unhappiness." Besides naming all kinds of uncivilized movie-watching behaviors, everyone wants to know, is there any way to really protect everyone’s rights and prevent such bad events from happening again?
Many viewers admitted frankly in the interview that they hoped that the cinema staff could take the initiative to intervene and maintain order. For example, people who affect others’ viewing will be guided out. Only in this way will there be no recurrence of contradictions and risks for ordinary audiences. In this regard, the movie fan EzioAuditoreX expressed his approval. After all, in the streaming media era, the audience who walked into the cinema was still firmly chosen, just to enjoy the unique immersive viewing experience.
However, in the interview and actual experience, we also found that for cinema practitioners, stopping uncivilized behavior also faces many objective problems. Liu Yang, the person in charge of Poly Film Operation Center, said that according to the daily complaints and suggestions accepted by cinemas, the relatively concentrated uncivilized viewing behaviors mainly focus on making noise, such as answering the phone, chatting with each other, children crying, and light pollution caused by mobile phones.
At present, cinemas should formulate three main management measures for such problems. One is to unify standards. Liu Yang revealed that at present, Poly Studios all over the country have unified service standards and patrol hall requirements: "Once the uncivilized behavior of customers in cinemas is discovered, it will be stopped, and studios will formulate unified persuasion to minimize the negative emotions of customers, thus reducing unnecessary contradictions and conflicts." At the same time, the management of the studio will regularly strengthen the special training for all kinds of emergencies.
The second aspect is to do a good job in publicity and pay attention to promoting civilized viewing through pre-screening advertisements.
The third is to arrange special personnel to manage it. At present, the cinema has a special field staff who patrol the hall, whose main job is to patrol the viewing situation of each cinema. If problems or behaviors that affect the audience’s viewing experience are found during the tour, the field staff will deal with them as soon as possible. This frequency is about once every half hour, and the field staff will inspect all the cinemas and record the situation in the halls.
On the one hand, the cinema has strengthened training and management, on the other hand, it does have some difficulties. "From the perspective of job responsibilities, we have an obligation to remind and stop the audience’s uncivilized viewing behavior. You can even persuade the uncivilized behavior audience to leave the scene and refund the ticket. In the actual operation process, we will also pay great attention to methods. " Liu Yang said. However, in the actual operation process, the staff also encountered incomprehension and accusations from the audience. What’s more, they made a scene directly in the cinema, hoping to force the cinema to compromise at the expense of making a big event and affecting the entire viewing environment.
Liu Yang said that although this kind of situation has become less and less frequent with the continuous progress of social civilization. However, in such an extreme situation, the studio will insist on ensuring the right of most viewers to watch movies: "Although it is difficult in the operation process, the studio usually adheres to the basic principles."
In the incident that happened to Wang Defu Goose, the cinema gave the greatest help to her appeal. She also said that the cinema can’t judge the quality of the audience in advance: "It is the right solution to restrain one’s own behavior and be a civilized audience." And the movie fan EzioAuditoreX said that he expected the cinemas to further strengthen the implementation in the future, which may also promote the public’s awareness of strengthening civilized viewing.
In this regard, Liu Yang expressed his expectation that after the promulgation of relevant laws and regulations, he could help the studios to manage according to law. "For the code of conduct in public places, some management systems have been introduced at the national level. This has played a positive role in the management of our studios. For example, for customers who smoked in the cinema before, we repeatedly banned them and there was no good solution. After the introduction of relevant laws and regulations by the state, such situations have been eliminated. "
Facing the audience’s expectation of maintaining civilized viewing order, the studio also hopes that the national level can further introduce the code of conduct or management regulations in public places to help service-oriented enterprises legally and legally stop uncivilized behavior. At present, the specific operation at this level needs to be improved. In the process of two spectators seeking police help, some uncivilized behaviors in cinemas have not yet become a reference for administrative punishment.
Whether it’s the two just and brave audiences who make an appeal, or the cinema which is actively managed and served, everyone is working hard for the purity and beauty of the "light and shadow world". Watch movies, and watch movies better. Looking forward to these events, we can further attract the attention of the whole society and say no to uncivilized movie-watching behavior together!
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