The world’s first Mercedes-Maybach City Brand Center opened in Shanghai

A few days ago, the world’s first Mercedes-Maybach Atelier City Brand Center opened at 558 Shanghai Bund Financial Center, located in the heart of a world-class metropolis.

According to the introduction, the Mercedes-Maybach Lijing City Brand Center is jointly built by Chinese and German designers. It combines the brand’s luxurious ritual sense with artistic style to present an elegant new environment exclusive to Maybach and tailor-made for Chinese customers. The entire space covers an area of 541 square meters and is arranged with a thick door with 9981 metal nails.

Inspired by the classic Maybach two-tone car paint, the interior space and decoration of the Mercedes-Maybach Lijing City Brand Center are mostly contrasting colors, presenting a sense of contrast and visual impact. The space division is a perfect balance between functionality and artistic sense, arranging different functional areas such as private salons, in-depth experiences of physical and digital art integration, and new concept digital facilities in an orderly manner.

In terms of functions, the Mercedes-Maybach Lijing City Brand Center will equip each customer with Lijing consultants to provide exclusive sales consultation, customer care and vehicle maintenance services, and at the same time provide "MANUFAKTUR ingenious haute couture" exclusive customization services, on top of the existing high-end model lineup, to provide high-end customers with a wider range of personalized choices.

By 2030, more Maybach City Brand Centers and other Maybach-exclusive retail formats will compete around the world. With the launch of the City Brand Center, Mercedes-Maybach’s sales channels and marketing strategies will continue to be upgraded, and the high-end product matrix will further expand the branding impression and reputation.

At the same time, the Mercedes-Maybach S 680 4MATIC "MANUFAKTUR ingenious haute couture" model was also unveiled at the event, MANUFAKTUR means "handmade" in German. Among them, the exclusive customization service of "MANUFAKTUR ingenious haute couture" aims to provide customers with unique aesthetic taste with a wider range of product choices and meet their diverse aesthetic and craftsmanship demands.

It is worth mentioning that the Maybach S-Class car is a representative inheritor of national intangible cultural heritage Chinese painting paint skills, Qiu Qingnian, inspired by the magnificent Chinese color, and innovatively created four customized car paints, including: Xuan Black (MANUFAKTUR matte night black), Ji Qing (MANUFAKTUR mysterious blue metal), Moon White (MANUFAKTUR porcelain blue), Luanhua (MANUFAKTUR matte cloud desert gold).

Inspired by the "magnificent national color", Mercedes-Maybach also invited three outstanding contemporary Chinese artists, Ma Wen, Chen Yingjie, and Cao Yuxi, to present the theme art exhibition "Heavy Color Thousand Mountains". This art exhibition includes three dimensions: "Li Cheng", "New Thinking", and "Future", as well as three exhibition chapters: "Jiangshan Variety", "Boating Happy", and "Chongshan Shenyuan". The exhibition will be held at Shanghai Fosun Art Center from October 22 to 30.

In addition, Gorden Wagener, chief design officer of the Mercedes-Benz Group AG, and the talented designer Virgil Abloh have just completed the Chinese debut of a concept car, the Project MAYBACH. Among them, the Mercedes-Maybach S 680 Virgil Abloh limited edition, limited to 150 units worldwide.

The Project MAYBACH concept car showcases functionality, style and collaborative creativity in a forward-looking design language, and combines the concepts of "luxury" and "practicality", demonstrating the organic balance of nature and car technology and the exploration of future luxury.

The Mercedes-Maybach S 680 Virgil Abloh limited edition and ready-to-wear capsule collection is the first model launched by Mercedes-Benz in the Chinese market to support Dolby Atmos. The car’s Burmester high-end 4D surround sound system creates a new 4D somatosensory with acoustic massage with 31 speakers, 8 seat oscillators, 2 amplifiers and 1750 watts of output power. Dolby Atmos, on the other hand, goes beyond mono or stereo to achieve a 360 ° multi-dimensional range, providing drivers with a studio-quality sound experience.