People’s Online Review： Promoting Rights Protection and Stimulating Consumption Vitality.

　　March 15th is an important day to protect consumers’ rights and interests in China. How the consumption environment is directly related to the people’s sense of acquisition, happiness and security.

　　What is the consumption environment like? Is consumer confidence strong? Around this issue, China Consumers Association conducted an online questionnaire survey. The results show that nearly 80% of the respondents expressed their confidence in the online and offline consumption environment, and most of them recognized the supervision and effectiveness of the consumption environment. Through this survey, observing 38,297 valid samples, we can not only see that the survey results are broad and representative, but also reflect the basic situation that the consumer environment is getting better and better and the consumer market is full of vitality. To a great extent, this will help to stimulate the consumer confidence and release the consumption potential continuously.

　　In 2024, the theme of the year of consumer rights protection organized by the National Consumers Association was "Stimulating the vitality of consumption". The word vitality is rich in meaning. Whether it can effectively stimulate consumption vitality is closely related to many factors. Generally speaking, only by effectively protecting consumers’ rights and interests, giving full play to the basic role of consumption in economic development, better meeting people’s needs for a better life, and driving new demand with new supply can consumption vitality emerge continuously.

　　Help consumers solve their worries and let them dare to spend. If the legitimate rights and interests of consumers are violated and it is difficult to defend their rights, I am afraid they will lose their confidence in consumption. In the face of emerging new consumption scenes and new formats, we must focus on solving the infringement means of pattern renovation, give full play to the strength of various departments and entities, and help consumers improve their rights protection efficiency. Only by effectively eliminating the pain points and difficulties in consumption, so that the space for illegal business practices is getting smaller and smaller, consumers’ confidence in buying can become more and more sufficient, and consumption vitality can become stronger and stronger.

　　Help consumers enhance their sense of gain and make consumers willing to spend. This requires continuous optimization of the consumption environment through collaborative governance. In reality, some weak shortcomings and old and new problems still plague consumers. Problems such as personal information leakage, online rumors and prepaid card operators running away need to be dealt with urgently. The phenomena of inflated prices, false propaganda, wrong goods, insecure after-sales service and counterfeiting cannot be ignored. As a result, there will be a mismatch between consumption environment and consumption will. Whether consumers are willing to spend or not depends on whether they can feel at ease. This requires strengthening protection from policies, systems, laws, public opinion supervision and other aspects, and striving to build a consumer-friendly consumption environment. Of course, this is a long-term issue. All departments need to work together to solve old problems, take the initiative to discover new situations, enhance consumers’ sense of gain through joint efforts and joint efforts, and then promote the consumption vitality of generate.

　　Release the potential of consumption upgrading and let consumers enjoy high-quality consumption. At present, the demand of consumers has jumped from the pursuit of product quality to the pursuit of service quality, and "good" has become a key consideration for consumption. Especially with the continuous development of new formats such as digital consumption, green consumption and healthy consumption, promoting high-quality supply and demand docking and improving consumption quality will help to stimulate consumption vitality to a great extent. As a matter of fact, when the consumer demand is changing towards personalization, diversification and quality, it not only broadens the market space of related consumer fields, but also promotes the consumer market to be more prosperous and active due to the benign interaction between new supply and new demand, and people will have more consumption choices and release more consumption potential.

　　This year’s government work report proposes to promote the steady growth of consumption. The Ministry of Commerce also designated 2024 as the "Year of Consumption Promotion". All localities and departments should take practical actions to stimulate consumption potential through comprehensive measures such as increasing income, optimizing supply and reducing restrictive measures; All industries and fields play an active role in optimizing the consumption environment, strengthening the protection of consumers’ rights and interests, and implementing the "Safe Consumption Action" to promote consumption with excellent environment. Take more measures, make more efforts, work hard to improve quality and efficiency, and create a strong consumption atmosphere, so as to form a good situation of rich consumption, willingness to consume, convenience to consume, willingness to consume, willingness to consume, and courage to consume.