＂Internet + Transportation＂ in the DT era

With the continuous evolution of technological updates and iterations, human society has entered the era of data civilization. There are already 3 billion netizens in the global population, and they are in the process of 4 billion netizens. Computing is always there, and data is everywhere. In 2014, the global shipment of smartphones reached 1.30 billion, and it is expected that the global Internet of Things end point devices will reach 30 billion in 2018.

　From IT to DT: The Rise of a Data Civilization

Humans are experiencing a transition from IT to DT, that is, the process of information technology to data technology. IT emphasizes control, while DT emphasizes activation; IT is more mechanical, DT values ecology; IT is relatively simple, DT is more complex; IT emphasizes centralized and closed, DT is more open and distributed; IT is passive processing, DT is active prediction; IT’s main starting point is to make itself more efficient, so as to defeat competitors. DT is to improve the efficiency of others so that he can benefit from it.

In the DT era, the government’s social governance and mass innovation based on public big data are the key to innovative government governance, and how to apply data to generate value has become the focus of government innovation. The country is fully networked, and Internet platform enterprises use the powerful technical capabilities of cloud computing and big data to gather massive social data far beyond the scale of traditional enterprises, forming complementary advantages with the government’s historical authoritative statistics. "Internet application + cloud data platform + government governance" will become a co-governance model representing the future society.

For the government, through innovative administrative management methods, more scientific macro-control and more effective social governance can be achieved; for the market, the Internet is the lowest cost way of data flow, through open, real-time, equal, low-cost docking with the whole society supply and demand sides, play the decisive role of the market in quotas, become a powerful assistant for the government to conduct social governance; and for the public, on the basis of appropriate standards and norms, the Internet ecosystem has the ability of national participation, self-service, autonomy, innovation and evolution.

　Mobile Internet + Traffic =?

With the advent of the mobile Internet, the Internet is paying more and more attention to data, socialization and mobility. "Internet + transportation" has seen more and more chemical reactions, and the main impact will appear in three aspects: one is to reconstruct supply and demand, the other is to reconstruct transportation services, and the third is to reconstruct transportation governance. The biggest impact comes from reconstructing supply and demand. This is the bottom-level change, which will definitely bring about tremendous changes in transportation services and transportation governance.

The reconstruction of supply and demand is divided into two aspects: one is to restructure supply, which is typically characterized by making full use of idle resources. China is already the world’s largest automobile market, and so many resources provide huge idle resources that may participate in the supply. The second is to restructure demand, which is characterized by the creation of consumption use scenarios. The number of Internet users in China is 649 million, and young people with strong travel needs account for the vast majority. Transportation services characterized by the Internet will inevitably upgrade existing transportation services. The biggest feature of reconstructing supply and demand is the emergence of the sharing economy model. As the third technological revolution, the Internet revolution will inevitably bring a new way of organizing – the platform. The platform economy is characterized by sharing economy, network collaboration, and crowdsourcing cooperation, which will inevitably lead to increasingly blurred enterprise boundaries, tremendous changes in production organization methods, and the failure of traditional employment relationships.

From a data perspective, there are many worthy explorations in the application of "Internet + Transportation".

　12308 + 12306: Let the way home be no longer far away

The Spring Festival travel is undoubtedly the biggest challenge for people to travel every year. The 12306 website, as the only official website of the railway head office for online booking of train tickets, can easily lead to congestion or even paralysis due to huge traffic. During the Spring Festival travel in 2015, 12306 withstood the concentrated bombing, because 12306 separated the remaining ticket inquiry system from its own background and deployed a set of remaining ticket inquiry system independently on the "cloud". Through the flexibility of the Alibaba Cloud platform and the metering method of paying according to the volume, it can support a huge amount of inquiry business, which can greatly reduce the pressure and the failure rate is also significantly reduced. Alibaba Cloud undertakes most of the inquiry services. After confirming that there are tickets available to buy, it goes to 12306 to complete the booking and payment, thus reducing the pressure on 12306.

If 12306 has successfully solved the problem of people’s train travel, then it is trying to solve the challenge of people’s long-distance bus travel. 12308 is a national bus ticket booking platform established by a start-up company in Shenzhen called "We Travel My Speed". With the technical support of Alibaba Cloud computing, it has successfully withstood this year’s Spring Festival travel and May Day ticket rush, and can now book bus tickets in 500 cities across the country.

　Autonavi Platform: Big Data + Small Data

Only mobile data is valuable, and data sleeping in a machine is worthless. Recently, if you listen to Beijing Jiaotong Station 12309, you will often hear: "Traffic conditions provided by Autonavi big data" and other authoritative releases. This is a valuable big data exploration recently carried out by Autonavi with the transportation bureau and the transportation station.

The traffic public information service platform developed by Autonavi Maps is a good practice for sharing and sharing the big data of enterprises with the small data of the government and the media. As a traffic navigation service, Autonavi Maps has accumulated rich geographical location data and traffic information data, as well as professional traffic information calculation methods and calculation models. These data originated from society and should be used in society, especially local governments have encountered severe challenges in traffic congestion management. After the launch of the platform, Autonavi Traffic Information Public Service Platform has served the traffic management systems of more than a dozen key cities such as Shenzhen Traffic Management Bureau, Nanjing Traffic Management Bureau, Wuhan Traffic Management Bureau, and Dalian Traffic Management Bureau. It has reached cooperation with seven traffic professional radio stations including China National Radio Station. Big data and small data together serve the transportation of the public, providing strong data support for government transportation management.

As a factor of production, data is different from capital, labor and land. It will not be used less and less, but more and more, and the more valuable it is. It is expected that the data of government departments can be activated and interact with the socialized big data platform, so that our government governance can be digitized and our social governance can be promoted through data.

In the process of modern social evolution, DT will open our "acquired view" (future view) and "world view" (world view). The government can consider "three lists, two key points, and one network" as the core when formulating "Internet + transportation" related policies. " The three lists "are the power list, the negative list, and the responsibility list. The service-oriented government provides the most dynamic public service foundation with the minimum intervention, the lowest threshold, and the greatest responsibility; the" two key points "are" mass entrepreneurship and innovation ". Government and enterprises work together to establish a national open API of" Internet + Makers ", and stimulate the avalanche effect with the technology, resources, and industrial incubation at the top of the wave;" one network "is to build a unified social comprehensive management public service network, with the mobile Internet as the convenient entrance, the government service system as the flat service content, and cloud data as the unified background, truly forming an" olive government ".

(Wu Kun: Senior Expert of Ali Research Institute, Executive Editor of "Ali Business Review"; Thanks: Gao Hongbing of Ali Research Institute, Tian Feng, Autonavi Map Jiang Yidan)