IM Zhiji officially unveiled to realize ＂deep intelligence of the whole vehicle＂

[Global Network Technology Comprehensive Report] Recently, the Zhiji Automobile jointly built by SAIC and Zhangjiang Hi-Tech and Alibaba Group was released simultaneously in Shanghai, CES in Las Vegas, USA and London, UK. As the main brand of high-end intelligent pure electric vehicle, IM Zhiji officially appeared.

"im what I am-I am by myself" is the brand proposition of Zhiji Automobile. The Chinese name of the brand "Zhiji" is taken from the Book of Changes, which means that everything is comprehensive with wisdom; The English name of the brand is "IM", which is the abbreviation of Intelligence in Motion. The combination of two origins, two diagonal lines and simple composition has become the logo of IM Zhiji, symbolizing its thinking on the evolution direction of smart cars.

According to the relevant person in charge of Zhiji Automobile, the reason why Zhiji was chosen as a high-end luxury flagship was that the total production and sales of China automobile market has entered a period of deep adjustment in the past three years (from 2018 to 2020), but the luxury car market segment has maintained a double-digit positive growth, even reaching 20%, which proves that there is a broad market space for high-end brand upgrading.

From the official announcement of the project on November 26th last year, to the completion of the registration of the enterprise on December 25th, and then to the release of the brand, it took IM Zhiji only less than two months to go from "rumor" to "reality", which also refreshed the new speed of the new force of making cars.

Compared with other new energy automobile brands, Zhiji Automobile is unique in that it is committed to creating a brand-new user-oriented automobile science and technology innovation company, driving value creation with user data, fully exploring "software-defined automobile", realizing the symbiosis and win-win of user and enterprise values, and creating a new era of user value enterprises. The rapid development of intelligent technology leads consumers to truly enjoy the ecology of the Internet of Everything and the Smart Link of Everything. Zhiji Automobile will string together the "pearls" of SAIC’s new four modernizations (technology research and development, resource investment and experience accumulation), and realize "deep intelligence of the whole vehicle" among peers of the times.

According to Jiao Qiao, the owner of Zhiji Automobile, Zhiji Automobile is a data-driven user-oriented enterprise, and all products, services and brands are created by relying on users’ data, behaviors and idea. In terms of user co-creation, Zhiji Automobile will give certain digital rights to the co-created users, and confirm their contributions through a series of cutting-edge technologies such as blockchain.

The importance of users to enterprises is self-evident. Zhiji Automobile has its own set of solutions on how to turn enterprises into real "user enterprises". Based on the insight into the future, Zhiji Automobile pioneered the "ESOP+CSOP" shareholding platform in the world, built a "two-wheel drive" between core employees and users from the ownership structure, explored the corporate form of the future company from the mechanism, and comprehensively promoted the innovative construction of user-oriented enterprises.

According to Jiao Qiao, the users of Zhiji Automobile are expected to give back the relevant rights and interests of the CSOP platform by contributing user data. Zhiji Automobile takes the lead in recognizing the commercial value of user data and confirming the production relationship between data providers and enterprise management from the ownership structure, which may give birth to a new era of high-end smart electricity business model.

When talking about the original "brand partner" program, Chen Minjun, the manager of Zhiji automobile brand experience, said that the core value of Zhiji automobile partner program is that users pursue a more humanized product and service experience; It is the user’s yearning for richer and more connotative humanistic experience and emotional exchange.

Talking about the future development, Zhiji Automobile said that it will build an open capital structure and introduce more social capital according to the needs of business development. At the product level, we will focus on product and technological innovation, focusing mainly on brand, product research and development, and digital channels to build core competencies. In the future, it will cover all market segments of high-end smart electric vehicles at the pace of at least one new car every year.

According to the official, Zhiji Automobile will bring four products to the Shanghai International Auto Show to be held in April 2021. While fully displaying mainstream products, it will also bring brand-new products. At that time, Zhiji Automobile will also announce the purchase method of the first model and accept limited reservations. Interested users may wish to pay attention.