Mercedes-Benz owner Qi Ruihu 8 was punished. Netizen： The winner turned out to be Chery？

If you buy a car, you will find an SUV coffee.

Recently, an incident in which a Mercedes-Benz owner jumped the queue and failed to hit the car rushed to the hot search. This incident ushered in a grand finale today. Xuwen Public Security issued a notice. On January 29, two cars had a dispute because of the order of queuing for tickets. Wang, a passenger of a black commercial vehicle (male, 40 years old, from Hebei Province), got off the station and went to the white car. Before that, he stopped the car and insulted it and hit the white car with his fist, causing the hood to sag.

Afterwards, Wang was given administrative detention for 10 days and fined 500 yuan.

The person who made the mistake was punished, and the Tiggo 8 whose hood was smashed out of the depression was also sent to the 4S shop by the owner for fixed damage maintenance. Originally thought that this incident had a big ending, but it was extended to more stories yesterday.

The owner of Tiggo 8 was recognized when he went to the 4S shop for damage assessment. In addition to enthusiastically providing damage assessment and maintenance services, the local 4S shop also prepared an extra Tiggo 9 as a scooter for the victim, Grandma Xu. Let their family’s trip to go on road trip in Hainan not be affected by repairing the car.

Originally, it can provide scooters for customers who come to repair cars, which is a plus item for automobile manufacturers and can increase the public’s goodwill towards this brand. However, Chery did not do this good thing quietly, but recorded this process with video and forwarded it by related self-media accounts.

This practice of Chery has triggered discussions among netizens.

Let’s look at the positive side first. Some netizens praised Chery’s quick response, which made Grandma Xu, the owner of Chery, feel the human touch of the brand. Some netizens also said that "Chery finally caught this wave of traffic", which implied that Chery had done a good job in communication.

But in addition to positive comments, some netizens have made different voices. For example, some people say that "Chery’s traffic is a bit low", and some netizens who are suspected of car owners directly ask "What conditions does Chery meet for the scooter?"

Therefore, different people have different views on the incident that Chery prepared a scooter for Grandma Xu.

At any time, it is a positive thing for a brand or dealer to provide a scooter for the owner of the vehicle being repaired. The controversial point is whether Chery can provide similar services for other car owners who also need scooters. Under the official Weibo of Chery Automobile, a netizen bluntly said: "I bought four Chery cars and never took care of me."

In the eyes of big coffee, as a car brand, it is not wrong to spread through hot events. However, if you want to convert traffic into word-of-mouth or directly attract potential car owners, you need to extend or promote the behavior in this communication process.

If Chery’s related self-media account announces that the manufacturer or dealer can provide scooter service for car owners who meet certain conditions and need it in the future, it will become a quite positive communication about car owners’ service. But in fact, they didn’t do it.

In the final analysis, long-term and universal sincerity is far more meaningful than short-term and individual condolences.