Starway brand Li Jianhua： Starway ＂Eta Ursae Majoris＂ concept car was launched in the world, and many models were unveiled at the Shanghai Auto Show.

[Global Network Auto Report] At this year’s Shanghai International Auto Show, Chery’s high-end brand Xingtu joined hands with all models to make their debut. On the first day of the auto show, Xingtu held a press conference with the theme of "Creating with China, Seeing the Future", and officially announced the brand-new positioning of "Creating with Great Wisdom and New China". At the same time, Starway also released a brand-new concept car "Eta Ursae Majoris". The new car is based on the "4F" product development goal, adopts a brand-new design language, and has L4-class automatic driving function. It is a heavy car developed by Starway for future smart travel. At the auto show, Li Jianhua, deputy general manager of Xingtu Brand Marketing Center, accepted a face-to-face interview with Global Network Car Vision.

Face-to-face: Welcome Mr. Li to our studio. First of all, please say hello to our netizens. In addition, please introduce the participating lineup of Xingtu brand at this Shanghai Auto Show.

Li Jianhua: Hello, netizens of the World Wide Web! Thank you very much for your attention to Starway. Xingtu Automobile brought brand-new products at this Shanghai Auto Show. A brand-new concept car officially released by us is called Xingtu Yaoguang, which actually represents Xingtu’s thinking on the development trend and trend in the next two years, and it is also the closest concept car to our original car in mass production. Other products are actually familiar to everyone, such as the new generation TXL of Starway, the full-scene super five-star SUV, and the Starway LX and TX that everyone has been paying attention to. We have released the Versailles version and the Super Four-wheel Drive version respectively this time, hoping to be more suitable for consumers’ demand for SUV and other automobile products through a brand-new product version.

Face-to-face: Another problem is that we saw the Shanghai Auto Show Star Road release a brand-new brand positioning. Please help us explain what is the platform positioning of "Ji Zhi Xin Guo Chuang"?

Li Jianhua: "Extreme New Country Creation" is actually the cognition of Starway to consumers. A new culture, including the whole environment of automobile products, has put forward such a positioning. To be an independent high-end, I think many car companies have been walking on this road for so many years. In fact, some unprecedented changes have taken place in the market in the past two years, as well as the consumers in China, which has a lot to do with the economic development and the rise of national strength in China. More and more people agree that China people can also make our products in China well, so this is also the purpose of "extreme new country creation" released by Starway, and I think this is also the background of an era. The so-called "extreme new national innovation" is actually more reflected in some product features of our car. For example, our products on Xingtu adopt our Mars architecture, which is indeed a very high-performance product platform; It also includes the ultimate power that we have been advocating, that is, the nuclear power of Xingtu Star; In fact, at present, no matter the level of power or torque, it is leading in China; Our ultimate intelligence is the system of lion intelligence. Whether it is intelligent cockpit or intelligent driving, some of them are still at the forefront of consumers or the same industry. We believe that these three aspects of manufacturing process are a very solid underlying foundation for Starway products.

Face-to-face: Another question is, besides the models exhibited at this auto show, what new models will the Star Road brand bring this year?

Li Jianhua: In this exhibition, we mainly released a product, which was also pre-sold this morning, that is, our Star Way TX Super Four-wheel Drive Edition. In fact, consumers who are concerned about SUVs know that SUVs have been very hot in the market in China in recent years. In fact, compared with ordinary cars, SUV has many very good places, for example, its leading size brings consumers more space to use, and then it has more road adaptability. However, I think the general SUV also has some shortcomings, for example, its body posture is relatively high, that is, the SUV has a high center of gravity; The general body mass of the second SUV is relatively large, that is, the inertia is relatively large. In fact, I think there are some deficiencies in safety in the daily driving process of consumers. So we are faced with such a situation. In the A-class SUV market, we have launched a super four-wheel drive version of 130,000 ~ 150,000 this time, that is, we hope to carry it on our products through a very distinctive configuration of four-wheel drive, so that consumers can respond very calmly on highways, ice and snow, muddy and slippery roads, thus improving the handling of products. This is a very important product of ours this year, and the pre-sale is officially launched today. At the same time, in the second half of this year, we will have a stronger power version of TXL, which is suitable for the launch of products demanded by consumers and can better meet consumers’ expectations for Star Road products.

Face-to-face: There is one last question, that is, you just mentioned the main version of Star Way TX Super Four-wheel Drive. Please briefly talk about its product advantages.

Li Jianhua: I think, in a nutshell, firstly, this product has very good controllability, and we call it super architecture, that is, it has a Mars architecture and a four-wheel drive system, so this product has very good controllability. That is to say, consumers, if you go to Xingtu 4S store to experience our products, I believe that when you turn corners at high speed and cross some humps and bumpy roads, you can obviously feel the control feeling of this product, which I think is a very important feature of our products. The second is the super power, because the super four-wheel drive actually emphasizes more power, that is, although it is a 1.6-displacement engine, our engine can bring consumers such a very strong power of 180 kW and 290 Nm, which is ahead of similar products on the market at present, and I think it is hard to match other products of the same level. Although we are an economical displacement, it actually brings a very surging power experience to consumers. Whether it is the initial start or the speed increase of medium and high speed, we can find the feeling of fast power. The third is our lion intelligence. For example, the configuration of our products, the 360 in the dual-screen car, and the high-level and efficient voice monitoring, I think it will bring more new forces to consumers than such an intelligent experience system. These are some unique features of our products.

Face-to-face: Thank you, Mr. Li, for coming to the interview room of the World Wide Web at such a busy time of the auto show. Finally, please give a word to the netizens of the World Wide Web on behalf of the Star Road brand.

Li Jianhua: The World Wide Web is a very credible platform. I’m Li Jianhua from Starway Automobile. I wish our netizens more and more authoritative, professional and in-depth content information on the World Wide Web.