Who’s RADAR？ Where does it mean？

RADAR, Chinese name radar. A car brand that dares to think and do. It is the first brand of new energy pickup truck in China, but it is not limited to new energy pickup trucks. It is based on the brand-new track of "new energy+diversity", focusing on new categories of diversified life for users and providing diversified life solutions for users.

As a brand-new brand, RADAR dares to set foot in a brand-new track. First, because it belongs to Geely Holding Group, the hardcore strength of the group gives RADAR enough confidence. Second, because RADAR fully understands the needs of users in different fields such as new energy, pickup trucks and outdoor, it is well prepared.

In terms of outdoor, or affected by the epidemic, more and more people are willing to go outdoors and love nature, which has also spawned many outdoor projects and expanded the scale of outdoor. Taking camping as an example, according to the consulting data of Ai Media, from 2014 to 2021, the market scale of camping camps in China increased from 7.71 billion yuan to 29.9 billion yuan.

Moreover, sports outdoor has become the top three in the sales of 618 whole network categories, only after household appliances and beauty and skin care. According to the statistics of the star map, during the period of "618" (May 31st to June 19th), the sales of outdoor sports category in the whole network reached 24.9 billion yuan, up about 9% year-on-year.

Also affected by the epidemic, people’s places, tools and contents of travel have quietly changed. The original inter-provincial tour and overseas tour were gradually replaced by the city of Zhou Bianyou, and the content of the tour began to tend to camping, fishing, rock climbing, hole exploration and other outdoor projects close to nature.

With the change of travel location and content, travel tools have also changed from previous airplanes and high-speed trains to self-driving travel. At present, cars, SUVs and MPVs are the most popular travel tools, and with the change of play content, the market is in urgent need of a car that is more suitable for outdoor play, such as a pickup truck with stronger comprehensive ability.

Speaking of pickup trucks, although pickup trucks are a popular category in European and American markets, pickup trucks are still relatively small in the domestic market. The reason is, on the one hand, that pickup trucks are mostly used as pure tool vehicles in China, which are not ideal in design, configuration and comfort, on the other hand, pickup trucks are forbidden in urban areas in China.

However, the tall and powerful image of pickup trucks in European and American movies has attracted quite a number of users. Moreover, with the lifting of the ban on domestic pickup trucks, that is, the restrictions on pickup trucks entering the city are further relaxed in many places and cities, and manufacturers build pickup trucks and gradually transition them from tool attributes to passenger and high-end attributes, pickup trucks will surely usher in its own spring.

Besides, leaving aside the current commercial pickup trucks, we have already turned to the Great Wall for pickup trucks, and we have gained something. Moreover, staring at this cake, there are car companies such as BYD. In the future, more and more automobile brands will enter the market segment of pickup trucks. Geely, an independent brother, is only the first to lay out and implement.

Let’s talk about the new energy track. In 2020, the penetration rate of China’s new energy vehicle market was only 5.4%, and it has reached 13.4% in 2021. This data tells intuitively that the new energy market has entered a new magnitude, and this means that it is actually a matter of time before electrification penetrates the pickup market.

In fact, the previous European and American markets have already begun to lay out new energy pickups. Tesla launched Cybertruck like a monster, and in addition, the electric pickup RIT launched by RIVIAN, an American electric car brand that has received much attention. Domestic and foreign automobile brands are actually keeping a close eye on the market segment of electric pickup trucks.

Therefore, on the launch day of the RADAR brand, it also made a non-stop appearance in a car-the Radar RD6. As a pure electric pickup truck based on the vast architecture of SEA, the radar RD6 has super storage space and super power full scene discharge function, which has outstanding advantages in charging, comfortable driving and ingenious design, and can meet the needs of outdoor exploration and urban life in all directions. At present, the known information is that the acceleration of radar RD6 in 100 kilometers reaches 6 seconds, and the cruising range of pure electricity exceeds 600 kilometers.

It is reported that in the future, the RADAR brand will also launch a scene product matrix focusing on outdoor lifestyle, including medium-sized pure electric pickups, medium-sized and large-sized new energy pickups, full-size pure electric pickups, off-road SUVs, ATV, etc., covering pure electric, super hybrid and other power modes. This also shows that RADAR is not limited to pickup trucks, but a brand-new outdoor lifestyle.

Starting from pickup trucks, not just pickup trucks, and comprehensively laying out the outdoor market may be the answer to radar cars. At the press conference, RADAR brand also launched RadarWeekend, a boutique sub-brand focusing on outdoor lifestyle, and announced that it will jointly develop a variety of outdoor camping expansion equipment with the global one-stop camping equipment brand Naturehike, and jointly launch the "Protecting Natural Wonders" plan with the Chinese version of National Geographic. In the future, RADAR Weekend is bound to work with many parties to build a diversified outdoor lifestyle ecosystem and open a "radar" for users to travel in multiple scenes.

At the press conference, Dr. Ling Shiquan, CEO of Radar Auto, said: Radar will take carefree lifestyle, unbounded exploration spirit and seamless environmental protection concept as its brand value and position itself as a mobile multi-charged space. Radar is not only a brand that pays attention to science and technology, but also a brand that advocates nature and humanity and emphasizes multiple outdoor lifestyles.

Mr. Yi Han, CGO (Chief Business Growth Officer) of Radar Auto, said: Radar will launch a boutique sub-brand focusing on outdoor lifestyle, which will carry more exploration on outdoor lifestyle. Mr. Yi Han, who has not appeared for a long time, has been preparing for the appearance of the RADAR brand.

Standing on the new track of "new energy+diversity", RADAR will surely write a wonderful chapter for new energy, pickup trucks and outdoor lifestyles. I believe that everyone, like the author, is looking forward to how the radar car brand will play outdoors in the future and what kind of diversified products it will bring.