Smart electric vehicles enter the value war in the second half, who can become a dark horse？ ｜ New Vision

Produced by Phoenix Net Technology "New Vision"

If 2023 is a year of fierce fighting for smart cars, then this year’s smart electric vehicle market may usher in a turning point in competition.

In 2023, dozens of car companies at home and abroad, such as BYD and Tesla, started a new wave of price cuts. Under the unprecedented price war, last year, China sold 9.45 million new energy vehicles, up 37.6% year-on-year, and 30.05 million vehicles, up 11.9% year-on-year, a record high. The penetration rate of new energy vehicles was 31.4%.

According to the market rules, as the industry enters a mature stage, the rate of penetration increase will slow down, the competition in the industry will intensify, and the backward production capacity will undoubtedly be gradually cleared. The only question is, when the competition enters the second half, how can the car company "roll" the opponent in the fierce knockout?

At the 2024 China committee of 100 Forum on Electric Vehicles, Gu Huinan, the manager of Haobo brand, pointed out that there are "machines" in the current market competition volume, and the forward-looking technology represented by EV (electrification) and ICV (intelligent networking) technology will be the key to break the game in the second half. From Mr. Gu’s speech, we may be able to understand the future of the new energy market.

In the second half, car companies will compete for the right to speak technology around EV+ICV.

Under the price war, the new energy passenger car market in China in 2023 is full of mud and sand, no matter luxury brands, mainstream joint venture car companies or new forces, all of them are spared. Some forward-looking car companies are beginning to realize that a simple price war can no longer achieve a long-term competitive advantage in the future smart electric car market in China, and the price system of China automobile market needs to be rebuilt urgently.

"Now the high-end new energy is still in its infancy, and then it will enter the development period. We must not only fight price wars, but also fight value wars, including energy, autonomous driving and solid-state batteries, and new disruptive business models may be born. " Gu Huinan, the manager of Haobo brand, believes that "the current domestic smart electric vehicle industry is entering a critical turning point. To stand out from the competition, the key point is not the price involution, but the breakthrough in quality, technological change and transcendence."

Indeed, in the low-end automobile market, because of the basic and universality of products or services, price often becomes the key factor for consumers to choose, so the price of vehicles determines the pricing power to a great extent. However, in the high-end market, consumers will value service, experience and unique technological innovation. In other words, users are more willing to pay for high-end technologies such as 800V fast charging and high-end smart driving. And grabbing the right to speak in EV (electrification) and ICV (intelligent networking) technologies are the two cores of this battle.

Gu Huinan believes that the high-end field of new energy automobile brands is "organic in volume". And how to break the existing situation, he gave Hao Platinum’s answer on behalf of one of the few enterprises in China that is self-researched by "EV (pure electricity) +ICV (intelligent network connection)". In terms of EV, Haobo has a series of cutting-edge scientific and technological achievements, such as Haobo digital chassis, Haobo quark electric drive that can achieve "palm-sized motor is comparable to V8 engine" and Haobo magazine battery 2.0 that can’t catch fire after shooting. It is reported that Haobo will break through the key technologies of all-solid-state batteries, take the lead in releasing the industry’s first all-solid-state battery with high safety and large capacity, and strive to achieve mass production in 2026.

In terms of ICV, Haobo took the lead in obtaining the license for L3 self-driving road test in the first batch, and it is also the only L3 manufacturer that can check the video of the road test. Haobo L3′ s eight redundant system safety standards can achieve the highest safety guarantee in the industry, and the cumulative road test mileage is 10 times higher than the national standard. L4 autonomous driving technology will also be mass-produced in 2025.

Obviously, Haobo has firmly grasped the dominant position in grabbing the "EV (pure electricity) +ICV (intelligent networking) technology discourse right".

"Industry+Capital" Two-wheel Drive

With an advanced, independent, stable and controllable industrial chain as a strong backing, plus advantages in technology and service, Haobo is regarded as an important "high-end potential stock" by the industry and capital.

At present, Haobo has signed strategic cooperation agreements with Iflytek and Ganfeng Lithium Industry through capital drive, and has accelerated its pace in the industry, and has successively established two intelligent manufacturing factories, and the third factory and the Thai factory are being completed and put into operation. In 2022, the company invested 10.9 billion yuan to build the Yinpai Battery Smart Eco-factory and put it into operation, which marked Haobo’s completion of the core puzzle of energy ecology.

On March 19th, at the NVIDIA GTC conference, NVIDIA announced an important cooperation with Haobo: jointly mass-producing L4 intelligent driving cars with 2000TOPS computing power. This news undoubtedly threw a bombshell into the scientific and technological circles and the capital market. The share prices of NVIDIA and GAC both rose sharply, and NVIDIA chose Haobo as a partner, which undoubtedly affirmed its technical strength and market prospects. It can be predicted that with the deepening cooperation between NVIDIA and Haobo, there will be an arms race in the field of autonomous driving in China, and Haobo will get a higher P/E ratio in the capital market.

Driven by the new round of scientific and technological revolution, the electric vehicle industry is undergoing profound changes. Price war is no longer the main theme, and value war has become the new focus of competition. Haobo brand successfully realized the transformation from price war to value war by mastering the core technology of "EV+ICV" and six major competitiveness, showing its forward-looking vision and innovative ability in the era of "electrification+intelligent networking". Looking forward to the future, in the second half competition of "electrification+intelligence", Haobo will undoubtedly become an important force leading the industry reform, and its performance is worth looking forward to.