Mazda reduces the price again, the CX-30 is now sold 99,000, and the future depends on the EZ6.

In 2023, Mazda sold a total of 1.241 million vehicles in the world, and only 97,000 vehicles were sold in the Chinese market, accounting for 7.8%. Assuming, I mean assuming, Mazda’s withdrawal from China does not seem to have any special impact on Mazda. After all, Mazda is indeed a niche brand in China. However, Changan Mazda does not plan to lie down, and recently made a price adjustment to its model CX-30.

Official drop 32,000 yuan, the current CX-30 starting price is only 99,000 yuan

Mazda CX-30 positioning small SUV, the original starting price is 129,900 yuan, the official down after adjustment to 99,000 yuan. However, the entry version is a manual transmission model, the configuration is relatively simple, only equipped with other functions. If the pursuit of a more complete experience, the top model automatic Zunyue type is a more suitable choice, with front and rear radar, a set of more complete driver assistance system, electric trunk, adaptive near and far light, auto front light, induction wipers and other practical functions, but the price has also come to 139,900 yuan, to this price, and other models have entered the consumer’s line of sight, CX-30 may not be able to win.

The price reduction of the Mazda CX-30 was a choice that had to be made. Judging from the sales results, it is currently the last player among the four Mazda models on sale in Changan. It has only sold 1,217 vehicles in the past year, with an average of only 101 vehicles per month. The sense of presence is almost negligible. If you don’t make an effort, you may really have to say goodbye.

The official drop of the CX-30 is nothing more than a copy of last year’s operation of Onxella. At the end of June 2023, Onxella announced the official drop, and the starting price was reduced to 89,900 yuan. The effect was immediate. The monthly sales after the official drop rushed from the original one or two thousand to the highest 8805 vehicles, but this year’s sales performance began to return to the bottom, maintaining the level of more than 2,000 monthly sales.

Sales performance of Mazda models on sale, CX-50 and CX-30 fellow sufferers

At present, Mazda’s best-selling model in China is the Onxella. The sales volume in the last year is 55,700, with an average of nearly 5,000 vehicles per month, which is considered a third-tier player. The CX-5 is second. The sales volume in the last year is 26,500, with an average of more than 2,200 vehicles per month. This car is now also a member of the price reduction camp. At present, the flagship of Changan Mazda’s family, the CX-50, has a very unsatisfactory sales performance. It has sold less than 10,000 vehicles in the past year. In June, it sold only 625 vehicles, which is not much better than the CX-30. It can be described as fellow sufferers.

Mazda China’s new car plan, the EZ6 is on the horizon, will the CX-60 still dare to come?

Although Mazda’s situation in China is relatively marginalized, new products are still being planned. The first is the answer to the current trend of new energy vehicles – the EZ6, which is a mid-range sedan, but it is not the successor. It can be said that it does not matter. The EZ6 provides both pure electric and range extension power, and is regarded as a model on the same platform. The development of domestic new energy leads the world, so there is a phenomenon called "joint venture 2.0". Foreign brands have begun to launch new products on the platform of their own brands. The EZ6 is such a product. I don’t know what the price will be. Can it save Mazda’s decline?

There are also two global models – Mazda CX-90 and CX-60. There is news about them being domestically produced, but the personal feeling is not optimistic. Let’s start with the CX-90, which is a medium and large SUV with high power specifications and positioning. The Mazda brand’s appeal in China is limited, and it only exists in the market of about 100,000 yuan. It is difficult to gain a foothold in the high-end market. As for the CX-60, the positioning is slightly lower, and the possibility of domestic production is higher than that of the CX-90, but it is only possible, because overseas models have been unveiled as early as 2022, and now there is still no sign of road tests in China, which may have been put on hold.

Full text summary

A few years ago, Mazda executives in the UK declared that "Mazda wants to become a luxury brand", which attracted ridicule and ridicule from domestic netizens. If Mazda can really become a luxury brand, it will definitely not be in China. In recent years, Mazda’s sales have fallen again and again, FAW Mazda has been disbanded, and Artez has stopped production. These are all helpless moves under the influence of the general environment. As a propaganda and manipulation manufacturer, Mazda is indeed struggling in the face of today’s consumer atmosphere in the home market, coupled with a not strong brand power. Now it is up to us to see if EZ6 can bring new opportunities to this small manufacturer, and we will wait and see.