Consumption ＂spring＂ is new, ＂Ning＂ enjoys a good time! Nanjing Consumption Promotion ＂Four Seasons Appointment＂ Action Plan Launches

Promote consumption "four seasons have an appointment", rejuvenate spring and enjoy life.

On March 16, under the guidance of the Special Office of the Ministry of Commerce in Nanjing and the Department of Commerce of Jiangsu Province, the "2023 Nanjing International Consumer Festival · Ning Enjoy a Good Time" sponsored by the Nanjing Municipal Bureau of Commerce and the People’s Government of Gulou District was officially launched. This spring, focusing on the four themes of "Home Beauty, TA Beauty, Store Beauty, and Life Beauty", the city’s 12 sectors are linked with urban areas and government and enterprises to provide consumers with a rich and diverse spring consumption feast.

Since the beginning of this year, our city has deeply implemented the "Four Seasons Appointment" action plan for consumption promotion, closely following the characteristics of four seasons of consumption, grasping key consumption nodes, and continuing to carry out consumption promotion activities throughout the year to achieve "monthly activities, seasonal characteristics, and full-year results". At present, traffic counting and turnover in key business districts in Nanjing have shown double-digit growth, and the "Small Store Plan" has benefited more than 100,000 city small stores. The city’s consumer market has recovered and exceeded the level of the same period in 2019.

Government and enterprise platforms join hands to connect, and the consumer market is full of vitality

"Restaurants queue up, shopping malls’block people ‘, Xinjiekou is really’people from the crowd’" "You have to queue up wherever you go on weekends, Nanjing is too popular…" Recently, Nanjing’s consumer market has been hot, and social platforms have opened up, and "clock in notes" about Nanjing are everywhere.

Popularity is booming, the market is hot, and consumption is on fire. Since the beginning of this year, Nanjing’s major business districts have continued to usher in peak passenger flow. Reporters visited and found that not only weekends, but also many shopping malls in Xinjiekou business district are very popular on working days, and long queues of Internet celebrity stores have become the norm. Monitoring data from the Municipal Bureau of Commerce shows that traffic counting and turnover in key business districts in the city have shown double-digit growth, and the consumer market has recovered and exceeded the level of the same period in 2019.

The floral scenery is pleasant, and we will go to a good spring together. The "2023 Nanjing International Consumer Festival – Enjoy a Good Time" series of activities closely follow the characteristics of spring consumption. The government and enterprise platforms join hands, online and offline, to enrich activities, high-quality supplies, characteristic scenes, and awesome discounts, igniting the enthusiasm of spring consumption in the whole city.

The Municipal Bureau of Commerce and many shopping malls in Xinjiekou business district held the 2023 Nanjing Xinjiekou International Beauty Festival, using fresh gameplay and real discounts to release new momentum of "beautiful economy". Data show that in the past week (March 6 to 12), Xinjiekou Central, Xinbai, Golden Eagle and Ocean 4 commercial complexes attracted a total of 1.30 million passengers, an increase of about 24% year-on-year in 2022, and a turnover increase of about 15% year-on-year.

Last weekend, the brand-new spring theme exhibition of Xinbai Mall attracted many consumers to come to the clock in, cosmetics, gold jewelry, spring clothing and other preferential activities effectively promoted the public’s enthusiasm for consumption. According to the relevant person in charge of Nanjing Xinbai, since the beginning of this year, the passenger flow of Nanjing’s consumer market has rebounded rapidly. In addition to local citizens, tourists from other places in Nanjing are also a "new force" for consumption.

"Small Shop Plan" relay upgrade, deeply empowering thousands of stores

On the evening of March 16, the Whale Watching Plaza in Nanyi Backstreet, Gulou District was blazing with neon and bright lights. Cars with open trunks and beautifully decorated stalls were neatly lined up to form a unique small shop market, attracting many consumers to watch and shop.

The mobile micro-shops represented by the car trunk cultural market and the small shop market not only enrich the consumption supply of the city, but also carry the entrepreneurial dreams of the managers.

"Last year, the characteristic market in Nanjing was in full swing, and this year I also joined the army of entrepreneurs." Ms. Chen, the owner of the girl’s flower house, told reporters that the introduction of the "small shop plan" in Nanjing to encourage the development of small shops has given her confidence in her own business. "I hope the government can continue to support the market and give entrepreneurs more stages to realize their dreams."

At the end of last year, our city launched the "Small Store Plan", which has benefited more than 100,000 urban small stores so far. On the basis of the five major actions implemented in the early stage, our city upgraded and launched the "Great Small Store" plan. Through six measures of financial empowerment, digital intelligence empowerment, innovation empowerment, resource empowerment, scene empowerment, and publicity empowerment, we have effectively reduced costs and increased efficiency for the development of small stores, gathered gas and drainage, and helped thousands of stores to shine, heat and shine.

Douyin life service platform launched more than a thousand "great store" heart-warming live broadcasts; Meituan platform launched the "great store" prosperity plan; Xiaohongshu platform launched the "great store" street renovation plan; launched millions of digital people for OurHours, all-weather, all-scene live broadcasts… Our city will take the Nanjing International Consumer Festival as an opportunity to pilot the construction of a small store digital RMB preferential consumption scene; jointly launched public welfare stores, green stores, fashion stores, health stores and other themed stores; encourage all small stores to innovate and develop mobile micro-stores, participate in the trendy and popular car trunk culture market and container sharing stalls, and create Internet celebrity landmarks.

During the consumption festival, our city will also focus on promoting 100 specialty shops in 10 characteristic streets and lanes, and hold community consumption promotion activities such as Shimmer Night Market and Chaotian Palace National Consumption Festival, so that citizens and tourists can appreciate the "beauty of small shops" in Nanjing.

Travel to Nanjing and go to spring together, shopping and entertainment are done with a "picture"

Delicious and fun, one-click sharing of benefits, convenient information in one hand, and free sharing, clock in, navigation, and enjoy the charm of Tesco Nanjing. The reporter learned that the "Nanjing Consumption Map" has been officially launched on the WeChat official account of Nanjing Consumption, and the "picture" of food, accommodation, travel, shopping and entertainment is done.

Spring is a good time for all things to grow and go out for fun. During the "2023 Nanjing International Consumer Festival · Enjoy a Good Time" event, the government, enterprises and platforms are linked around the four themes of "Home Beauty, TA Beauty, Store Beauty and Life Beauty". The city’s various sectors have innovated organizational forms and carried out colorful consumption promotion theme activities to present a "Spring Consumption Feast" for citizens and tourists.

Jiangbei New District launched activities such as digital RMB consumption red envelopes and home shopping raffles to create the first digital RMB experience business district on a pilot basis; Xuanwu District held special theme consumption activities such as weddings, fashion, cultural tourism, and sports in urban parks, commercial complexes, characteristic streets, and digital platforms; Qinhuai District organized commercial bodies and commercial enterprises in its jurisdiction to hold automobile consumption festivals and home appliance consumption festivals, driving the popularity of large-scale consumption markets such as automobiles, home appliances, and home appliances; Jiangning District organized a tea culture festival, created a beautiful rural outdoor camping scene, and issued spring digital currency consumption coupons to stimulate new vitality in spring consumption.