One person, one brand, one model, Chinese power, a century of progress

Upward movement has been the unremitting pursuit of the Chinese people for more than a century.

There is a person who represents the Chinese people’s century-long rise on the international stage.

He is the most famous ambassador to China in history. Under his strong promotion, the valid period of Sino-US visas was extended from one year to 10 years. He served as the US Secretary of Commerce and the Governor of Washington State. He is a pioneer in actively promoting Sino-US economic and trade exchanges and represents the highest political achievement of the Chinese in the United States.

He is Gary Locke.

When it comes to Locke, there are two inseparable topics, one is his Chinese ancestry, and the other is his "American Dream". These two topics have been brought up repeatedly in Locke’s political career for more than 30 years, and eventually Locke’s story has been compressed into a "100 years in a mile".

"A hundred years ago, my grandfather came to Washington State on a steamer. He worked as a servant in a white family less than a mile from the governor’s mansion. It took our family a century to move from that house to the governor’s house."

From domestic helpers at the bottom of society to governors at the top, the realization of the Locke family’s dream of this mile is a figurative interpretation of the "upward" spirit of the Chinese people. This "upward" spirit is the blood flowing in the Chinese people’s bones. No matter where they are, it has been passed down several times to support the Chinese people’s efforts.

Today, in the context of globalization, the "upward" spirit in the soul of the Chinese people is more reflected in the "upward" road of Chinese brands.

There is a brand, which represents the Chinese brand in the Chinese car market.

It is a Chinese brand car company that started relatively late. It entered the automobile industry in 1997. In just 20 years, the cumulative sales volume has exceeded 5 million vehicles. It has focused on industry, technological innovation and talent training for many years, and has achieved rapid development. It has entered the world’s top 500 for five consecutive years, becoming the only Chinese private automobile company shortlisted.

It’s a Geely car.

Chinese brands have been struggling since birth, and they really started on a large scale in the 1990s. With China’s accession to the World Trade Organization in 2001, Chinese brands have not been cultivated enough to face the "big soldiers" of international auto giants.

Surrounded by foreign brands, Chinese brands represented by Geely have seized the market gap, worked hard to improve their product strength, and grew rapidly in the face of pressure and crisis. Although foreign brands continue to press down on Chinese brands, they have been impressed for three days. Chinese brands have changed their product image and brand perception, and have a strong ability to resist pressure and grow upwards.

Just like the positive concept of the Upmarathon 2017 China Open hosted by Geely Automobile, Geely Automobile, as a leader of Chinese brands, draws on the national essence of pioneering and challenging, and constantly uses its own "upward" power to write the legend of China’s auto market and refresh the new height of Chinese brands. Lin Jie, vice president of Geely Automobile Group and general manager of the sales company, said, "Transmitting the’upward ‘spirit through the Upmarathon is Geely’s social responsibility as a Chinese car company, and also conveys the beautiful vision of Chinese auto brands to compete with the world’s mainstream car brands in the future through continuous upward mobility."

Today, with 20 years of growth, Geely Automobile has fought against the siege of international auto giants in the Chinese auto market and made great progress, not only in China, but also in the international market.

The rise of Chinese brands and their entry into specific products are the outstanding encirclement of each model.

There is a model that represents the breakout of Chinese cars in the sedan market.

It was born 7 years ago, with monthly sales breaking through 5,000, 8,000, 10,000, 20,000, sales breaking through 500,000 in 4 years, sales breaking through 800,000 in 6 years, and million sales in 7 years… It has refreshed the market sales growth rate and record of Chinese brand cars again and again, and has become the only Chinese brand sedan in the market segment to enter the top ten sales lists.

It’s the Geely Emgrand.

With the upward improvement of product power, Chinese brands continue to attack the A-class and even B-class car camps where foreign brands have long monopolized sales, but most of them still find it difficult to get a bowl of soup from it, so they have to turn to the incremental SUV market. Today’s car market is more and more divided, consumers are more and more picky about buying cars, and the attitude of retreating in distress is obviously unable to move forward in the market. The high-quality Geely Emgrand has blown a new wind of "upward" for Chinese car brands that once struggled to defend the mid- and low-end market, and the hope of competing with joint venture brands is within reach for the first time.

If only Emgrand is thriving, it is not enough to perfectly interpret "up". Geely Automobile follows the changes in market and consumer trends in a timely manner, clearly puts forward the "up" spirit of Emgrand, and implements balanced development at the product level. With the strong reputation foundation of Geely Emgrand, it starts from the A-level market and gradually realizes the coverage of various market segments.

As the mainstay of Geely Automobile, Emgrand integrates the brand spirit of "continuous improvement". After years of careful layout, the Emgrand family has fully covered all A-class market segments including A-class, A +-class cars, crossover SUVs, and new energy vehicles. The Emgrand brand has become a vanguard leading Geely Automobile’s product innovation and brand improvement.

Today, the "Geely 3.0 era" has become an industry consensus. The high-quality cars under Hunting are constantly popular, and strategic models such as Borui and Boyue reflect the upward energy of "China Intelligent Manufacturing". The success of Geely Emgrand has allowed Geely Automobile to firmly lock major market segments such as A-class cars, B-class cars, and smart SUVs into the territory of Chinese brands.

In today’s war-torn Chinese auto market, both Chinese and foreign brands may soon be eliminated if they do not make progress and make great strides forward. The Chinese brands represented by Geely Automobile and the Chinese sedans represented by Emgrand are able to stand tall and even break through the siege of joint venture brands because of the "upward" soul of the Chinese people flowing in their bones. And this is the power of the Chinese people to stand tall among the nations of the world!