DoNews Auto February 22 news, February 21, "Smart and Light Luxury Flagship SUV" Star Road Eta Ursae Majoris was listed in the global highlights of Shanghai Bund E-sports International Cultural Center, which started the first shot of the high-end SUV market in China in 2023. There are six models of 400T TGDI two-wheel drive and 400T TGDI four-wheel drive in the new car, and the price range is 15.28-20.28 million yuan. Judging from the previous professional media evaluation, Starway Eta Ursae Majoris has the leapfrog strength to comprehensively benchmark the 400,000 joint venture luxury SUV. Combined with the people-friendly price and rich configuration level announced this time, it is believed that after listing, it will quickly set off a "luxury equal rights" movement in the 200,000-yuan SUV market, leading the Starway brand to establish a new pattern of independent high-end market.

What’s even more surprising is that on the basis of high-value purchasing power, the listed Star Road Eta Ursae Majoris has also brought six star enjoyment rights to users, effectively achieving "understanding what users think and pampering what users need":

1. Hui Xingli: You can enjoy a discount of 10,000 yuan when you buy a car with a loan.
2. Huanxingli: enjoy a subsidy of 10,000 yuan for replacement to the highest level.
3. Provincial Star Gift: Free basic maintenance for the first owner for 3 years or 6 times (including the first insurance)
4. Yuexingli: Free basic traffic for life (first car owner) and free entertainment traffic for 3 years (10G/ month).
5. An Xingli: the first owner’s lifetime warranty for the whole vehicle
6. Star ceremony: the first car owner’s life-long free road rescue

[Yin Tongyue, Party Secretary and Chairman of Chery Holding Group]

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said at the press conference,"Starway is the jewel in the crown of Chery Group, and the global model Starway Eta Ursae Majoris is the masterpiece of Chery Group’s latest technical concept and latest user concept.". Xingtu Eta Ursae Majoris is not only the first strategic model in Xingtu brand 2.0 era, but also the first model of Chery Group’s "Eta Ursae Majoris 202.5 billion science and technology strategy", which is the best embodiment of the innovative spirit of "Technical Chery" in the new era. It is such a model born with a star aura that has won professional recognition in the automobile industry. Since the blind booking was opened on December 27 last year and the pre-sale was opened on January 30 last year, Eta Ursae Majoris has gained great attention.12,900 units were ordered blindly and 5,118 units were ordered in large quantities.. On the eve of listing, with the arrival of the existing cars of Xingtu Eta Ursae Majoris, new cars have become the "hot cakes" of the local automobile market in the first-and second-tier important markets such as Chengdu, Wuhan, Guangzhou and Chongqing, and the hot market value continues to be full.

Judging from the market results of "hot before listing", the product positioning of Xingtu brand for Xingtu Eta Ursae Majoris’s "400,000-class smart and light luxury flagship SUV" is not an armchair strategist, and the key lies in the precise product strategy of "breaking through the purchasing power of doubling the car price". Today, the automobile market in China is undergoing earth-shaking changes. Joint-venture luxury brands have shown signs of fatigue in terms of product change, market demand and user concept. China brand has started to rise strongly through independent innovation technology, and gradually mastered the discourse power and pricing power of the mainstream family car market. At present, there is an urgent need for a product that can show national pride and has the value of high-end cars in China, and Xingtu Eta Ursae Majoris is such a model with a product value of 400,000, which is comparable to the joint venture luxury SUV brand.

Light up the "light" in users’ hearts and achieve the "light" of the national tide in the new era.

[Huang Zhaogen, Assistant General Manager of Chery Automobile Co., Ltd. and General Manager of EXEED Xingtu Marketing Center]

"Although the blind booking and pre-sale orders of Starway Eta Ursae Majoris have created a new speed, what is even more surprising is that we have also seen new changes in the portraits of brand users, and a large number of high-tech users and urban middle-class car buyers have emerged, which is also the target group of Starway Eta Ursae Majoris",At this conference, Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of EXEED Star Road Marketing Center, shared.

According to the data, there are 350 million light and middle-class cities in China that are becoming the backbone of consumption. They are well-educated and in the initial stage of their families and careers. They attach great importance to the comfort and quality of life, and self-pleasing consumption is their belief, and they are willing to spend more on hobbies and self-improvement. But at the same time, they are also rational consumers, who know how to be moderate in consumption and pursue a more rational brand. The gratifying market results of Starway Eta Ursae Majoris in the early stage undoubtedly fully verified the accurate positioning of Starway brand to the user population and its forward-looking insight into the future market.

“They are not only the real users of Starway Eta Ursae Majoris, but also the brand genes of Starway.",Huang Zhaogen said. Users have always been the best product managers in Starway, in order to practice the brand promise of "understanding what users think and pampering what users need" on the spot. Up to now, Starway has set up user co-creation activities such as Starlight Club and Starlight Friends. Starting from Starway Eta Ursae Majoris, Starway will continue to make progress, and join hands with users, partners, media, social elites and other industry representatives to create a new user ecosystem of Starway Eta Ursae Majoris, deeply cultivate the middle-class user population, and realize content co-creation and brand co-creation, so that users and brands can grow together.

At the event site, representatives from various industries, such as Zhang Zhijing, a senior jewelry designer, Qiu Yudong, president of What’s Worth Buying, Li Jing, a teacher from Peking University, and Qiu Yun, an entrepreneur, gathered together to talk about their vision, share their strong recognition of Starway Eta Ursae Majoris’s product strength comparable to that of 400,000-class joint venture luxury SUV, and ardent expectations of Starway brand as "the light of high-end domestic products", which once pushed the atmosphere to a climax.

400,000-level luxury value, for "enjoyment and better"

[Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and President of Automotive Engineering Technology R&D Institute]

At the listing meeting, Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and President of Automotive Engineering Technology R&D Institute, once again emphasized the "gold content" of Starway Eta Ursae Majoris’s products. He said,"Xingtu Eta Ursae Majoris is a brand-new three-good SUV model of Chery Group with the best Chery system, better Xingtu brand and better market segment", and behind Xingtu Eta Ursae Majoris, three firsts have been achieved: the first product of scientific research achievements in Eta Ursae Majoris 2025 laboratory, the first product born in M3X Mars architecture 2.0, and the first model put into production in Qingdao Super Intelligent Factory.It is precisely because of the strong technical background of Chery Group that as a "leading generation" global product, Xingtu Eta Ursae Majoris can perfectly match the life and spiritual taste of the urban light and middle class.

With the advanced, luxurious and technology-aware "aesthetics of light" design language,Starway Eta Ursae Majoris won the 2022 IDA International Design Gold Award in the United States, becoming the first fuel SUV of a local brand in China.On the front face, the borderless middle net of Star Window is matched with X-type starship daytime running lights on both sides, which makes the front face very avant-garde. The car side design subverts the inherent impression of the traditional SUV. With the maximum width-height ratio of 1.149, the design of the cockpit sliding roof and the spoiler of the fighter tail, it has created a fighting atmosphere and dynamic style that is as shocking as a sports car. The design of Xinghe taillight contains mystery, and it has an intelligent light system that can rhythm with the music played in the car. Coupled with the design of the star ring welcome lamp blanket with a full sense of ceremony, it creates a sense of honor and ceremony when getting on and off.

The length, width and height of the new car are 4781 mm *1920 mm *1671mm respectively, and the wheelbase is 2815mm. The size of the leapfrog body gives all the staff a wide and comfortable seating space. In a spacious space, the NAPPA leather interstellar travel seat has a delicate texture and comfortable sitting feeling comparable to that of a high-end sofa. The front seat integrates functions such as ventilation/heating, electrically adjustable leg rest, headrest sound, etc., and the co-driver position is additionally provided with an electric foot rest and five modes of back pneumatic massage. The electric stepless adjustable backrest angle of 7 and independent fresh air system make every occupant find the most comfortable place to belong.

As the first model of "Lion Eco-2023", Starway Eta Ursae Majoris is an example of its peers in four dimensions: architecture, hardware, audio-visual and intelligent driving. With the support of Qualcomm Snapdragon 8155 smart chip+Xiongshi Zhiyun 5.0 gold combination, Starway Eta Ursae Majoris can easily realize operations such as quick start of the vehicle in 3 seconds, identification in 2 seconds, and continuous processing of more than 20 instructions in 30 seconds, and its ultra-fast computing and processing ability eliminates waiting. 24.6-inch curved screen design, brand-new HMI 5.0 UI visual interaction, super ID and Xunfei voice engine and other configurations bring more caring. The 50-inch imaging AR-HUD function further enhances the user’s driving experience. In terms of intelligent driving configuration, the new car will also be equipped with high-heat functions such as AVP autonomous parking service and NOC high-speed pilot intelligent driving.

The new flying fish super-sensing chassis with CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scene intelligent four-wheel drive system, intelligent brake-by-wire system and other advanced functions as the core will bring the new car a "flying fish"-like free leap and elegant sliding posture in all road conditions and all-scene environment, and at the same time achieve the ultimate balance of comfort, control and safety in dynamic performance. The new car is equipped with a high-efficiency power system with a 2.0TGDI turbocharged engine and a 7-speed wet dual-clutch gearbox. Among them, the 2.0TGDI turbocharged engine has won the title of "Top Ten Engines of China Heart", which can produce a super power output with a maximum power of 192kW and a maximum torque of 400N·m, and the fuel consumption under WLTC condition is 7.5L/100km.

The safety protection capability of Xingtu Eta Ursae Majoris is also very eye-catching. The new car is built according to the global N-CAP five-star safety standard, equipped with 32 ADAS driving assistance functions, and the car body adopts the new cage-type energy-absorbing space capsule technology, accounting for 85% of the ultra-high-strength steel of the whole car, which can withstand the compression of the 10-ton car body. The unique design of "six energy-absorbing boxes and three-layer force transmission paths" can better absorb and distribute the impact and energy generated by the collision.

It is worth mentioning that the Star Road Eta Ursae Majoris, which is built with the highest five-star standard in the world, has been polished by three rigorous test standards: 1.37 million km+ ultra-long user simulation test, 260,000 km+ durability test and misuse test of 12 working conditions including pits, bumps, braking and squeezing in Eta Ursae Majoris Laboratory, and its reliability can be called the "king of volume" at the same level.

Born to the light, shining to the world, lighting up the next distance.

In 2022, in the extremely ups and downs of the market environment, Xingtu brand was realized.Accumulated breakthrough of 100,000 users and few independent high-end brands have achieved positive growth.Annual sales increased year-on-year37.6%，It highlights the potential of "post-wave" and brand toughness. Standing at the starting point of the next 100,000 yuan, Starway Eta Ursae Majoris, a "star model", is bound to lead Starway to achieve brand breakthrough, user breakthrough and market breakthrough, lead Starway to a better future and contribute more brand added value to the global development of Chery Group.

After a brief downturn, Celestial finally ushered in its own highlight moment again. The Smart Factory located in Liangjiang New Area is the main production base of Sailis Automobile, and now it is fully loaded 22 hours a day.

This is due to the popularity of new models. At present, AITO’s new M7 has exceeded 90,000 vehicles, and even the orders for the unlisted M9 have exceeded 30,000 vehicles.

Sailis Automobile is a leading enterprise in the automobile industry in Chongqing and Liangjiang New Area. In 2021, Celestial Auto and Huawei jointly designed a "smart car selection" model, which pioneered the cross-border cooperation between new energy automobile enterprises and ICT technology enterprises, and also opened up a new path for the booming new energy automobile industry in China.

Relying on this, the role of Cyrus Automobile in building a world-class intelligent networked new energy automobile industrial cluster in Chongqing is becoming more and more important. "In the past year, Sailis Automobile achieved a breakthrough in the new energy vehicle business from 0 to 1. In the future, we will strive to achieve accelerated development from 1 to n. " Zhang Xinghai, chairman (founder) of Sailis Automobile, said.

"Come back to life"

From the second half of 2022 to the first half of this year, Sailis suffered a serious decline in sales, and the ensuing market doubts were endless.

In the face of difficulties, Zhang Xinghai chose to face the difficulties-on the one hand, Celestial Automobile and Huawei formed closer cooperation, and formed the "AITO Joint Working Group" in parallel, which is responsible for the end-to-end closed-loop management of marketing, sales, delivery and service. On September 22nd, Celicare’s caring service strategy was officially released, which opened the era of smart service 3.0, and will be dedicated to building a full-link smart service system that runs through CARE-sales, delivery and after-sales.

On the other hand, it is more important. By constantly enriching the product matrix, Zhang Xinghai hopes to rebuild the confidence of the outside world in the increasingly fierce market competition.

On September 12th, AITO asked the new M7 to go on the market, and in the following 64 days, it created a total of 90,000 vehicles in Dading. According to Zhang Xinghai, in December this year, M9 will be listed soon.

In order to ensure the delivery, Sailis Auto Smart Factory is making every effort to accelerate the production capacity increase. The entire supply chain has invested 1 billion yuan and added more than 20,000 people. At present, AITO’s new M7 is being mass-produced, efficiently and steadily, and the delivery has been opened in many cities across the country.

Under a series of measures, the sales of Celestial cars finally ushered in a turning point: in October 2023, AITO Wenjie series delivered 12,700 new cars, including 10,547 new cars delivered by Wenjie M7, and the delivery of a single model exceeded 10,000 in a single month, a record high.

This made everyone breathe a sigh of relief. Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, even wrote in the middle of the night: "It’s not easy to come back to life!"

Zhang Xinghai, on the other hand, said, "In the past year, Sailis Automobile achieved a breakthrough in the new energy vehicle business from 0 to 1. In the future, we will strive to achieve accelerated development from 1 to n. "

Three principles define the development password

In 1986, Zhang Xinghai founded Chongqing Baxian Phoenix Electric Spring Factory, and began to cut into the fields of automobile shock absorbers and other automobile parts. Since then, he has been deeply involved in the automobile industry for 37 years.

"From self-employment to joint venture to cross-border business cooperation, we have always focused on physical manufacturing companies, constantly striving for survival, change and upgrading." Zhang Xinghai said.

In this process, he summed up the "three persistences"-"persistence in innovation-driven, persistence in long-term, persistence in commercial success", and took it as the development principle of Celestial Automobile.

Specifically, "innovation-driven" means to provide users with the ultimate product experience through technological innovation, product innovation and business model innovation, thus promoting enterprise development; "Persisting in long-term" means that we should always focus our business on the physical manufacturing industry, with the blessing of core technology, further promote the boutique strategy and provide users with the ultimate service in the whole life cycle of car use; "Insisting on commercial success" means to let users succeed, serve users wholeheartedly, satisfy users’ yearning for a better automobile life, and actively build an automobile ecosystem with the Internet of Everything, forming a closed-loop business, driving all ecological parties to succeed and sharing development achievements.

The cooperation with Huawei explains these three principles. The intelligent selection mode created by both parties has also brought a brand-new idea to the development of new energy automobile industry in China.

In 2021, Cyrus and Huawei jointly released an intelligent extended range/pure electric platform based on DriveONE. In April of the same year, the two sides signed a cooperation agreement on new energy vehicles. Under the intelligent selection mode, Huawei will deeply participate in product definition, styling design, marketing, user experience and other links, and work with car companies to build a complete vehicle.

In Zhang Xinghai’s view, Sailis Automobile is Huawei’s most stable, reliable and in-depth partner, responsible for the research and development of new cars, intelligent manufacturing, service and creating a pleasant car experience throughout the life cycle; Huawei is an important integrator of software products in the Celeste automobile industry chain. It is empowered by core software and hardware technologies such as electrification and intelligent parts. Both sides complement each other and achieve win-win integration.

This kind of in-depth cooperation has also made Sailis Automobile more confident in facing the competition. At present, with the strong support of national policies, China automobile brands are realizing lane change and overtaking through new energy transformation. However, the global market structure of new energy vehicles is far from certain, some multinational automobile companies have awakened and begun to transform, and the competition in the global new energy vehicle market is becoming more and more fierce.

"The new energy car track is a marathon, which is a long-term investment with heavy assets. Finally, it must be a competition of technological innovation system and intelligent landing." Zhang Xinghai said.

It is worth mentioning that Celestial has invested more than 20 billion yuan in the field of new energy vehicles, including more than 12 billion yuan in the AITO project. In June this year, the 100,000th car of AITO was officially rolled off the assembly line in Liangjiang New District, becoming the fastest new energy vehicle brand to achieve this achievement.

He said that in the next step, Sailis will continue to strengthen cooperation with important integrators of software-related products in the industrial chain such as Huawei, and continue to deepen the "software-defined car" to help build a powerful automobile country.

　 　　Dragon Boat Festival is the most important traditional festival in summer. There are many nicknames for the Dragon Boat Festival, with different names in different places, such as Duanyang Festival, May Festival, Summer Festival, Noon Festival, Heavy Noon Day, Ai ‘er Festival and Daughter’s Day. It can be seen that the Dragon Boat Festival has a long history and rich connotations.

　　In recent years, there have been many new customs in traditional festivals. For example, how to "send blessings" on the Dragon Boat Festival has aroused widespread discussion. "Dragon Boat Festival is healthy" or "Dragon Boat Festival is happy", people are arguing, tracing back to the origin of festivals and exploring contemporary values.

　　Pick herbs to get rid of diseases.

　　Use fragrance to ward off evil spirits

　　Mid-afternoon, near the summer solstice, the days are extremely long, close to the peak of the sun in the "sky" in a year. "The day is long, Yin and Yang contend, and life and death are divided" (Book of Rites, Moon Order). At this time, the yang is at its peak, the yin will rise, and everything will grow vigorously. People’s greatest feeling is that the heat is unbearable. The ancients called this kind of physical feeling "evil", and thought that there was yin and evil gas invading the body in hot summer, or it was called poisonous gas and evil gas. The most effective way to fight against evil gas was to create "medicinal gas".

　　Collecting herbs on the Dragon Boat Festival, also known as "storing herbs", and "storing herbs on this day to get rid of poisonous gases" (Xia Xiaozheng), tells the truth that the ancients took everything from the law and resisted the change of nature with medicinal gas. As the saying goes, "before the Dragon Boat Festival, it was all grass, and it became medicine at the Dragon Boat Festival". Mid-afternoon is not only suitable for picking herbs, but also the most suitable for pharmaceutical production, which "can not stop smelling for a long time" ("Guang Ji He Zhu Yao"). During the Ming and Qing Dynasties, it was very common to collect herbs and medicines during the Dragon Boat Festival, and it was important to collect herbs at noon, such as "collecting herbs for medicine at noon" and "storing herbs for poison at noon".

　　Herbs are picked to eliminate all diseases, and wormwood and calamus are the most common. "Home has three years of moxa, and a doctor doesn’t need to come." It can be seen that wormwood is widely used. Acorus calamus, as an aquatic herb, is also very popular because of its pungent and warm taste, heat-clearing and dampness-removing.

　　The folk use of herbs varies from place to place. The "Dragon Boat Festival Scenery" in Suzhou is dominated by hollyhock, pomegranate, cattail leaf, mugwort leaf and Liuhua (Qing Jia Lu). Songyang’s "Dragon Boat Tea" is mainly composed of Litsea cubeba, Acorus gramineus, Ficus microcarpa, Lonicera japonica Thunb., Angelica sinensis and Salvia miltiorrhiza Bunge. There are also other herbs, usually "one family and one party", and there is no fixed formula. It is mostly prepared according to personal physique and temperament habits, and a "fragrant" and "comfortable" Dragon Boat Tea is prepared according to certain experience and skills. There is a tradition of drinking Dragon Boat Festival tea in Yueqing, Zhejiang, Huaibei, Anhui, Ninghua, northern Fujian and Yongzhou, Hunan. Wenzhou also fried salt and herbs together to make "Dragon Boat Festival Salt", which is also called "Five Salts of Noon Salt and Tea". Zongzi wrapped in mugwort leaves and reed leaves is a kind of medicine tonic. Besides eating and drinking, medicated bath has the same effect. Qu Yuan’s "Nine Songs in the Cloud" talks about "bathing in orchid soup and nourishing fragrance", which means bathing in herbs. Therefore, the Dragon Boat Festival is also called "bathing in orchid festival" ("Notes on the Years of Jingchu"), and "Miscellaneous Notes on the Years of Jingchu" records that "the people in the capital of the Northern Song Dynasty used peaches and willows, and the soup was bathed, all of which were the legacy of bathing in orchid." In the Qing Dynasty, Ji Sheng at the age of Emperor Jing also recorded the tradition of bathing with Pu Ai on Duanyang Day in Beijing in the old days.Nowadays, many places still keep the custom of washing hair and bathing during the Dragon Boat Festival. In Hunan, there is a saying that "bathing in the Dragon Boat Festival will keep you healthy for one year". Hainan people call bathing in the sea water during the Dragon Boat Festival "washing dragon water", and Taiwan Province, a treasure island, takes water at noon during the Dragon Boat Festival and puts it in wormwood and citronella, which is called "clean water" to scrub the body smoothly. Wearing sachets and hanging mugwort leaves on the Dragon Boat Festival is to use herbs as a kind of ballast and seek good luck and ward off evil spirits with the help of the "fragrance" emitted by plants.

　　Collecting herbs during the Dragon Boat Festival and the ancient tradition of catching toads at noon. "Huainanzi" contains "drum to build soldiers, live to the end of May." In the eyes of the Han people, the May toad has a mysterious power, but its use as medicine in later generations may be related to the myth that Chang ‘e swallowed the elixir and turned into a toad in the moon (Ling Xian by Zhang Heng). The process of catching toads at the Dragon Boat Festival in Beijing was recorded in the Ming Dynasty’s A Brief Introduction to the Scenery of the Imperial Capital. "On the fifth day of the year, Chinese attendants came to catch frogs with officials from the Imperial Hospital." "Officials from the Imperial Hospital advocated that they went to Nanhaizi to catch frogs and get toad venom. Its method: the needle jujube leaves stab the toad’s eyebrows and the pulp shoots on the leaves to cover people’s eyes and not hurt them. " Venenum Bufonis can be used as medicine to treat dermatosis, detoxify and reduce swelling. In the Qing Dynasty, the court specially made "Venenum Bufonis Ingot" and other summer medicines, and every year during the Dragon Boat Festival, the place was rewarded. The people have won this law, catching toads as medicine, and gradually there are folk proverbs such as "the toad can’t hide from the fifth of May". Some snake-producing areas in the south also pay attention to eating snakes during the Dragon Boat Festival to treat rheumatism and skin diseases. Before and after the Dragon Boat Festival, the number of snakes and insects increased, and people decorated the "five poisons" on various sachets. The most common one was a green toad-shaped sachet. Besides toads, snakes, centipedes, scorpions and geckos were decorated in five colors to fight poison with poison and repel pests.

　　In southern China, Guangxi, Yunnan, Sichuan, Hunan and other places also have the custom of "rushing to the drug market" during the Dragon Boat Festival. In the north, the Yaowang Temple Fair, which begins on April 28th of the lunar calendar, usually lasts until the fifth day of May. In addition to free clinic, there are also customs such as offering sachets and zongzi. The Yaowang Temple Fair in Anguo, Hebei Province also has the largest Chinese herbal medicine market in the north. Before and after the Dragon Boat Festival, both the north and the south were shrouded in the atmosphere of seeking medical advice and taking a full breath of all kinds of medicines.

　　It can be seen that the concept of Dragon Boat Festival medicine custom is the simplest philosophy of life formed by China people who conform to the weather and coexist with natural plants and animals. Mr. Zhou Xing, a folklorist, summed up this concept with "cosmic medicine" and thought that many material forms of Dragon Boat Festival medicine contained abstract power, which reflected the cosmological thought that China people followed Yin and Yang, and the weather was fine when they were old. This thought has deeply influenced the East Asian Han cultural circle. Today, Japan, South Korea, North Korea and Viet Nam all have the concept and practice of Dragon Boat Festival medicine customs, among which, both China’s traditional thought origin and localized diverse forms together constitute the Dragon Boat Festival cultural circle with the concept of medicine customs as its essence and the pursuit of contemporary well-being.

　　A festival of communication

　　Emotional encounter

　　Dragon Boat Festival, as a traditional festival, has a new festival connotation in memory of Qu Yuan since the Southern and Northern Dynasties. Based on the tradition of boat racing in the southern summer solstice and offering sacrifices to the water god, the ancients combined the boat racing with the commemoration of Qu Yuan, just as the southern Liang Dynasty recorded in The Chronicle of the Age of Jingchu, "According to the fifth day of May, it was customary to vote for Qu Yuan as Miluo Day, hurting his death place, so he ordered a boat to save him." Since then, the race has become one of the core festivals of the Dragon Boat Festival. In recent years, some scholars have verified that the bird boat race is earlier than the dragon boat race. Wu Jun, a Liang native in the Southern Dynasties, said in the book "The Harmony of Continuation" that "Qu Yuan threw Miluo water on May 5, and the Chu people mourned it. So far, he has put rice in a bamboo tube to sacrifice it". Although the tradition of the ancients eating zongzi (corn millet) on the Dragon Boat Festival has long been mentioned in the local customs of the Western Jin Dynasty, the integration of the theme of commemorating Qu Yuan has further enriched the cultural connotation of zongzi. In the legend of the Dragon Boat Festival, Jiezitui, Wu Zixu, Cao E, Zhang Daoling, etc. have also become the objects of commemoration in various places because of their special personalities and noble virtues. Therefore, the Dragon Boat Festival always inherits the festival connotation of remembering the sages and pursuing the distance with caution.

　　After the Tang and Song Dynasties, the Dragon Boat Festival, together with the Spring Festival, Shangsi, Mid-Autumn Festival, Chongyang and La Ri, became an important festival in ancient people’s lives. Liu Yuxi, a poet in the Tang Dynasty, vividly described the dragon boat race in Yuanjiang, Hunan Province. In addition to the magnificent scene of colorful boats competing to fly, he also noticed the onlookers: "At this time, customs are as heavy as madness. Looking at the beauty of the river. The colorful flags are caught on the shore to illuminate the dumpling room, and the socks and Ling Bo are playing in the water. " The people’s true temperament is stirring in the surging crowd. By the time of Song Taizong, the race had become a water-playing activity, and the time was no longer limited to the Dragon Boat Festival, but it was held from February to March every year. The venue of the palace race was mainly in Jinming Pool. At this time, "the levee was like a wall, and the joy moved Jingchu every year." The art of "Jinming Pool Bidding Map" reproduces the scene of the official race, and this trend has continued to the West Lake race in the Southern Song Dynasty. The court loves to race, and this fashion has also led to the race being carried out on a large scale throughout the country. In the Ming and Qing Dynasties, Zhuzhi Ci also often described the lively festival of the Dragon Boat Festival. "I also bought a canoe from the river, and my children went to the rudder building one after another. Seeing the scenery is always risky, and the waves are like rain. "

　　Dragon Boat Festival celebration is indispensable for human relations and family ties. "Every family in the city closed their doors, and there was a lot of laughter." "Wanjia Cup celebrates Zhongtian, and Pu Jian often hangs with Ai Hu." "The dog barking in front of the door is very concerned, knowing that it is a neighboring aunt coming to worship." Relatives and friends get together, make merry with wine, and there is peace in the noise. "Sisters both go hand in hand, and the north city travels to the west city." "Who’s a good daughter in the city, and the north makeup is quite appropriate. The strange lang rushed out of the city and refused to take Nong to watch the water play. " Sisters are deeply in love, men and women love each other, and the bustling streets are more fragrant than zongzi. A ballad in Tongling, Anhui Province truly reveals the feelings of Lang in the Dragon Boat Festival celebration: "In May, Lang pinched Sister Ai’s head, and we drank a cup of realgar wine, holding two halves of Xiantao, and my sister came to Lang’s half, and I ate the fairy." Dragon Boat Festival is a festival of communication and emotional meeting.

　　In the fast-paced modern society, the Dragon Boat Festival holiday allows us to temporarily put off our work, go to nature wholeheartedly, return to relatives and friends, enjoy beautiful countryside leisurely, visit the great rivers and mountains of the motherland, immerse ourselves in diverse scenes and consume holiday goods instantly. The simplest blessing between relatives and friends is followed by love.

　　Although "Dragon Boat Festival is healthy" has no basis in history, it is consistent with the long-standing custom of "storing medicine and removing poison" in Dragon Boat Festival. The saying "Dragon Boat Festival is healthy" reflects the continuation of the traditional concept of medicine and customs and the concept of defending life, and reflects the contemporary China people’s pursuit of harmonious coexistence and conformity with the time sequence.

　　(Author: Wang Wenchao, Department of Philosophy and Culture Teaching and Research Department of Party School of Beijing Municipal Committee of the Communist Party of China; Zhang Fenghao, a graduate student majoring in philosophy at the Party School of Beijing Municipal Committee of the Communist Party of China)

Produced by Phoenix Net Technology "New Vision"

If 2023 is a year of fierce fighting for smart cars, then this year’s smart electric vehicle market may usher in a turning point in competition.

In 2023, dozens of car companies at home and abroad, such as BYD and Tesla, started a new wave of price cuts. Under the unprecedented price war, last year, China sold 9.45 million new energy vehicles, up 37.6% year-on-year, and 30.05 million vehicles, up 11.9% year-on-year, a record high. The penetration rate of new energy vehicles was 31.4%.

According to the market rules, as the industry enters a mature stage, the rate of penetration increase will slow down, the competition in the industry will intensify, and the backward production capacity will undoubtedly be gradually cleared. The only question is, when the competition enters the second half, how can the car company "roll" the opponent in the fierce knockout?

At the 2024 China committee of 100 Forum on Electric Vehicles, Gu Huinan, the manager of Haobo brand, pointed out that there are "machines" in the current market competition volume, and the forward-looking technology represented by EV (electrification) and ICV (intelligent networking) technology will be the key to break the game in the second half. From Mr. Gu’s speech, we may be able to understand the future of the new energy market.

In the second half, car companies will compete for the right to speak technology around EV+ICV.

Under the price war, the new energy passenger car market in China in 2023 is full of mud and sand, no matter luxury brands, mainstream joint venture car companies or new forces, all of them are spared. Some forward-looking car companies are beginning to realize that a simple price war can no longer achieve a long-term competitive advantage in the future smart electric car market in China, and the price system of China automobile market needs to be rebuilt urgently.

"Now the high-end new energy is still in its infancy, and then it will enter the development period. We must not only fight price wars, but also fight value wars, including energy, autonomous driving and solid-state batteries, and new disruptive business models may be born. " Gu Huinan, the manager of Haobo brand, believes that "the current domestic smart electric vehicle industry is entering a critical turning point. To stand out from the competition, the key point is not the price involution, but the breakthrough in quality, technological change and transcendence."

Indeed, in the low-end automobile market, because of the basic and universality of products or services, price often becomes the key factor for consumers to choose, so the price of vehicles determines the pricing power to a great extent. However, in the high-end market, consumers will value service, experience and unique technological innovation. In other words, users are more willing to pay for high-end technologies such as 800V fast charging and high-end smart driving. And grabbing the right to speak in EV (electrification) and ICV (intelligent networking) technologies are the two cores of this battle.

Gu Huinan believes that the high-end field of new energy automobile brands is "organic in volume". And how to break the existing situation, he gave Hao Platinum’s answer on behalf of one of the few enterprises in China that is self-researched by "EV (pure electricity) +ICV (intelligent network connection)". In terms of EV, Haobo has a series of cutting-edge scientific and technological achievements, such as Haobo digital chassis, Haobo quark electric drive that can achieve "palm-sized motor is comparable to V8 engine" and Haobo magazine battery 2.0 that can’t catch fire after shooting. It is reported that Haobo will break through the key technologies of all-solid-state batteries, take the lead in releasing the industry’s first all-solid-state battery with high safety and large capacity, and strive to achieve mass production in 2026.

In terms of ICV, Haobo took the lead in obtaining the license for L3 self-driving road test in the first batch, and it is also the only L3 manufacturer that can check the video of the road test. Haobo L3′ s eight redundant system safety standards can achieve the highest safety guarantee in the industry, and the cumulative road test mileage is 10 times higher than the national standard. L4 autonomous driving technology will also be mass-produced in 2025.

Obviously, Haobo has firmly grasped the dominant position in grabbing the "EV (pure electricity) +ICV (intelligent networking) technology discourse right".

"Industry+Capital" Two-wheel Drive

With an advanced, independent, stable and controllable industrial chain as a strong backing, plus advantages in technology and service, Haobo is regarded as an important "high-end potential stock" by the industry and capital.

At present, Haobo has signed strategic cooperation agreements with Iflytek and Ganfeng Lithium Industry through capital drive, and has accelerated its pace in the industry, and has successively established two intelligent manufacturing factories, and the third factory and the Thai factory are being completed and put into operation. In 2022, the company invested 10.9 billion yuan to build the Yinpai Battery Smart Eco-factory and put it into operation, which marked Haobo’s completion of the core puzzle of energy ecology.

On March 19th, at the NVIDIA GTC conference, NVIDIA announced an important cooperation with Haobo: jointly mass-producing L4 intelligent driving cars with 2000TOPS computing power. This news undoubtedly threw a bombshell into the scientific and technological circles and the capital market. The share prices of NVIDIA and GAC both rose sharply, and NVIDIA chose Haobo as a partner, which undoubtedly affirmed its technical strength and market prospects. It can be predicted that with the deepening cooperation between NVIDIA and Haobo, there will be an arms race in the field of autonomous driving in China, and Haobo will get a higher P/E ratio in the capital market.

Driven by the new round of scientific and technological revolution, the electric vehicle industry is undergoing profound changes. Price war is no longer the main theme, and value war has become the new focus of competition. Haobo brand successfully realized the transformation from price war to value war by mastering the core technology of "EV+ICV" and six major competitiveness, showing its forward-looking vision and innovative ability in the era of "electrification+intelligent networking". Looking forward to the future, in the second half competition of "electrification+intelligence", Haobo will undoubtedly become an important force leading the industry reform, and its performance is worth looking forward to.