Nightlife guide
Recently, "night economy" has been discussed more and more frequently.
First, the dispute between North and South. Southerners said, I came to the north, and there was no nightlife since then; Northerners retort, who says there is no nightlife in Beijing?
The discussion about nightlife is not limited to the dispute between North and South. Since the beginning of this year, Beijing, Tianjin, Chengdu, Chongqing, Shanghai, Jinan and other places have made moves to "light up" urban nightlife. The most striking thing is probably Shanghai. In April this year, Shanghai appointed the first batch of night district heads and nightlife CEOs.
Then, the ultimate test is coming. Which cities are the most active at night?
The country is a through train.
Favorite city
In China, many people’s food problems are solved by take-away. Some people spent 250,000 yuan a year ordering takeout, others ordered 2,567 takeout orders a year, and some people bought 74 Yangcheng Lake hairy crabs at a time …
If you stay at home, you will have something to eat, and the takeaway brother has contributed. They are not only busy during the day, but also active in delivering bills at night. From the night delivery trajectory of takeaway brother, we can also judge the activity of a city’s "night economy".
Hungry word of mouth data show that in the past month, from 21:00 pm to 5:00 am the next day, the rider with the longest cumulative distance of running a single ticket at night came from Shanghai, which is also the city with the highest activity of dining consumption at night.
Shanghai Yuyuan Night Market’s special food attracts long queues of diners. China News Service reporter Zhang Hengwei photo
It is reported that the most diligent rider, the farthest single supper in the middle of the night, has a delivery distance of more than 30 kilometers, and it takes the rider one and a half hours to cross the city.
Judging from the activity of night riders, many cities with "night economy" are well-deserved.
From 22: 00 to 23: 00, most riders in Dali, Chongqing and Hangzhou are still active in running singles. From 23: 00 to 24: 00, nearly half of Guiyang, Wuhan and Guangzhou are still walking through the city. After 0: 00, more than one third of riders in Shenzhen, Xiamen and Foshan are still actively delivering tickets.
Chongqing Bajiumen "Hot Pot Museum" officially appeared in Jie Fangbei business circle. China News Service reporter Chen Chao photo
Let’s look at the ranking of takeaway orders. According to the data of take-away supper of Meituan, in the first half of the year, Shenzhen ranked first, Guangzhou second and Beijing third in the number of take-away orders. People all over the country like to take food at midnight from 21: 00 to 22: 00, and the take-away orders at this time account for about 40% of the total take-away orders.
Among them, compared with other cities in the country, Guangzhou’s meal time is later, and orders after 23 o’clock account for 7% higher than the national overall level, and Guangzhou is the city with the second largest number of take-away orders at 4 am.
The midnight snack scene in Beijing is also getting longer and longer, and the order volume at 4 am has increased by more than 65% over the same period. Chaoyang is the district with the largest number of midnight snacks in Beijing, accounting for 30%, Haidian 15% won the runner-up, Fengtai 10% squeezed into the top three, and Changping 7% regretted falling out of the list.
Hotan Night Market in Xinjiang: Tourists taste grilled eggs with charcoal fire. China News Service reporter Liu Xinshe
Of course, in addition to ordering takeout, many people like to eat out.
The night-to-store consumption of word-of-mouth shows a trend of "strong in the south and weak in the north". Among the 10 cities with the most active night consumption in China, the southern cities account for 9 seats, and the northern cities are only listed in Beijing.
Favorite city to play
When it comes to playing, of course, watching movies is indispensable.
Alibaba’s Night Economy Report shows that the peak of performance is from 19: 00 to 21: 00, and the most active cities are Beijing, Shanghai, Tianjin, Chengdu and Hangzhou with developed cultural infrastructure. Night movies are also popular among young people. The cities that watch movies at night are Guangzhou, Shanghai, Shenzhen, Beijing and Hangzhou.
On July 15th, the first batch of "24-hour cinemas" were born in Shanghai, which was different from the convenience supermarkets that didn’t close for 24 hours. After the screening was delayed to zero, the entertainment needs of a group of "overtime workers" were met. In addition, most theaters in Jinan are also trying to show across zero.
On May 9th, a Cantonese opera "Full Moon and Good Flowers" was staged on the Pearl River Red Boat in Guangzhou. China News Service reporter Ji Dongshe
In addition to watching movies, there are night tours, lighting performances and other rich night games.
According to the big data of Ma Honeycomb, the cities with the highest night tours are Beijing, Chongqing, Guangzhou, Xi ‘an and Suzhou. Cruise-based experiences, such as the night tour of the two rivers in Chongqing, the night tour of the Pearl River in Guangzhou and the night tour of the Pujiang River in Shanghai, are becoming more and more popular.
In terms of lighting performance, Nanjing’s "Night Berthing at Qinhuai" is characterized by city night lighting and landmark buildings on both sides of the strait, which integrates catering, leisure, sightseeing and interactive entertainment into night cruise ships. Recently, Tianjin has also optimized the lighting arrangement of Haihe River at night, and launched a creative "light show", and the operation time of Haihe River cruise ships has also been adjusted accordingly.
Even the museum, which closed the earliest on weekdays, continued to open at night.
At present, Shanghai, Guangzhou, Shenzhen, Chengdu and other cities have opened night tour museums. The "Night Stay Museum" activities launched in Beijing, Changsha and Hangzhou are also deeply loved by people. During the Spring Festival this year, Xi ‘an’s "Datang City that Never Sleeps" and the Forbidden City’s "Night in the Forbidden City" were even hard to get a ticket.
Of course, the night lifestyle is inseparable from the bar. "Have a drink" often marks the beginning of urban nightlife. Bars and nightclubs in Beijing Sanlitun Bar Street and Chengdu Shaoling Road Bar Street are well-known bar gathering areas.
However, when it comes to alcohol consumption, it is Fuzhou people, Shanghai people and Tianjin people who topped the list.
Fuzhou people reveled in the Oktoberfest held in Vientiane City Square. China News Service reporter Lu Mingshe
According to the big data of late-night alcohol consumption trend released by word-of-mouth of Hungry, Fuzhou people have the highest beer drinking capacity in the country, Shanghai people have the highest red wine drinking capacity in the country, and Tianjin people won the first place in the liquor drinking capacity list with an average order drinking capacity of 800ml.
It is worth mentioning that there is also a new way to play at night, such as brushing Tik Tok.
According to the night vitality data of Tik Tok cities, the southern cities are generally more active at night than the northern cities in terms of the ratio of punching cards at night. Shenzhen, Guangzhou and Dongguan rank among the top three cities in the south, and the rate of punching cards at night is much higher than other cities. Xi ‘an ranks first in the northern cities, and its nighttime activity exceeds that of Beijing.
Favorite city to buy
In addition to eating, drinking and having fun, the chop-handers want to buy them in buy buy.
Alibaba’s "Night Economy" Report shows that the peak of Taobao transaction is from 21: 00 to 22: 00, and night consumption accounts for more than 36% of the whole day’s consumption. From 23: 00 to 3: 00 in the morning, tens of thousands of people stayed up at Tmall to buy the most expensive eye cream.
Behind this, there is a constant stream of express logistics, ensuring that the good goods in the world will arrive in the evening. According to the data of night delivery wrapped by rookie, Shenzhen, Wuhan and Changsha have become the cities with the highest demand for night delivery.
Fierce night consumption has also activated the commercial vitality in the middle of the night.
People enjoy snacks and enjoy the historic site "Squeeze" Chengdu Kuanzhai Lane. China News Service reporter Li Bo photo
Alipay data shows that from 22: 00 to 23: 00, small businesses in Xi ‘an, Beijing and Chengdu are still busy. From 23: 00 to 24: 00, small businesses in Dongguan, Shenzhen and Foshan have the best business. After 24 o’clock, small microcode vendors in Shantou and Nanning are the most active.
According to the data of the US Mission review, night consumption in different cities presents different characteristics. In Chongqing, Chengdu, Shenzhen and other cities, the night consumption of catering accounts for a relatively high proportion; Night shopping in Chengdu, Shenzhen, Guangzhou and other cities accounts for a relatively high proportion; The consumption of night sports and fitness in Shenzhen, Guangzhou, Chengdu and other cities accounts for a relatively high proportion.
Among them, the proportion of merchants operating at night in Shanghai accounts for about 91% of all categories of merchants. Night consumption is mainly catering, while night transactions of leisure, entertainment and life services also account for a certain proportion.
The 10th Beijing Blue Harbor Lighting Festival. China News Service reporter Jia Tianyong photo
Of course, spending at night in the store requires the support of transportation.
Last year, Shanghai launched the summer weekend and holiday subway operation time extended by 60 minutes; In March, Chengdu launched 12 night bus lines; Recently, Beijing announced that the operation hours of Metro Lines 1 and 2 will be extended from May to October every year until after 0: 30.
These cities all hope to stimulate economic development at night by extending public transport time. In the matter of "lighting up" nightlife, the competition among cities has just begun.
References:
1. 21st Century Business Herald: China midnight snack economic competition: Shanghai, Hangzhou and Shenzhen rank among the top three, and Beijing ranks sixth.
2. Southern Metropolis Daily: Meituan, Hungry, Qifa Nightingale Data: After 23 o’clock, Guangzhou has the most orders and the outer suburbs have the fastest growth?
3. International Online: Big data outlines the "vitality map" of the night economy for you.
4. CBN Weekly: China City Nightlife Index released! This city is more waves than Beijing and Shanghai.
5.DataDance: Tik Tok City Night Vitality Data released: This young city loves reading at night?
6. Alibaba’s Night Economy Report
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