After stopping for more than 500 days, Li Ziqi is coming back？ Wei Nian reached a settlement with Li Ziqi, and Liu Tongming, the founder of Wei Nian, withdrew from Li Ziqi Company.

At noon on December 27, the official account of Wei Nian issued a document saying that Wei Nian and Li Ziqi reached a settlement under the mediation of Mianyang Intermediate People’s Court.

It is worth mentioning that,QixinbaoApp shows that recently, Sichuan Ziqi Culture Communication Co., Ltd. has undergone a number of industrial and commercial changes: the supervisor was changed from Liu Tongming to Pu Qianyun;The shareholding ratio of Hangzhou Weinian Brand Management Co., Ltd. decreased from 51% to 1%, and the shareholding ratio of Li Ziqi (Li Jiajia) increased from 49% to 99%.At present, Li Zikai is the suspected actual controller of the company.

Earlier, in October 2021, some media reported that Li Zikai had a disagreement with signing MCN Hangzhou Micro-Reading. Subsequently, the two sides went to court many times.

On July 14, 2021, Li Ziqi released a video about "salt", and since then, it has been more than 500 days.

On April 30, 2022, Li Zikai issued a lawyer’s statement saying that recently, some accounts published false information and false statements such as "There is no Li Zikai anymore, only ……" and "Li Zikai was forced to change her name", and a large number of fake Li Zikai accounts appeared on the Internet, stealing Li Zikai’s photos as avatars without authorization, in an attempt to confuse the public and mislead the public.

The statement requires that network users who publish false information should immediately delete relevant video articles, and all kinds of network platforms should delete or block relevant infringing content in time. In addition, Li Zikai also said that he would not change his name. "It really disappointed the people who spent money behind him."

The incident of Li Zi’s breaking the watch has drawn people’s attention to the relationship between online bloggers and MCN organization (online celebrity brokerage company).

In July 2017, MCN organization Hangzhou Weinian Brand Management Co., Ltd. (hereinafter referred to as "Hangzhou Weinian") and Li Jiajia (hereinafter referred to as "Liziqi") jointly established Sichuan Ziqi Culture Communication Co., Ltd. (hereinafter referred to as "Ziqi Culture"), with both parties holding 51% and 49% shares respectively, with Li Jiajia as the legal representative and executive director.

On November 1, 2021, Hangzhou Weinian issued a statement saying that the company received a notice of litigation from Mianyang Intermediate People’s Court in Sichuan Province on November 1.

Weinian Company said that in 2016, it cooperated with Li Jiajia to jointly incubate "Liziqi" IP and brand in the form of MCN Company. Liu Tongming, the founder of the company, had in-depth communication with Li Jiajia, and finally established the cooperation mode between them. Li Jiajia is responsible for content creation and publishing, and Micro-Reading Company is responsible for operating and exploring business models.

Weinian Company said that as early as more than a year ago, Weinian put forward Li Jiajia’s equity plan and the direction of cooperation mode, and signed an agreement plan on relevant equity arrangements and cooperation fees with the consent of shareholders. Weinian has communicated with Li Jiajia on equity and other rights and interests for many times, but no substantial progress has been made.

Micro-reading company also said that the company is willing to have frank communication on the content and mode of cooperation between the two parties, hoping that the two sides can untie the knot and continue to advance hand in hand.

It can be seen from the description of Weinian Company that the company is mainly responsible for the commercialization of the brand "Liziqi", and Liziqi has developed into one of the fast-growing new food consumption brands in recent years.

According to reports, after Li Ziqi’s fans in Weibo exceeded 10 million, Weinian Company launched the flagship store of Li Ziqi Tmall in August 2018. The main products of Liziqi brand are traditional foods with regional characteristics but no well-known brands, such as snail powder, lotus root starch, flower cakes, etc. Soon, its sales exceeded 10 million yuan and began to grow at a high speed. According to the statistics of "The Most Growing New Consumer Brand in China in 2021", the sales of Liziqi brand reached 1.6 billion yuan in 2020, a year-on-year increase of 300%.

For bloggers in online celebrity, signing a contract with MCN is a "double-edged sword".

MCN companies often accumulate a lot of resources in the industry, and they are more experienced in operating and manufacturing network "explosions" than single-handed bloggers, which can help bloggers "get out of the circle" faster to some extent.

However, when the influence of the account is expanded, there are not a few bloggers in MCN and online celebrity who disagree about the original revenue sharing ratio or the advertising placement and marketing direction.

According to the first financial report, a person in charge of an MCN organization said that many online celebrity felt that MCN organizations were relying on them to make money and did not act according to the contract; However, MCN institutions poured a lot of financial and resource support in the beginning of online celebrity.

National business daily is integrated from every App, Li Zikai Weibo, Hangzhou Weinian Weibo, CBN, and public information.

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